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Sample survey of ＂Special Forces Tourism＂： 80% of the respondents travel alone+don’t stay in hotels. Where are the business opportunities for tourism enterprises？

　　Spend the night in 30 yuan in Internet cafes, bring your own dry food to eat, punch in many scenic spots a day, like to travel alone but prefer to socialize with strangers … … These are the characteristics of "special forces tourism" which are very popular at present.

　　CBN recently launched ‘ Special forces tourism ’ Will you attend? After more than a week, we received about 800 valid questionnaires. The results show that the people of "Special Forces Tourism" are concentrated in the age of 20-22, that is, college students are the main ones. Two days’ weekend outing is the choice time period for these "Special Forces Tourism" people, and the per capita spending is controlled below that of 500 yuan, that is, the per capita spending is more than 100 yuan to 200 yuan per day. Interestingly, in order to save costs, about 80% of the respondents chose not to stay in hotels, but to spend the night in Internet cafes, bath centers and even restaurants.

　　With such a low-cost consumption pattern, some tourism enterprises and sales platforms still extend an olive branch to the "special forces tourism" crowd, and even give subsidies and concessions on the basis of low prices. Some tourism enterprises said in the survey that they value the future business opportunities of young customers and the exploration of new consumption patterns. But will these college students really become loyal customers? Everything seems to be unknown.

　　nineThose who become "special forces tourists" are men, and 80% are between 20 and 22 years old.

　　China Business News ‘ Special forces tourism ’ Will you attend? According to the survey results, 90.51% of the respondents who participated in the "special forces tourism" were men, which shows that relatively speaking, there are very few female participants who need great physical effort.

　　Similarly, because the "special forces tourism" which needs to punch in multiple or even dozens of scenic spots in one day and takes a lot of physical strength in order to save costs, it is concentrated in young people. The survey results show that 82.18% of the respondents are aged 20-22, which shows that college students are the main force interested in and participating in "special forces tourism".

　　When asked why they are interested in participating in "special forces tourism", 75.94% of the respondents said that it is because this kind of tourism is efficient, and 12.61% of the respondents are interested in high cost performance, while the reasons for exercising and broadening their horizons account for about 3% ~ 4%. It can be seen that price and efficiency are the fundamental reasons for attracting young people to carry out "special forces tourism".

　　"It is very important for me to broaden my horizons, so I choose ‘ Special forces tourism ’ Going to some places with high efficiency, of course, financial constraints are definitely a big reason, and college students still have to control costs. " Meng Wei, a sophomore majoring in tourism management at Shandong University of Finance and Economics, told the First Financial Reporter that he had been to the "special forces tour" many times and would make various raiders himself, which made him quite famous in the classmate circle.

　　Wang Shuo, a classmate of Meng Wei, also put forward a similar reason, that is, he had limited funds, but he wanted to go out and have a look, so he chose "special forces tourism".

　　In terms of travel time and distance, short-distance travel is the choice of most "special forces travel" people. According to the results of the First Financial Survey, 86.09% of the respondents chose to leave on Friday night, 78.54% chose to travel to Zhou Bianyou for three hours, and 85.96% chose to travel for two days.

　　"We usually travel on weekends, which will not affect the courses from Monday to Friday. Depart on Friday and return on Sunday. It takes 2 ~ 3 days to travel around. " Cao Yan, a college student, told the First Financial Reporter.

　　It is precisely because most of the respondents choose short trips around, so high-speed rail has become the most convenient and affordable means of transportation, and 80% of the respondents choose high-speed rail as their travel tool.

　　Peng Han, director of the Strategic Research Center of Ctrip Research Institute, told the First Financial Reporter that "special forces tourism" is a very popular way of travel among young travelers, especially college students. Generally speaking, this kind of travel mode is characterized by visiting the most scenic spots in the shortest possible time, completing the sharing of punching in and social platforms, and spending less on tourism.

　　“‘ Special forces tourism ’ Most of the travel modes chosen are trains. On the one hand, because of the continuous improvement of China’s high-speed rail network and the construction of a comprehensive three-dimensional transportation network system, the convenience of residents traveling by train has been continuously improved; On the other hand, with the continuous upgrading of China’s high-speed rail technology and the improvement of railway ride experience, more passengers will be attracted to the railway. The railway data since this year can also confirm this. From April 27th to May 4th, the 8-day railway transportation during the May 1st Golden Week ended, and the national railways sent 133 million passengers, an increase of 26.7% compared with 2019. Among them, on April 29, 19.661 million passengers were sent, setting a new record for the number of passengers sent by the railway in a single day. According to the data of the Ministry of Communications, if we compare the data of other modes of transportation (civil aviation, highways and waterways) during the May Day period, we can see that the daily average traffic volume of railways and civil aviation is higher than that before the epidemic — — However, the recovery rate of railways is 122.1%, far exceeding 104.2% of civil aviation. " According to Peng Han’s analysis, there are data showing that the passenger source structure of "May 1" has changed significantly. Taking Shanghai Hongqiao, Beijing Capital and Shenzhen Baoan Airport as examples, the proportion of passengers aged 18-24 (college students) has decreased, while the proportion of passengers aged 3-17 and 35-44 has increased significantly. This may mean that parent-child tourists choose civil aviation more.College students prefer to travel by train.

　　In this survey of CBN, when asked whether the "special forces tour" would continue, about 80% of the respondents said "yes", but some respondents thought that they were too tired to continue. As for the tourist destination, Huangshan is the destination that the "special forces tourists" ranked first in the survey results yearn for.

　　eightCheng respondents don’t stay in hotels to save money

　　"Cost saving must be my participation ‘ Special forces tourism ’ A major feature of. I remember one time I left Jinan for Weihai at 1 am, took a hard seat for 8 hours, got up early the next day, traveled by bike all day, ate fast food, and went to free hotels. I figured it would cost less than 100 yuan in about one day. " Wang Shuo calculated an account for the first financial reporter.

　　Wang Zihao, a junior at Yancheng Teachers College in Jiangsu Province, is also a fan of "special forces tourism". His hometown is Suqian, Jiangsu Province. He once spent three days punching in Suzhou’s "Special Forces Tour", which cost about 500 yuan, that is, one day spent more than 100 yuan.

　　If the big transportation fee is high-speed rail, the cost is basically fixed, and some tourist attractions are free and controllable, but accommodation is the basic demand. How do these "special forces tourists" achieve such low accommodation costs?

　　According to the survey results of CBN, 82.57% of the respondents hope that the overall cost will be controlled within 500 yuan, which means that the per capita cost tomorrow will be more than 100 yuan to 200 yuan.

　　In terms of dining, 81.27% of the respondents chose to bring their own dry food, accounting for 6.5% of the daily meals in 100 yuan, and less than 5% in 200 yuan and 300 yuan. It can be seen that in terms of catering, such tourists can save money and don’t mind simple meals.

　　Of course, sometimes there are exceptions. Cao Yan told the First Financial Reporter that after May Day, he and his friends went to Zibo, and the local area was still crowded with people. Because going to Zibo is for a barbecue, it is essential to have a barbecue, but we can control the cost in other aspects, such as accommodation or free scenic spots, and control the overall price. "I will pay attention to a lot of travel information on the Internet, know where there are discounts or free, and there are many places with special discounts for students, so I can control the overall cost. I calculated this barbecue trip to Zibo, and it is acceptable to spend around 200 yuan a day. " Cao Yan told the First Financial Reporter.

　　Compared with the control of catering, the respondents are more "varied" in controlling the cost of accommodation. According to the survey results, 83.49% of the respondents chose not to stay in a hotel, and about 7% of the respondents were able to accept one-night hotel accommodation in 200 yuan and one-night hotel accommodation in 300 yuan.

　　Then, if you don’t live in a hotel, where do these "special forces tourists" live at night?

　　"In fact, there are many solutions, such as living in an Internet cafe, probably staying overnight in 30 yuan, preparing some instant noodles or ordering a cheap takeaway; You can also go to some restaurants like Haidilao, which are open all night, to solve the problem of eating and living, and the price is cheap; You can also choose a bath center for the night, including eating and living. One night is about 100 yuan, which is definitely cheaper than staying in a hotel. Of course, you can also spend some time on your travel design, buy evening train tickets and spend the night in the car, which can also save accommodation costs. " Meng Wei introduced a variety of low-cost ways to spend the night without staying in a hotel to the first financial reporter.

　　Wang Zihao is a student majoring in physical education, but he chose to give full play to his physical advantage. He once rode his bicycle to punch in the night scene one night, and went to the convenience store to rest and rectify at dawn before leaving. This also saves accommodation expenses.

　　Xiao He, a girl, once participated in a similar trip, but as a girl, she was still worried about potential safety hazards when staying out for the night, so Xiao He contacted local friends in advance and stayed at friends’ homes. This also saves the cost of staying over. "A few of our friends who often travel have circles, and everyone can share resources and save various costs."

　　Of course, such a low-cost way is to pay physical strength, and some non-hotel accommodation methods also have an impact on the quality of sleep. According to the results of the First Financial Survey, 72.56% of the respondents said that they only slept for 2-4 hours every day during the "special forces tour".

　　What are the future business opportunities that enterprises see?

　　According to the above data, the consumption of "special forces tourism" is very low, but now the same-way tourism, spring and autumn tourism, etc. are still very optimistic about this business, and Tongcheng Tourism even takes out marketing expenses to reimburse some qualified "special forces tourism" passengers for large transportation expenses.

　　Cheng Chaogong, the chief researcher of Tongcheng Research Institute, said in an interview with the First Financial Reporter that the current cost of "special forces tourism" is very low, and it is a newly emerging tourism model. In fact, it is very limited for the overall revenue of tourism enterprises, but for tourism enterprises, it is more important to seize future consumer business opportunities.

　　"Now these participants ‘ Special forces tourism ’ College students, they will grow up, they are our important customers in the future, so when they are still on the university campus, they will pass ‘ Special forces tourism ’ This point is to catch them and let them develop consumption habits and consumption stickiness, so they may be our core customers and loyal customers in the future. " Cheng Chaogong said that enterprises can collect user information, save their consumption habits, observe their consumption trends, and even establish a full-cycle user management thinking, and study the future travel modes of consumers through research and interaction.

