With the progress of human wisdom and civilization, 2020 is the beginning of a new era. The innovation of production technology represented by "Internet of Things+"has arrived, and a brand-new consumption model and brand-new consumption and sales relationship will change our traditional single trading, payment and sharing methods. In this beautiful era, consumers will get rid of the role of consumers in the past production and consumption links, and then upgrade to consumers.
Then what is a consumer?
A consumer is a business person who manages consumption and consumer groups. The emergence of consumers means that operators have always made money, and the era when consumers spend money will become history; The new era requires us consumers to change the traditional consumption concept, set up the role of integrating resources, sharing products, creating commodity value and benefiting from market economy, find more valuable consumption channels and more confused consumers, pay attention to the role of taking the opinions of consumer groups as the leading factor and participate in the profit distribution of commodities together.
Consumption = investment
Consumers are the economic core of any era. Unfortunately, consumers have never participated in the profit distribution of products. Professor Jesuli Chen, a famous economist, put forward a new consumption concept: Consumers can also become capitalists, also called consumption investment. In other words, the consumer’s purchase behavior is no longer as simple as the simple process of buying and selling, but should be regarded as an investment behavior for manufacturers, and can participate in the distribution of benefits or dividends.
Consumer scenario
In fact, consumer behavior has long existed, but people just ignore it. For example, you bought a beautiful dress, which was cheap and good, and you shared it with your colleagues and friends with unbearable joy. Some of them want to buy it but don’t know where it is, so you tell them or make them buy it. Your behavior is consumer behavior, and your role at this time is consumer behavior. It’s just that the boss who sells clothes doesn’t pay you a profit, or even if he gives it to you, it’s not all the profits of the consumer, because he is a dealer and he has a profit.
Profits of consumers
So, where are the profits of consumers? Let’s put it this way, manufacturers and distributors live on the consumption of millions of consumers in Qian Qian, and the profits of manufacturers are irreplaceable, because the profits of producers are the value of labor and belong to the labor value economy. However, the profits of dealers and publicity can be replaced, consumers replace dealers, and consumers share instead of traditional advertising; These two parts of profits are jointly created by distributors and consumers, which belong to the profit economy of consumers and can be distributed and shared.
summary
Consumer is a brand-new market opportunism, which brings not only products but also more opportunities to the society;
Consumers are dominated by "spending the money that should have been spent and earning the money that could not have been earned", which is a brand-new profit distribution rule;
Consumers are just disseminators of (consumption+sharing) opportunities, not responsible for specific operations, and are the best operators of wealth freedom;
Consumers don’t need, have no employees and don’t need management, and they are a business subject with zero risk;
Consumer is a zero-asset business model;
Consumer is a kind of consumption revolution, which makes consumers participate in the distribution of product profits, makes consumers become consumers, makes the distribution more reasonable and makes the society more harmonious.
Dongguan junfenghuang e-commerce co., ltd. took advantage of the situation to create a brand-new online and offline third-party platform, new concept and new model for consumer sales and entrepreneurial sharing benefits.
Dongguan Junfenghuang E-commerce Co., Ltd. is an innovative online and offline sharing platform for third-party e-commerce that integrates economy sharing, consumption, sales and entrepreneurship. It is based on the technological innovation, model innovation and platform innovation led by China characteristics in the new era proposed by the 19th National Congress of the Communist Party of China, and under the background of mass entrepreneurship, innovation, sharing economy and general trend advocated by the state.
Dongguan Junfenghuang E-commerce Co., Ltd. was successfully established on March 28, 2019 after five years of painstaking research by the founder Mr. Wang Dejun.
One: company philosophy
Break through ideas and be brave in innovation. Keep up with the trend of the new era and the pace of the times. People-oriented, do our best to satisfy people’s yearning for a better life. Wholeheartedly build a diversified, multi-industry, all-round and multi-win innovative e-commerce platform. Everyone can participate in the profit distribution of goods, so that consumers are both creators and beneficiaries. Let consumption become investment, so that consumption can accumulate old-age care. Let the people dare to consume, be willing to consume and be able to consume, let consumption drive employment, and let consumption promote social and economic development. Promote the realization of a well-off society in an all-round way, make the motherland more prosperous and strong, and realize the community of human destiny earlier.
Second, the company model
Build a third-party platform that integrates new models and new concepts online and offline to share benefits with sales, consumption and entrepreneurship, actively explore the concept of consumption capital theory, make full use of the value of consumption surplus (profit), and rationally distribute and share the surplus of consumption, so that consumption can increase in value, consumers’ interests can be maximized, and manufacturers and merchants can circulate goods faster.
1. Consumer consumption value-added
The main innovation of this platform lies in the deep use of the surplus value of consumption. The platform records the surplus value to consumers in the form of integral, which is called added value. The added value is divided into limited value and unlimited value, and consumers can make choices according to their own needs.
A limited value: consumers can exchange the value-added points given by the platform to the platform integral mall for the corresponding gifts they like when they consume, so that the consumption gets extra value and the points will also be.
Corresponding deduction, this is called limited value.
B Unlimited value: Consumers can exchange the value-added points given by the platform to the platform contribution value account when they consume, and enjoy the dividends from the system platform as their contribution to the platform (referred to as contribution value). The contribution value will be released into a shared value (referred to as shared value) every day according to the platform sharing mechanism according to the daily income of the platform, and the shared value will be exchanged for the wallet balance according to the system platform mechanism, and the wallet balance can continue to be consumed on the platform or withdrawn to the bank card. (When the contribution value is released as a shared value, the contribution value will be deducted correspondingly, and the shared value will be increased correspondingly. When the shared value is converted into balance, the shared value will be deducted accordingly). As users spend more and more on the platform, the contribution proportion of user account records will be more and more, and the daily dividends will be more and more. If the sales/consumption of the platform is not limited, the dividends of users will not stop. Consumption is like starting a business, consumption is like an investment in the company, and consumption is like a pension. This fully embodies the infinite value of consumption surplus.
Core values of the platform:
Explore the limited value and unlimited value application of consumption surplus
Co-construction, co-creation, sharing and win-win. Fixed expenditure based on income, and the same source of payment and receipt.
Corporate mission
Push China’s good product and good model to the world.
Let China enterprises go global.
Let users start businesses with zero threshold.
Let the people be willing to spend, be able to spend and dare to spend.
Consumption = investment = providing for the aged, benefiting the country-benefiting the people-benefiting the society.
The responsibilities of entrepreneurs
Dedicate wisdom to society and leave love in the world.
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