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Intelligent driving down to 100 thousand yuan market： under the equal rights of science and technology, intelligent driving manufacturers are moving towards division

21st century business herald trainee reporter Jiao Wenjuan reports.

"The era of intelligent driving for all is coming!" After the release of the intelligent driving function of the new M7 Pro, Yu Chengdong predicted.

Baojun Yunhai, which was listed a few days ago, comes standard with Lingmiao Intelligent Driving 2.0 Max, bringing intelligent driving into the market of 100,000 yuan; Huawei HarmonyOS announced a time-limited direct drop of 6,000 yuan to 30,000 yuan, and Tesla FSD announced a price reduction of 4,000 dollars to 8,000 dollars in the US market … When smart driving function is becoming the choice of more and more consumers to buy cars, OEMs and suppliers are leading smart drivers into the sinking market.

At present, there are two main types of companies that make great efforts in intelligent driving: one is the main engine factory that insists on the self-developed intelligent driving scheme, and the other is the intelligent driving scheme provider represented by technology companies, and the latter is gradually becoming the "Tier1" in the era of intelligent driving, such as Huawei and Zhuoyu Technology (formerly DJI Vehicle).　

The pressure of reducing costs and increasing efficiency of the main engine factory is being transmitted to the upstream intelligent driving manufacturers. The smart driving scheme of 1,000 yuan has become a trend, and the sinking of high-level smart driving also requires suppliers to reduce costs more and more. However, due to the large investment in research and development in the early stage, poor expected income and difficult financing, the superimposed track is gradually crowded, and the performance of second-tier smart drivers is under pressure. In August, Heduo Technology was thundered, and in the first half of the year, the losses of smart driving business of many second-tier suppliers expanded.　

"The decline in sales profits is an unavoidable topic in the industry." On October 18th, at the theme forum of "China Automotive Intelligent Technology Industry Trend", Qi Zhenghua, CEO of Magic Vision Intelligent Technology, said, "From car companies to suppliers, there are too many players now (smart driving track). For our enterprises, it is necessary to get through the past few years first, and the dawn of the future is still ahead."

"2025 will be the final point of high-level intelligent driving. After five years, high-level automatic driving will begin to become standard; Ten years later, manual driving will become news. " Chen Liming, president of Horizon, once said at the 2024 World New Energy Vehicle Conference.

Smart driving and sinking again: exploring the market of 100 thousand yuan

Generally speaking, the 300,000-yuan model is an entry-level model equipped with L2-level and above high-level intelligent driving. However, in recent two years, the OEM that shouted "equal rights in science and technology" is trying to bring high-level intelligent driving into a sinking market.

From the demand side, "models with high-level intelligence and pricing in the mass market will be products with higher consumers’ willingness to buy cars." Huang Xili, assistant director of soochow securities and chief analyst of automobile industry, said. Hua Fu Securities also pointed out in the research report that smart driving is becoming the main consideration for more and more consumers to buy cars. The order ratio of Tucki G6 Max version is over 70%, and the order rate of high-end intelligent driving version reaches 60% among the 100,000 orders of the new M7.

Zhijia has dropped to the market of 100,000 yuan. Baojun Yunhai, which was recently listed, comes standard with Lingbi Zhijia 2.0 Max, equipped with a map-free city memory pilot, and the starting price is only 109,800 yuan; Deep blue L07 is positioned in the market of 150,000 yuan, among which the model equipped with Huawei Gankun Zhijia ADS SE solution starts at 166,900 yuan.

Zhang Zhuo, general manager of BYD Auto Ocean Network Sales Division, once said that he would continue to give full play to the advantage of "low cost" and hoped that in the next two to three years, BYD’s self-developed and self-produced intelligent driving system would be fully realized as standard for vehicles with a price of about 150,000 yuan or even less.

However, all major car companies are making efforts end-to-end, accelerating the landing of urban navigation assistance functions.

Gao Yinan, chief analyst of changjiang securities Automobile, believes that domestic car companies will maintain continuous investment in intelligent driving. In the short term, NOA in cities will gradually land, and the "end-to-end" intelligent driving algorithm of domestic head car companies will be pushed one after another. Intelligent driving is expected to change from quantitative to qualitative, and the use experience will be greatly improved.　

There are two main ways for car companies to provide high-level intelligent driving services. One is to provide optional packages with high-level intelligent driving functions at specific prices, which are mainly divided into buyout prices and subscription prices; The other type is to use the high-end intelligent driving function as standard through the high-end version of the model, and charge by the car price.

The price of getting on the bus of Zhijia is also constantly decreasing. Since July, Huawei’s ADS high-level intelligent driving scheme has been lowered from 6,000 yuan to 30,000 yuan, and its high-level functional package of Gankun Intelligent Driving ADS SE (Gankun Intelligent Driving Basic Edition) has been purchased at one time for only 5,000 yuan.

On the dark blue model, the standard version price of Huawei Gankun Zhijia ADS SE solution is 20,000 yuan. In the first half of this year, Tesla also announced that the optional price of FSD in the US market will be greatly reduced from $12,000 to $8,000. The 7 V+32 TOPS configuration provided by DJI vehicle will gradually become the standard of 80,000 ~ 150,000 yuan vehicles from this year, and the minimum 80,000 yuan vehicles can have high-order intelligent driving function.

However, the cost of R&D of advanced smart cars is too high. Yu Chengdong once said that Huawei’s advanced smart cars with less than 300,000 yuan are basically sold at a loss. Under the sinking trend of the market, the pressure of cost reduction is being further transmitted upwards, and the intellectual driving technology war is becoming a long-term "capital consumption war" to some extent.　

Smart driving suppliers, the fate is divided.

Most OEMs insist on self-developed or imported smart driving schemes. Under the circumstance of reducing costs and increasing efficiency in the industry, smart driving manufacturers are affected.

"Most startups have basically withdrawn from the market in the past two years, and projects and competition have become more and more concentrated. I think this is a very obvious change in the past two years." Li Lele, executive vice president of Desai Siwei and general manager of Intelligent Driving Division, said in an interview with the media.

As a key supplier in the upstream of the industrial chain, the market share of head smart driving manufacturers has further increased. Ping An Securities pointed out in the research report that by the end of August 2024, Huawei had about 320,000 ADS advanced smart drivers.　

