The Ministry of Transport has revised the regulations on taxi operation: driving a car online requires participating in the qualification examination

  People’s Daily Online, Beijing, September 9, according to the central government portal news, recently, the Ministry of Transport announced the newly revised "Regulations on the Management of Taxi Driver Qualifications" (Ministry of Transport Order No. 63 of 2016) and "Regulations on the Management of Tour Taxi Business Services" (Ministry of Transport Order No. 64 of 2016).

  The "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry" (Guoban Fa [2016] No. 58), as the top-level design for deepening the reform of the taxi industry, clarifies the positioning of the taxi industry, and puts forward the overall reform ideas of "dislocation of new and old business formats, integrated development, and construction of a diversified and differentiated travel service system". It also requires strengthening the legal system to realize that the management, operation services and market supervision of the taxi industry have laws to follow and rules to follow. Following the top-level design of the "Guiding Opinions" and implementing the relevant requirements of the State Council on "streamlining administration and delegating powers, combining decentralization and management, and optimizing services", the two ministerial orders have made adaptable revisions in the aspects of industry development positioning, division and enterprise interests distribution, driver examination, registration, and further education.

  It is understood that the amendments to the two ministerial orders were solicited from local transportation authorities in early July this year. As an important supporting regulation for deepening the reform of the taxi industry, it will provide legal protection for promoting the transformation and upgrading of cruise cars, standardizing the operation of online car-hailing, and promoting the integrated development of new and old business models.

  Attachment: Interpretation of the "Regulations on the Administration of Taxi Driver Qualifications" and the "Regulations on the Administration of Cruise Taxi Business Services"

  What amendments have been made to the "Regulations on the Administration of Cruise Taxi Business Services"?

  According to the "Guiding Opinions of the General Office of the State Council on Deepening Reform and Promoting the Healthy Development of the Taxi Industry" (Guoban Fa [2016] No. 58) and the "Interim Measures for the Administration of Online Booking Taxi Business Services" (Ministry of Transport, Ministry of Industry and Information Technology, Ministry of Public Security, Ministry of Commerce, Administration for Industry and Commerce, State Administration of Quality Supervision, Inspection and Quarantine, State Internet Information Office Order No. 60 of 2016), the revised "Regulations on the Management of Tour Taxi Business Services" adjusted the scope of application and made a series of provisions on the positioning of the taxi industry, the distribution of interests between operators and drivers, etc. It is clear that taxis are an integral part of the urban comprehensive transportation system, a supplement to urban public transportation, and provide personalized transportation services for the public. The development of cruise taxis should be in line with the economic and social development of cities, and coordinated with the development of passenger transportation services such as public transportation. By clarifying the development orientation, efforts should be made to build a diversified and differentiated urban comprehensive transportation service system to better meet the travel needs of the people. In response to the problem of taxi "share money", cruise taxi operators are required to adjust the contract fee standards or quota tasks in a timely manner according to factors such as operating costs and freight changes, etc., to better build a business model of shared operational risks and reasonable distribution of benefits for enterprises and drivers, and accelerate the transformation and upgrading of traditional industries.

  II. What amendments have been made to the Regulations on the Administration of Taxi Driver Qualifications?

  The revised "Regulations on the Management of Taxi Driver’s Qualifications" clarify the scope of application, and the qualifications of taxi drivers include the qualifications of cruise taxi drivers and the qualifications of online booking taxi drivers, etc., and combined with the characteristics of the new business model of online car-hailing, the driver conditions, examination content, certificate types, registration management, further education and legal responsibility have been adjusted accordingly.

  III. Why should online car-hailing drivers be managed, and what aspects of the revision take into account the characteristics of online car-hailing?

  Regardless of whether it is online car-hailing or cruise car, it provides universal passenger transportation services for the public, and the driver is subject to access management according to law. This is the bottom line requirement of the industry management department to ensure transportation safety and service quality. The "Regulations on the Management of Taxi Driver Qualifications" are revised to fully consider the characteristics of online car-hailing, and actively support the development of new business models through "tailor-made" system design and management innovation. For example: Compared with cruise car drivers, the content of the online car-hailing driver’s test is simplified to the greatest extent, and its registration and cancellation are stipulated, which can be completed by the platform company reporting to the taxi administrative department where the issuing authority is located.

