CCTV News:From a poor mountain village that nobody cares about, to today’s tourism network Hongcun, Nanyu Village, Laishui County, Hebei Province, has undergone earth-shaking changes by developing the tourism industry with boutique homestays as its pillar.
These days, Nanxun Village is holding the inaugural meeting of the Tourism B&B Association, and the individual B&B operators in the village have come to the scene to listen carefully.
Nanyu Village is about 100 kilometers away from Beijing. The village is sparsely populated and has inconvenient transportation. It used to be a typical poverty-stricken village around Beijing. The villagers’ income mainly depends on going out to work and raising sheep.
In 2015, Nanyu Village won a "beautiful countryside" Foundation project and funds. In 2016, farmers’ professional cooperatives were established in the village, and the village quickly started village planning, tourism development and prepared to develop homestays. Because there are many homestays around Beijing, in order to form a differentiated competitive advantage, Nanxun Village decided to turn homestays into high-end boutique projects, but renting villagers’ houses encountered considerable resistance.
None of the villagers wanted to start. Duan Chunting realized that he had to make a show first, so he mobilized his relatives and turned the idle house into the first project in the village — — Mahua no.1 yard The outer wall of the courtyard is made of stone, bamboo and old trees complement each other, the house is covered with gray tiles, the floor-to-ceiling windows are transparent, and the indoor decoration is simple and luxurious, so that people can experience both the original flavor of the country and the modern comfort.
Seeing the income, the villagers took out their idle houses one after another. Nanxun Village turned 16 old houses of the villagers into 15 sets of boutique homestays and a set of multi-functional conference rooms, and developed a homestay tour of "Mahua Hillside".
Comfortable accommodation experience, Nanyu villagers’ hostel sold for 3000 yuan online — 5,000 yuan, and it is hard to find a room on holidays. Today, the annual operating income of the village B&B reaches 3.65 million yuan, and the villagers get more than 700 yuan in dividends every year.
At present, the number of homestays in the village has grown to more than 60 sets and nearly 500 rooms, and the number of tourists staying in the village has reached 30,000, which has led to more than 100 jobs. The annual income of villagers has reached 15,000 yuan from 2,000 yuan in 2014, and the collective income of villages has reached more than 10 million yuan.