Head manufacturers are leading the market price and cost price of smart driving solutions to continue to drop. In the context of the continuous exploration of high-order NOA, "cost performance" has become the key word of the intelligent driving scheme. In the mass production boarding stage, the scheme of thousand-yuan intelligent driving manufacturers is becoming a trend, and intelligent driving manufacturers compete for cost control strength. The basic version of DJI 7V+32TOPS costs about 5,000 yuan, the hardware cost of Millimeter Zhixing HP170 is only 3,000 yuan, and the raw material cost of the integrated scheme of black sesame intelligent parking is less than 3,000 yuan.

Intelligent driving has been a "burning money" track from the beginning. Without long-term R&D investment in the early stage, it is difficult to achieve cost control. Under the influence of the price war, many smart driving solution suppliers had poor performance in the first half of this year, and some smart driving manufacturers had difficulties in survival.

Even with orders from BYD, Volkswagen, Chery, Great Wall, Tucki and other OEMs, NavInfo’s volume and profit fell in the first half of this year. According to the financial report, NavInfo recorded a net loss of 20.62% to 360 million yuan in the first half of this year, the gross profit margin continued to drop by 12.5 percentage points year-on-year to 33.11%, and its smart driving business revenue decreased by 13.7% year-on-year.

In August this year, due to the tight capital chain, Heduo Technology has begun to dissolve the core departments such as data and R&D and suspend R&D activities. It is understood that the mass production plan of Heduo Technology is far less than expected, which leads to problems in the company’s cash flow.　

Previously, Heduo Technology mainly provided regulatory module support for Guangzhou Automobile’s intelligent driving scheme. According to the plan, this high-level intelligent driving scheme will be carried on Guangzhou Automobile Chuanqi model. However, due to the operational difficulties caused by the break of the capital chain, GAC’s smart driving suppliers have become companies such as Baidu and Momenta.

The current income of smart driving manufacturers can be affected by the fact that the order quantity under market competition is less than expected, or the delay in the delivery of the models of the main engine factory. In the first half of this year, the growth rate of operating income of Zhongke Chuangda’s smart car business slowed down, and the growth rate dropped by more than 37 percentage points year-on-year. The financial report shows that Zhongchuang Keda recorded a net loss of more than 330 million yuan in the first half of this year, more than last year. Zhongke Chuangda said that in the first half of the year, the growth rate of the company’s smart car business temporarily slowed down due to unfavorable factors such as the prolonged acceptance period of automobile manufacturers and the less-than-expected shipment of some manufacturers’ models.

Orders are difficult to sign, and many second-tier smart driving manufacturers mainly get orders through binding with the OEM. An insider of a smart driving supplier told reporters, "Now L2 is already the price of cabbage, but the competition for signing this kind of order is fierce, and there are not enough porridge."　

The iterative acceleration of intelligent driving technology update and "end-to-end" have become the focus of this year’s efforts. "End-to-end is the mainstream direction and requires internal resources from all sides." A smart driving R&D engineer told reporters, "However, this also means that the company’s investment continues to increase." According to public information, Huawei’s expenses related to smart driving are as high as $1 billion per year, and Tucki plans to invest a total of 3.5 billion yuan in research and development of "AI technology with smart driving as the core" this year.

For some smart driving suppliers, the continuous R&D investment has not been filled by timely revenue and financing, which is causing profit losses. The R&D expenditure of Jingwei Hengrun, which has been deeply involved in L4 high-level intelligent driving, is increasing year by year, with a year-on-year increase of 36.03% to 630 million yuan in the first half of this year. But the income has not kept up with the expenditure on research and development. The financial report shows that Jingwei Hengrun recorded a net profit loss of 275% to 330 million yuan in the same period. Jingwei Hengrun originated from the ADAS business of automobile hardware, and is now taking high-level intelligent driving as its main force direction. However, according to Jingwei Hengrun, the company currently has high-speed NOA customer projects in mass production, and it is expected to enter the mass production delivery state next year.

The financing problem can also recreate the next crop. At present, the financing market tends to be cautious, and capital is flowing to NOA high-end intelligent driving suppliers. Judging from the public information, the last round of financing of smart driving star enterprises, including Black Sesame and Horizon, all took place in 2022. A few days ago, Yihang Intelligent, a supplier of self-driving mass production solutions, completed hundreds of millions of C-round financing. The future goal of Yihang Intelligent is to be a medium-to-high-level solution with moderate computing power and realize functions such as high-speed NOA and urban memory navigation. However, it is not so easy to get financing. According to insiders, investors will prefer companies that have already landed projects or have fixed-point cooperation with OEMs.

Another way to seek financing is to go public. Since the beginning of this year, autonomous driving manufacturers have "teamed up" to sprint IPO. According to the prospectus, from 2021 to the first half of 2024, the cumulative loss of Wen Yuan Zhixing, a self-driving unicorn, exceeded 5.1 billion yuan, and it was twice postponed to seek listing financing. Even Horizon, the highest-paid autonomous driving industry in China, is seeking to go public.

More new players-technology companies cross the border, and smart driving solution providers may usher in an accelerated reshuffle. Defying Technology and Iflytek entered the market in the second half of last year, and based on their accumulation in AI and technology, they released their own intelligent driving solutions.

Head manufacturers are making efforts to sink into the smart driving market, and companies without financial strength will face the crisis of elimination. Before the final, high-level intelligent drivers will face a market battle.

The army submitted for approval Zhang Yang and Fang Fenghui used the same statement. Which other generals are ＂Guo Xu’s poisonous＂？

　　Cctv news: On January 9, 2018, with the approval of the CPC Central Committee, Fang Fenghui, a member of People’s Republic of China (PRC) the Central Military Commission (CMC), was transferred to the military procuratorate for handling according to law on suspicion of bribery.

　　This is the first "big tiger" in the army who fell in the anti-corruption storm in 2018.

　　Both Zhang Yang and Fang Fenghui belong to "Guo Xu’s pernicious influence" and must be thoroughly eliminated.

　　On January 10, 2018, Liberation Army Daily, the organ newspaper of the Central Military Commission, published an article "Resolutely Support the Correct Decision of the CPC Central Committee" on the front page, severely criticizing Fang Fenghui, saying that he wavered in his ideals and beliefs, abandoned the party’s purpose, deteriorated politically and became greedy economically, completely deviated from the principle of party spirit, failed to live up to the trust of the CPC Central Committee and the Central Military Commission and the expectations of the people, and seriously tarnished the image of the party, the image of the army and leading cadres.