　　The first financial reporter learned from many interviews that many tourism enterprises are facing challenges due to the three-year epidemic. How to find new customers and expand their business is a top priority. Therefore, for many tourism enterprises, young customers have high growth, and if these customers can be turned into loyal users, it will be very conducive to future development. Nowadays, the cost of obtaining customers for tourism enterprises is getting higher and higher. In the past, the cost of obtaining a new customer may be tens of yuan, but now it is more than 200 yuan. And even if they become users, there are not many real active users. Among them, there may be only more than 10% users who will spend, and the proportion will generally not exceed 20%. Users who can spend more than 4 times in a quarter are very good, but such users are very few.

　　"So if you can pass ‘ Special forces tourism ’ This entry point has gained some college students. As they grow up, if they gradually become middle and high-end users, business users, and family users after marriage, our products can run through their entire life cycle and form sustainable consumption. " Cheng Chaogong’s analysis of the first financial reporter.

　　So, in fact, will these "special forces tourists" college students become long-term users as the tourism enterprises wish?

　　Several college students who have participated in "special forces tourism" all said that they will still be interested in "special forces tourism" or other ways in the future, but it is hard to say whether they will become long-term loyal users of the platform because of this. It depends on their future income and whether the products provided by the tourism enterprise meet their own needs.

　　"Actually ‘ Special forces tourism ’ It is also the realization of self-worth, such as punching in now, and other factors may be in the future. If you can provide users with cost-effective products and high-quality emotional value, then users will choose such tourism enterprises and products. For example ‘ Special forces tourism ’ The online sharing is to realize some sense of accomplishment and value of college students. " Cheng Chaogong told the First Financial Reporter.

　　According to the survey of CBN, 87.26% of the respondents tend to travel alone, and they prefer to meet like-minded "special forces tourists" at random during the trip, and then go together. Most of them will publish their travel experiences on platforms such as Tik Tok and bilibili, and even Meng Wei and Wang Zihao have their own video numbers and a certain number of fans. "Special forces tourists" are more willing to socialize and share the relationship with strangers and maintain a high degree of independence. These characteristics can be used as a reference for enterprises to develop products and channels in the future.

　　In Peng Han’s view, it is hard to say how long "special forces tourism" will last in the future, but for now, there is an interesting point — — "Special forces tourism" may play the role of "rectifying the tourism market". "The typical case is the popularity of Zibo, which is related to the reception of many college students’ travel users at the beginning of this year. Because such young users love punching in and sharing, the barbecue in Zibo has spread all over the country overnight. According to public data, on March 5th this year, # College Students organized a group to eat barbecue in Zibo, and the number of broadcasts on the short video platform exceeded 180 million. ‘ Zibo barbecue ’ The first hot search was contributed by Shandong college students, and the number of passengers sent by Zibo Railway Station on the same day was the highest in a single day in three years. Similarly, if the price of a tourist destination is abnormally high, it is short of weight, poorly managed, the merchants lack service awareness or the safety is flawed, then the college students who are keen on sharing ‘ Special forces tourism ’ Visitors can also make this destination fast ‘ Black out of the circle ’ . The word word of mouth will become more and more important for tourist destinations. If we don’t pay attention to the management and promotion of this piece, then this year’s guests will be full, and next year may be empty. "

Intelligent driving down to 100 thousand yuan market： under the equal rights of science and technology, intelligent driving manufacturers are moving towards division

21st century business herald trainee reporter Jiao Wenjuan reports.

"The era of intelligent driving for all is coming!" After the release of the intelligent driving function of the new M7 Pro, Yu Chengdong predicted.

Baojun Yunhai, which was listed a few days ago, comes standard with Lingmiao Intelligent Driving 2.0 Max, bringing intelligent driving into the market of 100,000 yuan; Huawei HarmonyOS announced a time-limited direct drop of 6,000 yuan to 30,000 yuan, and Tesla FSD announced a price reduction of 4,000 dollars to 8,000 dollars in the US market … When smart driving function is becoming the choice of more and more consumers to buy cars, OEMs and suppliers are leading smart drivers into the sinking market.

At present, there are two main types of companies that make great efforts in intelligent driving: one is the main engine factory that insists on the self-developed intelligent driving scheme, and the other is the intelligent driving scheme provider represented by technology companies, and the latter is gradually becoming the "Tier1" in the era of intelligent driving, such as Huawei and Zhuoyu Technology (formerly DJI Vehicle).　

The pressure of reducing costs and increasing efficiency of the main engine factory is being transmitted to the upstream intelligent driving manufacturers. The smart driving scheme of 1,000 yuan has become a trend, and the sinking of high-level smart driving also requires suppliers to reduce costs more and more. However, due to the large investment in research and development in the early stage, poor expected income and difficult financing, the superimposed track is gradually crowded, and the performance of second-tier smart drivers is under pressure. In August, Heduo Technology was thundered, and in the first half of the year, the losses of smart driving business of many second-tier suppliers expanded.　

"The decline in sales profits is an unavoidable topic in the industry." On October 18th, at the theme forum of "China Automotive Intelligent Technology Industry Trend", Qi Zhenghua, CEO of Magic Vision Intelligent Technology, said, "From car companies to suppliers, there are too many players now (smart driving track). For our enterprises, it is necessary to get through the past few years first, and the dawn of the future is still ahead."

"2025 will be the final point of high-level intelligent driving. After five years, high-level automatic driving will begin to become standard; Ten years later, manual driving will become news. " Chen Liming, president of Horizon, once said at the 2024 World New Energy Vehicle Conference.

Smart driving and sinking again: exploring the market of 100 thousand yuan

Generally speaking, the 300,000-yuan model is an entry-level model equipped with L2-level and above high-level intelligent driving. However, in recent two years, the OEM that shouted "equal rights in science and technology" is trying to bring high-level intelligent driving into a sinking market.

From the demand side, "models with high-level intelligence and pricing in the mass market will be products with higher consumers’ willingness to buy cars." Huang Xili, assistant director of soochow securities and chief analyst of automobile industry, said. Hua Fu Securities also pointed out in the research report that smart driving is becoming the main consideration for more and more consumers to buy cars. The order ratio of Tucki G6 Max version is over 70%, and the order rate of high-end intelligent driving version reaches 60% among the 100,000 orders of the new M7.

Zhijia has dropped to the market of 100,000 yuan. Baojun Yunhai, which was recently listed, comes standard with Lingbi Zhijia 2.0 Max, equipped with a map-free city memory pilot, and the starting price is only 109,800 yuan; Deep blue L07 is positioned in the market of 150,000 yuan, among which the model equipped with Huawei Gankun Zhijia ADS SE solution starts at 166,900 yuan.

Zhang Zhuo, general manager of BYD Auto Ocean Network Sales Division, once said that he would continue to give full play to the advantage of "low cost" and hoped that in the next two to three years, BYD’s self-developed and self-produced intelligent driving system would be fully realized as standard for vehicles with a price of about 150,000 yuan or even less.

However, all major car companies are making efforts end-to-end, accelerating the landing of urban navigation assistance functions.

Gao Yinan, chief analyst of changjiang securities Automobile, believes that domestic car companies will maintain continuous investment in intelligent driving. In the short term, NOA in cities will gradually land, and the "end-to-end" intelligent driving algorithm of domestic head car companies will be pushed one after another. Intelligent driving is expected to change from quantitative to qualitative, and the use experience will be greatly improved.　

There are two main ways for car companies to provide high-level intelligent driving services. One is to provide optional packages with high-level intelligent driving functions at specific prices, which are mainly divided into buyout prices and subscription prices; The other type is to use the high-end intelligent driving function as standard through the high-end version of the model, and charge by the car price.

The price of getting on the bus of Zhijia is also constantly decreasing. Since July, Huawei’s ADS high-level intelligent driving scheme has been lowered from 6,000 yuan to 30,000 yuan, and its high-level functional package of Gankun Intelligent Driving ADS SE (Gankun Intelligent Driving Basic Edition) has been purchased at one time for only 5,000 yuan.

On the dark blue model, the standard version price of Huawei Gankun Zhijia ADS SE solution is 20,000 yuan. In the first half of this year, Tesla also announced that the optional price of FSD in the US market will be greatly reduced from $12,000 to $8,000. The 7 V+32 TOPS configuration provided by DJI vehicle will gradually become the standard of 80,000 ~ 150,000 yuan vehicles from this year, and the minimum 80,000 yuan vehicles can have high-order intelligent driving function.

However, the cost of R&D of advanced smart cars is too high. Yu Chengdong once said that Huawei’s advanced smart cars with less than 300,000 yuan are basically sold at a loss. Under the sinking trend of the market, the pressure of cost reduction is being further transmitted upwards, and the intellectual driving technology war is becoming a long-term "capital consumption war" to some extent.　

Smart driving suppliers, the fate is divided.

Most OEMs insist on self-developed or imported smart driving schemes. Under the circumstance of reducing costs and increasing efficiency in the industry, smart driving manufacturers are affected.

"Most startups have basically withdrawn from the market in the past two years, and projects and competition have become more and more concentrated. I think this is a very obvious change in the past two years." Li Lele, executive vice president of Desai Siwei and general manager of Intelligent Driving Division, said in an interview with the media.

As a key supplier in the upstream of the industrial chain, the market share of head smart driving manufacturers has further increased. Ping An Securities pointed out in the research report that by the end of August 2024, Huawei had about 320,000 ADS advanced smart drivers.　

Head manufacturers are leading the market price and cost price of smart driving solutions to continue to drop. In the context of the continuous exploration of high-order NOA, "cost performance" has become the key word of the intelligent driving scheme. In the mass production boarding stage, the scheme of thousand-yuan intelligent driving manufacturers is becoming a trend, and intelligent driving manufacturers compete for cost control strength. The basic version of DJI 7V+32TOPS costs about 5,000 yuan, the hardware cost of Millimeter Zhixing HP170 is only 3,000 yuan, and the raw material cost of the integrated scheme of black sesame intelligent parking is less than 3,000 yuan.

Intelligent driving has been a "burning money" track from the beginning. Without long-term R&D investment in the early stage, it is difficult to achieve cost control. Under the influence of the price war, many smart driving solution suppliers had poor performance in the first half of this year, and some smart driving manufacturers had difficulties in survival.

