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Huawei’s mobile phone was forced to withdraw from the high-end market because the supply of 5G chips was clamped down by the United States. In the past two years, domestic mobile phone manufacturers have hit the high-end market in succession, trying to occupy the market share given up by Huawei. Xiaomi, OPPO, vivo, and glory have piled up hardware, played joint names, and made great efforts in marketing.

A common feature is that mobile phone manufacturers have generally launched sub-brands that take the cost-effective route (such as Xiaomi’s sub-brand Redmi, OPPO’s sub-brand realme, and vivo’s sub-brand iQOO), while parent brand has turned its course to the high-end market.

But this trend was quickly attacked by Apple. The strong momentum of iPhone13 series has given a heavy hammer to domestic mobile phones.

Data show that after the release of the iPhone13 series, Apple ranked first in the smartphone market in China in October 2021, which is the first time that it has returned to the first place in China since December 2015. In November 2021, Apple continued to be the first in the China market, with a market share of 23.6%.

In addition, Apple overtook Xiaomi in the third quarter of 2021 and regained the second place in global sales. Affected by the boost of new product sales, Apple’s total market value once exceeded $3 trillion in the early morning of January 4, 2022, becoming the first company in the world to enter the $3 trillion club.

"Xiaomi’s market share declined in the third quarter (2021), mainly related to the strong performance of iPhone13." Wang Xiang, president of Xiaomi Group, said so on the performance conference call in the third quarter of 2021.

As we all know, Apple’s iPhone has taken three-quarters of the profits of the global mobile phone industry. Only by taking the mid-to-high-end iPhone (the cheapest mobile phone sold by Apple in official website is the iPhone SE, with a price of 3,299), Apple can become the second largest seller in the world, which shows its unshakable position in the high-end market.

On the other hand, domestic manufacturers, after Huawei, have no one to stop Apple’s offensive in the high-end market. An outstanding performance is that after the release of the iPhone13 series in 2021, the price of domestic mobile phones began to "dive" wildly in a second-hand market.

The reason is that with the escalating arms race of mobile phone hardware, it is increasingly difficult for domestic mobile phone manufacturers who lack autonomy in hardware and whose core supply chain is controlled by others to break through in product strength.

If the core supply chain problem is not solved, domestic mobile phone manufacturers will only become more and more passive in the next generation of computing equipment with more extreme performance requirements represented by AR/VR.

01 Apple’s "open plan"

In double 11 in 2021, the price of flagship machine Xiaomi Mix 4 just released by Xiaomi in August plunged sharply into 1000 yuan, and the starting price dropped from 4,999 yuan to 3,999 yuan. The news of price reduction once rushed to the second place in Zhihu’s digital hot list.

In this regard, many users who bought Mix 4 for the first time poured bitterness on social networking sites: "double 11 directly dropped 1,000 yuan. Who will buy the starter in the future? Is the high-end positioning so branded?" "Lei Jun said that Xiaomi only earned 5% of the profits. I believe it. Is it a loss to sell the price down by 1,000 yuan?"

In fact, it has been the norm for many years that the value of Android phones is low and the price "diving" after a period of sale. However, in 2021, the price reduction of flagship machine, a domestic manufacturer, was particularly prominent.

For example, the price of one plus nine Pro double 11 with a starting price of 4,999 yuan dropped to 3,799 yuan, and the price of vivo flagship machine X60 Pro+ double 11 with a starting price of 4,998 yuan dropped to 3,999 yuan, which made many old users call it "broken defense".

Faster price cuts and lower prices naturally mean the loss of profit margins for mobile phone manufacturers, but even so, the price cuts made in flagship machine have not brought about a significant improvement in sales.

According to the report released by BCI, a market research organization, during the two weeks (10.25-11.7) of the Double Eleven intensive promotion, Apple’s sales in the domestic market were far ahead.

The reason is that this is not unrelated to Apple’s initiative to cut prices on the iPhone13 series. This year’s iPhone13 series has been added and reduced in price, and the sales of its products are obvious to all. The 13 Pro series with high version is continuously out of stock.

It is reported that the official price of the 64GB version of the iPhone 12 released in 2020 is 6299 yuan, while the official price of the 128GB version of the iPhone 13 released in 2021 is only 5999 yuan. In addition, various e-commerce activities in double 11 give subsidies ranging from 200 to 500, which makes many netizens shout: Thirteen Fragrances!

Some people in the mobile phone industry believe that the price reduction of the iPhone 13 series is Apple’s "open plan". Apple took the initiative to attack, trying to disrupt the strategic pace of domestic manufacturers attacking high-end, and stop the emergence of "the next Huawei".

