At the Cultural and Creative Exhibition of China Digital Reading Conference held recently, an exhibitor of a digital reading platform introduced its products to visitors. Xinhua News Agency reporter Weng Yushe
Cangzhou Library, Hebei Province has built 160 "reading micro-spaces in study rooms" with public service advertisement columns, bus stop windows and community reading walls as the promotion carriers, and carried out code scanning reading services. The picture shows the citizens scanning the code to read books online. Photo by Yuan Liwei (People’s Picture)
Liu Daowei (Xinhua News Agency)
With the rapid development of internet plus, digital reading has become an important way for people to acquire knowledge and information. According to the China Digital Reading Report 2020 released by China Audio-Visual and Digital Publishing Association, the digital reading industry in China will reach 35.16 billion yuan in 2020, with 494 million digital readers, 9.1 e-books and 6.3 audio books per capita.
Digital reading has unlimited potential.
"Recommend this book to you" "I saw this passage yesterday, which is very interesting and I want to share it with you" … … Similar words can often be seen in the chat records of Tingting, a post-90 s girl, and her friends. She and her friends are loyal users of a reading APP. When they read a good book and find a good sentence, they will turn it into a link and send it to each other.
"I will take an hour to read books on the APP every day." Tingting told reporters that there are not a few readers like her. She added a WeChat group, including students studying, office workers older than herself, and even retirees. Whenever someone wants to team up to extract the free reading card of the APP, they will send a small program to the group to apply for a team. "It will be full in a short time."
The 2020 Digital Reading Report of China shows that the scale of digital reading industry in China has gradually increased from 2016 to 2020, the scale of users has expanded, and the per capita digital reading volume has gradually increased. According to the China Children’s Digital Reading Report and the 18th National Reading Survey in China, the number of children under 7 years old and middle-aged and elderly people who participated in digital reading increased in 2020, indicating that the audience covers multiple age groups from children to the elderly.
"It can be said that digital reading has ushered in the era of the whole people, which is a holistic reconstruction of social reading scenes." Weng Changshou, a researcher at the Center for Journalism and Social Development, School of Journalism, China Renmin University, told reporters that from the supply side, the Internet is booming, and the supply of e-books and online content has become the mainstream, and it is easier to obtain capital, technology and market empowerment, thus promoting the demand for digital content on the demand side. "In addition, because everyone is more accustomed to home activities during the epidemic prevention period, it has also stimulated the potential of digital reading to some extent."
Net text drives the development of industrial chain
Empresses in the Palace’s nirvana in fire, Joy of Life … … Momo, who works in Beijing, is one of a number of film and television dramas adapted from online texts that have appeared on TV and Internet, attracting a large audience. She told reporters that the plot content of the scriptwriter is guaranteed and highly viewable, and she usually reads the original while watching the drama. In her spare time, she will also read novels on the platform and reward for "urging more". Momo is just one of many paying readers. According to the 2020 China Digital Reading Report, more than 80% of the users who participated in the survey paid for digital reading, and nearly half of them paid for online literature.
This trend reflects the new trend of network literature. Some analysts pointed out that in 2003, the "starting point" network officially began to operate the VIP system, and the author earned income by writing books, making online literature a new industry with sustainable development. Nowadays, online literature is not limited to the single mode of author writing and reader reading, but the whole industrial chain where the platform gathers professional writers to produce high-quality content, novels are adapted as IP, audiences and original readers watch dramas and buy peripheral products.
Experts believe that the online literature industry has broken the traditional distinction between upstream and downstream, and formed an industrial chain, benefiting authors, platforms, producers and audiences.
Explore multi-scene immersive reading
The reporter learned that the picture book "The Twelve Zodiacs Hidden in Shanxi Museum" produced by Shanxi Museum presents 12 cultural relics in the collection that echo the twelve zodiac signs. With the help of AR technology, using mobile phone or tablet computer to scan the AR point in the picture book, the still cultural relics and animal images in the book can be "alive", and the historical stories and cultural connotations behind them can be vividly displayed on the screen. The limited picture book reading materials can be displayed through electronic products, and the expression form is more intuitive and the picture book connotation is richer, which attracts many children to experience.
Technology empowerment is not only an iterative update of reading methods, but also a more diversified scene of digital reading.
A dazzling array of bookshelves lined up in the screen, extending to the distance. Shake the phone and the angle of view will change; Click on the ground sign, and the lens will move forward through the narrow aisle. If you are interested in a book, click on the cover of the book, and you can know the details and place an order for purchase. In the VR Bookstore in Migu Xinyunshang, you can enter the 360-degree panoramic bookstore without leaving home, design the route according to your own wishes, and explore the store and buy books in the cloud.
It is understood that many libraries and museums in China have used high-tech means to build a "cloud" visiting platform. The unimaginable reading scene in the past has now become a reality. Weng Changshou pointed out that 5G, AR, VR… … These professional words may sound far away, but they are embodied in communication technology and will bring readers a brand-new experience and real convenience. "The changes and impacts of new technologies are all-round, visible and tangible, and technological innovation will provide more imaginative space for future digital reading."