Even with orders from BYD, Volkswagen, Chery, Great Wall, Tucki and other OEMs, NavInfo’s volume and profit fell in the first half of this year. According to the financial report, NavInfo recorded a net loss of 20.62% to 360 million yuan in the first half of this year, the gross profit margin continued to drop by 12.5 percentage points year-on-year to 33.11%, and its smart driving business revenue decreased by 13.7% year-on-year.

In August this year, due to the tight capital chain, Heduo Technology has begun to dissolve the core departments such as data and R&D and suspend R&D activities. It is understood that the mass production plan of Heduo Technology is far less than expected, which leads to problems in the company’s cash flow.　

Previously, Heduo Technology mainly provided regulatory module support for Guangzhou Automobile’s intelligent driving scheme. According to the plan, this high-level intelligent driving scheme will be carried on Guangzhou Automobile Chuanqi model. However, due to the operational difficulties caused by the break of the capital chain, GAC’s smart driving suppliers have become companies such as Baidu and Momenta.

The current income of smart driving manufacturers can be affected by the fact that the order quantity under market competition is less than expected, or the delay in the delivery of the models of the main engine factory. In the first half of this year, the growth rate of operating income of Zhongke Chuangda’s smart car business slowed down, and the growth rate dropped by more than 37 percentage points year-on-year. The financial report shows that Zhongchuang Keda recorded a net loss of more than 330 million yuan in the first half of this year, more than last year. Zhongke Chuangda said that in the first half of the year, the growth rate of the company’s smart car business temporarily slowed down due to unfavorable factors such as the prolonged acceptance period of automobile manufacturers and the less-than-expected shipment of some manufacturers’ models.

Orders are difficult to sign, and many second-tier smart driving manufacturers mainly get orders through binding with the OEM. An insider of a smart driving supplier told reporters, "Now L2 is already the price of cabbage, but the competition for signing this kind of order is fierce, and there are not enough porridge."　

The iterative acceleration of intelligent driving technology update and "end-to-end" have become the focus of this year’s efforts. "End-to-end is the mainstream direction and requires internal resources from all sides." A smart driving R&D engineer told reporters, "However, this also means that the company’s investment continues to increase." According to public information, Huawei’s expenses related to smart driving are as high as $1 billion per year, and Tucki plans to invest a total of 3.5 billion yuan in research and development of "AI technology with smart driving as the core" this year.

For some smart driving suppliers, the continuous R&D investment has not been filled by timely revenue and financing, which is causing profit losses. The R&D expenditure of Jingwei Hengrun, which has been deeply involved in L4 high-level intelligent driving, is increasing year by year, with a year-on-year increase of 36.03% to 630 million yuan in the first half of this year. But the income has not kept up with the expenditure on research and development. The financial report shows that Jingwei Hengrun recorded a net profit loss of 275% to 330 million yuan in the same period. Jingwei Hengrun originated from the ADAS business of automobile hardware, and is now taking high-level intelligent driving as its main force direction. However, according to Jingwei Hengrun, the company currently has high-speed NOA customer projects in mass production, and it is expected to enter the mass production delivery state next year.

The financing problem can also recreate the next crop. At present, the financing market tends to be cautious, and capital is flowing to NOA high-end intelligent driving suppliers. Judging from the public information, the last round of financing of smart driving star enterprises, including Black Sesame and Horizon, all took place in 2022. A few days ago, Yihang Intelligent, a supplier of self-driving mass production solutions, completed hundreds of millions of C-round financing. The future goal of Yihang Intelligent is to be a medium-to-high-level solution with moderate computing power and realize functions such as high-speed NOA and urban memory navigation. However, it is not so easy to get financing. According to insiders, investors will prefer companies that have already landed projects or have fixed-point cooperation with OEMs.

Another way to seek financing is to go public. Since the beginning of this year, autonomous driving manufacturers have "teamed up" to sprint IPO. According to the prospectus, from 2021 to the first half of 2024, the cumulative loss of Wen Yuan Zhixing, a self-driving unicorn, exceeded 5.1 billion yuan, and it was twice postponed to seek listing financing. Even Horizon, the highest-paid autonomous driving industry in China, is seeking to go public.

More new players-technology companies cross the border, and smart driving solution providers may usher in an accelerated reshuffle. Defying Technology and Iflytek entered the market in the second half of last year, and based on their accumulation in AI and technology, they released their own intelligent driving solutions.

Head manufacturers are making efforts to sink into the smart driving market, and companies without financial strength will face the crisis of elimination. Before the final, high-level intelligent drivers will face a market battle.

National Bureau of Statistics： In 2019, the GDP was 99,086.5 billion yuan, an increase of 6.1% over the previous year.

　　CCTV News:According to the website of the National Bureau of Statistics, the National Bureau of Statistics released a statistical bulletin on national economic and social development in 2019 on the 28th.

　　According to preliminary accounting, the gross domestic product in 2019 was 99,086.5 billion yuan, an increase of 6.1% over the previous year. Among them, the added value of the primary industry was 7,046.7 billion yuan, an increase of 3.1%; The added value of the secondary industry was 38,616.5 billion yuan, an increase of 5.7%; The added value of the tertiary industry was 534.233 billion yuan, an increase of 6.9%. The added value of the primary industry accounts for 7.1% of GDP, the added value of the secondary industry accounts for 39.0%, and the added value of the tertiary industry accounts for 53.9%. The contribution rate of final consumption expenditure to GDP growth was 57.8%, the contribution rate of total capital formation was 31.2%, and the contribution rate of net exports of goods and services was 11.0%. The per capita GDP was 70,892 yuan, an increase of 5.7% over the previous year. The gross national income was 98,845.8 billion yuan, an increase of 6.2% over the previous year. The national energy consumption per 10,000 yuan of GDP decreased by 2.6% compared with the previous year. The overall labor productivity was 115,009 yuan/person, an increase of 6.2% over the previous year.

BYD and Xiaomi： Riding on the east wind of national policy and market decision, writing the legend of going to sea, the future prospect is promising.

First, the enterprise out of the waves surge

1. The number of enterprises going to sea has increased significantly.

In 2023, the number of non-financial overseas enterprises directly invested by China reached 7,913, a sharp increase of 1,483 over the previous year, the highest growth rate in history. This data fully shows the strong momentum of China enterprises going out to sea. Many enterprises actively expand overseas markets and seek new development opportunities.

2. The scale of investment continues to expand.

China’s foreign non-financial direct investment was US$ 130.1 billion, a year-on-year increase of 11.4%, second only to the high point in 2016; From January to February, 2024, the index maintained a growth trend, with a year-on-year increase of 10% in RMB. Under the complicated and changeable global economic situation, the scale of overseas investment of China enterprises has been expanding, which reflects the strength and confidence of China enterprises.

3. Multi-industry joint efforts

Overseas enterprises cover many industries, from internet application enterprises to digital infrastructure, from manufacturing plants to e-commerce logistics. For example, new energy automobile companies frequently go to sea, Geely plans to invest 10 billion US dollars in Malaysia to build an automobile city, BYD will set up a large-scale production base complex in Brazil, and SAIC plans to invest in building a new energy automobile factory in Europe. At the same time, in the traditional infrastructure, energy, minerals and other construction fields, Chinese enterprises are also constantly pursuing high-end.

4. The joint promotion of national policies and market decisions

National policies have played an important role in enterprises going to sea. From facilitating outbound investment to strengthening overseas investment supervision, policies are constantly adjusted to adapt to market changes. At the same time, various factors in the market operation, such as domestic economy and business environment, international relations environment and enterprise initiative, have also jointly promoted the wave of China enterprises going to sea. Going out to sea is not only a commercial activity, but also an important measure for national economic development and global influence.

Second, the legend of BYD going to sea

(1) Full speed mode is turned on.

BYD’s going out to sea has indeed created a remarkable miracle. On July 4th, BYD rolled off the assembly line for its 8 millionth new energy vehicle. This milestone marked BYD’s outstanding achievements in the field of new energy vehicles. In just three months, the 7 millionth to 8 millionth new energy vehicles rolled off the assembly line, which is a "miracle of the world automobile industry". At the same time, BYD’s factory in Thailand was completed, and it took only 16 months from start to production. The annual production capacity of this factory is about 150,000 vehicles, which can provide 10,000 local jobs, which not only promotes the warming of Sino-Thai friendship, but also fills in BYD’s overseas "territory". In the Thai market, BYD has won the title of pure electric vehicle sales in Thailand for 18 months in just over a year, and seized more than one-third of the market share. At present, BYD’s new energy vehicles have been exported to 88 countries and regions and more than 400 cities around the world, showing the strength of China’s automobile brand to the world and leading the strong rise of China’s automobile industry.

(2) Excellent performance in overseas markets

BYD has gained numerous praises in overseas markets. Many famous stars have praised BYD. For example, Premier League Manchester City football star Kyle Walker chose BYD Seal as his new car and praised its products on social platforms. The linkage between English stars and BYD is not only the recognition of BYD’s products, but also in line with BYD’s green dream. BYD has been the No.1 automobile brand in China for three consecutive years, and one new energy vehicle sold worldwide is BYD. The designs of its models, such as Dolphin, Seal and ATTO 3 (Yuan PLUS), are full of new ideas, which can meet the car needs of different groups of people and are recognized by overseas audiences in many circles. In the 2024 European Cup, BYD, as an official partner, will further enhance its global influence and let the global audience know the charm of China brand and the powerful strength of China automobile enterprises.

Third, Xiaomi’s road to the sea

(1) Outstanding results in the first quarter

In the first quarter of 2024, Xiaomi was spent in victory and anxiety. In this quarter, Xiaomi’s performance greatly exceeded market expectations. The revenue of smartphone business increased significantly, reaching 46.5 billion yuan, up 32.9% year-on-year. Global smartphone shipments reached 40.6 million units, a year-on-year increase of 33.7%. The revenue from IoT and consumer products business was 20.4 billion, up 21% year-on-year, and the gross profit margin reached a new high of 19.9%. Internet service business revenue was 8 billion, up 14.5% year-on-year. The good performance of various business segments highlights Xiaomi’s strong competitiveness in the market.

