Fully challenge OpenAI! Google Releases Multi-modal Big Model Family Bucket: From AI Assistant to Wensheng Video Model

One day after being preempted by OpenAI, Google, a technology giant, not to be outdone, launched its latest multi-modal AI (Artificial Intelligence) product.
On May 14th, local time, in the keynote speech at the Google I/O Developers Conference, Google showed the AI assistant project Project Astra driven by the upgraded Gemini model, the Wensheng video model Veo of Sora, and the sixth generation Tensor processor unit (TPU)Trillium chip released in hardware. According to the final official statistics of the press conference, this keynote speech focusing entirely on AI mentioned AI 121 times in total.
This keynote speech focused entirely on AI mentioned AI 121 times in total. Source: Google I/O Keynote Speech
Sundar Pichai, CEO of Google, said that all Google’s work is centered on the generative AI model Gemini. "We hope everyone can benefit from what Gemini has done.".
On the 14th, Google (Nasdaq:GOOGL) shares closed at $171.93 per share, up 0.6%, with a total market value of $2.12 trillion.
AI search supports video input, which is new on Gemini and Gemma.
As a search engine giant, AI search is part of what Google has done.
According to reports, with the blessing of the latest Gemini, Google Search will have multi-step reasoning ability, which can handle long problems with multiple restrictions at one time, help users brainstorm, and support video search, allowing users to search for solutions by shooting videos. These features will be launched in the United States first, and Google expects to bring them to more than 1 billion people by the end of this year.
Google AI search will have multi-step reasoning ability. Source: Google
Google’s Gemini is famous for its long context window. At the conference, Google highlighted the multimodal and long text capabilities of the big model Gemini 1.5 Pro, and launched a series of updates for it. Google will provide Gemini Advanced subscribers in more than 150 countries and regions around the world with the latest model, Gemini 1.5 Pro with 1 million tokens, which supports more than 35 languages and is priced at $3.50 per 1 million token 3.5
According to Pichai, Gemini 1.5 will provide "the longest context window of all basic models to date". Gemini 1.5 Pro will further expand the window to 2 million token later this year, expanding the boundary of simultaneous processing of multimodal information.
Starting this summer, Gemini will support real-time voice interaction, and will launch real-time video interaction later this year. In the next few months, Google will also launch a custom AI assistant function similar to GPTs, called Gems, which can be linked with the whole set of "Google Family Buckets".
In addition, for some scenes that need quick response, Google launched the Gemini 1.5 Flash model. Flash will be the fastest Gemini model in the API, which is optimized for large-scale and large-scale matching tasks, and also has a long context window of 1 million token.
Google also brought Gemma 2, the latest version of its open source model Gemma, at the press conference. According to reports, Gemma 2 adopts a new architecture, with parameters reaching 27B, which has breakthrough performance and efficiency.
AI assistant Project Astra challenges GPT-4o.
After OpenAI launched the intelligent assistant GPT-4o, which can realize human-level response, Google’s AI agent project Project Astra also made a heavy debut.
In the demo video, Astra can analyze and respond to voice commands through what the mobile phone camera or smart glasses see. It successfully identifies the code sequence, puts forward suggestions for improvement of the circuit diagram, can "see" King’s Cross in London through the lens, and reminds users of the placement position of smart glasses.
Project Astra is Google’s vision for future AI assistants. Source: Google
Google AI Assistant will be able to observe the world with users through smart glasses. Source: Google
According to reports, Google developed the prototype of Astra on the basis of Gemini, which can process information faster by continuously encoding video frames and combining video and voice input into the event timeline. Through the voice model, Google has also strengthened the speaking ability of intelligent assistants, enabling them to give faster responses.
However, in the demo video,It seems that the response speed of Google AI assistant will still be slightly slower than that of GPT-4o, and the emotional color shown by the voice is also dull.
Pichai said that Google plans to add Astra’s functions to its Gemini application and its products from this year. However, he also stressed that although the ultimate goal is "to make Astra seamlessly connected in the company’s software", the product will be launched cautiously and "the road to commercialization will be driven by quality".
In addition to the competition in the field of AI assistants, Google also countered Sora of OpenAI through the Vinson video model Veo. Veo can generate high-quality 1080p video according to the prompts of words, pictures and videos, and create "consistent and coherent" shots. Users can customize the lighting, lens language and video color style. However, Google did not announce the specific launch time of Veo.
Source: Google I/O Keynote Speech
In addition, Google has also announced a series of generative AI tools related to images and music, including Imagen 3, an image tool that can show a higher level of detail, and the AI music tool "AI Music Sandbox" that cooperates with Youtube and musicians.
On the hardware side, Google will launch TPU Trillium, a sixth-generation data center AI chip, later this year. Pichai said that the computing performance of each chip will be 4.7 times higher than that of the fifth generation. Google achieved this goal by expanding the matrix multiplication unit (MXU) of the chip and improving the overall clock speed. In addition, the sixth generation will save 67% more energy than the fifth generation, and Google will double the memory bandwidth of Trillium chip.
After the conference, Andrew Ng, a famous AI scholar, congratulated Google, saying that he was looking forward to "having a context window of 2 million token and a Gemini that better supports AI on devices", believing that it would bring new opportunities to application builders.
Jim Fan, a senior research scientist in NVIDIA, said: "One thing Google is doing is right: they are finally seriously integrating AI into search … Google’s most powerful moat is distribution. Gemini does not have to be the best model, but it can be the most commonly used model in the world. "
Earlier, in a program broadcast on May 9, Google CEO sundar pichai talked about the company’s competition with Microsoft and OpenAI in an interview. He said that although Google started late in the field of chat bots, he was not worried about the company’s long-term competitiveness, and the AI wave was still in its early days.
On April 25th, Google’s parent company Alphabet released its financial report for the first quarter of 2024 as of March 31st. According to the financial report, Alphabet achieved revenue of 80.539 billion US dollars in the first quarter, up 15% year-on-year, which is the fastest quarter of the company’s revenue growth since the beginning of 2022. Non-GAAP net profit was $23.662 billion, a year-on-year increase of 57%; Diluted earnings per share was $1.89, higher than the market expectation of $1.51.
The Paper reporter Hu Hanyan
(This article is from The Paper, please download the "The Paper" APP for more original information)
Reporting/feedback

Why don’t 86 kinds of Sichuan-made genuine medicinal materials get "loud"

editorial comment/note

Sichuan is known as the "hometown of traditional Chinese medicine" and "repository of traditional Chinese medicine", with profound TCM knowledge and numerous famous doctors. From the general survey of Chinese herbal medicines, Sichuan has more than 7,000 kinds of Chinese herbal medicines, ranking first in the country. The CPC Central Committee and the State Council attached great importance to the inheritance, innovation and development of Chinese medicine, and recently issued the Opinions on Promoting the Inheritance, Innovation and Development of Chinese Medicine, which made deployment requirements for the inheritance, innovation and development of Chinese medicine. On the road of inheritance, innovation and development of traditional Chinese medicine in our province, there are many bright spots and many "obstacles": there are many resources of traditional Chinese medicine, but there are few well-known products. How can the traditional Chinese medicine industry present corresponding energy and output value? How to overcome the problem of urban cold and rural fever in traditional Chinese medicine service? When can Sichuan Chinese medicine practitioners scream again? How to stop losing traditional Chinese medicine prescriptions …

Recently, the reporter went deep into Chinese herbal medicine producing areas, Chinese herbal medicine producing enterprises, Chinese herbal medicine markets and medical institutions, and visited merchants, drug farmers, Chinese medicine managers and Chinese medicine experts, focusing on the key difficulties and actions in the process of transforming our province from a big province of Chinese medicine to a strong province of Chinese medicine, and launched a series of reports on "Asking about the inheritance and innovation of Chinese medicine in Sichuan". Please pay attention.

survey

On November 19th and 20th, Sichuan successively signed strategic cooperation framework agreements with Guizhou and Yunnan for the development of traditional Chinese medicine. As a big province of traditional Chinese medicine resources, the three southwestern provinces have joined forces to attract attention.

