[car home Information] Recently, the price war between car companies and the government replacement subsidy policy made the car market active again. Before that, my colleagues also conducted a market survey on the 100,000-class SUV market (clickCheck hereDetails). Today, we turn our attention to the hard-core SUV market, which is relatively small, but has certain financial attributes.
Just recently, the tank 700 Hi4-T officially came into the market, and the domestic brand-new (|) also started the pre-sale, and the domestic brand-new Fierce Horse (overseas Bronco) will also start the pre-sale at the end of March. Combined with the equation Leopard 5 listed before, let’s take a look at their market conditions today.
◆ Tank 700 Hi4-T:
No discount, no existing car, it is expected that the real car will arrive at the store in mid-March.
The tank 700 Hi4-T just went on the market on February 26th, and launched three models, with the price range of 428,000-700,000 yuan. As a hard-core SUV, the car is equipped with a combination of 3.0T V6 twin-turbo engine and P2 motor, and adopts non-loaded body and active suspension, etc. It has a very high degree of attention among hard-core off-road SUVs, and it is also regarded as one of the most direct competitors of the new Prado made in China.
When I arrived at the store, there was no exhibition car in the store at present. Sales indicated that only four stores in Beijing had the qualification to sell tank 700HI4-T. The exhibition car and test drive car are expected to arrive at the store around mid-March. At present, the deposit of the car is 5,000 yuan, and the first delivery can start in April, and the delivery cycle of the subsequent car booking is about 1 week. Since the new car has just been listed, the sales policies are subject to the official announcement, including 15,000 yuan insurance subsidy, 10,000 yuan replacement subsidy and 5.3% annual loan interest rate.
It is worth mentioning that the first limited edition (priced at 700,000 yuan), which is limited to 700 sets per year, is not open for booking at present, and there is no detailed configuration list for the other two configuration models at present. According to the official App, the extreme version with high allocation (priced at 468,000 yuan) is mainly to increase the appearance color matching of meteorite ash and bind the wine red interior, and 22-inch wheels and laser headlights can be additionally installed. It is expected that other configuration differences will mainly focus on comfort or driving assistance.
◆ New domestic Prado:
The deposit is 5,000 yuan, which will be delivered by the first 3,000 users. It is expected to be listed in June.
On February 29th, the new Prado made in China officially opened for pre-sale, with a total of four models, with a pre-sale price range of 470,000-570,000 yuan. Prado has always been a product in the hard-core SUV market. This time, we finally waited for it to be listed in China again. From an emotional point of view, it is definitely worth celebrating, but from a rational point of view, it is not irreplaceable at present. Of course, what everyone is most concerned about is whether it has any fare increase at present.
At present, Prado is still in the small order stage, and the first 3,000 users can enjoy the first delivery after paying an order of 5,000 yuan and completing a large order. According to the sales, the car is expected to be officially listed in June and delivered in July. As for the fare increase, because it is only a small order stage at present, there is no compulsory fare increase. If you want to give priority to the car after opening a large order in the future, you can negotiate with the dealer, and the specific fare increase amount and optional accessories are to be determined.
At present, there is no exhibition car in the store, and sales expect that the exhibition car will arrive at the store after it is officially listed in June. In addition, the detailed configuration differences of the four models are still unclear at present. The two configurations of the sales presentation will adopt the round lamp design, while the square lamp shape will be two high-profile models. In addition, there may be a model with a "bull’s head" hanging, which is expected to be the top one, but there is no information about the specific configuration at present. It is speculated that it may be a model similar to the "first limited edition".
◆ Equation Leopard Leopard 5:
No discount, send 8000 yuan as an option, and the car is sufficient now.
Equation Leopard 5 was launched on November 9, 2023, and a total of three models were launched, with a price range of 289.8-352.8 million yuan. Although Leopard 5 is not backed by a thick off-road gene, it is also a product built on the DMO super off-road platform. It has a non-loaded body, three differential locks, a plug-in system and a Yunqi -P body control system, which also makes it quickly recognized by the market. At present, the monthly sales can be maintained at around 5,000 units.
At present, there is only one dealer in Beijing, and there are three exhibition cars in the lobby, two of which are pilot versions (priced at 309,800 yuan), which are also the main models of Leopard 5, among which more consumers choose gray. The back hall is the delivery center. At present, the basic main sales models all have existing cars, which can be picked up in 3-4 days. The car reservation requires a deposit of 3,000 yuan, and the delivery cycle is 4-6 weeks.
Equation Leopard 5 has no cash discount at present, and only 8,000 yuan is provided for car purchase. Electric pedals, body color, trailer hook (towing qualification), thickened rims and chassis armor can be selected. According to different brands, the subsidy amount is 5000 yuan (different brands) and 8000 yuan (same brands), and five free basic maintenance are provided for additional purchases, with an annual interest rate of 1.99% and a minimum down payment of 5%.
◆ Domestic Ford Fierce Horse:
It is estimated that it will be pre-sold at the end of March, with 4 configurations, or 280,000-400,000 yuan.
Domestic Ford Fierce Horse (overseas Bronco) officially made its debut on January 29th this year. According to the latest news, the pre-sale price of the car is expected to be officially announced at the end of March. The domestic Ford Fierce Horse is a medium-sized SUV, equipped with a 2.3T engine matched with a 10AT gearbox and a non-loaded body. It can be said that it is one of the most anticipated new cars for hard-core off-road players this year.
Fierce Horse will be sold in Ford Zongheng Store. At present, Ford Zongheng has opened 77 longitudinal spaces in 63 cities across the country, and it is estimated that more than 180 longitudinal spaces will be opened by the end of this year. There is already an exhibition car of Vigorous Horse in the store, but this is an imported version of Vigorous Horse Raptor, which is equipped with a 3.0T engine and is expected to be sold in an imported way in the future.
According to the in-store sales, the spread rhythm of domestic Ford Fierce Horse is about the price (pre-sale) in March, listing in April and delivery in May. At present, the car has been booked with a deposit of 5,000 yuan. It will launch four configuration models, and the estimated price range will be 280,000-400,000 yuan. The main sales model is the second entry version, and the price may be in the early 300,000 s. However, the specific configuration differences and options are still uncertain, and more detailed information is expected at the time of pre-sale.
Editor’s comment:
According to this car purchase survey, although the current price war in the automobile market is very hot, it does not seem to have much impact on the hard-core SUV market, and the overall preferential margin is not large, which is quite a feeling of naked bayonet, which is also in line with their product characteristics.
In addition, we can also see that both the price range of 300,000 and the price range of 500,000 have our China brand models, and the product strength has been able to give a lot of pressure to overseas brand products. However, we still need time to accumulate and learn from overseas brands in terms of feelings, culture and personalized selection. Next, what kind of products do you want to know about the market? You are welcome to leave a message in the comment area, and our car market investigation team is always ready. (Text/car home Guo Chen)