From the perspective of the sales volume of domestic mobile phone manufacturers and the "diving" of flagship model prices, Apple’s "open plan" is very effective. In the domestic high-end market, it is difficult for domestic manufacturers to match it.

02 technical short board exposure

Apple is not always a Ma Pingchuan in the high-end market, and it is difficult to meet its rivals. In 2020, Huawei’s mobile phone reached its peak, and it was even with Apple in the high-end market.

According to IDC’s data, in the first half of 2020, Huawei and Apple accounted for nearly 90% of the domestic mobile phone market share in the price range of more than $600, reaching 88.1%. Huawei ranked first ahead of Apple by 0.1%.

But unfortunately, since Huawei’s mobile phone "fell" from the peak because of the chip being suppressed, it is difficult for domestic manufacturers to succeed Huawei and compete with Apple.

This is not unrelated to the technical shortcomings of domestic mobile phone manufacturers.

In the core components such as screen, core processor, CMOS image sensor, especially SoC chip, domestic mobile phone factories such as Xiaomi, OPPO, vivo and Glory all rely on the support of supply chain, while Apple, Samsung and Huawei have all achieved partial autonomy and self-research. It is for this reason that domestic mobile phone manufacturers (except Huawei) have been criticized as "advanced assembly plants".

Especially the SoC of mobile phones, in this field, Huawei used to rely on the Kirin 9000 chip developed by itself to achieve the same performance as Apple A14 chip. However, with the suppression of high-end chips, the self-developed SoC chips have become a swan song, and the high-end flagships of Xiaomi, OPPO, vivo, Glory and other manufacturers all adopt the outsourced Qualcomm Snapdragon SoC chips.

In 2021, when the fever problem of Qualcomm Snapdragon 888 became "Fire Dragon 888", it was difficult for Android phones to compete with Apple using A15 processor in terms of performance and power consumption, and the problem of supply chain autonomy was exposed.

Specifically, the Qualcomm Snapdragon 888 chip in 2021 has some problems, such as high power consumption, high calorific value and fast battery consumption, which greatly reduces the experience of domestic high-end mobile phones in 2021.

The mobile phone manufacturer most negatively affected by "Dragon 888" is Xiaomi. Since the release of Xiaomi 11 series, users have constantly reported that Xiaomi 11 series has serious problems of fever, motherboard burning and WiFi burning. The incident has also been reported by many media.

Even so, the flagship models of domestic mobile phone manufacturers are still dependent on Qualcomm. Qualcomm is almost dominant in the field of high-end SoC of mobile phones.

Just recently, Xiaomi and Lenovo, two domestic mobile phone manufacturers, fought a small "battle" over "who will launch Qualcomm Snapdragon’s next-generation SoC", and Lenovo’s Motorola brand finally won the top spot.

However, it is worth pondering that the performance of Qualcomm’s new generation SoC Snapdragon 8 Gen1 in terms of power consumption and heat generation has not improved much compared with the previous generation 888. A number of commentators pointed out that the mobile phones equipped with Snapdragon 8 Gen1 currently on the market generally adopt the methods of frequency reduction, frame locking and resolution reduction to control the fever of the mobile phones, which makes a certain discount on the actual experience.

Self-developed chip: a difficult and correct way

In fact, Snapdragon 888 chip is not the first time that domestic mobile phone manufacturers have suffered from Qualcomm. In 2015, Qualcomm Xiaolong 810 chip was once called "fire dragon" because of its high power consumption and fever, which dragged down the product strength of a number of Android flagship mobile phones.

In the case that the core supply chain is controlled by people, once an accident happens, it is difficult for mobile phone manufacturers to avoid the negative impact, and there is great uncertainty behind it.

Perhaps affected by this, domestic mobile phone manufacturers have long developed the idea of self-developed mobile phone SoC. Unfortunately, except Huawei, domestic mobile phone manufacturers have not successfully got rid of their dependence on Qualcomm’s flagship chip.

In 2017, the Xiaomi 5C mobile phone released by Xiaomi was equipped with a self-developed 澎湃 S1 processor, but the subsequent 澎湃 S2 failed several times, and the core-making plan finally ran aground.

It is reported that ZEKU (Zheku Technology), a chip subsidiary of OPPO, is also developing SoC chips. Some media pointed out that OPPO plans to OEM its 3 nm SoC chip developed by TSMC. If the research and development is successful, it will be carried on the flagship mobile phone launched in 2023 or 2024.

Judging from the failure experience of Xiaomi 澎湃 S2 and Huawei’s exploration, it is very difficult to develop a mobile phone SoC chip. It takes at least three years to develop a SoC chip, and a lot of money is invested. Lei Jun once described core-building as "a narrow escape" in a speech. This is a great test for the financial resources and courage of mobile phone manufacturers.