　　In addition, the article also points out: "Dealing with Fang Fenghui’s suspected bribery and bribery crimes according to law is an important part of comprehensively and thoroughly eliminating the pernicious influence of Guo Boxiong and Xu Caihou."

　　Less than two months ago, Zhang Yang, former director of the Political Work Department of the Central Military Commission, hanged himself at home. The People’s Liberation Army Daily published a commentary saying that Zhang Yang was a typical "two-faced man" who shouted loyalty and engaged in corruption behind his back. This severely worded commentary also mentioned: "Zhang Yang’s serious violation of discipline and law once again warns us that it is a long way to go to completely eliminate the pernicious influence of Guo Boxiong and Xu Caihou and further promote the building of a clean and honest party style and the fight against corruption."

　　This expression is used for two generals who once held high positions. It can be seen that Guo Xu’s bad influence on the people’s army is shocking. It is by no means a one-off event to eliminate the influence of the two men, and the harmfulness of the problem of the two men should not be underestimated.

　　In addition to Zhang and Fang, there are three other fallen generals who are closely related to Guo Xu.

　　In addition to Zhang Yang and Fang Fenghui, Wang Xibin, former president of the National Defense University, former commander of the Armed Police Force, and Tian Xiusi, former political commissar of the Air Force, who have fallen from power since the 18th National Congress, also have close ties with Guo Boxiong and Xu Caihou.

　　Among them, Wang Jianping was an active general, while Wang Xibin and Tian Xiusi were dismissed after retiring for three years and one year respectively. These three people have remarkable common ground in the service stage — — With Guo Boxiong, Xu Caihou, the two "big tigers" of the army, there are intersections.

　　　Wang Xibin

　　About two months before Wang Xibin stepped down as president of the National Defense University, his book From Here to the Battlefield was published, and Xu Caihou, former vice chairman of the Central Military Commission, prefaced the book. In the preface, Xu Caihou quoted the ancient Chinese saying, "One tree a year is a valley; A tree in ten years, wood also; One tree in a hundred years, people are also. One tree gains one, and the valley also; Ten winners in one tree, wood also; It is said that "the cultivation of military talents, especially senior military talents, takes more time and practice, and requires processes and cycles." More than a year after this preface, Xu Caihou was investigated.

　　Tian Xiusi

　　Guo Boxiong served as commander of Lanzhou Military Region, and promoted many cadres during his tenure. Tian Xiusi has worked in Lanzhou Military Region for nearly 40 years. In 1985, Tian Xiusi went to Vietnam to fight, and one of the leaders at that time was Guo Boxiong, then deputy chief of staff of Lanzhou Military Region.

　　Jianping Wang

　　Wang Jianping served in the 40th Army under shenyang military area command in his early years, and Xu Caihou served in shenyang military area command for a long time. Half a year after Xu Caihou was expelled from the Party, enlisted in the army and disqualified from the rank of general, Wang Jianping was transferred from the post of commander of the Armed Police Force to the post of Deputy Chief of Staff of the People’s Liberation Army.

　　These three "generals and tigers" in the army rose very quickly when Guo Xu was in power and the discipline was corrupt, and they were dismissed in succession in the severe situation of anti-corruption, which undoubtedly belonged to "Guo Xu’s pernicious influence".

　　What poison is "Guo Xu’s pernicious poison"? Why do you want to "continuously and thoroughly eliminate"?

　　Since the 18th National Congress of the Communist Party of China, anti-corruption in the military system has advanced rapidly. On March 15th, 2014, the Central Committee of the Communist Party of China decided to organize an investigation into Xu Caihou’s alleged violation of discipline according to the Party’s disciplinary regulations. On October 30th of the same year, the political work conference of the whole army was held in Gutian Town, Shanghang County, Fujian Province. At the meeting, the Supreme Leader proposed that we should attach great importance to and take Xu Caihou’s case seriously, deeply reflect on the lessons and thoroughly eliminate the influence.

　　At that time, the Guo case had not been publicly reported, and eliminating the influence of Xu Caihou became an important task for the whole army.

Guo Boxiong

　 Xu Caihou

　　On April 9, 2015, the Central Committee of the Communist Party of China decided to organize an investigation on Guo Boxiong in accordance with the Party’s disciplinary regulations. In March 2016, Xu Caihou died of bladder cancer; In July of the same year, Guo Boxiong was sentenced.

　　Then, from September to November, 2016, the military continuously stated the theme of "eliminating Guo Xu’s poisoning" on several important occasions. Especially in early November, the logistics work conference of the Central Military Commission was held. At the meeting, the top leaders emphasized: "Thoroughly eliminate the pernicious influence of Guo Boxiong and Xu Caihou, educate party member and cadres to strictly abide by political discipline and rules, enhance their political awareness, overall awareness, core awareness and conformity awareness, firmly safeguard the authority of the CPC Central Committee, and resolutely obey the command of the CPC Central Committee and the Central Military Commission."

　　At the beginning of 2017, the National Defense magazine sponsored by the Academy of Military Sciences of the Chinese People’s Liberation Army and the General Office of the National Defense Mobilization Committee published an article entitled "Eliminating Guo Xu’s pernicious influence and returning it to the national defense mobilization system Haiyan Heqing", which mentioned many details about "Guo Xu’s pernicious influence".

　　The article reveals that some large units have never investigated a case in the past 10 years due to the influence of Guo Xu’s poisoning; People around Guo Boxiong are called brothers by some leaders; For the writing of his speech, Guo Xu has selected many original "own people" and followed them to his side. Every time he goes out, the manuscript comes first and the guarantee comes first.

　　The article also clearly pointed out that serious violation of the responsibility system of the chairman of the Central Military Commission is the most prominent key to Guo Xu’s serious violation of discipline and law. The responsibility system for the chairman of the Military Commission is the fundamental requirement and core system for our army to uphold the party’s absolute leadership over the army and realize the long-term stability of the country. However, Guo Xu not only does not understand it legally, does not attach importance to it emotionally, but also runs counter to it in action. All along, under the pretext of various so-called "actual conditions" and "army stability", the process of national defense and army reform has been seriously delayed.

　　In this military newspaper’s criticism of Fang Fenghui, it is also mentioned that "we must resolutely safeguard and implement the responsibility system for the chairman of the Central Military Commission, and never be ‘ Two-faced people ’ " .