(B) overseas strategic layout

Xiaomi has actively expanded in overseas markets and formulated different strategies for different markets. In the European market, Xiaomi is committed to improving the product structure and promoting the high-end strategy. Take Xiaomi 14 Ultra as an example, its price in Europe is as high as 1,499 euros (equivalent to nearly 12,000 yuan), which marks an important milestone in the high-end of Xiaomi. At the same time, Xiaomi pays attention to strategic cooperation with local operators to promote the further internationalization of the European market in the future by upgrading product grades and improving brand image. In the African market, Xiaomi aims at market share and actively explores emerging markets. In addition, Xiaomi also launched an orderly sea plan for smart home appliances. At present, 100% of the air conditioners, refrigerators and washing machines in Xiaomi’s household appliances are in the China market. In the future, we will consider how to go to sea in an orderly manner to further expand overseas market share. At the same time, Xiaomi is also expanding overseas Xiaomi Home stores, exploring the landing and closed loop of Xiaomi Home in overseas markets, laying a solid foundation for multi-category and future cars to go to sea.

(3) The whole ecology of people, cars and homes

Xiaomi launched the strategy of "people, cars and homes are all ecological" and performed well overseas. The sales volume of Xiaomi 14 Ultra in Europe has tripled compared with the previous generation, and the sales volume of Xiaomi 14, which was released in Europe at the same time, has also increased by 6 times year-on-year. As the flagship mobile phone of Xiaomi’s professional image, Xiaomi 14 Ultra is equipped with the hottest satellite communication system, the first two-way satellite communication system, and two Xiaomi self-developed T1 signal enhancement chips, which realize higher communication efficiency and provide protection for users’ emergency communication needs in extreme scenes. At the same time, Xiaomi also released a number of "all-ecological" category flagships, such as Xiaomi flat-panel 6S Pro 12.4, Redmi Book Pro 2024 series, professional-grade e-sports display Redmi display G Pro 27 and so on. Xiaomi Su7 made its debut overseas, which attracted a lot of attention. In an interview with CNBC, Xiaomi executives revealed that the company has formulated several pricing strategies for Xiaomi SU7, and predicted that the price announcement time is coming soon. The first delivery work in the domestic market is expected to start in the second quarter, which is expected to open a new chapter for Xiaomi in the field of smart electric vehicles.

Fourth, the exploration of the sea route

(1) Advantages of holding a group to sea

Holding a group to the sea can bring many advantages to enterprises. In the face of overseas cultural differences and various risks, enterprises can form a cooperative model with complementary advantages and division of labor to avoid vicious competition. For example, Wang Yongqing, full-time vice chairman of the All-China Federation of Industry and Commerce, said that 274 of the top 500 private enterprises in 2017 participated in the "Belt and Road" construction, achieving overseas income excluding exports of more than 790 billion US dollars, a substantial increase of more than 540 billion US dollars over the previous year. According to the data of the National Information Center, in 2017, the total import and export volume of private enterprises and countries related to the Belt and Road reached more than 600 billion US dollars, accounting for 43% of the total trade volume of countries related to the Belt and Road. Private enterprises have become an important force participating in the construction of the Belt and Road.

Holding a group to the sea can also reduce the cost of overseas storage. Taking Whale Warehouse Technology as an example, through ecological cooperation with logistics real estate companies, financial leasing companies and contract logistics companies, the initial investment of retailers in applying smart warehouse is reduced to zero, thus further lowering the threshold for retailers to enjoy smart warehouse services. The overseas cloud warehouse market has a vast space, which can be divided into two categories: pioneering in emerging markets and competition in mature markets. In emerging markets, such as the Middle East and Southeast Asia, it is even more necessary to go out to sea in groups to jointly build overseas infrastructure and carry out systematic and intelligent upgrades; In mature markets, such as European and American countries, the volume is large, and the core appeal is to reduce costs, which can be considered from three directions: saving people, land and worry. Developed countries have high labor costs, so logistics robots can be used instead to save people. Adopt intensive warehousing logistics to meet different needs and realize "land saving"; Through the AI ? ? warehouse brain, digitalization is realized, the smart warehouse is highly transparent, and the management level is improved to achieve "peace of mind".

(B) localized operation

When products go out to sea, we should choose the sales channels according to local conditions and fully consider the local market demand. In the process of going to sea, China brands should not only rely on traditional sales channels, but also choose according to the characteristics of different markets. On the one hand, it can enter Amazon, Wal-Mart and other e-commerce platforms. This kind of shelf-type e-commerce has a rapid growth in performance during the traffic dividend period, but it has limited help for brand building. On the other hand, social e-commerce has just started in overseas markets and still has a large market space, which is expected to accumulate the long-term value of the brand. Although domestic social e-commerce is already a red sea, overseas social e-commerce is driven by algorithms. For example, Tiktok has performed well in Southeast Asia this year and is in the dividend period.

China brand should think about how to make a good brand, and not just be satisfied with the manufacture of products. Relying on cross-border e-commerce, China brand overseas enterprises have the ability to directly reach the global end consumers and procurement needs. Xingyun Group provides digital supply chain services for online and offline small and medium-sized retailers, and its scale has ranked first in China, providing strong support for brands to go out to sea. For example, Lehang Technology settled in Amazon last year, and simultaneously opened European sites, intensified product development, and launched a cost-effective sweeper with long battery life and large suction according to the usage habits of European consumers. In 2020, the annual sales increased to more than five times, of which 80% came from newly expanded European sites. With Amazon’s value-added tax compliance solution, Ningbo Kangda achieved tax compliance in seven European countries. This year, affected by the epidemic, Europe’s "home economy" broke out, and enterprises achieved a contrarian increase in sales, with an annual sales increase of nearly three times.

(3) Global brand building

China enterprises need to go through four stages to become global brands. Firstly, it is the stage of international trade export based on OEM and relying on exporters as intermediaries; Secondly, enterprises began to establish direct customer channels, enter Amazon and e-commerce platforms, and directly supply the internationalization stage of distribution channels; Then, iterate and optimize exclusive products for local users and domestic customers, and establish the international localization operation stage of local after-sales service and R&D team; Finally, it is the global brand era of global chess and global integration.

In this process, China enterprises are faced with two puzzles: product selection and brand building. For product selection, enterprises need to establish market knowledge and customer knowledge about overseas target markets, and guide enterprises to effectively formulate product matching, value schemes and sales plans through online and offline, first-hand data and second-hand information. For brand building, enterprises should not only understand brands as foreign names and logo, but also start with brand visual effects, brand positioning, brand stories and other aspects to bring endless stories of emotion and trust to customers. For example, Anker Anke Innovation, Shein Xiyin, Zaful Safu, Zhiou Home and other brands in cross-border e-commerce field have rapidly grown into the top brands in various market segments by relying on third-party platforms or self-built independent station platforms. Statistics show that there are more than 5,000 China brands in cross-border e-commerce field. Yuanqi Forest, Perfect Diary, POP MART, etc. of the new national tide brands also pay great attention to online channels in the process of brand going out to sea, and quickly establish brand mind with the help of cross-border e-commerce. China enterprises should take root in China, make full use of talents, culture, manufacturing and engineering dividends, and achieve sustainable development.

Five, the future prospects can be expected.

1. The changing trend of brand performance continues to deepen.

The three trends of China brand going out to sea in 2024 are expected to continue to deepen in the future. The ups and downs of global communication ranking will promote the rise of more emerging brands, while old brands will continue to innovate to maintain their competitiveness. For example, in the field of new energy vehicles, with the continuous efforts of BYD and other enterprises, its global influence will be further expanded, attracting more consumers to pay attention to the China brand. And Xiaomi and other technology companies will continue to make breakthroughs in the global smart phone and smart hardware market, and promote the position of China brand in the global ranking of communication power to be more stable.

The trend of strengthening the frontier position of the industry at sea will prompt more China brands to move from product export to industrial chain export. Taking the automobile industry as an example, not only the whole vehicle is exported, but also the related parts and technical services will gradually enter the international market. In the field of intelligent hardware, Xiaomi will also drive upstream and downstream enterprises in the industrial chain to go to sea together to build a more complete global industrial chain ecology.

The importance of authoritative media reports will continue to be highlighted. More and more China brands will not only spread widely on social media, but also further enhance their brand awareness and reputation through mainstream media reports and the promotion of video opinion leaders. For example, the overseas development achievements of BYD and Xiaomi will attract the attention of more authoritative media and set an example for China brands to go abroad.

2. Multi-dimensional promotion of international competitiveness

China brand will continue to enhance its international competitiveness with the help of multi-dimensional strategies such as stable quality, innovative design and precise marketing. In terms of quality, BYD has won the trust of consumers all over the world with its reliable new energy vehicle technology and high-quality manufacturing technology. Xiaomi occupies a place in the global market with cost-effective intelligent hardware products and constantly improving quality.

Innovative design is also the key to enhance international competitiveness. China brand will pay more attention to product appearance design, functional innovation and user experience. For example, Xiaomi’s smart phone has made continuous breakthroughs in design, and at the same time introduced more innovative functions to meet the needs of different consumers. BYD’s new energy vehicles are designed with a sense of technology and environmental protection, leading the global automotive design trend.

In terms of precision marketing, China brand will make full use of big data and artificial intelligence technology, deeply understand the needs of consumers in different countries and regions, and formulate personalized marketing strategies. For example, through cooperation with local operators in the European market, Xiaomi has accurately positioned high-end user groups and enhanced its brand image. Through localized marketing activities in the Thai market, BYD deeply understands the preferences of local consumers and enhances brand awareness.

3. The future development trend is good.

Looking forward to the future, the prospect of China brand going out to sea is very broad. With the sustained development of China’s economy and the continuous improvement of its technological innovation ability, China brand will play a more important role in the global market. In the field of new energy vehicles, China brand is expected to continue to lead the global development trend and promote the continuous progress of new energy vehicle technology. In the field of science and technology, China brand will be driven by innovation, bringing more intelligent products and services to global consumers.

At the same time, China brand will pay more attention to sustainable development and social responsibility. On a global scale, sustainable development has become an important standard to measure corporate social responsibility. China brand will actively respond to this trend, show the role of China brand and win the respect and support of global consumers by implementing the use of environmental protection materials, energy-saving and emission-reduction production processes and social responsibility projects.

In a word, the future prospect of China brand going to sea can be expected, and it will shine more brightly in the global market.

Editor in charge:

A shares are too shocking! More than 4,000 shares fell, and 300 down-limit indexes still floated red, revealing a heavy signal.

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　　On April 15, the market fluctuated and rebounded all day, and the three major indexes all rose more than 1%. The trend of size index is obviously differentiated,The index fell more than 9%, and more than 500 shares fell more than 9%.