However, it is more meaningful to persist in the difficult and correct things. Self-developed SoC can help mobile phone manufacturers to better control the integration of software and hardware, and widen the gap with competitors in experience, especially in the case that Qualcomm’s flagship processor products are not strong enough.

From a longer-term perspective, the next generation of computing platforms, whether AR, VR or Metauniverse, will have significantly higher requirements for software and hardware than mobile phones. This also puts forward higher requirements for the performance of smart device SoC.

Especially the metauniverse, Intel Company pointed out that the metauniverse may be the next major computing platform after the World Wide Web and mobile phones, but the current computing, storage and network infrastructure is simply not enough to realize this vision, and the collective computing power of human beings needs to be improved at least 1000 times.

This means that the next generation of computing platforms will have more extreme requirements for the performance of terminal equipment, and enterprises with self-research capability of SoC chips and high integration of software and hardware will be the winners in the future.

04 written at the end

In terms of software and hardware integration, Apple, which has a closed IOS ecosystem and super A series chips, is second to none. Developing Android system Google also equipped a self-developed Tensor processor on the latest Pixel 6 series mobile phones, trying to make up for the shortcomings on the SoC chip.

However, domestic mobile phone manufacturers still rely more on Android system in software level, and lack the design and manufacturing ability of SoC in hardware level. If this situation is not effectively improved, the road for domestic mobile phone manufacturers will be more and more narrow in the competition of the next generation computing platform.

The core chip is controlled by people, and it is difficult for domestic mobile phones to break the high-end situation of Apple’s "hegemony". The phenomenon that Apple takes three-quarters of the profits of the whole industry will continue to be staged.

Zhuge Liang has always been a representative figure of loyal ministers and wise men in history. He made great contributions to the establishment of Shu. After the establishment of Shu, he was made prime minister, helped the people at home, and made sincere efforts to unite with Wu to resist Wei. In order to realize the revival of the Han Dynasty, he made several northern expeditions, but in the end he fell short and died in Wuzhangyuan at the age of 53. During Zhuge Liang’s life, he invented many things, among which eight inventions were the greatest, and some of them have been used to this day and are loved by people.

First, the wooden ox is flowing.

Mu Niu Liu Ma should be a famous invention of Zhuge Liang, which was invented by Zhuge Liang in the Northern Expedition to facilitate the transportation of grain. According to historical records, Zhuge Liang used Mu Niu in the fifth Northern Expedition and Liu Ma in the sixth Northern Expedition. Mu Niu Liu Ma is good at going uphill and downhill, and is suitable for mountainous areas, because their images are like cows and horses. There is a rope inside, and the rope ends and legs are connected, and it is twisted every 20 kilometers.

Second, send a crossbow.

The repeating crossbow was invented by Zhuge Liang for the first time. In the past, the old crossbow could only fire one arrow at a time, so Zhuge Liang improved it and invented that it could fire ten arrows at a time. The repeating crossbow was slightly wider than the ordinary crossbow, and it was extremely lethal when shooting arrows horizontally.

Third, the Eight Diagrams Array

This is the battle array created by Zhuge Liang himself after he came out of the mountain. He called it the Eight Diagrams Battle Array. The soldiers are arranged in a gossip shape, with eight doors in and eight doors out. This array is not easy to crack and is good at confusing the enemy. Zhuge Liang later transformed this array many times, and it evolved from an army array to a stone array and a horse array.

Fourth, Kongming Lantern

Kongming lantern is also called sky lantern, and now it is also called wishing lantern. Legend has it that it was invented by Zhu Gekongming in the Three Kingdoms period. At that time, Zhu Gekongming was besieged by Sima Yi in Yuping, and could not send troops out of the city for help. Kong Ming calculated the direction of the wind, made a floating paper lantern, tied with a message for help, and then escaped as expected, so later generations called this lantern Kong Ming Lantern.

Fifth, the bridge gun

After Zhuge Liang pacified the south, he decided to send troops to the north to fulfill Liu Beixing’s last wish to restore the Han Dynasty. The terrain leading to the north is extremely difficult, with many mountains and rivers. It’s okay to climb the mountain, but the key is to cross the river: soldiers spend a long time bridging the bridge every time. Zhuge Liang was also troubled by this. One day, he thought of how the ancients made a sickle hook, thus inventing a bridge gun. The shaft of the bridge gun is as long as the red tassel gun, and the head of the gun is spiral (a bit like a screwdriver now).