Last year, the planting area of Chinese herbal medicines in Sichuan province reached 6.85 million mu (including Miki medicinal materials), with an output value of 27.6 billion yuan, ranking fourth in the country. In contrast, these two data in Yunnan are 7.6 million mu and 37.5 billion yuan respectively, and the gap is obvious.

According to the preliminary data of the ongoing fourth national survey of traditional Chinese medicine resources, there are 7290 kinds of traditional Chinese medicine resources in Sichuan, 312 kinds of commonly used key Chinese medicine varieties and 86 kinds of authentic Chinese medicine, all of which rank among the top in the country. However, an embarrassing phenomenon is that 86 kinds of authentic Sichuan medicinal materials are not well-known in the whole country. What is the reason for it The reporter conducted a survey on this.

happy

Rich in resources, with four national firsts.

The fourth national survey of traditional Chinese medicine resources was launched in 2011 and is expected to be completed by the end of next year. "Take Sichuan as an example, to achieve full coverage of 183 counties (cities, districts), not only the specimens should be collected, but also a database should be established." Xu Tao, director of the Science and Technology Industry Division of Sichuan Administration of Traditional Chinese Medicine, said that this is equivalent to finding out the resources of traditional Chinese medicine in our province.

Fang Qingmao, deputy director of the Institute of Traditional Chinese Medicine Resources and Cultivation of Sichuan Academy of Traditional Chinese Medicine, directly participated in the fourth national survey of traditional Chinese medicine resources.

According to Fang Qingmao’s analysis, the distribution of traditional Chinese medicine resources in Sichuan is mainly concentrated in four areas: the central hilly area of the basin, the northwest plateau of Sichuan, the Panxi area and the mountainous areas around the basin. "In addition to the medicinal materials with the word’ Sichuan’, Sichuan is also rich in aconite, Ophiopogon japonicus, Paeonia lactiflora, turmeric, Poria, Magnolia officinalis and Cordyceps sinensis."

Sichuan province has remarkable advantages in traditional Chinese medicine resources, with four firsts in the country: the reserves of traditional Chinese medicine resources, the number of commonly used Chinese medicine varieties, the number of authentic Chinese medicine varieties and the number of national GAP certification.

"The so-called authentic medicinal materials are the medicinal materials produced in this place with the best quality and the best efficacy." In Xu Tao’s view, Sichuan is known as "the hometown of Chinese medicine" and "the repository of Chinese medicine", not only because there are many kinds of Chinese medicine resources, but more importantly, there are abundant authentic medicinal materials.

The rich resources of traditional Chinese medicine, especially authentic medicinal materials, have also made the saying that "there is no medicine without Sichuan" widely circulated. "Many authentic medicinal materials begin with the word’ Chuan’." Xu Tao listed many authentic herbs in one breath-Chuanxiong, Fritillaria cirrhosa, Rhizoma Coptidis and Radix Cyathulae. Many people believe that Sichuan, as a province rich in traditional Chinese medicine resources, benefits from rich topography. From plain to shallow hills, from deep hills to plateau, the unique geographical and climatic characteristics have given birth to rich resources of traditional Chinese medicine for animals and plants.

be worried

A large variety with diverse varieties and a lack of climate

However, an embarrassing phenomenon is that none of the 86 genuine medicinal materials produced in Sichuan has become a big variety.

"When we say’ big variety’, we mean that it can play its value in the primary, secondary and tertiary industries, not just as a medicinal material to meet the purpose of treating diseases and saving lives." Xu Tao said that taking Wenshan Sanqi in Yunnan as an example, in addition to its function of promoting blood circulation and removing blood stasis, it is also used to develop health care products and daily chemicals, such as the well-known Yunnan Baiyao toothpaste. In Fang Qingmao’s view, from a national perspective, in addition to Yunnan Sanqi, there are also Jilin ginseng. "The output value of one variety is tens of billions."

Many insiders said that one common feature of these large varieties is that they are not satisfied with the medicinal value of medicinal materials themselves. Under the premise of scientific research, they fully extend their industrial chain and develop high-output and high-value-added products such as health care products, new resource foods and daily chemical products. "It can be said that for a long time, Sichuan did not have enough awareness in this regard."

Cao Dingru, deputy general manager of Sichuan Traditional Chinese Medicine Pieces Co., Ltd., expressed the hope that the government would concentrate its financial resources to support the development of large varieties with Sichuan characteristics, such as Ophiopogon japonicus, Salvia miltiorrhiza and Chuanxiong.

In fact, research and development of large varieties, Sichuan is not "on hold." "We have organized and carried out research on 16 large varieties including turmeric and made some explorations, but the effect is not obvious." Xu Tao said that with the development of the health industry, the pharmaceutical market will inevitably transition to a big health market, which is also a direction for the development of Chinese medicine.

think

Finding the leading enterprises with pain points and deep processing are the weaknesses.

"For Sichuan and enterprises, it is necessary to further develop large varieties with characteristics." Geng Funeng, chairman of Good Doctor Pharmaceutical Group, believes that the group’s research and development of drugs, toothpaste, mouthwash, facial mask and other products based on the extract of Periplaneta americana has been welcomed by consumers and brought good economic benefits to enterprises.

"The problem is that there are not many leading enterprises, and the effect of demonstration is difficult to play." Xu Tao said that there are 127 Chinese herbal pieces enterprises above designated size and 81 Chinese patent medicine enterprises in the province, in addition to a large number of small and micro enterprises. Generally speaking, the scale is not large, and no Chinese medicine enterprise in the province has an output value of more than 10 billion yuan.

Comparatively speaking, the output value of Yangzijiang Pharmaceutical Group, headquartered in Jiangsu, exceeds the output value of traditional Chinese medicine in Sichuan Province in one year.

Another set of data shows that in 2018, Sichuan exported 40.3823 million US dollars of Chinese herbal medicines and 7.555 million US dollars of Chinese patent medicines. "This shows that we are still mainly selling raw materials, and the deep processing at the back end is not enough." Fang Qingmao hit the nail on the head and pointed out the problem. He roughly estimated that Sichuan itself consumes less than 40% of Chinese herbal medicines, and most of them have moved from the province to the outside of the province and even exported. "It seems that the export amount of Chinese herbal medicines in Sichuan is not low, but Cordyceps accounts for a large proportion."

To create a famous variety, the quality of medicinal materials is also very important.

Many Sichuan enterprises also said in interviews that the utilization rate of Sichuan genuine medicinal materials is not high, and the quality problems of individual varieties are even more distressing, including the "swelling agent incident" of Ophiopogon japonicus and the "hybrid variety" of Radix Cyathulae. "Our company’s view is that the first workshop is in the field." Geng Funeng said that in order to ensure the quality of products, many enterprises have established their own raw material bases for Chinese herbal medicines in authentic production areas.

"We also encourage enterprises to build pharmaceutical parks in authentic producing areas to improve the quality of medicinal materials." Xu Tao said that from the source of medicinal materials, there are still some problems, such as low intensive degree, nonstandard planting and rough processing, etc. If not solved, it will also bring many problems to the production and brand building of traditional Chinese medicine.

"The quality of traditional Chinese medicine decoction pieces is closely related to the original medicinal materials. According to the 2020 edition of China Pharmacopoeia, pesticide residues and heavy metals will be comprehensively detected, which is a huge challenge for the cultivation of medicinal materials." Cao Dingru called for strengthening the planning, management and technical guidance of medicinal materials planting to ensure the quality of high-quality medicinal materials, thus laying a solid foundation for building a famous variety.

conversation

Develop large varieties of experts to write "prescriptions"

Guest: Zhao Junning, Dean of Sichuan Academy of Traditional Chinese Medicine, Head of the Expert Group of the Fourth National Survey of Traditional Chinese Medicine Resources in Sichuan Province

Reporter: There are very few authentic medicinal materials in Sichuan. Are there any large varieties that can be developed in our province?