　　At the close, the Shanghai Composite Index rose 1.26%, the Shenzhen Component Index rose 1.53% and the Growth Enterprise Market Index rose 1.85%.

　　In terms of plates,、、, high dividends and other sectors were among the top gainers., gold, environmental protection, tourism and other sectors were among the top losers.

　　On the whole, individual stocks fell more and rose less, with more than 4,000 stocks falling in the whole market. The turnover of Shanghai and Shenzhen stock markets today was 997.1 billion, 341.2 billion more than the previous trading day.

　　Northbound funds bought a large net of 8.108 billion yuan throughout the day, and the net purchase amount in a single day reached a one-month high; amongThe net purchase was 3.892 billion yuan,The net purchase was 4.216 billion yuan.

　　Today’s A shares,Although not everyone can make money, most people must have been shocked..

　　The so-called "shock" must be a rare sight at ordinary times. Today, we have witnessed the history of A shares:

　　1) In early trading, the Shanghai Composite Index once fell below 3,000 points, but it soon went to V, and the highest rose to 3,066.94 points, which was shocking;

　　From 9:30 to 9:50, that is, the most thrilling decline today, northbound funds were bought "impersonally", and the net purchase amount in 20 minutes was as high as about 9 billion yuan, which greatly reversed the market sentiment and was also very shocking.

　　2) off the charts, a daily limit stock, reached 336 at most and 317 at the close. Since this wave of rebound on February 6, it has rarely happened, which is shocking;

　　3) If the market value of A-share stocks is ranked from small to large, you will find that:On the one hand, there are small and micro-sized stocks that have almost fallen, and on the other hand, there are large-cap stocks that are all red.-Isn’t this picture shocking?

　　Combined with the above analysis, today’s A shares may reveal an important change signal-the spring of leading stocks with excellent performance is coming. Let’s look at it specifically.

　　ST plate, small limit tide

　　In fact, in the short-term elves at 9:25 in the morning, the large-scale limit of ST stocks has hinted that today’s disk is very unusual.

　　Obviously, this is closely related to the Opinions on Strictly Implementing the Delisting System issued by the CSRC on April 12. The document proposes that through strict delisting standards, efforts should be made to clear "zombie empty shells" and "black sheep" and reduce the value of "shell" resources; At the same time, broaden diversified exit channels and strengthen investor protection of delisting companies.

　　Moreover, the short-term negative effect of this "strictest delisting new regulation" has also spread to those small-cap stocks that are poorly managed and do not have growth.

　　At the close, a total of 317 stocks in the whole market fell, including 76 ST stocks; In addition, the other 241 down-limits are mainly non-ST small ones.

　　Short-term even board market is also affected. The most popular cyclical stocks last week fell into collective adjustment today.、Waiting for many popular stocks to fall, but、And other stocks still show strong strength in the session; at-the-close orderStep out of the sky floor.

　　According to Wind data, as of the close, the performance of CSI 2000 and micro-disk index was obviously weak, and the overall performance of Wande micro-disk index fell by nearly 9%.

　　On the other hand, the average share price of All-A shares fell by 2.08% today, indicating that heavyweights dominated the rising side.

　　High dividends ushered in an outbreak.

　　Throughout the day, high dividend assets were active. Indexes such as CSI A50, CSI 300 and dividend index, which represent the core assets of A shares, led the gains.

　　In the prefix plate,Put a huge daily limit in the morning,Continue to hit a new high in the past 10 years. According to the latest announcement, the company expects to achieve a net profit attributable to shareholders of listed companies of 923 million yuan to 1.046 billion yuan in the first quarter of 2024, a year-on-year increase of 50% to 70%.

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　　It is worth noting that when the Shanghai Composite Index dived and turned green in early trading, FTSE China A50 index futures did not dive, while northbound funds continued to flood into the bargain-hunting.

　　From the perspective of contribution, from 9:50 to 10:30, in the unilateral upward segment after the Shanghai Composite Index bottomed out, the Chinese prefix stock contributed the most.

　　It said that the new "National Nine Articles" was released, and "Bonus+"ushered in a long-term valuation reshaping. Referring to overseas experience, after the dividend policy was defined in Japan’s Company Law in 2005, the dividend rate of listed companies increased greatly, and its "dividend+"industries were divided into two categories:

　　One is the traditional high dividend with a significantly outperformed dividend yield, which is mapped to A shares including electricity, operators, coal, etc.

　　The other category is the potential high dividend of consumer products with moderate overall dividend level but great internal differentiation, which is mapped to A shares, including home appliances, some mass goods, clothing and home textiles. When the second type of overseas enterprises raise dividends, the excess return is more closely linked to the marginal change of free cash flow.

　　It is said that high dividends are becoming a trend of thought, and the management’s promotion of the rule of law in the capital market resonates with market preferences (large-scale warehouse assets), corporate governance optimization trends (high-quality governance, high-quality returns, high-quality mergers and acquisitions), or clues to the next wave of trends.

　　In addition to the Chinese prefix, the brokerage sector also took the initiative today, and the increase was ahead of the close. However, the fly in the ointment is that the performance of large-cap leading stocks in the sector is average, which will lower the expectation of short-term follow-up to some extent.

　　According to the open source research report, the new "National Nine Articles" highlights strict management and strong foundation, and emphasizes investor protection, which is in line with the current development stage and major contradictions of the capital market and is conducive to enhancing market attractiveness from the source. It is emphasized that brokers will put functionality in the first place, investment banking and wealth management capacity building will be the focus in the future, and the industry concentration will be accelerated under the guidance of strict supervision and creating high-quality head brokers.

　　Is it spring for blue chip stocks?

　　It is not difficult to see that although more than 4,000 stocks fell today, the index performance is not weak due to the general strength of heavyweights.

　　However, if you think that this is just a common situation of "rising the index without rising individual stocks", you may have missed some important signals.

　　At least in the similar structured market in the past, there will not be so many stocks falling below the limit; It is also difficult for the stock index to close when there are so many stocks falling.

　　Therefore, feeling that "things are changing" is very important for everyone to adjust their subsequent investment strategies.

　　It is said that the implementation of the new "National Nine Articles" has laid a solid foundation for the long-term and healthy development of China’s capital market, and the strategic allocation value of dividend strategy is increasing in both short-term and long-term investment dimensions. The framework of the new round of "1+N" policy system in the capital market has gradually become clear, and the focus of reform has shifted to the investment side, focusing on improving the quality of listed companies and investors’ returns, and consolidating the important foundation for the long-term healthy development of China’s capital market. The short-term policy is more conducive to the market style and dividend strategy.

　　It is believed that if the follow-up policies are further implemented, with the disclosure of the annual report and the performance forecast of the first quarterly report, the performance stabilization of the excellent sector and the leading companies in various industries will be verified, and the improvement of free cash flow brought about by the downward capital expenditure will be further confirmed. The listed companies as a whole will increase the dividend ratio, which will make the leading companies with excellent A shares bring real returns to investors, and the leading index with excellent performance is expected to be dominant.

　　A shares rose sharply on the first day of the new "National Nine Articles"! Can we repeat the bull market?

　　A shares have changed dramatically! Rush to the hot search! The Chinese prefix is stronger, and the big financial sector broke out collectively.

　　Is the spring of heavyweights back? Nearly 4,000 shares of floating green SSE 50 rose against the market and "Chinese prefix" strengthened.

Smart R7 will be listed on September 24, pre-sale price 268,000 yuan

A few days ago, the car quality network learned from the official that the intelligent R7 will be officially listed on September 24. Previously, the new car has been pre-sold, and the pre-sale starts from 268,000 yuan.

Zhijie R7 adopts a similar appearance design to Zhijie S7. The closed front grille is matched with the tear-eyed headlights on both sides, which is highly recognizable. It is equipped with an electric suction front compartment with a volume of 52L, which supports the double-click opening function of joints and is convenient for daily pickup.

The side shape of the body is round and full, and the roof line starts to slide down from the B pillar, creating the visual effect of the coupe. The four-wheel and four-corner design is conducive to maximizing the cabin space.

The rear of the car adopts a simple design style, and the popular through taillights are not absent. Because of the hatchback design, the trunk opening is also larger. In terms of body color, the new car offers ceramic white, deep space gray, gilt black, metropolis red, phantom purple and clear blue, a total of 6 colors. In terms of body size, the length, width and height of the new car are 4956mm*1981mm*1634mm, and the wheelbase is 2950mm.

In terms of interior design, the R7 has a simple design style. The 12.3-inch all-LCD instrument panel is arranged at the far end and is far away from the steering wheel. Officials say this design can avoid the interference of the sun’s strong light. The passenger seat of the car is designed for zero gravity, supports 18-way adjustment, 10-point massage, and has a heated leg rest with a length of 340mm.

In terms of power, the new car continues to be equipped with Huawei motor system, with single motor and dual motor versions. It comes standard with 800V silicon carbide high-voltage platform, with a maximum cruising range of 802km under CLTC conditions, and is equipped with HUAWEI ADS3.0 end-to-end human-like intelligent driving system. It supports high-level intelligent driving functions such as off-vehicle parking, valet parking, and summoning. From the perspective of product positioning and pre-sale price, the Smart World R7 is a model positioned in the same market segment as Tesla Model Y.

Luxury + smart, is the new Hongqi H5 worth buying？ Give you pertinent advice

When it comes to Hongqi, I believe everyone is familiar with it. From the early "big shot" cars to today’s Guochao representatives, it has always been at the forefront of the times. As an entry-level car of the Hongqi brand, the Hongqi H5 has won the favor of many consumers as soon as it is listed.

From the new red flag H5 price range 159,800 – 225,900 yuan, take the route of the people, with the car market more and more young, the new red flag H5 adopts a short front overhang/long rear overhang design, plus a low center of gravity and a slippery back roof, the overall shape is more fashionable and dynamic, is catering to the preferences of contemporary young people.

The new Hongqi H5 focuses on "smart + luxury". It is said that the appearance, configuration and power are all good. How is the actual performance? I will explore with you.

The appearance design is more fashionable, the oriental aesthetic is new Chinese style, seizing the hearts of young people?

In an era where beauty is justice, let’s take a look at appearance first.