Sixth, mines

Everyone knows that Zhuge Liang played against Sima Yi in the last game. In this game, he used mines, but unexpectedly it rained heavily, which made the pre-laid mines wet with gunpowder and could not explode. Zhuge Liang wasted all his efforts and vomited blood angrily, and issued a heartfelt sigh that "Man proposes, God disposes".

Seventh, Kong Mingqi

In 228 AD, there was a rebellion in the south of Shu, so Zhuge Liang decided to marry himself to put down the rebellion. On the way, the weather in the south was changeable, Meng Huo was unwilling to surrender for a long time, and the soldiers in the army were bored, so Zhuge Liang invented a kind of chess, which could send away the soldiers’ boredom.

Eighth, steamed bread

This is Zhuge Liang’s seven attempts to capture Meng Huo and pacify Na Man, and he was prevented from crossing the river by the ghosts who died in battle. Zhuge Liang was so worried about this scene that he thought about it and had to pay homage to the river god, pray for God’s blessing, punish evil spirits and bless the living beings. Zhuge Liang could not bear to sacrifice his head and invented steamed bread as a substitute. So he ordered the sheep and pigs to be slaughtered, wrapped into dough and thrown into the water as a sacrifice. Later, people learned this custom.

(Original title: Zhuge Liang’s eight great inventions in his life, many of which are still in use today, and the last one we eat every day)

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　　BEIJING, July 20th (Luo Pan) Forty years ago today, a generation of kung fu superstar Bruce Lee suddenly died in Hong Kong at the age of 33, which shocked the Chinese world. Regarding the cause of his death, although the answer given by the court is "drug allergy", there are still many arguments and speculations about it, which have been debated for many years.

　　Before his death, the scene was revealed and he died at the gossip girlfriend’s house.

　　After Bruce Lee’s accident, the outside world paid attention to what he experienced before his death, and some media disclosed the scene in detail.

　　It is reported that at about 1 pm on July 20th, Bruce Lee’s wife, Lianda, went out, and Bruce Lee said that he would discuss the movie "The Game of Death" with Zou Wenhuai (a Hong Kong filmmaker who holds Bruce Lee in one hand).

　　At about 14: 00, Zou Wenhuai came to Bruce Lee’s house. They talked about the outline of the movie for a while, and then left together. At about 16: 00, they came to the home of Bruce Lee’s gossip girlfriend Ding Pei, who was also an actress. At the same time, the three also agreed to meet Australian actor George Racimby in the evening to discuss his role in the film.

　　The three talked about "The Game of Death" for more than two hours. At about 7 pm, Bruce Lee said that he was "not feeling well" and "had a headache". Ding Pei let Bruce Lee take a painkiller that Ding Pei often takes, and Bruce Lee went to sleep in Ding Pei’s bedroom. At about 8 pm, Zou Wenhuai went to pick up George Racimby. Half an hour later, Ding Pei went into the bedroom to see Bruce Lee. Seeing that Bruce Lee had fallen asleep, he called Zou Wenhuai and said, "Bruce Lee slept soundly."

　　At 9 o’clock in the evening, Bruce Lee was still awake. At 9: 45, Zou Wenhuai came to Ding Pei’s house. He tried to wake Bruce Lee, but Li didn’t respond. Nervous Ding Pei immediately called her personal doctor. At about 10 o’clock, the doctor rushed to Ding Pei’s house and found that Bruce Lee was in a coma, and there was no heartbeat, pulse and breathing. Although the pupils were not fully opened, there was no "vital sign". The last few people rushed Bruce Lee to the hospital, but Bruce Lee was confirmed dead.

　　Why do friends and brothers lie?

　　Zou Wenhuai was the first to reveal the news of Bruce Lee’s death to the outside world, and then in a statement to the press, he claimed that Bruce Lee died in his own home, and his wife, Linda, was also beside Bruce Lee.

　　In addition, Bruce Lee’s brother Li Zhongchen also said that his brother had an accident in a private apartment, which aroused media suspicion. Later, in an in-depth interview, the reporter dug up the ambulance’s "trip record" and confirmed that Bruce Lee in the "emergency" was not transported to the hospital from his own home, but from the gossip girlfriend Ding Pei’s home, thus causing an uproar.

　　Public opinion has been directed at Zou Wenhuai, but some media "feel wronged" for him, saying that Zou Wenhuai lied in good faith, because Bruce Lee and Ding Pei had already had scandals, and if Bruce Lee’s death was related to Ding Pei, his image might be completely ruined.

　　The actress strongly denied that she had anything to do with herself.

　　Because he had an affair with Ding Pei, Bruce Lee died in his bedroom in Ding Pei. At that time, many people suspected that his death was related to the woman’s feelings.