Zhao Junning: I think that in order to develop a large variety of medicinal materials, several conditions must be met: first, it is an authentic medicinal material; Secondly, it can be cultivated artificially, and the resources can be guaranteed and used continuously; Once again, it is best to have both medicine and food, which can be used as both medicine and food. On the whole, Sichuan’s authentic medicinal materials, including turmeric, angelica dahurica and codonopsis pilosula, have the potential to develop into large varieties.

Reporter: How to develop these superior Chinese herbal medicine resources into large varieties?

Zhao Junning: As far as I know, many Sichuan enterprises are also making a fuss about large varieties, such as Chuanxiong, turmeric, aconite and so on. For another example, Good Doctor Pharmaceutical develops drugs, toothpaste, facial mask and other products with Periplaneta americana. Many people don’t know that Zanthoxylum bungeanum is also used as medicine and food. As a condiment, it is familiar to many people, but its medicinal value has not been fully explored, and some people are doing research work in this field.

To develop a large variety of Chinese herbal medicines in Sichuan, we must first have a good top-level design, and then carry out systematic basic research and diversified product research and development around the industrial development goals, so as to truly build the industrial chain, and at the same time, we also need the support of Sichuan traditional Chinese medicine culture. In addition, there should be specialized leading enterprises leading the operation, and a collaborative innovation mechanism should be established in Industry-University-Research.

Reporter: What other suggestions do you have for Sichuan to change from a big province with traditional Chinese medicine resources to a strong industrial province?

Zhao Junning: I think that in order to change from a resource-rich province to a strong industrial province, we must first occupy the main battlefield, do a good job in the main force of therapeutic drugs, do a good job in secondary development around the varieties of Chinese herbal medicines, and improve the quality and efficacy. Secondly, the research and development of big health products and big health industries is also a big development trend from the national perspective. Quality assurance is indispensable for the high-quality development of Chinese medicine industry. In the future, applying advanced technology such as 5G and blockchain to ensure the quality of medicinal materials, I think this is a very promising field.

Is there a mystery in North Korea’s rare notification to Japan of the DPRK-Japan dialogue?

  Xinhua News Agency, Beijing, May 30-The Japanese government said on the 29th that Prime Minister kishida fumio ordered "all preparations" after receiving the notification of the satellite launch plan from North Korea. The Japanese Defense Ministry ordered the Self-Defense Forces to prepare for intercepting the wreckage of the North Korean rocket.

  On the same day, Park Sang-ji, Deputy Foreign Minister of the DPRK, made a speech in response to Kishida’s statement of "seeking to realize the summit meeting between Japan and the DPRK as soon as possible" on the 27th, saying that the DPRK is willing to talk with Japan, but it should not be limited to the so-called "kidnapping issue".

  On August 10th, 2022, Japanese Prime Minister kishida fumio held a press conference at the Prime Minister’s residence in Tokyo, Japan. Xinhua News Agency (Pool photo, photo by Rodrigo Reyes Marin)

  Notify the launch plan

  Japan’s Chief Cabinet Secretary Hiroshi Matsuno said at a regular press conference on the morning of the 29th that the North Korean waterway management department contacted the waterway briefing room of the Japan Coast Guard through an e-mail in the early morning to inform the satellite launch plan.

  According to the Japan Coast Guard and the Ministry of Marine and Fisheries of the Republic of Korea, the DPRK informed the Japanese side that the launch window will be from 0: 00 on May 31 to 0: 00 on June 11, and three dangerous areas will be designated, two of which are located in the western waters of South Korea and one is located in the east of the Philippines, all outside the so-called "exclusive economic zone" of Japan.

  On the morning of the same day, Kishida instructed the relevant departments of the Japanese government to request that information collection and analysis be foolproof and properly release the news to the people; Cooperate with the United States and South Korea and strongly demand that North Korea refrain from launching; Be fully prepared for unexpected events.

  According to Matsuno, the North Korean launch vehicle may fly over the Ryukyu Islands. Japanese Defense Minister Yasushi Hamada has issued a "destruction measure order" for intercepting missiles to the Self-Defense Forces, and is prepared to use the "Standard -3" air defense missile of the Aegis ship of the Maritime Self-Defense Forces and the "Patriot -3" missile defense system deployed in Miyako, Ishigaki and Nagano islands of Okinawa Prefecture to shoot down any object that may fall into Japanese territory.

  On April 9, 2013, at the headquarters of the Ministry of Defense in Tokyo, Japan, the Patriot 3 missile launcher was parked in the stadium. Xinhua News Agency (photo by Guan Xianyilang)

  This is the first time that the Japanese Defense Ministry has issued an interception order against North Korea’s launch activities since 2016.

  However, some analysts pointed out that, unlike the Western media’s rendering of Japan’s "warning to shoot down the North Korean missile", Japan’s preparation for interception is actually aimed at the possibility that the North Korean satellite failed to launch and the rocket wreckage fell into Japan. In the past, when North Korea carried out launch activities, the Japanese Self-Defense Forces only monitored and never intercepted them.

  North Korea informed relevant international organizations before launching satellites. For example, in 2016, North Korea informed United Nations agencies such as the International Civil Aviation Organization, the International Maritime Organization and the International Telecommunication Union that it would launch an Earth observation satellite. According to the provisions of the International Maritime Organization’s Global Navigation Warning Service, Japan is the coordinating country of the navigation warning area to which North Korea and South Korea belong, and the member countries in the area need to inform Japan of the maritime military exercise plan. Despite this, it is still rare for North Korea to inform Japan of its satellite launch plan.

  According to Yonhap News Agency, North Korea has not notified the International Maritime Organization of the launch plan.

  This photo provided by Korean Central News Agency on March 19, 2017 shows that North Korea conducted a ground ignition test of a new high-power rocket engine at the Xihai Satellite Launch Site in the early morning of March 18. Xinhua News Agency/Korean Central News Agency

  Respond to Kishida’s statement

  Just two days before the DPRK’s notification, that is, on the 27th, Kishida met with the families of Japanese victims of the "kidnapping problem" in the Japanese capital Tokyo, and later delivered a speech at the relevant rally, saying that the government he led would be committed to holding high-level consultations with the DPRK "under my direct control", and then "as soon as possible" to realize unconditional talks with Kim Jong-un, the top leader of the DPRK, so as to promote the return of kidnapped Japanese citizens.

  In his speech, Kishida said that establishing a beneficial relationship with North Korea will be "beneficial to both Japan and North Korea and a great contribution to regional stability and peace". Kyodo News quoted a Japanese government source as saying that Kishida showed that "he is ready to talk to North Korea".

  On the 29th, Park Sang-ji, deputy foreign minister of the DPRK, made a speech through the Korean Central News Agency, responding to Kishida’s statement, demanding that the Japanese side come up with a new plan and make a new decision, and demonstrate its will to improve the DPRK-Japan relations with practical actions.

  Park Xiangji said that the Japanese side verbally said that it hoped to hold "Japan-DPRK summit talks without preconditions" and "actually still clung to the kidnapping problem that has already been solved and our country’s right to self-defense".

  "What Japan wants or wants is still a mystery. However, if you don’t have the courage to come up with other countermeasures to rewrite history, just taking the old-fashioned ways of previous regimes in an attempt to realize the unsuccessful desire is a complete miscalculation and can only waste precious time. "

  Park Xiangji said, "If Japan … … To make new decisions and find a way out for improving relations, there is no reason for the DPRK and Japan not to deal with each other. "This is the position of the DPRK.

  In 2002, North Korea admitted to kidnapping many Japanese in 1970s and 1980s, sent back five kidnapped Japanese citizens and handed over some remains. Japanese officials have determined that 17 Japanese citizens have been kidnapped and asked the DPRK to explain the whereabouts of the remaining 12 people. The DPRK insists that the "kidnapping problem" has been solved.

  In an interview with media reporters on the 29th, Kishida stressed that even if North Korea launches a satellite, he will not change his position of hoping to negotiate with the DPRK and realize the summit meeting between Japan and the DPRK as soon as possible. (Hu Ruoyu)

Exclusive | Jinyi Culture Luo Junyi: Short video gene enters the game, focusing on the development of classic IP adaptation micro-short drama.