　　There is an old saying in China, when people die, the dust will fall. Although Xu Caihou and Guo Boxiong ignored the party discipline and state law and took the blame for themselves, they have been firmly nailed to the shame frame of history, but their serious damage to the political ecology of the army and their bad influence on the atmosphere of the army still need to be eliminated persistently and thoroughly.

　　The fate of Zhang Yang, Fang Fenghui and others also gives us confidence that the "smog day" has passed and the people’s army Haiyan Heqing is just the right time. (Text/Fan Fan)

How far can we go to observe the+10 million-class online celebrity’s ＂rollover＂ mode of carrying goods in online celebrity？

　　From "Sister Rain in the Northeast" to "Steel-toed" and "Big Blue", and then to crazy Brother Xiao Yang, online celebrity, who are active in social media, have fallen into a crisis of trust for various reasons, ranging from being denounced by netizens to being fined, banned and even sanctioned by law.

　　According to incomplete statistics, before 2024 is over, 16 houses in online celebrity have collapsed one after another. When a series of house collapse events are staged one after another like dominoes, people can’t help wondering: How far can online celebrity’s mode of bringing goods go? Will consumers continue to pay the bill?

　　Driven by the wave of digitalization, sturm und drang, a live e-commerce industry, has quickly become a golden channel to realize online celebrity’s talent. It seems that overnight, online celebrity people on all platforms have devoted themselves to the torrent of live broadcast with goods, and realized the realization of traffic easily.

　　Take the "Northeast Rain Sister" whose house collapsed recently as an example. The data shows that it has been popular since 2023 and has 24 million fans. Since 2024, its team has broadcast 28 live shows with goods, with accumulated sales exceeding 100 million. In the nearly one month around September alone, there were 4 live shows with goods, with an average audience of more than 5 million, and the total sales of 4 live shows ranged from 25 million to 50 million.

　　So, how did the "Northeast Rain Sisters" get angry? Generally speaking, online celebrity’s popularity can’t be separated from his unique personality. "Northeast Rain Sister" takes pseudo-local customs as a selling point, and creates an image similar to "Wolf Warriors version of Plum Qi". In the video, she holds a big jar and an iron pot on her shoulders, and one person can pick up half a pig and cook a family’s diet and daily life alone, claiming to "show everyone the most authentic rural life". Through a series of video presentations, she successfully created a hard-working, simple and powerful image of rural women in Northeast China, opened up a new track, and once became a big online celebrity with 24.5 million fans.

　　Online celebrity’s success depends not only on the creation of people, but also on the operation of the team and the support of fans. The team is responsible for planning, shooting and editing, and fans are the foundation of online celebrity’s survival and development. Under the careful operation of the team, one online celebrity after another has been pushed to the Internet front desk, attracting a huge fan base with their unique personnel and style.

　　With the blessing of traffic, many online celebrity and the teams behind them have also begun to seek commercial transformation. Live broadcast with goods has become the most direct way to make money, and those who are interested have built a huge commercial map on this basis. However, more and more problems are gradually exposed in online celebrity’s freight forwarding industry, especially the crisis of trust directly pushes this industry to the forefront.

　　Recently, the media interview found that "Sister Northeast Rain" and her apprentices only rented a house in the village, and only came to shoot a video and broadcast live. "These people are not recording rural life, but performing rural life." Her elaborate rural life design was revealed as a rented rural house, and the planning and packaging behind it were all to attract the audience.

　　What is even more shocking is that the sweet potato vermicelli she sold in the live broadcast was found to contain no sweet potato ingredients, and there was false propaganda, and she was fined 1.65 million by the regulatory authorities.

　　From September 23 to October 12, it took only 20 days for Sister Rain in Northeast China to experience powder dropping, penalty and house collapse, which was really staggering.

　　Rural life is fake, people are fake, and even the goods sold are fake. This incident, like a loud slap in the face, made the public deeply doubt the authenticity and integrity of online celebrity. It reflects many problems such as lack of trust, chaotic team management and difficult supervision in online celebrity.

　　Similarly, the online celebrity "Liangshan Qubu" and "Zhao Linger" arrested last year were carefully hatched by a media company. By designing scripts and words, the company fabricated a simple hero image and a pure and kind heroine image for the two, creating a "original ecology of Liangshan" and winning the attention. After earning traffic, they opened online stores and broadcast live goods, and sold agricultural products nationwide under the banner of "helping farmers" and "high quality and original ecology", involving more than 10 million yuan.

　　In a story full of falsehood and deception, the collapse of online celebrity’s houses became inevitable. When the lies were exposed and the truth surfaced, the disenchantment of online celebrity became an irreversible trend.

　　Many online celebrity live broadcasts are not based on real experience, but are influenced by brand sponsorship, which makes consumers begin to doubt whether online celebrity’s recommendation is sincere. Driven by interests, the image presented to the public by online celebrity and his team became indistinguishable, which led to "family in mouth, business in mind" becoming the public’s new evaluation of online celebrity.

　　When there are more and more examples of "Northeast Rain Sister", the public’s trust in online celebrity has dropped to freezing point. People are beginning to realize that online celebrity, who seems sincere and grounded, is actually just an actor wearing a mask, and their performance is just to attract traffic and earn money. This cognitive change has made the public’s attitude towards online celebrity more pragmatic and rational. They no longer trust online celebrity’s recommendation and delivery easily, but pay more attention to the essential factors such as price, quality, logistics and after-sales service.

　　In this context, the live e-commerce industry has also reached the moment of big waves. Online celebrity and merchants who only pursue short-term interests and ignore the quality of goods and user experience are doomed to be eliminated by the market. Only those online celebrity and merchants who can insist on quality and pay attention to user experience can stand out in the fierce market competition and become the best in the industry.

　　This year’s double 11 Shopping Festival has started, and all major platforms are gearing up for this annual feast. Different from previous years, in double 11 this year, major e-commerce companies seem to pay more attention to quality and service. Ali made it clear that this year’s live e-commerce in double 11 has entered a new stage of quality live broadcast from the entertainment red man mode. This means that the cooperation between merchants and online celebrity is slowly "cooling down". No matter users or businesses, they no longer excessively pursue the effect of online celebrity anchor bringing goods, but pay more attention to the quality of goods and services. This change is undoubtedly very suitable for the current market situation.