  IV. Are the application requirements for cruise car and online ride-hailing drivers the same?

  According to the revised "Regulations on the Administration of Taxi Drivers’ Qualifications", those who apply to participate in the taxi driver qualification examination shall meet the following conditions: obtain a motor vehicle driver’s license of the corresponding approved driving type and have more than 3 years of driving experience; no traffic accident crime, dangerous driving crime record, no drug abuse record, no driving record after drinking alcohol, and no record of 12 points in the last 3 consecutive scoring periods; no violent criminal record; other conditions stipulated by the urban people’s government. As a taxi driver,Whether it is a cruise or an online booking service, there is no difference in the application conditionsCreate positive conditions for fair competition between new and old business models.

  How to provide relevant proof materials such as no violent criminal record in the qualification examination conditions? Will it bring inconvenience to the parties?

  The revised "Regulations on the Administration of Taxi Driver Qualifications" makes it clear that those who apply to participate in the taxi driver qualification examination shall provide proof or commitment materials that meet the relevant provisions: (1) Motor vehicle driver’s license and photocopy; (2) No traffic crime, dangerous driving criminal record, no drug use record, no driving record after drinking, and no record of 12 points in the last 3 consecutive scoring periods; (3) No violent criminal record materials; (4) Identity certificate and photocopy; (5) Other certification materials stipulated by the city people’s government. At present, our Ministry is actively coordinating with the public security department to verify the commitment materials provided by the parties through information technology, so as to provide maximum convenience for the applicant parties.

  What are the differences between the content of the qualification examination for cruise and online taxi drivers?

  The revised "Regulations on the Administration of Taxi Driver Qualifications" makes it clear that: Taxi driver qualification examinations include national public subjects and regional subject examinations. The national public subject examination is a knowledge test with universal normative requirements for national taxi laws and regulations, professional ethics, service norms, and safe operation. The regional subject examination for the qualification of cruise taxi drivers is a knowledge test with regional service characteristics such as local taxi policies and regulations, human geography of business areas, and traffic routes. The regional subject examination for the qualification of taxi drivers by online booking is a knowledge test with regional norm requirements such as local taxi policies and regulations. The administrative department of taxis of local people’s governments at or above the district level may determine other examination contents on its own according to the regional service characteristics.

  What are the differences between the registration management of professional qualifications for cruise car and online ride-hailing drivers?

  The revised "Regulations on the Administration of Taxi Drivers’ Qualifications" basically retains the relevant requirements of the original registration regulations for cruise car drivers, and at the same time takes into account the characteristics of the new business model of online car-hailing, and stipulates that the registration and cancellation of online car-hailing drivers can be completed by reporting to the taxi administrative department where the licensing authority is located through the online car-hailing platform company.

  What optimization adjustments have been made in the further education of drivers?

  The revised "Regulations on the Administration of Taxi Driver Qualifications" on driver further education only put forward the result requirements of further education, and no longer make specific provisions on the method and process of further education, and make it clear that driver further education shall be organized and implemented by taxi operators, further implement the main responsibility of operators, and pay attention to the effectiveness of further education. At the same time, those who have not applied for registration for more than 3 years after obtaining the qualification certificate shall complete no less than 27 hours of further education before registration to better ensure service skills and professional quality.

Autonavi map How to open satellite map Autonavi map How to open satellite map [Detailed explanation]

  What is it like to have a bird’s-eye view of the earth from a satellite? Not only Google Maps can do it, but the Autonavi Maps APP can also do it. After opening the satellite map, the super-shocking stereo vision can be presented to everyone, including the surrounding routes, buildings, etc., making it more convenient to view the street view.

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Ministry of Finance: In December, the national welfare lottery sales increased by 47.7% year-on-year, and the annual growth rate was 31.3%.

On January 30th, the website of the Ministry of Finance released the national lottery sales in December 2023. Among them, the sales of welfare lottery institutions in December was 17.476 billion yuan, an increase of 5.646 billion yuan, an increase of 47.7%; From January to December, the cumulative sales reached 194.441 billion yuan, an increase of 46.311 billion yuan or 31.3%.

First, the national lottery sales

In December, the national lottery sales totaled 53.284 billion yuan [1], a year-on-year decrease of 8.565 billion yuan or 13.8%. Among them, the sales of welfare lottery institutions was 17.476 billion yuan, an increase of 5.646 billion yuan, an increase of 47.7%; The sales of sports lottery institutions reached 35.808 billion yuan, a year-on-year decrease of 14.211 billion yuan or 28.4%. Mainly due to the high base of the pulling factors of the football World Cup in the same period last year.