Guided reading

As a young mini-drama company, Jinyi Culture is trying to run on the mini-drama track with classic IP adaptation.

As the manager of jinyi culture small universe label, Luo Junpeng believes that the current positioning of the team is more of a short video company. In the future, the small universe label hopes to aim at the boutique micro-short drama and perform theatrical operation on the label content.

Luo Junpeng, the manager of the brand of mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini-mini

After the meetingonly oneIn the interview, Luo Junpeng believes that as a brand-new track, short and fast content and short video attributes are very close to the current young audience, and it is a new category with imagination space, and the future development of short plays needs more healthy and benign content ecological support. Only by making high-quality creators get considerable returns can the short play track have the opportunity to produce more types and diversified works.

  Click on the video to learn about the exclusive interview.

EW:Please introduce your company’s business in the micro-short drama section? What new moves have been made recently?

Luo Junpeng:Our company focuses on the mini-cosmic short drama brand, and then we began to pay attention to the micro-short drama industry and lay out new brands at the end of last year. Our company is positioned as a new media company rather than a production company. We take the creation of fine content as the premise, and hope to finally establish theatrical content through the brand.

At present, what we are doing is to shoot the classic Hong Kong drama IP in a new packaging form. At present, the first IP work we are preparing for the shooting of miniseries is "lion roars".

EW:Why pay attention to the new category of miniseries?

Luo Junpeng:Micro-short drama category is a brand-new track, and short video is a platform that many young people like. In this case, the miniseries can be very well match with young people, and there is a lot of room for imagination for the whole track, and our company’s genes may be more suitable for short videos, so we will choose to continue running in the miniseries.

EW:What evaluation criteria does Jinyi have for creating the head short drama brand?

Luo Junpeng:We will evaluate according to the types, such as sweet pets and suspense. We will build different matrix theaters according to the types of vertical categories. Different matrix theaters will choose some IP development or original scripts according to the content that the audience likes and the content that young people like at present.

EW:What are the mainstream types of miniseries in the market at present? What new types or story forms do you want to explore in the future?

Luo Junpeng:At present, the most mainstream is definitely sweet pets, but I think the audience will slowly look forward to the iteration of genre updating, and everyone will explore more genre themes, such as suspense emotions and urban campuses.

I think the imagination of miniseries is very large, its time is short, and the subject matter is not so limited, so I think we can make different attempts.

What our company wants to be optimistic about is the interaction between suspense and high technology. Just like the recent Squid Game is very popular, we are now wondering whether we can develop a short drama version of Squid Game. The content like this is actually very suitable for interacting with the audience in a short video platform, which is easy to explode.

EW:What mini-short drama cases do you like in the market at present?

Luo Junpeng:At present, this drama "This Man is a bit cold" is actually quite top-notch. When I first got it from Amway, I took a look at it, and then I brushed it all at once. After reading it, I was deeply impressed by this CP, so I think this case is a good one in the current mini-drama.

EW:What stage do you think miniseries are in at present? What imagination space is there for future miniseries?

Luo Junpeng:I think miniseries are in a very primary stage, which is very chaotic. There is no sufficient standard for the time being, and different platforms have different interpretations. So I think at this stage, everyone has many opportunities. Who can be the first to rush out and run the track of miniseries completely, and may become the leader in the future.

 

In the future, I think there is still a lot of room for imagination for miniseries, including its content upgrade, production upgrade and commercialization upgrade. If the commercialization part can actually make the whole miniseries’ ecology healthier and make it fully run, it will be very beneficial to the overall development of miniseries, because only by making more people have food according to the healthy development, will everyone continue to devote themselves to creation.

 

EW:What new opportunities will there be in the market for miniseries?

Luo Junpeng:This year, the Hong Kong style is actually very popular, including you can watch Tik Tok’s back in the 1990s, everyone is scrambling to imitate it, and many experts in short videos are following suit. In this case, Hong Kong dramas are actually very attractive.

Then, under this premise, we can have some common content and emotional touch with young people through some packages that they like, which will make people feel more attractive.

Whether it’s the resurgence of Hong Kong drama or the recent Greater Bay Area Men’s Team in "My Brother with Thorns", everyone likes it very much. It can be seen that Hong Kong drama and the whole Hong Kong style actually have a good market.

[Star of Rural Revitalization] Laishui, Hebei Province: Creating a Differentiated Advantage A small mountain village turned into a homestay online celebrity Village.

  CCTV News:From a poor mountain village that nobody cares about, to today’s tourism network Hongcun, Nanyu Village, Laishui County, Hebei Province, has undergone earth-shaking changes by developing the tourism industry with boutique homestays as its pillar.

  These days, Nanxun Village is holding the inaugural meeting of the Tourism B&B Association, and the individual B&B operators in the village have come to the scene to listen carefully.

  Nanyu Village is about 100 kilometers away from Beijing. The village is sparsely populated and has inconvenient transportation. It used to be a typical poverty-stricken village around Beijing. The villagers’ income mainly depends on going out to work and raising sheep.

  In 2015, Nanyu Village won a "beautiful countryside" Foundation project and funds. In 2016, farmers’ professional cooperatives were established in the village, and the village quickly started village planning, tourism development and prepared to develop homestays. Because there are many homestays around Beijing, in order to form a differentiated competitive advantage, Nanxun Village decided to turn homestays into high-end boutique projects, but renting villagers’ houses encountered considerable resistance.

  None of the villagers wanted to start. Duan Chunting realized that he had to make a show first, so he mobilized his relatives and turned the idle house into the first project in the village — — Mahua no.1 yard The outer wall of the courtyard is made of stone, bamboo and old trees complement each other, the house is covered with gray tiles, the floor-to-ceiling windows are transparent, and the indoor decoration is simple and luxurious, so that people can experience both the original flavor of the country and the modern comfort.

  Seeing the income, the villagers took out their idle houses one after another. Nanxun Village turned 16 old houses of the villagers into 15 sets of boutique homestays and a set of multi-functional conference rooms, and developed a homestay tour of "Mahua Hillside".

  Comfortable accommodation experience, Nanyu villagers’ hostel sold for 3000 yuan online — 5,000 yuan, and it is hard to find a room on holidays. Today, the annual operating income of the village B&B reaches 3.65 million yuan, and the villagers get more than 700 yuan in dividends every year.

  At present, the number of homestays in the village has grown to more than 60 sets and nearly 500 rooms, and the number of tourists staying in the village has reached 30,000, which has led to more than 100 jobs. The annual income of villagers has reached 15,000 yuan from 2,000 yuan in 2014, and the collective income of villages has reached more than 10 million yuan.

The movie "Ocean Legend" sends CP posters, and the four highlights are revealed in advance.


1905 movie network news On June 30th, starring,,, featured, co-starring Wang Yuxuan, Wan Ziqing,, and served as the general director. A CP poster was released for the family fun film directed by Sun Yixi, which was officially released nationwide on July 1st. Next, we will reveal the four highlights of the film, step into the fantasy world together, and gain a journey full of love and healing.

This CP poster focuses on the marine CP relationship between Clara and Wang Zhuocheng. In the poster, Clara and Wang Zhuocheng looked at each other, and the sweet atmosphere quickly overflowed the screen. Among them, a mermaid and a sea lion played with each other, and the picture of man and nature living in harmony was warm and beautiful, which also highlighted the combination of handsome men and beautiful women.

Aspect 1: The interpretation of the old, middle and young luxury lineup is very eye-catching

The starring lineup of the movie Legend of the Sea is very luxurious. Not only Zhu Yuanyuan and Huang Zhizhong, who have participated in the movie, but also Clara, the topic queen, and Wang Zhuocheng, a traffic actor who has attracted attention for starring in The Untamed, have been invited to star in the movie. I believe that the two-way emotional collision between the heavyweight old drama bones and the dynamic young actors will definitely bring a super-cured family atmosphere of all ages.

Aspect 2: A new fantasy family theme opens up a new track for watching movies.