　　As consumers gradually return to rationality, they no longer blindly pursue online celebrity and flow, but pay more attention to the actual value of goods and the quality of services. Therefore, the platform must also evolve to adapt to the changing needs of consumers.

　　When live e-commerce is no longer deeply tied to online celebrity Talent, the whole industry will also usher in new changes. Those online celebrity talents who can’t adapt to market changes are doomed to be left behind by the platform and the times.

　　In the face of the increasingly standardized short video and live broadcast industry, fake people are like castles in the air, which is difficult to last long. Only by continuous learning and outputting high-quality and valuable content can we gain a firm foothold in the fierce competition and promote the upward development of the industry. At the same time, online celebrity should also strengthen the restraint and self-discipline of their own behavior, and win the trust and support of consumers with integrity and quality.

　　Comprehensive report by poster news editor Yu Chunhong

Changan Automobile ＂Walking with Hui＂, Qiyuan C798 made a brilliant appearance.

On December 10th, Changan Automobile held a unique event in its global R&D center."Walking with Hui, Breaking Ten Thousand Volumes, Changan Automobile Culture Special Session"Live event. Dong Yuhui, a well-known cultural anchor, had a face-to-face exchange with Zhu Huarong, chairman of Changan Automobile, and discussed the world outlook and methodology of Changan Automobile in the process of building a world-class brand.

This cultural special not only showed Changan Automobile’sQuality and innovationAnd deeply integrate the brand culture with the traditional culture of China. At the event site, many models of Changan Automobile are dazzling, among which Changan Qiyuan series is based on it.Unique design and excellent performanceAttracted a lot of attention.

The most striking thing about the whole event is undoubtedly the brand-new model.The first public appearance of the C798As the representative work of Qiyuan products from 1.0 to 2.0, the C798 has achieved a comprehensive upgrade in quality, practicality, configuration and concept, which can be called a sincere work and a flagship masterpiece.

Changan Automobile, a national brand with a history of 100 years and 40 years of experience in building cars, always upholds the mission of creating a beautiful trip for mankind. "Walking with Hui" is not only an activity name, but also a belief and an attempt to deeply integrate brand culture with China traditional culture. The combination of the two makes Changan Automobile’s mission of "creating a beautiful trip for mankind" more concrete and vivid, so that more people can feel the charm of culture, the convenience of science and technology and the temperature of the brand during the trip.

Aouita 12 was officially listed and sold for 300,800-400,800 yuan.

　　On November 10th, 2023, it was officially launched. The new car is the second model of Aouita brand. It was born in CHN architecture and positioned as a medium and large sports coupe. Aouita officially positioned it as a "future smart luxury coupe". The new car adopts Aouita family-style design language, surrounded by HarmonyOS cockpit, equipped with high-order intelligent driving assistance system provided by Huawei, with single motor and double motor for power selection, and the battery is supplied by Contemporary Amperex Technology Co., Limited. The new car is listed in three models, and the price covers the range of 300,800-400,800 yuan. The specific models and prices are shown below.

　　Aouita 12 was built by Aouita Global Design Center in Munich, with the overall design concept of "Future Aesthetics". Its overall design style comes down in one continuous line with Aouita 11, with high design continuity. The new car is positioned as a medium and large luxury sports car, which has a very dynamic and powerful sliding back shape, has the demeanor that a traditional luxury GT sports car should have, and has a high visual recognition.

　　In the front part, the front cover is wide and the center sinks, showing a strong sense of "running". The closed middle net and the large hexagonal lower grille make the whole front face look very dynamic, and it is also equipped with an active opening and closing grille.

　　Compared with Aouita 11, the brand-new headlight group design is more concise and smooth, and the iconic split headlight makes people recognize it as a Aouita brand car at a glance. Its daytime running lights have short eyebrows, and the oversized C-shaped daytime running lights outline the whole front of the car, which complements other lines of the car, adding a sense of hierarchy to the original simple front, and the headlights with far and near light splitting are embedded in it, which has a strong sense of science fiction.

　　Aouita 12 is equipped with a 1.56m x 1.2m oversized front windshield with adaptive light sensing function, which not only has excellent lighting area, but also can effectively reduce energy transmittance and resist ultraviolet rays. The lower part of the front windshield is equipped with a HALO screen, which consists of 10,500 light beads, and can interact with people and vehicles outside the car, which not only improves the recognition of the appearance, but also has rich interactive modes.

　　The design of Aouita 12 makes it look more like a large car. Its side shows a forward dive posture, and its body profile has no obvious waistline design, so it is full of muscular sense and looks very powerful. In terms of body size, the length, width and height of Aouita 12 are 5020*1999*1460mm respectively, and the wheelbase is 3020mm.

　　In the rear part, the Aouita 12 sliding back roof makes the new car have a very compact visual effect, which is quite round and concise, in line with the popular style of new energy vehicles. It does not use penetrating taillights, and the width indicator lights on both sides are extremely slim. The most distinctive area of the tail is undoubtedly the rear window, which abandons the traditional rear window shape and adopts a fully enclosed tail shape with an automatic lifting tail, making the tail more integrated and more scientific.

　　It is also because of the closed rear window that all the departments of Aouita 12 have used the interior rearview mirror of streaming media. It is worth mentioning that, due to the existence of the lateral electronic exterior rearview mirror, Aouita 12 has also become the only one of the models currently on sale with streaming media rearview mirrors.

　　As for the interior, Aouita 12 has adopted a brand-new design style, which is different from Aouita 11′ s "emotional vortex". Officially, Aouita 12′ s cockpit is called "Cloud Surrounding Induction Cockpit". The whole cockpit has undergone a greatly simplified design, and the number of physical buttons has been greatly reduced except for some necessary practical buttons. The cockpit interior materials is very luxurious, with 64 kinds of ambient lights to create a good texture, and the ambient lights also have flowing design and dynamic welcome effect.

　　The top of the center console is a 35.4-inch 4K narrow and wide screen across the entire IP platform, which functions as the digital information center of the vehicle, integrates the LCD instrument, and also has adjustable display of travel information, vehicle information and multimedia information, while the small screens on both sides are the display screens of the external electronic rearview mirror with HDR mode.