From January to December, the national lottery sales totaled 579.696 billion yuan, an increase of 155.044 billion yuan or 36.5%. Among them, the sales of welfare lottery institutions was 194.441 billion yuan, an increase of 46.311 billion yuan, an increase of 31.3%; The sales of sports lottery institutions reached 385.255 billion yuan, an increase of 108.733 billion yuan or 39.3%. 

Second, the sales of lottery tickets by type

In December, lottery digital lottery sales reached 16.952 billion yuan, a year-on-year increase of 29.3%. The sales of quiz lottery tickets was 22.431 billion yuan, down 47.8% year-on-year; The sales of instant lottery tickets reached 10.224 billion yuan, a year-on-year increase of 214.4%; Keno lottery sales reached 3.676 billion yuan, a year-on-year increase of 47.3%. In December, the sales volume of digital lottery, quiz, instant lottery and Keno lottery respectively accounted for 31.8%, 42.1%, 19.2% and 6.9% of the total lottery sales, and the sales volume of video lottery was 140,000 yuan, an increase of 120,000 yuan year-on-year.

From January to December, the sales of lottery digital lottery tickets reached 176.803 billion yuan, an increase of 21.385 billion yuan or 13.8%. The sales of quiz lottery tickets was 246.476 billion yuan, an increase of 65.550 billion yuan or 36.2% year-on-year; The sales of instant lottery tickets reached 119.021 billion yuan, an increase of 59.574 billion yuan or 100.2%. The sales of Keno lottery tickets reached 37.394 billion yuan, up 8.534 billion yuan or 29.6% year-on-year. From January to December, the sales volume of digital lottery, quiz, instant lottery and Keno lottery respectively accounted for 30.5%, 42.5%, 20.5% and 6.5% of the total lottery sales. Video lottery sales reached 1.53 million yuan, up 930,000 yuan year-on-year.

Third, the sales of lottery tickets by region

In December, compared with the same period of last year, the lottery sales in various provinces in China were mixed, among which Hunan, Guangdong, Chongqing and Xinjiang increased more, increasing by 231 million yuan, 191 million yuan, 163 million yuan and 138 million yuan respectively. Jiangsu, Zhejiang, Shandong, and Sichuan saw a large decline, with a year-on-year decrease of 1.722 billion yuan, 1.106 billion yuan, 735 million yuan, and 659 million yuan respectively.

From January to December, compared with the same period of last year, lottery sales in all provinces in China increased, with Guangdong, Jiangsu, Zhejiang and Shandong increasing by 16.321 billion yuan, 12.946 billion yuan, 12.442 billion yuan and 10.832 billion yuan respectively.

Lottery agencies at all levels should closely follow and analyze new situations and new problems, effectively strengthen the issuance and sales of lottery tickets, and ensure the smooth operation of the market. Financial departments at all levels should further strengthen lottery supervision, actively create a good external environment, maintain market order, and promote the sustained and healthy development of lottery.

Remarks: [1] The sales volume of lottery digital lottery tickets is counted according to the end time of the sales period; The traditional football game of quiz lottery and the single-game quiz game of regional networking count the sales volume according to the end time of the sales period, and the single-game quiz game of quiz lottery nationwide networking counts the sales volume according to the lottery time of the betting content; Instant lottery tickets count sales according to sales time; Video lottery statistics sales according to sales time; The sales volume of Keno lottery tickets is counted according to the end time of the sales period.

How strong is the financial support for real estate? State-owned enterprises and private enterprises treat each other equally and support the reasonable extension of stock financing.

  According to a number of media reports, the People’s Bank of China and China Banking and Insurance Regulatory Commission recently jointly issued the Notice on Doing a Good Job in Financial Support for the Stable and Healthy Development of the Real Estate Market (hereinafter referred to as the Notice).

  On November 14th, The Paper verified from trust, insurance and other institutions that he had received the Notice.

  The "Notice" promulgated 16 financial measures to support the real estate market, involving financial institutions including commercial banks, policy banks, trust companies, insurance companies and financial asset management companies.

  State-owned and private housing enterprises are treated equally, and support the reasonable extension of stock financing such as development loans and trust loans.

  In order to keep real estate financing stable and orderly, the Notice proposes that, first, we should adhere to the principle of "two unwavering" and treat all kinds of real estate enterprises, such as state-owned and private enterprises, equally. Encourage financial institutions to focus on supporting the steady development of real estate enterprises with perfect governance, focus on their main businesses and good qualifications. Support the project sponsor bank and syndicated loan model, strengthen the management of the whole process of loan approval, issuance and recovery, and effectively ensure the safety of funds.

