The main consumer is "eating goods"
Eighty percent of imported goods are "face" goods.
What are the neighbors, distant relatives and friends buying in this "double 11"? You can know a thing or two by looking at the stock in the warehouse. According to the big data forecast, the warehouse has assembled the goods that consumers are most likely to buy, just waiting for the "double 11" bell to ring.
According to statistics, the stocking volume of this year’s Tmall "double 11" reached a new high. Among them, in the rookie domestic warehouse distribution network, the goods to be sold in Tmall during the period involve tens of thousands of brands, adding them up, weighing more than 3 million tons, equivalent to 64 aircraft carriers. If these goods are piled up, even if all the high-speed trains in the country are stuffed, it will take 12 days to transport them.
What accounts for the most of these goods? According to the forecast of stocking quantity, "eating goods" is the absolute main force of Tmall "double 11". According to the rookie, the nut snacks with the highest stocking amount can add up to enough for a city to eat together for a week. The wine prepared for Tmall double 11 in the rookie warehouse can make a large table of people drink for 700 years.
According to Tmall, women’s wear, beauty and skin care, mobile phones and other categories have topped the list for many years in a row, and the "100 million club" brand is often born in these fields.
The data also shows that major cities have different shopping preferences. In Beijing, Guangzhou, Shenzhen, Hangzhou and other cities, cleaning supplies such as paper towels are more stocked; The razor is the most stocked for Shanghai residents in the warehouse; The biggest demand for stocking in Xi ‘an is anti-hair loss shampoo.
At present, the number of masks in the warehouse is amazing, and the stock is enough for everyone in the mask-consuming countries to apply it three times. According to the rookie, more than one million square meters of bonded warehouses have been prepared at 10 ports across the country. Among the "double 11" imported goods stocked in the bonded warehouse, the top ones are facial mask, diapers, facial essence, facial care, facial cleaning, milk powder, makeup remover, cosmetic water, cosmetic tools and shampoo, of which 80% are related to "face". It can be seen that consumers’ demand for Yan value is still very high.
In the rookie’s 14 global order fulfillment centers, from health products to shoes and clothes, from online celebrity curling irons to cream, all the good goods from all over the world have been assembled and will be sent to China by special plane on the day of "double 11". In addition, during the "double 11" this year, South African handicrafts and other special commodities will be sold in double 11 through the Tmall import platform.
China goods are also being purchased by foreign friends. At present, the rookie’s overseas warehouses in Moscow, Paris, Madrid and other places have entered the peak of stocking, and China explosives such as Xiaomi and Huawei, which are loved by overseas consumers, are close at hand. Yin Chengyue J241
When is "double 11" the most lively?
"Chopper Party" loves zero to one.
Put the selected goods into the shopping cart before zero, and place an order for payment immediately after zero until the wish list is completed … … Every late-night "chop hands" probably spent their "double 11" in this way.
On the occasion of the 10th Tmall "double 11", Ali Data released a set of transaction changes over the years: on the day of "double 11", the fighting capacity of the pickpocket party often broke out after 12 o’clock. Especially since 2012, in terms of the cumulative number of orders per hour, the number of orders between 0: 00 and 1: 00 am is the highest in a day, and more and more consumers have to take their favorite goods in the first time.
Who are the buyers who place crazy orders in the early hours of the morning? The data shows that users under 35 are the main force of "hands-on". In the past ten years, the most stable "chop hands" group is concentrated between the ages of 25 and 36. Every year in double 11, the proportion of buyers in this age group is the highest. At the same time, the number of young buyers under the age of 25 is increasing year by year. Taking 2017 as an example, users aged 26 to 35 accounted for about 40% of the total number of transactions, and users under the age of 25 accounted for about 32%. Yin chengyue