We tested the 2023 2.0T Zhilian Banner Chang version. The color scheme is a very atmospheric "Quantum Silver Grey", which looks full of aura. Although the appearance caters to the young market, it still retains the majestic atmosphere of the red flag. The iconic red logo extends from the middle of the grille to the front hatch cover. The front face adopts a large-size air intake grille design, which is quite domineering. The LED headlight groups on both sides are sharp-eyed and support automatic headlights, LED daytime running lights, adjustable headlight height and delayed shutdown.

From the side, the roof line begins to slide after passing through the B-pillar and extends to the rear of the car, which looks very sporty. The tail is joined with the mainstream through-taillights, and the overall shape is more fashionable and technological.

Desktop is a map, vehicle-level OTA upgrade, smarter configuration

Entering the car, the overall design looks simple and atmospheric, the three multi-function steering wheels feel good, and the "scroll wheel" operation on the left and right sides is also quite silky. The center console is equipped with a 12.6-inch central control screen, as well as an instrument screen and a HUD head-up display. In the era of intelligence, Hongqi is also catching up with the trend of the times, and the intelligent level of the new Hongqi H5 is also quite outstanding. Compared with the network ecology of other models, the ecological integration is good. The new interactive design of "desktop is map" is really quite practical, and other user scenarios such as travel, accommodation, clothing, food, listening, watching, and payment revolve around the map.

As for voice commands, the editor tried precise commands such as "close the main driver’s window" and "open the sunroof", which are completely OK, but what is more surprising is that it can also issue vague commands, such as the editor saying "I’m hot", and the vehicle will automatically reduce the temperature of the air conditioner. The editor checked and found that there are as many as 17 functions of voice control, so you don’t need to do it if you can move the port.

In addition, car owners can also use the "Hongqi Zhilian" APP to remotely find a car, unlock it, warm up the car in advance, turn on the air conditioner and other operations. It can be seen that Hongqi understands young people.

It is worth mentioning that the new Hongqi H5 supports OTA upgrades for the whole vehicle, which means that in addition to OTA upgrades for the five major systems of auxiliary driving, infotainment, power, chassis, body comfort, interconnection, and 40 + controllers, it also supports FOTA firmware upgrades, which means that the update can be completed at home without having to go to the store.

Wheelbase over 2.9 meters, more space, seat upgrades, leapfrog driving experience

As a B-class car, the new Hongqi H5 has a length, width and height of 4988/1875/1470mm, and a wheelbase of 2920mm, which is half a circle larger than the Accord and Camry models of the same level. Therefore, it performs quite well in actual space, and the riding space has reached the level of C-class cars.

Riding comfort has always been an important indicator for consumers to buy a car. In terms of seats, the new Hongqi H5 is wrapped in imitation leather + genuine leather, which feels soft and comfortable to sit on. The wrapping on both sides is also very strong, and the back support is also very good. The front seats can also be electrically adjusted in 8 directions, supporting ventilation, heating, 4-way electric leg supports, and what’s more, there is an 8-point pneumatic massage, which is really comfortable.

High-strength body structure, rich safety auxiliary features, pay attention to respiratory health

The new Hongqi H5 is also quite in place whether it is active safety, passive safety or health safety. It is understood that the new Hongqi H5 uses high-strength steel on a large scale to ensure the strength of the body. At the same time, the 9H4M body structure improves the stability of the body and ensures the living space of the occupants. This standard is higher than the 2021 version of the C-NCAP five-star safety design standard, and the 9H4M body has a 30% improvement in impact resistance compared with the previous generation 9H body.

In addition, the new Red Flag H5 also takes into account the safety of pedestrians outside the car, using a multi-stage energy-absorbing front bumper and a spider web energy-absorbing and dissipating hair cover, which can effectively reduce the damage to pedestrians’ heads and legs. The 2.0T Zhilian Flag Chang version of the test drive comes standard with adaptive cruise, front and rear collision warning system, active braking system, lane departure warning and maintenance assistance, road traffic sign recognition, fatigue monitoring, automatic anti-glare rearview mirrors, etc., which can be said to be very safe.

As for the health and safety of the car, the new Hongqi H5 is equipped with an air quality monitoring system and can automatically adjust the planned air according to the concentration of PM2.5 in the car. In addition, the cockpit uses 8 low-volatile and low-odor materials, combined with environmentally friendly production processes to improve the air quality of the new car.

2.0T + 8AT, abundant power, smooth and fuel-efficient, and outstanding power performance

To say how powerful a car is, of course, you have to drive it to know. The 2.0T Zhilian Banner Chang version of the test drive is equipped with a 2.0T engine and an 8-speed manual transmission, with a maximum power of 224 horsepower and a peak torque of 360 Nm. The data is quite eye-catching.

The small series personally tested that when driving, the steering wheel is relatively light, the control is very silky, providing a good feel, and then the starting throttle response is also more positive, the acceleration explosive force is also very strong, deep stepping on the throttle can bring a certain sense of pushing back, and the power reserve is abundant, the middle and rear overtaking is very confident, the gear shift is also very smooth, and the downshift is also very fast when overtaking, the power performance is enough to meet the daily road conditions.

As a family car, the editor is actually more concerned about whether to meet the daily commuting needs. The new Hongqi H5 is not small, but it is quite flexible when turning, regardless of the narrow area for multiple U-turns or corrected trajectory parking, the steering operation is light and the steering radius is relatively small. The editor is still quite satisfied.

In terms of chassis suspension, the new Hongqi H5 features a McPherson-style independent front overhang. The chassis adjustment is more oriented towards driving comfort, and the acceleration performance is good. The editor still likes this adjustment performance. As a family car, this adjustment is in line with vehicle positioning and meets the needs of most consumers who commute.

Write at the end

Overall, the new Hongqi H5 has an atmospheric appearance, rich configuration, ample space, and satisfactory driving experience. Although it is priced close to the people, it is essentially a luxury brand that rivals the standard. However, some of the configurations of high-end models are further decentralized to entry-level models, in order to improve the overall configuration level of the vehicle.

The upgrade of the new Hongqi H5 this time, whether it is the appearance, interior design, or even the configuration and power, has been further improved, and the cost performance has been further highlighted. Finally, the editor recommends that you must try it yourself to confirm whether it meets your needs.

Establishing a joint venture new energy value standard, Changan Mazda MAZDA EZ-6 was successfully launched

On July 17, the MAZDA EZ-6 (hereinafter referred to as EZ-6), the first B-class sedan based on the pure electric platform of Changan Mazda, was rolled off the production line at the Nanjing factory. Nanjing Mayor Chen Zhichang, Nanjing Municipal Committee Standing Committee Member and Jiangning District Party Secretary Lin Tao, and relevant leaders such as Nanjing and Jiangning Districts, Wang Jun, President of Changan Automobile, Executive Director of Mazda Automobile Co., Ltd., and Chairperson of Mazda (China) Nakajima attended the new car launch ceremony and jointly witnessed the signing of the Changan Mazda New Energy Vehicle Cooperation Project.

[Left 5: Chen Zhichang, Mayor of Nanjing, Left 4: Lin Tao, Standing Committee of Nanjing Municipal Party Committee and Secretary of Jiangning District Party Committee, Right 5: Wang Jun, President of Changan Automobile, Right 4: Executive Director of Mazda Automobile Co., Ltd., Chairperson of Mazda (China) Nakajima]

Since it settled in Nanjing Jiangning Economic Development Zone in 2005, Changan Mazda has received care and guidance from government agencies at all levels in Nanjing. At the launch ceremony, Nanjing Mayor Chen Zhichang said that since its establishment in February 2005, Changan Mazda has been rooted in Nanjing for nearly 20 years and has made positive contributions to Nanjing’s automobile industry and economic and social development. The successful launch of the EZ-6 and the signing of the cooperation agreement on new energy projects mark that Changan Mazda’s development stands at a new starting point. The successful launch of the EZ-6 is not only an important moment for Changan Mazda to accelerate its strategic transformation to new energy, but also an important step for Nanjing’s automobile industry to continue to move towards the new energy vehicle track.

[Speech by Chen Zhichang, Mayor of Nanjing]

Lin Tao, a member of the Nanjing Municipal Committee Standing Committee and secretary of the Jiangning District Party Committee, spoke highly of the signing of the Changan Mazda new energy project: "The cooperation and friendship between Changan Mazda and Jiangning has 19 years to learn from, and there is a wonderful new journey to look forward to in the future. It will surely become a leader in the new energy vehicle industry in Jiangning in the process of accumulation. Three months ago, Changan Mazda’s first engine electric drive product was rolled off the assembly line in Jiangning; a month ago, Changan Mazda signed a new round of cooperation agreement with Jiangning Development Zone; today, we jointly witnessed the launch of new models and the signing of new agreements, marking a higher level of cooperation between the two parties."

[Secretary of Jiangning District Party Committee, Lin Tao delivered a speech]

Wang Jun, president of Chongqing Changan Automobile joint stock company and chairperson of Changan Mazda Automobile Co., Ltd., said that at present, China’s automobile industry is accelerating its transformation to high-end, intelligent and green, which is both a challenge and an opportunity. It also brings new opportunities for Changan Automobile and Mazda to further deepen cooperation. For a long time, Changan Automobile and Mazda have established and maintained a long-term and good strategic cooperative relationship. Whether it is strategic demands, business philosophy, product technology, channel layout, globalization and other aspects, they are highly compatible, fully trusting, open and sharing, setting a benchmark for joint venture cooperation.

[President of Changan Automobile, Wang Jun delivered a speech]

As one of Mazda’s most important overseas markets, China’s auto market has risen to the forefront of the world in a new round of automotive industry upgrading. In April 2023, Mazda officially announced the business transformation plan for the Chinese market, and joined hands with Changan Automobile, a joint venture partner in the Chinese market, to establish a new cooperation model to promote Changan Mazda’s comprehensive transformation to new energy. For more than a year, the parent companies of the two sides have reformed the product development model, with a cumulative investment of nearly 10 billion yuan. Resources such as talents and equipment have been quickly put in place, and a new cooperation model – "Joint Venture 2.0" has been explored and established. With Changan Automobile’s world-leading electrification and intelligent capabilities, it has empowered the Mazda brand’s century-old car-making heritage, giving full play to the strengths of both parties, and achieving the effect of 1 + 1 > 2

[Changan Mazda New Energy Vehicle Project Cooperation Signed]

"The launch of the MAZDA EZ-6 is just our starting point. With the signing of the Changan Mazda new energy vehicle project, we will continue to strengthen our close communication and co-creation activities with Changan Automobile, the most important partner in China, and the joint venture Changan Mazda. We will continue to uphold Mazda’s core DNA to create unique Mazda products for customers in the global market and become a more supported brand by customers around the world."