　　The center console is equipped with a 15.6-inch suspended central control large screen, and the car system equipped with it is Huawei HarmonyOS 4.0. Its intelligent experience is basically the same as that of Aouita 11 HarmonyOS Edition, and the interface is also designed as a card. The bottom of the desktop with zero-level design is permanently equipped with a personalized shortcut bar. In addition, with the application circulation after the interconnection of HarmonyOS mobile phones, high-level functions such as car home interconnection are also carried.

　　A group of physical levers are reserved under the big screen, four of which are window control keys, and the other two keys control 360 panoramic images and automatic parking respectively. The wireless charging island at the center console can also identify the charging state of mobile devices, adaptively lift and turn on active cooling.

　　Aouita 12 is equipped with Huawei’s advanced intelligent driving system ADS 2.0, and its hardware comes standard with 29 intelligent driving sensors, including 3 laser radars, 3 millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars, which gives the whole vehicle a stronger perception. In addition, ADS 2.0 can achieve high-order intelligent driving coverage of high-speed, urban and parking scenes, and is more suitable for complex road traffic scenes.

　　In terms of seats, Aouita 12 is equipped with a double zero-gravity aerospace seat in the front row, with a barrel-shaped design to enhance the sense of movement. The integrated seat headrest has a butterfly wing shape, and the surface of the seat is carefully colored and quilted, which does not bring a strong sense of luxury. There are also many functions such as one-button zero gravity, heating, massage, ventilation, remote start, etc., and the interactive experience between people and vehicles is full. The rear seats are equally comfortable, and due to the long wheelbase design of the car body, it can also provide excellent legroom.

　　In terms of storage space, the front and rear storage compartments of Aouita 12 are 46 liters and 350 liters, respectively. The front storage compartment is equipped with a 12V power supply, and the rear seats support 4: 6 reclining, which can further expand the space.

　　Born in CHN architecture, in terms of power, the Aouita 12 four-wheel drive model will be equipped with Huawei DriveONE dual-motor system, and the maximum power of the front and rear motors is 195 kW/230 kW respectively; The maximum power of single motor model is 230kW. The power battery is a ternary lithium battery pack supplied by Contemporary Amperex Technology Co., Limited.

100,000-class camping car! Baojun Yueye PLUS, is this price still intelligent？

There are many choices of SUVs at the price of 100,000, and the fuel is mixed. However, there are not many choices to buy a pure electric SUV at this price. Even if there are, they are basically family-oriented, even close to the hatchback in form.

But nowadays, one of the favorite scenes for young people is camping, so what many people actually need is a 100,000-yuan pure electric car with a certain passing capacity. This article will introduce it.Bao jun yue ye Plus, is a good choice.

Basic information of new car

Baojun Yueye Plus is a pure electric small SUV with a body size of 3996x1760x1726mm and a wheelbase of 2560mm, which is a typical square box shape. The new car is divided into two models, the guide price is 93,800 yuan and 103,800 yuan respectively, and the price difference is 10,000 yuan.

The two configurations of the new car are completely consistent in the power system. They are all equipped with 102 single motors and 41.9-degree lithium iron phosphate batteries, which are supplied by Guoxuan Hi-Tech. The CLTC has a pure electric cruising range of 401 kilometers and the whole system supports fast charging. At the same time, the rear torsion beam of the new car is not independently suspended. In most configurations, there is no difference between the two models, and their most significant difference lies in the intelligent driving system.

Ten thousand dollars, do you have the wisdom to drive?

The price difference of 10,000 yuan between the two versions is basically all in the smart driving. To put it simply, the low allocation of 93,800 does not have any auxiliary driving system, and there are no functions such as collision warning. At the same time, there is no 360 reversing image in the low-profile car, but just an ordinary rear reversing image. Moreover, because there is no intelligent driving ability, there is only an ordinary fixed-speed cruise with low matching.

As long as you add 10,000 yuan to 103,800 yuan, you can get a complete L2 assisted driving system, including ACC, front and rear collision warning, 360-degree reversing image with transparent chassis function, automatic parking, memory parking, remote parking, high-speed automatic up and down ramps, and automatic driving on high-speed sections.

Therefore, our purchase suggestion is very simple. As long as you are not really short of this 10,000 yuan, we strongly recommend that you directly go with the high price of 103,800 yuan, which is the complete body of this car, and even at this price, 100,000 yuan can buy a car that supports high-speed automatic driving, which is extremely rare in the whole industry.

Main competitor

Yueye PLUS’s main competitor is actually one: Chery.iCARThe brand’s first car iCAR 03. But there are still many differences between the two cars.

First of all, the most obvious point is that iCAR 03 is a car that emphasizes off-road ability, while Yueye PLUS emphasizes intelligent driving. At the price of 100,000 yuan, iCAR 03 will spend the cost on off-road related places, while Yueye PLUS will choose to exert its strength on intelligent driving, so although the two cars are similar on the surface, they face different segments of people.

Moreover, from the overall price trend, the main car price of iCAR 03 will be higher than that of Yueye PLUS (its all-aluminum body itself costs more). Therefore, in the budget of early 100,000, Yueye PLUS is an excellent pure electric small SUV.

Original Feng Timo took pure photos in the kitchen, wearing a sling vest to show his figure, and netizens shouted

Feng Timo has an extremely sweet appearance and a very recognizable and charming voice, so her fame on the Internet continues to grow. After becoming popular, she is not completely satisfied with being popular in the camera, but constantly strives to explore more diverse possibilities. For example, entering the entertainment industry is one of Feng Timo’s most important plans next!

Therefore, Feng Timo also continuously participated in various variety shows, participated in film and television works, and released musical works, in order to let more and more people remember him, not only in the camera room, but also into a broader public vision.

Today, Feng Timo posted a set of fresh selfies, accompanied by a copy that inevitably made people feel like Versailles. But these few words will not make people feel that she is pretentious, only that Feng Timo is playful and cute, and straightforward and true.

In the photo, Feng Bao is wearing light blue suspenders and a white fluffy white dress, a standard youthful and energetic girl! Who can tell that our Feng Bao is already 30 years old?

Leaning against the kitchen table, a pair of big eyes stared straight at you, as if to say to you, "Are you really willing to let the little fairy cook?"

With one hand raised high, we can see Feng Bao’s fair arm without the slightest bit of fat. It’s so beautiful!

Feng Bao raised the bread above his head, as if he was asking you to come over and feed it to you!

Feng Timo held the rice spoon, lively and lovely and natural movements, as if there was really such a little fairy cooking in our own kitchen.