  The second is to support all localities to implement differentiated housing credit policies based on national policies, reasonably determine the down payment ratio of local individual housing loans and the lower limit of loan interest rate policies, and support rigid and improved housing demand.

  The third is to stabilize the credit supply of construction enterprises. Encourage financial institutions to optimize credit services for construction enterprises on the basis of controllable risks and sustainable business, provide necessary loan support, and maintain continuous and stable financing for construction enterprises.

  Fourth, support the reasonable extension of stock financing such as development loans and trust loans. For stock financing such as development loans and trust loans of real estate enterprises, under the premise of ensuring the security of creditor’s rights, financial institutions and real estate enterprises are encouraged to negotiate independently on the basis of commercial principles, and actively support them by extending the stock loans and adjusting repayment arrangements to promote the completion and delivery of projects. As of the date of issuance of this notice,Due in the next six months, it can be extended for one year beyond the original provisions, without adjusting the loan classification.The loan classification submitted to the credit information system is consistent with it.

  The fifth is to keep bond financing basically stable. Support high-quality real estate enterprises to issue bonds for financing. Promote professional credit enhancement institutions to provide credit enhancement support for the bond issuance of real estate enterprises with overall financial health and short-term difficulties. Encourage bond issuers and holders to communicate in advance and make arrangements for bond redemption funds. If it is indeed difficult to pay on schedule, reasonable arrangements such as extension and replacement shall be made through consultation to actively resolve risks. Support bond issuers to buy back bonds in domestic and foreign markets.

  The sixth is to maintain the financing stability of asset management products such as trusts.Encourage trust and other asset management products to support the reasonable financing needs of real estate.. Encourage financial institutions such as trust companies to speed up business transformation, support the reasonable financing needs of real estate enterprises and projects according to the principles of marketization and rule of law on the basis of strictly implementing the regulatory requirements for asset management products and doing a good job in risk prevention and control, and provide financial support for real estate enterprise project mergers and acquisitions, commercial pension real estate, rental housing construction, etc. according to laws and regulations.

  Actively do a good job in the financial services of "guaranteed delivery building" and support relevant banks to add supporting financing support.

  As for the financial services of Baojiaolou, the Notice proposes to support China Development Bank and Agricultural Development Bank to issue special loans of Baojiaolou to borrowers who have been reviewed and filed in compliance with the law, efficiently and orderly in accordance with relevant policy arrangements and requirements, with closed operation and special funds earmarked for supporting the accelerated construction and delivery of sold overdue residential projects.

  After the special loan support project clarifies the creditor’s rights and debts, the special loan and the new judicial guarantee for supporting financing, financial institutions, especially the main financing commercial bank of the project personal housing loan or its leading syndicates, are encouraged to follow the principles of marketization and rule of law.Provide new supporting financing support for special loan support projects.To promote the resolution of the risk of personal housing loans that have not been handed over.

  Actively cooperate with the risk disposal of trapped real estate enterprises and actively explore market-oriented support methods.

  "Notice" said that it is necessary to do a good job in financial support for real estate project mergers and acquisitions and actively explore market-oriented support methods. Encourage commercial banks to carry out M&A loan business for real estate projects in a steady and orderly manner, and focus on supporting high-quality real estate enterprises to merge and acquire troubled real estate enterprise projects. Encourage financial asset management companies and local asset management companies (hereinafter referred to as asset management companies) to give full play to their experience and ability in the disposal of non-performing assets and risk management, and consult with local governments, commercial banks, real estate enterprises, etc. on risk resolution models to promote the accelerated disposal of assets. Encourage asset management companies to cooperate with third-party institutions such as law firms and accounting firms to improve the efficiency of asset disposal. Support qualified commercial banks and financial asset management companies to issue real estate project M&A themed financial bonds.

  For some projects that have entered the judicial reorganization, financial institutions can help promote the project to return to work and deliver according to the principles of independent decision-making, self-risk and self-financing. Encourage asset management companies to participate in project disposal by acting as bankruptcy administrators and reorganizing investors. Support qualified financial institutions to steadily explore ways to solve the risks of trapped real estate enterprises in accordance with laws and regulations by setting up funds, and support the completion and delivery of projects.

  Protect the legitimate rights and interests of housing finance consumers and personal credit rights and interests according to law.