[Mazda Motor Co., Ltd. Executive Director and Chairperson of Mazda (China), Mr. Nakajima delivered a speech]

As one of the first automotive brands to enter the Chinese market, Mazda has been deeply involved in the Chinese market for 32 years. It has successively introduced many classic best-selling models such as MAZDA 3, MAZDA 6, MAZDA CX-5 to the Chinese market. With unparalleled driving pleasure, Mazda has nearly 3.90 million users in the Chinese market. There is no doubt that the Chinese market has become one of Mazda’s most important overseas markets. As the latest achievement of the cooperation between Mazda and Changan Automobile, the EZ-6 has integrated Changan Automobile’s world-leading electrification and intelligent technology on the basis of maintaining Mazda’s unique design style, "integrated" driving pleasure, and top-notch safety performance. At the same time, the EZ-6 will also be powered by pure electric BEV and extended-range REEV, making it the only model in the joint venture B-class sedan market to offer extended-range power options.

[MAZDA EZ-6 offline]

As the flagship of the joint venture new energy car, the intelligent strength of the EZ-6 was particularly praised by the guests. Mayor Chen Zhichang observed the EZ-6’s tracking reversing, remote control parking and automatic parking demonstrations on the spot. The EZ-6 vehicle is equipped with 4 megapixel high definition panoramic cameras and 12 high performance ultrasonic radars, which can identify 108 different types of parking spaces such as vertical, horizontal, oblique, and no parking space lines. It has five intelligent parking functions: automatic parking, remote control parking, remote control entry and exit, remote intelligent parking, and tracking reversing, which can bring users a super intelligent and super convenient automatic parking experience.

The successful rollout of the EZ-6 has opened a new chapter in the joint venture new energy. Through this new model, Changan Mazda hopes to still provide users with exciting designs in the era of electrification, so that the driving of electric vehicles can return to "people-oriented", so that electric vehicles can also have the driving pleasure comparable to fuel vehicles, so that the spiritual world of every car lover becomes fuller and more brilliant, so that everyone can "once again be fascinated by MAZDA". At the same time, starting from the signing of this new energy vehicle project cooperation, Changan Mazda will continue to invest more than 10 billion yuan in research and development funds in new energy projects, accelerate the incubation speed of subsequent new energy models, and continuously promote the high-quality and sustainable development of our country’s new energy vehicle industry.

The Artistic Breakthrough and Realistic Enlightenment of the Anti-Black Criminal Investigation Drama

Recently, the 39 episodes of anti-black criminal investigation drama produced by CCTV and iQIYI, directed and starring by the Central Political and Legal Committee, was widely praised by the audience and aroused widespread and enthusiastic discussion. "Hurricane" is based on real characters and cases in reality for artistic processing, and it truly and vividly shows the great efforts and remarkable results received in recent years by our country’s political and legal system to educate and rectify the law enforcement team and promote the normalization of anti-crime and evil. The drama has intense contradictions and thrilling, with ups and downs and fascinating plot. The characters are three-dimensional and full of images. The theme is bright and thought-provoking. It not only makes important breakthroughs in art, but also gives us profound practical inspiration.


The way "Hurricane" is structured is quite ingenious. The play shows a protracted life-and-death battle between justice and evil. An Xin, a grass-roots police detective, met Gao Qiqiang after a fight with Gao Qiqiang, a fish seller. He sympathized with Gao Qiqiang’s poor background and misfortune, and gave him warm care and enthusiastic help. The two forged an inseparable bond. Unexpectedly, Gao Qiqiang was transformed from a bullied fishmonger into the boss of Qiangsheng Group, the largest enterprise in Jinghai City. In fact, he was the leader of a local evil organization. In order to eradicate this evil organization, the political and legal police represented by An Xin paid 21 years of hard work, and finally wiped out the Gao Qiqiang criminal gang and its "umbrella company", ensuring the safety of one side of the people and a clean wind. The whole play uses one main line (sweeping away the black and evil), two parallel narrative lines (the growth and development history of the two protagonists), and three relatively independent and interspersed time passages and plot units (2000, 2006, 2021) to present the complicated social patterns, personnel changes, grudges and disputes between good and evil in front of the audience in a compact and layered manner. This kind of TV drama structure, which is borrowed from drama and film, not only avoids the dull and lengthy plot, but also is very inclusive and expressive, which is a useful exploration of the art of TV drama structure.


"Hurricane" focuses on people and human nature. Unlike the common narrative mode of TV dramas of the same type, the drama does not use a lot of pen and ink to describe the investigation process of the case, nor does it deliberately pursue and create suspense. Instead, it focuses more on the attention to the fate of the characters and the excavation of complex human nature. It is under this premise that the successful shaping of the group portraits of political and legal police officers in the drama can be realized. The number of political and legal police officers in the play is large, but the characters and fates are different, and there is little similarity. The protagonist, An Xin, is a near-perfect image of a criminal police officer. He adheres to his beliefs, sacrifices himself for the sake of the public, values the police uniform on his body and the police badge on his head above everything else, and moves forward bravely, perseveringly, and opposes death for the sake of his responsibilities and missions. He is not only an unselfish law enforcer, but also a warm and honest man. He is both "silly" and "shaft", but he is so cute and respectable. Some people say that An Xin’s image is too idealistic, and there can be no such criminal police in reality, so it seems unreal. It is necessary to know that art comes from life and is higher than life. Art is to a large extent an idealized expression of life, so we cannot simply measure the truth of art by the truth of life. Imagine if we have ever met an official who is exactly the same as Bao Gong in real life. Can we deny the existence of a clean official because of this? In addition to the core figure An Xin, most of the other political and legal police officers do not run through the whole drama or do not have much ink, but they have a distinct personality and leave a deep impression on people. For example, An Changlin, who seems to be doing nothing, has always been silently protecting and supporting An Xin’s anti-crime work. Li Xiang, who accepts bribes and struggles under multiple pressures and eventually redeems his crimes and perishes with the criminals, is as stubborn and more heroic as Master An Xin, but is brutally killed by the evil gangs. In addition, there are Cao Chuang, Zhang Biao, and Yang Jian, who have made outstanding contributions to the political and legal police for a long time but failed to hold the bottom line and were pulled into the water by the evil forces, as well as Gong Kaijiang, who is the leader of the political and legal departments but loses the party spirit and is greedy for money. He enjoys being attracted and corrupted by the evil groups and acts as an "umbrella company" for him Zhao Lidong, He Liming, etc. It can be said that in film and television works, "Hurricane" has for the first time created a group portrait of political and legal police officers in an all-round, three-dimensional, multi-level and multi-faceted manner.It also allows us to see the complexity and diversity of human nature in the face of various temptations, which is a major breakthrough in the creation of criminal investigation films and television dramas.


The in-depth excavation and true expression of the character and inner world of the villain is the most significant breakthrough and the most outstanding contribution of "Hurricane" to the creation of anti-black criminal investigation dramas. Gao Qiqiang has gone through a complex transformation process from an honest and bullied market fishmonger to a murderous and evil organization leader. His family was poor, and his parents died since childhood. In order to take care of his younger siblings, he was willing to endure hardships and hardships, thus forming his self-esteem and strong character. After suffering all kinds of difficulties and abuse from the "city bully" Tang brothers, he could not bear to resist and went to the detention center for fighting, so he met An Xin. He used the brand of An Xin and his adoptive father, Director An, to successfully raise his position in the market, and even the Tang brothers came to curry favor with him, which made him realize the power of power for the first time. He accidentally injured people’s lives while collecting debts for others. He could have exonerated himself through legal channels, but he slipped step by step into the abyss of evil due to a single thought. By borrowing all kinds of illegal means and eating both black and white, he became the leader of a black and white organization that dominated one side, killed innocent people indiscriminately, was vicious, arrogant, and seriously endangered the economic and social development of Beijing and the safety of people’s lives and property. In the end, he could not escape the fate of complete destruction. As the saying goes, "at the beginning of man, nature is good", and Gao Qiqiang is not born with a bad seed. His transformation from a kind and dutiful good person to a criminal full of evil is of course the result of his own expanding greed for money and power on the one hand, but on the other hand, it is also inseparable from the environment and soil that breed this greed. " The description of Gao Qiqiang, a villain in "Hurricane", does not stay on the surface or a shallow level like most of the previous works of similar themes, but tries to show the multi-faceted nature of his character as much as possible and dig deeply into the internal and external causes of changes in his inner world, so as to create "this" extremely complex villain image, which can provoke more thinking and reflection from the audience, reflecting the true spirit of realism. This kind of attempt and effort is very valuable.


The reason why "Hurricane" has been able to set off a ratings boom and achieved great success can also be summarized from the artistic point of view. For example, the screenwriter, director, cinematography, editing, soundtrack, clothing and other aspects are remarkable. I will not repeat them here, but only emphasize one point here, that is, the performance of the actors. The wonderful performances of Zhang Yi and Zhang Songwen are the key to the success of this drama, especially the villain Gao Qiqiang played by Zhang Songwen has added a unique classic image to the Chinese film and television figure gallery. At the same time, Chen Shuting, Lao Mo played by Feng Bing, Mad Donkey played by Wang Peilu, Li Youtian played by Li Jian, Li Xiang played by Li Jian, Tang Xiaolong played by Li Hongwei, and Gao Qisheng played by Gao Qisheng can all be regarded as full of flesh and blood, both body and spirit, which is an important guarantee for the success of the play. Overall, the cast of the play is neat, and most of the actors are acting online. The overall artistic achievements of the play are worthy of recognition.