Feng Timo has also been acting as the Muse in the eyes of many netizens, and this group of energetic selfie photos has also made netizens enjoy it! I really hope there is such a beautiful girl who can cook at home.

What do you think of this set of photos by Feng Timo? Welcome to like, comment, and leave a message!

Responsible editor:

Davis’ contract renewal is risky, but it is a win-win situation for him and the Lakers!

In the offseason of 2023, the Lakers mainly focused on maintaining core continuity, which helped them achieve an impressive turnaround in the most recent season. Despite the topic of LeBron’s retirement, the Lakers still have a lot of plans for this offseason. This week, they reached the most important part, that is, the first day when they were eligible to renew their contracts in anthony davis. According to The Athletic’s sources, he reached a three-year contract with the Lakers with a maximum salary of $186 million.

Overall, the 30-year-old Davis will work with the Lakers for five years, with a contract value of about $270.5 million. After re-signing Austin Reeves, Ba Cun Bases and Russell earlier this summer, another offseason goal of Los Angeles is to leave a cornerstone for the Lakers’ future, that is, to renew Davis’ contract in advance.

This three-year contract renewal ensures that Davis will remain a member of the Lakers until 2028, anchoring him as a bridge to the next basketball era after the Lakers era in lebron james (whether because of retirement or joining another team).

Davis has two years left on his current contract, totaling $83.8 million, and he is eligible to renew it on Friday. Davis and the Lakers need to reach a contract agreement before October 23rd (the day before the start of the regular season). Rob Pelinka, vice president and general manager of Lakers basketball operations, and Ricky Paul, Davis’ agent and CEO of Klutch Sports, were inspired by the team news, and they hoped to complete the signing as soon as possible.

Davis’ new contract will take effect in the 2025-26 season, which is the largest contract renewal in NBA history. It is estimated that the average annual salary is about 62 million US dollars.

"As a member of the Lakers, I have a very high opinion of anthony davis." Pelinka said in Las Vegas on July 9. "He helped our team win the championship. He is an incredible captain and leader. Last year, we saw that he was willing to stick to the game in the case of injury and took our team to the Western Conference finals. Therefore, I am very happy that he is a member of our team. "

This renewal is a win-win situation for both parties. The Lakers have ensured the stability in the next five years, and no longer need to worry about the disaster scenario that after LeBron retired, Davis chose to quit his contract and become a free agent next summer. At the same time, Davis also gained a long-term sense of security. If he did not renew his contract and was injured again this season, this sense of security may no longer exist.

This is the second time that the four-time All-Star has chosen to maintain immediate certainty with the Lakers instead of taking risks to pursue a longer-term contract. As early as 2020, after the Lakers won the championship, Davis signed a five-year contract with a total amount of $190 million, instead of signing a short-term contract-then returning to the free market in 2021-and then signing a five-year contract.

At that time, it took Davis more than a week to sign with the Lakers. This time, the two sides reached an agreement within a few hours.

If anything, this renewal may be more beneficial to the Lakers, considering that they will save a lot of money in this contract compared with the situation of their expired contract. Because another situation might happen, Davis refused to renew his contract, but chose to exercise his right to jump out of the contract in advance and become a free agent in 2024.

Davis was entitled to sign a five-year contract worth more than $304 million (basically the same as Jaylen Brown’s contract)-plus the salary for the new season, it is equivalent to six years, and the total amount will be $344.5 million instead of five years, with a total amount of $270.5 million, a difference of more than $70 million. The Lakers will eventually pay Davis less than his maximum annual salary in the 2024-25 season and reduce the risk at the end of this contract. Remarks: Davis was only 35 years old when the current contract ended, but in another case, Davis was 36 years old! )

Last season, Davis re-established his position among the top ten players in the league, averaging 25.9 points, 12.5 rebounds (the highest in his career, the most for players with more than 50 games), 2.6 assists, 1.1 steals and 2.0 blocks per game, in 56 games. His hit rate (56.3) and true hit rate (62.7) are the highest in his career.

At the beginning of the season, there were signs that the Lakers were handing over the offense to Davis, even carrying the whole team to a great extent. However, a complicated foot injury in mid-December made him miss 20 consecutive games, and on the offensive end, he never returned to his original level (his average score was 28.1 points before the injury and 24.7 points after the injury). Nevertheless, after James tore his hamstring in February, Davis tried to make a comeback as soon as possible, and the team led the team to play a good performance after strengthening at the trade deadline.

In the playoffs, Davis dominated both offensive and defensive ends, averaging 22.6 points, 14.1 rebounds (the most in the playoffs), 2.6 assists, 1.4 steals and 3.1 blocked shots (the most in the playoffs) in 16 games. In the first two rounds, he was the best defender in the league, and it was not until the attack against nikola jokic in the Western Conference finals that he was slightly restrained (even so, Davis averaged 26.8 points, 14.0 rebounds, 2.3 assists, 1.3 steals and 2.8 blocks in four games against Denver). Equally important, Davis played 47 times in the team’s last 50 games, including 26 consecutive games (this is his longest consecutive appearance since the 2016-17 season).

Of course, this renewal is not without obvious shortcomings for the Lakers. Davis has a long history of injuries, which is worrying for a player who will turn 35 at the end of his contract. There is enough data to show that he will miss at least 15 to 20 games every season. In Los Angeles, he missed at least 26 games for three consecutive seasons, including two missed 36 or more games. Since the 2017-18 season, he has not played 65 or more games for four consecutive seasons.

It is possible for the Lakers to find a way to manage his load, so that he can play less time when he enters the age of 30, or rest during back-to-back games. But every time he is injured, and the situation happens more than anyone else, there is always a worry that he may be seriously injured.

Another less discussed problem is that Davis, as a big man who can project from outside, his projection efficiency drops sharply. One of the reasons why the Lakers are so strong in the 2019-20 season, especially in the playoffs in the NBA bubble, is Davis’ impressive jump shot. His most famous scene as a Lakers player is still his winning three points in the second game of the 2020 Western Conference Finals.

Since then, Davis’s shooting has regressed, especially the three-pointers (in every season in Los Angeles, his shooting frequency has decreased year by year, and his three-pointer percentage has been 26.0% or lower for three consecutive seasons). If Davis can’t restore his shooting touch, the Lakers will continue to be limited in building the lineup and the best lineup (if Davis can’t open the lineup as before, then the concept of building the lineup of two big men is absurd).