The film tells the story of "soul exchange" between children and sea lions. It is a unique innovative film of fantasy family fun in China, which grasps the demand of watching movies in summer. The work is wrapped in the realistic core under the light comedy and fantasy coat, which can not only provide children with novel impressions, but also enlighten parents. It is an innovative work in this year’s local fantasy film and is expected to open up a new track.

Aspect 3: Focus on parent-child relationship, full of emotional value

 

The film focuses on "parent-child relationship" and associates sons with their parents under the popular symbol of learning, which has become a hot topic among netizens. Liu Xiaohai’s mother (Zhu Yuanyuan ornaments) Holding on to his son’s study led to his rebellious attitude, and the parent-child relationship hit a wall everywhere. But in Liu Xiaohai’s mind, mom and dad are always the most important things. The film concretizes the "parent-child relationship" with "rebellion", which makes the emotional line between parents and children continue while the story is further developed.

 

Aspect 4: The theme of family education concept in the new era is high.

The film Legend of the Sea reflects the importance of empathy and learning in the new era through the combination of animation and reality, so that children can learn to understand their parents’ hardships, and parents can learn to enter the children’s world and communicate with them as equal friends. In addition, the film presents the epitome of real family education with a fantastic coat, and interestingly conveys to the audience that the meaning of family education is no longer emotional "coercion and inducement", but the two-way trip of parents, students and teachers, which is the best way to convey education through fun.


Three minutes to get to know the award season, and you can easily predict the Oscar.

190 movie network feature Did you brush Weibo every day recently, and see a movie sweeping over a dozen awards and becoming a big winner? Or is there another award that is a big surprise?Many people may have seen these faces more recently than in previous years.

That’s because at the end of the year, the film circle will also start the "year-end summary". This is what we usually call the award season. In layman’s terms, it is the annual meeting or tail tooth of the film industry.

What is hollywood awards season?

From the end of each year to the beginning of the second year, the results of major film awards in North America are announced one by one. Different awards are given every day, and this situation has been going on for more than three months.

During this period, how frequently are awards given? For example, casey affleck, who won the Oscar for Best Actor last year, once set a new record by winning seven Best Actors in one day.

 

These three months are a concentrated assessment of the film circle, starting with the Gotham Independent Film Award in November and ending with the Academy Awards in late February and early March, which is what we call hollywood awards season.

What awards are there in hollywood awards season?

The awards awarded by hollywood awards season can be basically divided into the following categories: the first category is awards awarded by the media or film critics; The second category is selected by film-related practitioners; There are also some, which aim at a relatively single field, but are more detailed and professional.

1、Film Critics Association Award

During the award season, the Film Critics Association covered every city in the United States, but the most important ones were Los Angeles, new york and Boston, which selected the awards with higher weight. Actually, if you think about it, it’s the same in China. There will be similar organizations in Beijing, Shanghai, Guangzhou and other places, and the films they selected will have their own artistic considerations and regional habits.

The location of the Los Angeles Film Critics Association is exactly where the Oscars are held, and its personnel composition accounts for a large proportion of the Oscar voting groups. The taste of the New York Film Critics Association is more advanced, encouraging the vanguard, and the selected results are bolder. The taste of the Boston Film Critics Association is even more special, and foreign language films are favored here.

In addition, some cities also have online film critics association awards. They are composed of a group of film critics who are active on the Internet. Among them, the winners selected by the New York Online Film Critics Association usually have different results from the Oscars, but the situation has changed in recent years.

In addition to these, the United States has also established the Women Film Critics Association, the African American Film Critics Association and the Black Film Critics Association.

The Black Film Critics Association was independent from the African-American Film Critics Association in 2010, because some members couldn’t stand the fact that some people ignored other films and the overall actual level in order to praise the works of African-American filmmakers. This year, the African American and Black Film Critics Association awarded the best film to and respectively.

Of course, there is also the most important association award, that is, the Radio and Film Critics Association Award, which has now been renamed the Critics’ Choice Award. At one time, its weight was higher than the Golden Globe Award, and the results of important awards coincided with the Oscar. This year’s critics’ choice award went to the best film.

2、Trade union award

Trade union awards are awards from different professions selected by Hollywood film and television industry practitioners, including producers’ trade union award, directors’ trade union award, Screen Actors Guild Awards, writers’ trade union award, editing trade union award, etc., covering a single award awarded by Oscar. Among them, producer, director and Screen Actors Guild Awards have great influence on the final result of Oscar.

3、Professional awards

There are some professional awards in the award season, such as Animated Annie Award. It is the Oscar of animation, and its awards are detailed in various fields such as role production, role design, visual effects and dubbing. This year, 11 awards swept the Annie Award, which can be said to have won the Oscar for best animated feature film ahead of schedule.

 

In addition, there are special awards for independent films — — Gotham Independent Film Award and independent spirit awards. The Gotham Independent Film Award was founded by the Independent Film Producers Association in 1991, and its importance is second only to Sundance Film Festival at the beginning of each year. Most of the winning films are director’s first films, and they have not been shown in theaters on a large scale.

The independent spirit awards is held every year on the day before the Oscar is announced, and it is also a very important award in independent films, aiming at encouraging independent filmmakers’s creation. In this year’s awards season, "Please Call Me by Your Name" and Lady Bird’s "Escape from Breaking Town" are all independent films, and they have also won some awards in these two important independent films.

4、Media reporter award

During the award season, there are two awards selected and awarded by journalists, namely the Golden Globe Award and the Golden Satellite Award. The Golden Globe Award was founded by hollywood foreign press association and its members are journalists from outside North America. They set up the award in 1943, and only need to publish four paid articles every year to become one of them.

There have been many inconsistencies between the results of the Golden Globe Awards and the Oscars, which are considered to deviate from the role of the weather vane. However, the Golden Globe awards are often accurate in predicting the Oscar in terms of actors. In addition, more than 7,000 members voted for the Oscar, and only 90 journalists voted for the Golden Globe, so it is inevitable that the results will be inconsistent.

 

The Golden Satellite Award, known as the "Golden Ball Award", was founded in 1996 by a non-American journalist organization in hollywood foreign press association. The Golden Satellite Award, like the Golden Globe Award, covers the fields of film and television, and there are also some awards for new media.

5、Other awards

In addition to the above, in recent years, there are some awards from non-North America that have had an important predictive and guiding effect on the Oscar, and are also counted in the award season that we often say. The British Film Academy Award is the most famous one.

The British Film Academy Award in London belongs to the British Academy Award, and most of the results in recent years are consistent with the Oscars. The British Film Academy Award biosca pays more attention to some unpopular films, and even has a certain influence on the results of the Oscar. Previously, many Chinese also nominated for the British Film Academy Award.

In addition, the awards of british independent film awards and London Film Critics Association belong to the awards season. Although british independent film awards honors outstanding local independent films, there are often Oscar-winning films. For example, Three Billboards Outside Ebbing, Missouri won many nominations this year.

Next page:HaolaiPublic relations means of dock award season

Xinjiang issued a case of price violation, and a restaurant was fined for selling high-priced meals to tourists with yin and yang menus.

On January 31, the Market Supervision Administration of Xinjiang Uygur Autonomous Region announced the first batch of typical cases of price violations in 2024, which involved: price violations such as unclear pricing, non-implementation of government pricing, and unfair pricing.

The Paper noted that in the above-mentioned case, a noodle soup restaurant in dushanzi area, Karamay City, when engaged in catering service business activities, made two menus with the same dish but different price labels, marked the two menus differently, used the menu with an increase for tourists, and used the menu without an increase for ordinary consumers, which violated the relevant provisions of Item 8, Paragraph 1, Article 14 of the People’s Republic of China (PRC) Price Law and was fined 5,000 yuan by the dushanzi area Municipal Market Supervision Administration.

The Market Supervision Administration of Pishan County in Hotan District investigated and dealt with the case that a saute spicy chicken restaurant in Pishan County was not clearly marked.

