(Reporter Li Junna) As an important exhibition and trading link of the Shanghai International Film and Television Festival, the TV market of the international film and television market officially opened in Shanghai Exhibition Center yesterday. Yesterday morning, Zhang Hongsen, deputy director of the State Administration of Radio and Television, and his party visited the pavilion, including the "Belt and Road" theme pavilion, Shanghai Radio, Film and Television Production Industry Association, Xinli Media and other exhibition areas.
This year, the number of booths in the TV market has increased by more than 30% compared with last year, and the "Belt and Road" theme pavilion has been set up for the first time, and various interactive ways such as national TV program promotion and international buyer exchange meetings have been adopted to provide a multi-platform for exchanges and cooperation between TV institutions in various countries. As in previous years, hundreds of domestic and foreign film and television production companies, publishers and broadcasters set up exhibitions to "drink". As one of the weathervanes of TV dramas in the second half of the year and even next year, dazzling TV dramas also convey the "signal" of the current TV drama market.
Realistic themes become mainstream.
In recent years, realistic works closely following the pulse of the times have become the mainstream of creation, which will be further strengthened in future TV drama creation. In this year’s international film and television market, many film and television institutions put up posters of realistic TV dramas on their booths.
"This year, we will have a number of realistic works." Wang Qiao, vice president of Xinli Media, introduced that Sesame Hutong, which is currently being filmed, expresses the life of a group of ordinary people in Sesame Hutong in the great era. Previously, Xinli Media adapted Yi Shu’s works and filmed My First Half Life, which became a phenomenal hot drama. Next, Yi Shu’s other work "last romance" will be adapted and filmed.
The industry believes that the popularity of film and television companies robbing the head IP in the past few years is gradually declining, and today’s TV market is returning to the realistic theme of grounding gas. Yaoke Media, which has produced a series of realistic dramas, such as Mind, Divorce Lawyer, Women are not strong and Heaven forbid, Long time no see, has always taken realistic dramas as its main development direction. During the Shanghai TV Festival, Yaoke Media also released realistic dramas such as People’s Property, People Selling Houses, I heard that you like me, Love Like Stars and so on. Among them, "People’s Property" focuses on state-owned enterprises, which was co-written by the famous screenwriter Zhou Meisen and director Shen Yan.
In realistic drama, the theme of love and marriage is still a new force. The urban love and marriage drama "We Are All Good" produced by Mango TV and Joy Film Media Co., Ltd. was unveiled at the Shanghai TV Festival. The drama focused on the love and marriage topics of the post-80 s and post-90 s, showing the course of the protagonist’s initiative to grow up from life difficulties. Liu Xuesong, the director, has directed The Times of the Storm, The Emergency Doctor and other works, and is good at telling the real theme.
Online drama has gradually become a climate.
The trend of online drama surpassing TV series to become the main battlefield of the industry is becoming more and more obvious. From the perspective of the international film and television market, not only is its quantity experiencing explosive growth, but its quality is expected to achieve a qualitative leap.
In the Shanghai New Culture Media Exhibition Area, the posters of "Demon Journey to the West" and "Mermaid" attract people’s attention, and these two works are inextricably linked with the famous director Stephen Chow. "Among them," Journey to the West "is mainly an online drama aimed at online audiences, and" Mermaid "is positioned as a TV series linked by network and Taiwan." Gu Chen, director of corporate propaganda department of Shanghai New Culture Media Group Co., Ltd., told the reporter: "Although the copyright of Stephen Chow’s works has been bought for adaptation, it will re-hatch and break through in content. The audience will only pay for good content, and the shoddy online drama cannot keep the audience. As a production company, only the best production level can be produced. "
Interestingly, among these people in the industry, the former "network linkage" is subtly becoming "network linkage". Gu Chen said: "Although the purchasing power of the traditional TV platform still exists, the resource advantage of the network platform is being further strengthened."
This is also reflected in the film and television incubation project of online literature. Zhao Chen, general manager of Zongheng Literature, told the reporter: "Zongheng Literature, which was hatched the year before last, ranked first in Youku’s online ranking. This incident shows that the value of IP incubation must exist, the platform resources are limited, and some particularly good content may not be displayed in traditional TV channels, so it needs to be derived in multiple dimensions. "