　　Ding Pei also lost his mind in the days that followed, his nerves were almost abnormal, and his manners and remarks were quite rude. At that time, a reporter confirmed to her whether Bruce Lee was sent to the hospital from her home. Ding Pei actually answered irrelevant questions and screamed at the top of her lungs: "Bruce Lee and I are innocent, and I believe that it will come out soon!"

　　In order to clarify the relationship, Ding Pei later argued, "The report about Bruce Lee’s coma in my house is completely incorrect! When he died, I was not at home. I went out with my mother. The last time I saw Bruce Lee, it was a few months ago, and I happened to meet it on the road. ".

　　This statement is obviously contrary to the statement that he died in Ding Pei’s bedroom, which has long been proved. Therefore, people are more suspicious of Ding Pei’s ulterior motives.

　　Court: Bruce Lee died unexpectedly.

　　The cause of Bruce Lee’s death was hotly debated at that time. In view of social pressure, the court heard the case two months later. After a series of investigations and evidence collection, on the morning of September 24th, 1973, the court finally ruled that Bruce Lee "died unexpectedly".

　　The court held that Bruce Lee died of severe brain edema. It was caused by the severe allergic reaction caused by the combination of the painkillers containing Miritong and aspirin, which led to Bruce Lee’s death.

　　Died of sudden epilepsy?

　　However, this is not recognized by everyone. Phil Jenkins, an expert in Cook County Death Research Office in Chicago, pointed out that the autopsy report pointed out that Bruce Lee’s neck was not swollen, indicating that he did not die of drug allergic reaction, so he believed that Bruce Lee died of sudden death due to epilepsy.

　　Phil Jenkins pointed out that sudden epileptic death can lead to epileptic symptoms, leading to cardiac or pulmonary failure. This disease mainly occurs in men aged 20 to 40. Lack of sleep and stress will increase the chances of illness, and Bruce Lee’s case meets the relevant conditions. At the time of the incident, Bruce Lee was in the prime of life and was under great physical and mental pressure.

　　Bruce Lee’s autopsy report after death indicated that the cause of death was cerebral edema, and it was suspected that he was allergic to the painkillers he took. However, Phil Jenkins also said that drug allergy often leads to neck swelling rather than brain swelling, so he didn’t believe that Bruce Lee died of drug allergy.

　　Friend: Died of conflict between food and drugs.

　　Compared with the expert’s statement, the Legal Evening News on January 10th, 2008 quoted Du Huidong, a senior behind-the-scenes person of Hong Kong films and a good friend of Bruce Lee. He broke the news that Bruce Lee died of the conflict between the raw beef and banana juice he drank every day and the medicine he took.

　　Du Huidong has been a journalist in Hongkong since 1971, and he is quite familiar with Bruce Lee. In a newspaper column, Du Huidong said that Bruce Lee, who received American-style education, had long learned the American habit of strengthening muscles with drugs. He ate nearly 100 vitamins, muscle enhancers and quick-acting nutrients every day. Taking too many drugs, the internal organization may be confused, and he must drink a large glass of raw beef and banana juice every day, which is likely to conflict with the drugs.

　　Du Huidong also revealed that Bruce Lee loved to use the muscle fiber vibration machine invented by the Japanese six months before his death. He recalled that Bruce Lee said at that time that pulling the spring to lift the dumbbell would reach the limit after 300 to 500 strokes. However, after using the muscle vibration machine, shaking the muscles for 3 minutes by electricity would get twice the result with half a day.

　　According to the media, the method of electric exercise is actually messing up the physiological clock, which makes people tireless, but it will have problems after a long time. One year after Bruce Lee’s death, an Indonesian overseas Chinese named "Xieyuan" also used the same muscle fiber vibration machine as Bruce Lee to exercise, resulting in sudden death from head congestion. Soon after, this kind of electric fitness equipment disappeared from the market.

　　Jackie Chan: Bruce Lee was preoccupied before he died.

　　Regarding the death of a good friend, Chengdu Evening News once reported that Jackie Chan, a good friend of Bruce Lee, was interviewed in 2008.

　　The article points out that although Bruce Lee did have unhealthy physical training such as muscle electric shock before his death, he was also found to contain cannabis residues in his body after his death, but none of these can be proved to have directly led to Bruce Lee’s death, which is totally different from Jackie Chan’s view.

　　Jackie Chan revealed that Bruce Lee was in a state of "preoccupation" for some time before his accident, but when it comes to the legend of Bruce Lee’s death, Jackie Chan denied it, saying that he only knew that he died at his home in Ding Pei and didn’t know other details.