The Market Supervision Administration of Pishan County in Hotan received a report from the masses on the complaint reporting platform of Xinjiang market supervision, which reflected that some meals in a large-scale chicken restaurant in Pishan County were not clearly marked and there was a low elevation knot. After investigation, it was found that the restaurant listed a bowl of rice 3 yuan and white flour 3 yuan on the menu, but actually settled the price of rice 5 yuan and the price of white flour 5 yuan. The behavior of the parties concerned violates the provisions of the first paragraph of Article 13 of the Price Law of People’s Republic of China (PRC), that is, "Operators selling, purchasing goods and providing services shall clearly mark their prices in accordance with the provisions of the competent pricing department of the government, indicating the product name, place of origin, specifications, grade, pricing unit, price or service items, charging standards and other relevant information" and the provisions of Articles 5 and 6 of the Provisions on Clearly Marking Prices and Prohibiting Price Fraud.

The Market Supervision Administration of Pishan County in Hotan District investigated and dealt with the case that a property company in Pishan County failed to implement the government-guided price according to law.

When Pishan County Market Supervision Administration and County Development and Reform Commission in Hotan area carried out joint inspection, it was found that a property company in Pishan County did not implement the guiding price stipulated in the document "Reply on Approving the Charge Standard for Comprehensive Property Management Services in Pishan County" issued by Pishan County Development and Reform Commission. According to the document, the comprehensive property management service should receive the standard guide price of 1 yuan/m2, but the property company actually charges 1.3 yuan/m2. The behavior of the parties violates Article 12 of the Price Law of People’s Republic of China (PRC). "Operators shall abide by laws and regulations, implement legally formulated government-guided prices, government pricing, statutory price intervention measures and emergency measures." On April 17, 2023, Pishan County Market Supervision Administration ordered the parties to refund the overcharged price of 15,212.61 yuan and imposed an administrative penalty of 5,000 yuan.

A pepper chicken shop in atushi, Kezhou was not clearly marked.

When the law enforcement officers of atushi Market Supervision Administration of Kezhou conducted daily supervision and inspection in the shops of Hong Kong City Food Street in Guangming Street, atushi, they found that some barbecues and drinks in a pepper chicken shop were not clearly priced. This behavior of the party concerned violates the provisions of the first paragraph of Article 13 of the Price Law of People’s Republic of China (PRC), namely, "Operators selling, purchasing goods and providing services shall clearly mark their prices in accordance with the provisions of the competent pricing department of the government, indicating the product name, place of origin, specifications, grade, pricing unit, price or service items, charging standards and other relevant information" and the provisions of Articles 5 and 6 of the Provisions on Clearly Marking Prices and Prohibiting Price Fraud.

An illegal case of a company in Baicheng County, Aksu Prefecture not implementing government pricing.

Law enforcement officers of Baicheng County Market Supervision Administration in Aksu received a report from the owner of a shop in Baicheng County that a company in Baicheng County raised the price when charging water and electricity fees to the shop, and failed to implement the relevant price policy provisions of the National Development and Reform Commission. The law enforcement officers of Baicheng County Market Supervision Administration found out that the company charged the shop owners the electricity fee of 0.8 yuan per kilowatt hour, the water fee of 3.5 yuan per cubic meter, and the opening fee of 3,000 yuan. The above actions of the parties violate the provisions of Article 12 of the Price Law of People’s Republic of China (PRC) that "when conducting price activities, operators shall abide by laws and regulations, and implement legally formulated government-guided prices, government pricing, legal price intervention measures and emergency measures". On September 19, 2023, the Baicheng County Market Supervision Administration of Aksu Prefecture imposed an administrative penalty of confiscating the unpaid water and electricity charges of 3,573.9 yuan and fined 10,000 yuan.

Changji Hutubi County Market Supervision Administration investigated and dealt with a case in which a hot pot maocai store violated the provisions of clearly marked price.

When the Market Supervision Administration of Hutubi County, Changji Prefecture conducted supervision and inspection on a hotpot maocai store in Changhua Road, Hutubi County, it was found that the price marked on the left side of the food cabinet in the store was inconsistent with the price marked on the right wall, and the cashier system in the store increased the price beyond the marked price. This behavior of the party concerned violated the provisions of the second paragraph of Article 13 of the Price Law of People’s Republic of China (PRC) that "an operator shall not sell goods at a higher price than the marked price, and shall not charge any unspecified fees" and the relevant provisions of Articles 5 and 6 of the Provisions on Clearly Marking Prices and Prohibiting Price Fraud. On August 3, 2023, Hutubi County Market Supervision and Administration Bureau confiscated the illegal income of 2,435.96 yuan and imposed a fine of 3,000 yuan on the party concerned.

A market supervision administration in Keping County, Aksu Prefecture investigated and dealt with a case in which a restaurant in Keping County violated the regulations on clearly marked prices according to law.

The Market Supervision Administration of Keping County in Aksu received a phone call from a consumer complaining that a restaurant in Keping County did not charge the ordering fee according to the menu price. After investigation, Keping County Market Supervision and Administration Bureau found that the menu of this restaurant indicated that the price of food (kung pao chicken) was 35 yuan/serving, and the price of food (scrambled eggs with leeks) was 25 yuan/serving, but the consumer’s order settlement bill showed that the price of food (kung pao chicken) was 48 yuan/serving, and the price of food (scrambled eggs with leeks) was 35 yuan/serving, so the consumer’s complaint was true. This behavior of the party concerned violated the provisions of the second paragraph of Article 13 of the Price Law of People’s Republic of China (PRC) that "the operator shall not sell the goods at a higher price than the marked price, and shall not charge any unspecified fees" and the relevant provisions of Articles 5 and 6 of the Provisions on Clearly Marking the Price and Prohibiting Price Fraud. On November 20, 2023, the market supervision and management bureau of Keping County imposed an administrative penalty of confiscating 23 yuan’s illegal income and fined him 1,023 yuan.

Kuqa Market Supervision Administration of Aksu Region investigated Kuqa City according to law.A case of a tourism group company’s illegal behavior of not implementing government pricing

When the market supervision administration of Kuqa City in Aksu region conducted on-site inspections on the Grand Canyon Scenic Area, Kuqa Palace, Kizilgaha Peak and other scenic spots, it was found that the charging notice column of the Grand Canyon Scenic Area was marked with "charging standard: all tickets for 41 yuan and half tickets for 21 yuan"; The charging bulletin board of Kuqa Wangfu is marked with "charging standard: all tickets in 55 yuan and half tickets in 30 yuan"; In the public notice column of Kizil Ga Hafeng Tower, the words "charging standard: full admission to 15 yuan/person in scenic spot, half admission to 8 yuan in scenic spot" are marked. According to the relevant approval documents of the National Development and Reform Commission, the half-price ticket for the Grand Canyon Scenic Area should be 20.5 yuan/person; The half-price ticket for Kuqa Wangfu should be 29.5 yuan/person, and the half-price ticket for Kizil Gaha Peak should be 7.5 yuan/person. The above-mentioned behavior of the parties is suspected of selling half tickets for scenic spots at a price higher than that set by the government, which violates the provisions of Article 12 of the Price Law of People’s Republic of China (PRC) that "operators shall abide by laws and regulations when conducting price activities, and carry out legally set government-guided prices, government-set prices and legal price intervention measures and emergency measures". On August 18, 2023, the Kuqa Municipal Market Supervision Administration imposed an administrative penalty of 7212.5 yuan on the parties according to law.

The dushanzi area Municipal Market Supervision Administration of Karamay City investigated a case of improper price behavior in a noodle soup restaurant in dushanzi area according to law.

During the supervision and inspection, dushanzi area Market Supervision Administration of Karamay City found that the person in charge of a noodle soup restaurant in dushanzi area provided free dining service to tour guides and bus drivers in order to attract tourists to eat in its restaurant. At the end of June, 2023, the menu was made into dishes with the same names and patterns.However, two menus with different prices for the same dish are engaged in catering service business activities, and the above two menus are marked separately, so that tourists can use the menu with increasing prices and ordinary consumers can use the menu without increasing prices. The price difference between the two menus is 2-50 yuan/serving, and there are 40 kinds of dishes with different prices.The above-mentioned behavior of the parties violated the provisions of Item 8, Paragraph 1, Article 14 of the People’s Republic of China (PRC) Price Law, "Other unfair price behaviors prohibited by laws and administrative regulations". On September 1, 2023, dushanzi area Municipal Market Supervision Administration imposed an administrative penalty of 5,000 yuan on the parties according to law.