Finally, let’s talk about the practical enlightenment brought to us by the drama "Hurricane". The drama focuses on the anti-crime and anti-evil struggle carried out by the political and legal front in our country, revealing the serious harm and huge threat caused by the evil forces to the people and the social organism. It shows the hard work and great sacrifice made by the political and legal police to eliminate the evil forces. The scenes of evil rampant and power corruption in the drama are outrageous and thought-provoking. In recent years, our country’s economy has developed rapidly, and from an objective law, the development of the superstructure is always lagging behind the economic foundation, which gives power corruption and the breeding of evil forces an opportunity. How to eliminate power corruption and evil forces from the source is a major and arduous task facing our party and country. In recent years, the Party Central Committee has started with system construction and made a knife-edge inward determination. On the one hand, it has carried out education and rectification of the political and legal system, and on the other hand, it has promoted the normalization of anti-crime and evil, and has eradicated corruption and evil with the power of thunder. It has achieved gratifying results, and the social outlook is one of the new ones. "The legal network is restored, but it is not leaked." Whether it is corrupt elements or evil gangs, whether they are in office or retired, whether it is happening now or in the past, as long as they violate party discipline and state laws, they must be punished properly, so that the sanctity of law and discipline can be maintained, and the power of fairness and justice can be demonstrated. Education rectification is not a temporary measure, and the eradication of evil is always on the way. This should be the greatest revelation given to us by "Hurricane". (Author: Tian Guang)


Pindao Diao Yinan： Hu Ge’s ultimate task is to realize the value of life!


1905 movie network feature Director Diao Yinan, wearing the title of Berlin Golden Bear, parachuted into the 72nd Cannes International Film Competition.


In recent years, there have been fewer and fewer new Chinese faces in this flashy May. Therefore, when Diao Yinan took Hu Ge, Gui Lunmei, Wan Qian and Liao Fan on the red carpet at the Cannes Film Palace, he was indeed noticed and expected by the Chinese media.



More importantly, the director who has not produced any new works in the past five years and has chosen to disappear during the most rapidly developing period of the Chinese film market is also looking forward to getting out of some kind of predicament.

　

This is obviously a question with a preset nature. It’s just our guess: for creators, the action of "getting out" is a kind of coherence. The premise of this coherence is to first enter a certain predicament, active or passive.

　

Xiao Dianjun interviewed Diao Yinan face-to-face, three days after the film premiered at Cannes.


We first assume that as a reader, you know that his last work was not only a film that won the Berlin Golden Bear Award and Best Actor Award at the same time, but also maintained the domestic box office record of winning Chinese films at overseas film festivals.

　

But after "Fireworks by Day" won the award, Diao Yinan rejected most of the interviews.



But unlike Cannes, all films come here for one purpose: a concentrated exposure.


After the film premiered on the 18th, Diao Yinan’s itinerary was dominated by official events and media interviews in the following days. He answered similar questions about why he made the film and why he chose Hu Ge.


On the third day of this kind of wheel interview, Diao Yinan was exhausted. The original 40-minute interview was reduced to 20 minutes. The first thing he said after meeting was, can I not ask some questions?

　

At that time, he had just finished an interview with a media and walked out of the rest room. The interview space was a top floor covered by glass. The sunlight was concentrated on the interviewees, and there was no excitement brought by the spotlight of the stage. Only sultry, burning and exhausted.


We asked him if this story of escape had anything to do with his desire to escape from the immense fame that "Fireworks by Day" had brought.

　

Diao Yinan seemed to accept our presupposition. But instead of giving us a completely positive answer, he said: "It’s also possible."


After "Fireworks in the Day", he also experienced a lot of vanity fairs, parties, grand ceremonies, and meeting people from all walks of life. Sometimes it felt good, but most of the time he wanted to avoid these scenes. Diao Yinan said that he still likes to be alone, and it is more comfortable to be alone.



"This is also the success of’Fireworks by Day ‘, but it also forms a dilemma for me, and this dilemma is that you have to go out." For Diao Yinan, the best way to get out of the dilemma is to work.


In his opinion, he had to work like a craftsman to complete the next script.

　

On Diao Yinan’s way to "get out of the predicament", there were many companions. Li Li was one of them.

　

Five years ago, he asked Diao Yinan if he could make a film that was more typed and better integrated with business and art.

　

A few months later, Diao Yinan showed him a piece of news about a fugitive who was offered a reward by the police and wanted to leave the reward to his family. Li Li felt that this was a story suitable for Diao Yinan.



He was also touched by another story: In the 1980s, in Xi’an, where Diao Yinan lived, a well-known gangster escaped from prison shortly before his execution. The police in the city searched for him and found nothing. Two years later, he was arrested again and told the truth. It turned out that after escaping from prison, he ran into the zoo, hid in the elephant house, ate and slept with the elephants for half a month, and watched the tourists outside the elephant house every day, as if he had become a beast.

　

Diao Yinan said that he couldn’t wait to use the story.

　

So he went into a creative retreat. The workflow is simple: wake up in the morning and have a bite to eat and then start working. After lunch is another writing period. Sometimes go for a walk in between and come back to continue writing. Not necessarily in the evening, but I also write a little.



Looking back, Diao Yinan felt that the whole creative process of the script was also very anxious. He is a person who thinks very carefully about every scene. The script was only written in one draft, but he did a lot of sub-scenes and imagined different developments.

　

All the process of writing a script depends on luck. If you are lucky, you will write smoothly. If you are not lucky, there will be various situations.

　

Diao Yinan compared writing to going to an appointment, just as he had already thought of the name of the play before he started writing it: "The Wild Goose Lake".


As a screenwriter-turned-director, Diao Yinan feels that when he creates, the picture and the story are two-way thinking at the same time. His scripts clearly write some scenes and atmospheres, but at the same time add literary expression.


In his opinion, the process of writing a screenplay is a game of thinking, a succession of ordinary stories, coupled with the spiritual appeal of the film.

　

"How these things hide underneath your story to form an undercurrent, these are some very complex mind games. But in the end you have to transform it into emotion," Diao Yinan said.


This mind game has been going on for two years. He showed the written script to Li Li. Li Li felt that the cost and difficulty of filming "The Wild Goose Lake" would exceed "Fireworks in the Day".

　

This hugely successful film actually gave Diao Yinan confidence. It allowed him to find that with such a film in his hands, he could find better partners for future projects.



"The most important thing is that’Fireworks by Day ‘let me know that there is nothing wrong with you shooting genre films like this. Before, basically everyone regarded genre films as commercial films. There are strict routines for fighting and killing. Now I know very well that you can use it as an art to direct."

　

However, the process of "Fireworks in the Day" is still the production process of an independent art film. On the way out of the dilemma, Diao Yinan actually entered a new dilemma.

　

"The Wild Goose Lake" presents Diao Yinan with a great challenge compared to "Fireworks in the Day". 85% of the plot is night scenes. This means that the working hours are only 7 to 8 hours per day. The distance from the residence to the location is also almost 1 hour per day, and the shooting time is compressed even more.


"The Wild Goose Lake" is a full-scale integration with industrial production, said Shen Yan, another producer: "During this process, it is conceivable that the director himself faced a lot of pressure, and to some extent it was a painful transformation of himself. For creators like Diao Yinan, the insistence on quality is always the first priority, so all production plans and arrangements must also be based on this unshakable point."

　

2,500 group performances, more than 80 non-repeating scenes, and a 5-month shooting cycle. These demands also make the film’s cost pressure not to be underestimated. It is also for this reason that the film needs to use stars to ensure the radiation of the audience and the influence of the film in the future. After Shen Yan proposed to choose Hu Ge, Diao Yinan and Hu Ge met and hit it off.



Like Diao Yinan’s attempt to emerge from the huge reputation of "Fireworks by Day", Hu Ge also hopes to have a transformation in his acting career. The two "fugitives" go to the party together and actively enter a certain dilemma together.

　

Diao Yinan thought Hu Ge’s face was reminiscent of the beasts of the night: "They all seem to be in the jungle on the edge of a city, lurking or raiding at night, or evading hunters." He gave the face a lot of close-ups, but often did not tell Hu Ge the scene he used to shoot him.


This was Diao Yinan’s habit of "torturing" actors. Because when he told them, there would be hints in his heart, and the performance would be tightened rather than relaxed. He also used some difficult words to tell actors about the play.


Gui Lunmei recalled that when Diao Yinan asked her to have another one, she gave the instruction to "be more black."

　

But Diao Yinan felt that the actor could understand himself. This was his reaction according to his speaking habits. If the actor didn’t understand, he believed that he would let himself explain. If he didn’t need an explanation, then he understood. His reaction to the actor was still based on what the actor gave.

　

Hu Ge’s feelings about this were obvious. He recalled Diao Yinan’s demands on him, and was surprised that a director would make demands on his breathing ups and downs and blink frequency. In a close-up, Diao Yinan made it clear that Hu Ge should not blink twice.


Diao Yinan’s request brought a lot of anxiety to Hu Ge from the small screen to the big screen, forming an invisible dilemma. But Diao Yinan himself resonated deeply with this dilemma. When talking about the success of getting out of "Fireworks in the Day", he compared himself to Hu Ge’s role:

　

"Hu Ge also had his ultimate mission, which was to fulfill the value of his life in the end, but he finally completed it. Many of us may not be able to truly fulfill the value of life in the end, and people themselves know that they are going to die, and only how they die. This is different from animals, so humans are also animals with a body and a tragic nature. Hu Ge also knew how he died, but he gritted his teeth and passed through each pass, and finally walked towards his own sacrifice, but in fact he obtained a life."


In the movie, the dilemma he sets for the protagonist is a strange space.


Speaking at a press conference in Cannes, he described the space as an inner heterotopia. Stepping into the edge of China’s reality and into these dark depths, Diao Yinan felt that the bright shadows at night, the lights, the steam, the shadows, the streets, and the silence all brought a sense of romance or destiny.



The characters of Hu Ge and Gui Lunmei are both gray people on the edge.


But Diao Yinan feels that the darker the person, the more light he can see. He tries to talk about some chivalrous concepts in this film. In his opinion, traditional ethics and morality are the more valuable qualities of this era: "Today’s society is developing very fast, and everyone has slowly forgotten these values of tradition, so I think it is particularly necessary to remind everyone that these things are very important."

　

It seems that not everyone has received this signal.


After the Cannes Film Festival ended, "The Wild Goose Lake" did not win a prize.


Diao Yinan, who once said that he liked to keep himself in a state of not being recognized, said this time: "You have to continue to climb up, the mountain is still there. And I think there are still many people who do not recognize me, and some people say that our movies are not good. I regard these opinions as wealth."

　

At the end of the movie, Diao Yinan felt that the ending he gave was warm: "The foundation of Hu Ge’s actions also has a warm tone. In the end, the two women completed their redemption and walked on the street, as if they had won victory."

　

I don’t know if it was because he was in a difficult situation and caught the ray of light.