In addition, there is the problem of Davis’ offensive stability, which is partly due to his shooting problem. In the playoffs, Davis’s offensive performance every other game-he scored more than 20 points three times in a row-won the nickname "alternate day" from cynical fans, which was a joke on his AD abbreviation. In the playoffs in 2023, his score dropped by a third (from 25.9 to 22.6), and sometimes the Lakers felt that they needed more performance on the offensive end.

At this point, it is certain that Davis’ offensive limit is still as high as that of Jokic, Brother Alphabet and joel embiid (see the first game of the 2020 Western Conference Finals against Denver), but his offensive reliability is not as good as those players in every night’s game. Nevertheless, as long as James maintains the level before the foot injury and players like Reeves, Ba Cun Bases and Christie continue to grow, the Lakers should be able to offset Davis’ offensive instability next season.

Even with these concerns, the Lakers must make a decision to renew their contracts in advance. Not long ago, seven or eight years ago, they couldn’t sign a superstar. Before James signed the contract in 2018, the Lakers were in trouble when they were looking for a player to replace the old Kobe Bryant. Their young core is exciting, but these players have not yet become superstars with championship-level strength. James’ joining attracted Davis who wanted to leave New Orleans after seven seasons.

The Lakers have rebuilt their reputation and remain one of the best destinations in the league. But the free agent market no longer works as it used to. Superstars rarely change teams in this way, but often re-sign with their existing teams and then ask for a change of teams through transactions. At present, the Lakers don’t have enough assets to be used to acquire superstars through trading. Letting Davis leave the free market (creating a lot of salary space) or trying to trade with other stars (or finally getting a star through a series of transactions) is no longer a wise strategy like in previous seasons.

With Davis’ health, the upper limit of the Lakers is clear: they are one of the best teams in the league and have the ability to win or compete for the championship. Davis maintained a healthy season twice, the Lakers won a championship and entered the Western Conference finals. Even in 2021, the Lakers maintained a 2-1 series advantage against the Phoenix Suns (who entered the NBA Finals that season), and then Davis withdrew in the fourth game due to a hamstring injury.

At his peak, Davis was still one of the best 10 to 12 players in the league, and even one of the best two centers (he and Embiid). Those who accuse him of unstable attack often ignore his defensive dominance. In his first two seasons with the Lakers, the Lakers ranked the top three in defense. After the trade deadline last season, once he had the right defensive players around him, the Lakers became the best defensive team in the league. He is only 30 years old, and he still has a long peak. (Pelinka confirmed in July that the Lakers are confident that Davis can fully recover from the stress reaction of his right foot and the fracture of his spur. )

Unlike the previous offseason, the Lakers have begun to plan their future lineup. The contracts of Reeves, Bacunlei and Gabe Vincent will last at least until 2025, and now Davis’ contract will last until 2028. James will enter his 21st season, and he has player options in 2024-2025. In view of the uncertainty surrounding his future, the Lakers need to keep Davis. It is a wise decision to renew him.

In the future, Davis will be the mainstay of the Lakers’ marketing to potential superstar teammates. According to Spotrac, Brother Alphabet, Jayson Tatum and Donovan Mitchell may all become free agents in 2025, if they reject the player option.

By that time, Davis will be 32 years old, and may have entered the downhill stage of his career, but his versatile skill combination and potential outside stars are attractive qualities. He should continue to maintain his position as an outstanding defender and insider overlord in the game in the next few years; Davis has been quietly adjusting his game style in the past few seasons because his injury has weakened some of his athletic abilities. His willingness to back down and accept the choice of being the top number two star-just as he and James joined the Lakers at their peak-shows that another superstar can sign a contract in Los Angeles and take on more leading roles and spotlight.

Some people may be surprised by Davis’ contract, but if Davis retires tomorrow, his time in Los Angeles will undoubtedly be a successful chapter.

After arriving from New Orleans in a big deal in 2019, Davis and James helped the Lakers win the championship in 2020. Last season, he almost helped the Lakers win the second championship. Many people think that Davis is the best player of the Lakers in their Western Conference finals. If there were any doubts before-in fact, there shouldn’t be-Davis’s No.3 jersey will one day be hung on the top floor of Arena, Crypto.com, along with the jerseys of other great Lakers big players, such as George McCann, wilt chamberlain, Kareem Abdul-Jabbar, shaquille o’neal and pau gasol.

Until then, Davis and the Lakers will continue to maintain their fruitful partnership after the formal contract renewal, which will provide both sides with the stability they seek.

Iniesta Media： It’s been five years since the last game in Camp Nou, so many good memories.

Live on May 21st, Iniesta posted on Instagram today, recalling his last game in Camp Nou.

Iniesta wrote: "It has been five years since I last played in Camp Nou. Time flies. It is always exciting to recall this experience and think of so many wonderful moments."

(goblin killer)

Actor Wang Runze was watched as he ran the marathon, and finished the race in 210!

On the 22nd, 2023, the Sheshan Half Marathon started with a shot. Some netizens took a photo of Wang Runze when running the marathon. Wang Runze also recorded the whole process of running the marathon in Weibo after the race, and encouraged fans to exercise together in the comments.

Running into volunteers, taking photos and taking pictures is also very handsome!

According to A Fan, the official leader of the 215 th race, Wang Runze followed them for a long distance, and took the initiative to chat with the 215 th rabbit and asked if he could be brought into the 215 th race.

After the race, Wang Runze drew the pace map per kilometer in Weibo po, which was very conservative in the front and a little sprint in the second half. It seems that there is still a lot of room for improvement in Wang Runze’s performance!

Different from other entertainment circles, Wang Runze relies on his own "hard work" and "strength".

Wang Runze was born in Huainan City, Anhui Province. His parents divorced when he was a child. He was raised by his grandmother when he was 8 months old, and his grandparents and grandchildren lived together. Because of his family’s embarrassment, he and his grandmother lived a frugal life.

When I was a senior in high school, I left my hometown and went to Maotanchang Middle School in Lu ‘an to repeat my studies. Because my grandmother went to accompany me, my grandparents and grandchildren were recorded by Hunan Satellite TV’s My Documentary Accompanying. Later, Wang Runze was admitted to Anqing Normal University.

Although he loved acting since he was a child, in order not to add financial burden to his family, he chose financial management as a major instead of a professional art school.