What do American audiences like best? Netflix announces annual film and television drama list

Stills of the third season of Strange Tales


1905 movie network news Recently, Netflix, the American streaming media giant and the world’s largest paid video website, announced the top ten most watched dramas and movies in the United States in 2019.


The film ranked first is a comedy film directed by Kyle Newacek and starring Jennifer Aniston and adam sandler, and Ghost Attack ranked second and third respectively.


Stills of the movie Murder Mystery Cloud


The first place on the TV series list is still the third season of Netflix’s ace original TV series "Strange Tales", which was created by the original crew of "Strange Tales" and premiered on Netflix on July 4, 2019. It was broadcast for four days and was watched by more than 40.7 million people, making it the most watched drama in the first four days of Netflix.


The new drama "The Devil Hunter", which premiered on December 20, 2019, ranked second in the TV series list once it was launched, and its strength should not be underestimated. In addition, the second season of the popular drama Sleepless Bookstore, Umbrella Academy and Unbelievable are all on the list.


Stills of TV series "The Devil Hunter"


The most popular TV series of Netflix in the United States in 2019:

1. The third season of Strange Tales

2. The Devil Hunter

3. Umbrella Academy

4. insensitive

5. Sleepless Bookstore Season 2

6. Colored glasses

7. Unbelievable

8. Sex Study Room

9. The Third Season of Thirteen Reasons

10. "Dion with Super Power at Home"


Netflix’s most popular movies in the United States in 2019:

1.

2.

3.

4.

5.

6.

7. Robber

8.

9.

10. Secret Love Cry


The emblem of Beijing Winter Olympics was released. What other beautiful emblems are there?

  BEIJING, Beijing, December 15 (Xinhua) Tonight, the emblem of the Beijing 2022 Winter Olympics and the emblem of the Winter Paralympics were officially unveiled. The Winter Olympic Games has been successfully held for 22 times so far. In the 93-year history of the Winter Olympics, countless classic emblems have been born.

  The emblem of the Winter Olympic Games is the Olympic emblem of a Winter Olympic Games, also known as the emblem of the Winter Olympic Games. The organizing committee of the Winter Olympic Games has designed a unique emblem for the Olympic Games. What other beautiful emblems are there in previous Winter Olympics?

  The 1st Chamonix Winter Olympics in 1924

  Time: January 25th, 1924-February 4th, 1924.

  Venue: Chamonix, France

  The emblem of the 1924 Chamonix Winter Olympic Games in France showed the particularity of the first Winter Olympic Games. Its name at that time was International Winter Sports Week. The title of the first Winter Olympic Games was ratified by the International Olympic Committee several years later. Whether it is a five-person sleigh or an eagle with wings, it embodies the realistic characteristics of the emblem of the early winter Olympic Games.

  The 2nd St Moritz Winter Olympics in 1928

  Time: February 11, 1928-February 19, 1928

  Venue: Saint Moritz, Switzerland

  The main logo of the 1928 Winter Olympic Games in St Moritz, Switzerland is the Swiss flag fluttering in the wind and the flag of the International Olympic Committee. Against the beautiful Alps, the blue background not only represents the clear blue sky of Switzerland, but also symbolizes the purity of the international Olympic movement and the peace and friendship of the people of the world.

  The 3rd Winter Olympics in Lake Placid in 1932

  Time: February 4, 1932-February 15, 1932

  Venue: Lake Placid, USA

  Lake Placid, like a natural mirror in winter, shines with Olympic light in the natural forest area in upstate New York, USA. This small town with a population of less than 2,000 has successfully hosted two Winter Olympic Games. The emblem of Lake Placid Winter Olympic Games in 1932 is a silhouette of a platform skier in the foreground, with a map of the United States showing the location of Lake Placid in the background.

  The 4th Gamisch-Partenkirchen Winter Olympics in 1936

  Time: February 6, 1936-February 16, 1936

  Venue: Garmisch-Partenkirchen, Germany

  The emblem of the 1936 Gamisch Partenkirchen Winter Olympic Games in Germany not only embodies the characteristics of winter sports, but also has the characteristics of the host country. The Olympic five-ring symbol, the Alps and a slide through the mountains together form a circle.

  The 5th St Moritz Winter Olympics in 1948

  Time: January 30, 1948-February 8, 1948

  Venue: Saint Moritz, Switzerland

  In 1948, St Moritz ushered in its second Winter Olympic Games, which was the first Olympic Games resumed after the Second World War. The design of the emblem was also full of the sense of the times at that time. The sun in the emblem brought infinite light, and the Olympic rings were marching towards new ideals and light on the new runway.

  The 6th Oslo Winter Olympics in 1952

  Time: February 14, 1952-February 25, 1952

  Venue: Oslo, Norway

  The Sixth Winter Olympic Games was held in Oslo, the capital of Norway, which was the first time that the Winter Olympic Games was hosted by a national capital. Because this Olympic emblem represents a public theme, it stands out from 335 design schemes. The main body of the emblem is a perfect circle containing five rings, and the external outline of the new Oslo City Hall. The sixth winter Olympic Games is printed with a ring on the outside of the circle. Oslo. 1952 "and other words.

  The 7th Winter Olympics in Cotina Danpezzo in 1956

  Time: January 26th, 1956-February 5th, 1956.

  Venue: Nadam Pezzo, Corthie.

  The Olympic Games has given every host city new vitality, and the emblems of the two Italian Winter Olympics are more like the image advertisements of the host city. In 1956, the emblem of Cotina Dempezzo Winter Olympic Games in Italy adopted the traditional icon of the Winter Olympic Games — — Snowflakes are used as ornaments, and the towering Alps are adorned with the logo of the Italian Olympic Committee, with five rings and a five-pointed star, which means that the Olympics come to the mountain city. Although the sports meeting is held in the cold winter, beige makes people feel warm and comfortable, and a warm tourist city image appears in front of the world.

  The 8th squaw valley Winter Olympics in 1960

  Time: February 18th, 1960-February 28th, 1960.

  Location: squaw valley, USA

  The emblem of the 1960 Squaw Valley Winter Olympic Games in the United States consists of three triangles in the color of the American flag and the Olympic rings. The three-dimensional effect produced by the superposition of several triangles makes it look like the crystallization of a star or a snowflake.

  The 9th Innsbruck Winter Olympics in 1964

  Time: January 29th, 1964-February 9th, 1964.

  Venue: Innsbruck, Austria

  Innsbruck, Austria, is the second city to host two Winter Olympic Games after St Moritz, and the emblems of the two Winter Olympic Games also show strong consistency. The emblems of the two Winter Olympics in Innsbruck in 1964 and 1976 are strikingly similar. The two bridges surrounded by Innsbruck are slightly different in details. At the Ninth Winter Olympic Games in 1964, it symbolized the connection of the new old town of Innsbruck under the Olympic flag.

  The 10th Grenoble Winter Olympics in 1968

  Time: February 6, 1968-February 18, 1968

  Venue: Grenoble, France

  Roses have a special meaning in Grenoble. The city emblem of the city is marked by three red roses, which symbolizes the three characteristics of industry, culture and education, tourism and winter sports here. The three red roses surrounded by snowflakes in the emblem are not only the city emblem of the ancient city of Grenoble, but also symbolize the local industry, culture, education and winter sports.

  The 11th Sapporo Winter Olympics in 1972

  Time: February 3, 1972-February 13, 1972

  Venue: Sapporo, Japan

  The 11th Winter Olympics was held in Sapporo, Japan, which was the first Winter Olympics held in Asia. This emblem consists of three independent symbols, including the symbol representing Japan — — The rising sun; Snowflake, the symbol representing winter, and the five rings containing the words "Sapporo" and "72".

  The 12th Innsbruck Winter Olympics in 1976

  Time: February 4, 1976-February 15, 1976

  Venue: Innsbruck, Austria

  Innsbruck, Austria, is the second city to host two Winter Olympic Games after St Moritz, and the emblems of the two Winter Olympic Games also show strong consistency. In the 12th Winter Olympic Games in 1976, its significance was even broader. It united the people of all nationalities in the world and outstanding athletes from all countries under the Olympic flag and shared the friendship and honor brought by the Olympics. The addition of the word "1976" shows the pride of Austria in hosting the Winter Olympic Games for the second time.

  The 13th Winter Olympics in Lake Placid in 1980

  Time: February 13th, 1980-February 24th, 1980.

  Venue: Lake Placid, USA

  The emblem of Lake Placid Winter Olympic Games in 1980 symbolizes Mount Olympus in the form of epaulettes on the right side, which blends with the deformed Ionian stone pillars on the left side, reminding people of the birthplace of modern Olympic Games — — Athens. The two serrated arcs formed by the combination of the top of the stone pillar and the five rings indicate that in 1932, Lake Placid had hosted a winter Olympic Games.

  The 14th Sarajevo Winter Olympics in 1984

  Time: February 8, 1984-February 19, 1984

  Venue: Sarajevo, the former Yugoslavia

  The emblem of Sarajevo Winter Olympic Games, under the Olympic rings, also has a symbolic snowflake pattern, which is the main pattern of traditional embroidery products in Sarajevo. Luxuriant snowflakes set off on the white snow and United with the blue background, which looks pure, harmonious and quiet.

  The 15th Calgary Winter Olympics in 1988

  Time: February 13, 1988-February 28, 1988

  Venue: Calgary, Canada

  The emblem of Calgary Winter Olympic Games is marked by the snowflake pattern of national style, which can also be regarded as the traditional maple leaf, and the maple leaf is the symbol of Canada. The first letter of Canada and Calgary is C. This maple leaf and snowflake is composed of the letter C with different sizes and shapes, which expresses the strong desire of the Canadian people for the Olympic Games.

  The 16th Winter Olympics in Albertville in 1992.

  Time: February 8, 1992-February 23, 1992

  Venue: Albertville, France

  The emblem of the 1992 winter Olympic Games in Albertville, France, consists of the light of mountains, modernity and movement. Among them, the most shining is a flaming Olympic flame and red and blue skis. Concise and vivid. Romantic French people express their Olympic feelings in the mountains and snowfields.

  The 17th Lillehammer Winter Olympics in 1994

  Time: February 17, 1994-February 27, 1994

  Venue: Lillehammer, Norway

  The 1994 winter Olympic Games in Lillehammer, Norway ushered in a new era in the history of the Olympic Games. Since 1994, the Olympic Games and the Winter Olympics have been held alternately, that is, an Olympic year has been ushered in every two years. The designer of the emblem was inspired by the natural landscape: the blue sky, the northern lights and the white snowflakes, together with the five rings and the English word "Lillehammer", formed a complete emblem. The Northern Lights imply that the host country is Norway in the north.

  The 18th Winter Olympics in Nagano in 1998

  Time: February 7, 1998-February 22, 1998

  Venue: Nagano, Japan

  The symbol of this grand event is a mixture of dynamic athlete images and snowflake patterns, symbolizing the competition of ice and snow events. On the whole, it is like a snow lotus, indicating that this Winter Olympics pays special attention to environmental protection. The whole design is full of movement, which expresses that athletes from all over the world who participated in the Nagano Winter Olympics have achieved the goal of mutual understanding and enhancing unity and friendship through sports competition. Therefore, this pattern is named "multicolored snowflake".

  The 19th Winter Olympics in Salt Lake City in 2002

  Time: February 8, 2002-February 24, 2002

  Venue: Salt Lake City, USA

  On August 29th, 1997, the unique design of the emblem of Salt Lake City Winter Olympics was presented to the world. The colors of yellow, orange and blue are symbols of courage and vitality, which remind people of the scenery in Utah. Below the graph is "Salt Lake 2002 (Salt Lake 2002)". The theme of this Winter Olympics consists of three parts: contrast, culture and courage. Contrast is a symbol of Utah’s scenery-from deserted desert to snow-capped mountains; Culture embodies the fusion of multi-cultures and constitutes the unique American cultural style in this region; Courage represents the spirit of athletes — — The main body of the Olympic Games.

  The 20th Winter Olympics in Turin in 2006

  Time: February 10, 2006-February 26, 2006

  Venue: Turin, Italy

  Emblem of Turin Winter Olympics — The Mole Antonelliana Tower is transformed into the shape of a mountain composed of ice and snow. At the same time, it can be seen as a tightly woven net, symbolizing the eternal Olympic theme of the great unity of the people of the world. The Mole Antonelliana Tower is the most famous building in Turin. It is the tallest building in the world in the 19th century and is now the National Film Museum of Italy.

  The 21st Vancouver Winter Olympics in 2010

  Time: February 12, 2010-February 28, 2012

  Venue: Vancouver, Canada

  The designer of the emblem of the 2010 Vancouver Winter Olympics is Elena Rivera McGregor, and the design of the emblem is based on the signpost tower pattern of ancient Indians. The pattern is made up of five colored stones, which looks like a beacon and a standing ice hockey player. The stone in the pattern has one green, two blue, one red and one yellow. At the bottom of the design is the words "Vancouver 2010", and below it is the Olympic five-ring flag. Five stones of different colors symbolize different parts of Canada, among which green and blue symbolize the Atlantic region in eastern Canada and the Pacific coast in western Canada. Red symbolizes the maple leaf in Canada, while yellow represents the rising sun.

  The 22nd Winter Olympic Games in Sochi in 2014

  Time: February 7, 2014-February 23, 2014

  Venue: Sochi, Russia

  Xxii olympic winter games 2014 will be held in Sochi, Russian Federation from February 7 to February 23, 2014. The logo of 2014 sochi winter olympics is in blue circular lowercase, and there are no other graphics except the Olympic rings. This is the first time that the logo of the host city of the Olympic Games takes international domain as a part of the pattern. The word "sochi.ru" appears above the number "2014", as if its reflection in the water is vivid, symbolizing the unique coastal position of this southern city on the Black Sea coast. This logo replaces the previous five-pointed star-shaped snowflake, which stands a high mountain design.

  23rd PyeongChang Winter Olympics in 2018

  Time: February 9, 2018-February 25, 2018

  Venue: Pyeongchang County, Korea

  The official emblem of the 2018 PyeongChang Winter Olympics was completed by visualizing the consonant of the word "Pyeongchang" in Han Wenzhong. According to the organizing committee of the Winter Olympics, the emblem of Pyeongchang Winter Olympics contains the meaning that Pyeongchang snowflakes and ice are integrated in heaven and earth, and winter Olympic athletes and people from all over the world get together to celebrate the ceremony. The color of the emblem adopts the traditional color of Korea — — Five colors (blue, red, yellow, white and black).

  The 24th Beijing Winter Olympics in 2022

  Time: February 4, 2010-February 20, 2018

  Venue: Beijing, China and Zhangjiakou.

  The emblem of the 2022 Beijing Winter Olympics, "Winter Dream", uses the artistic form of China’s calligraphy to integrate the rich oriental cultural heritage with the international modern style, presenting a new image and dream of China in the new era.

  The upper part of the emblem shows the shape of the skater, and the lower part shows the heroic attitude of the skier. The dancing lines in the middle are smooth and full of rhythm, representing the undulating mountains, stadiums, snow slides and festive ribbons in the venue, adding a visual feeling of festival celebration to the emblem and symbolizing that the Beijing Winter Olympics will be held during the Spring Festival in China.

  The color of the emblem is mainly blue, which symbolizes dreams and the future, as well as the brightness and purity of ice and snow. Red and blue represent the passion, youth and vitality of sports. In the form of "BEIJING2022" font, it absorbs the characteristics of China calligraphy and ribbon, enhances the cultural connotation and expressive force of the font, and also embodies the sense of integrity and unity with the emblem graphics. (End)