  The "Notice" emphasizes encouraging independent negotiation in accordance with the law to postpone the repayment of principal and interest, and effectively protecting the personal credit rights of deferred loans. Specifically, for individuals who are hospitalized or isolated due to the epidemic, or who have lost their sources of income due to the suspension of business and unemployment due to the epidemic, and personal housing loans that have been changed or cancelled due to the purchase contract, financial institutions can independently negotiate with the buyers according to the principles of marketization and rule of law, and make adjustments such as extension. All parties concerned must abide by the rules, abide by the contract and fulfill their commitments. In this process, financial institutions should do a good job in customer service, strengthen communication, protect the legitimate rights and interests of financial consumers according to law, and classify assets according to relevant regulations. Acts of malicious evasion of financial debts shall be dealt with according to laws and regulations to maintain a good market order.

  In terms of personal credit rights, if the repayment arrangement of personal housing loans has been adjusted, financial institutions shall submit credit records according to the new repayment arrangement; If it is determined by the judgment or ruling of the people’s court that it should be adjusted, the financial institution shall adjust the credit records according to the effective judgment or ruling of the people’s court, and adjust those that have been submitted. Financial institutions should properly handle relevant credit objections and protect the rights and interests of information subjects according to law.

  Adjust some financial management policies in stages to accelerate the marketization of real estate risks.

  According to the Notice,Extend the transition period arrangement of real estate loan concentration management policy and optimize the financing policy of real estate project M&A in stages.. For banking financial institutions that can’t meet the requirements of real estate loan concentration management as scheduled due to objective reasons such as epidemic situation, the People’s Bank of China, China Banking and Insurance Regulatory Commission or branches of the People’s Bank of China, and China Banking and Insurance Regulatory Commission dispatched offices will reasonably extend their transition period according to the relevant provisions on the management of real estate loan concentration, based on the actual situation and through objective evaluation.

  At the same time, relevant financial institutions should make good use of the staged real estate financial management policies that have been promulgated by the People’s Bank of China and China Banking and Insurance Regulatory Commission, which are applicable to major commercial banks and national financial asset management companies, and accelerate the market-oriented clearing of real estate risks.

  Increase financial support for housing leasing and broaden diversified financing channels in relevant markets.

  The "Notice" proposes to optimize housing rental credit services and broaden diversified financing channels in the housing rental market. Guide financial institutions to focus on increasing credit support for self-sustaining property-based housing leasing enterprises with independent legal person operation, clear business boundaries and real estate professional investment and management capabilities, rationally design loan terms, interest rates and repayment methods, and actively meet the medium and long-term capital needs of enterprises. Encourage financial institutions to provide financial support for various entities to purchase and rebuild real estate projects for housing leasing in accordance with the principles of marketization and rule of law. Loans issued by commercial banks to affordable rental housing projects that hold the confirmation of affordable housing rental projects are not included in the concentration management of real estate loans. Commercial real estate is transformed into affordable rental housing, and after obtaining the confirmation of affordable rental housing, the bank’s loan term and interest rate are applicable to the relevant policies of affordable rental loans.

  At the same time, support housing leasing enterprises to issue direct financing products such as credit bonds and guarantee bonds, which are specially used for the construction and operation of rental housing. Encourage commercial banks to issue financial bonds to support housing leasing, and raise funds to increase the development and construction loans and operating loans for housing leasing. Steadily promote the real estate investment trust funds (REITs) pilot.

Interesting to say "New Year’s Day": the Spring Festival and the solar calendar are silly and unclear.

Source: China News Network
Now when it comes to New Year’s Day, it is easy for people to think of January 1 of the Gregorian calendar every year, and use this rare holiday to visit relatives and friends or reunite with their families.
In fact, in ancient China, there was also "New Year’s Day". Only the time is inconsistent, and the connotation and customs are much richer. What is the difference between the two?
Data map: Red lanterns. Song Wenjia
Where was the source of the ancient New Year’s Day?
Literally, "yuan" means "head" and "Dan" means "day". When the two words are combined, they can be extended to "the first day of the new year". Therefore, "New Year’s Day" is also called "three yuan", that is, the yuan of the year, the yuan of the month and the yuan of the time. It is often called "the first day of the first month" now.
It is said that the ancient New Year’s Day originated in Zhuan Xu, one of the three emperors and five emperors, with a history of more than 5,000 years.
In the Tang Dynasty, Fang Xuanling and others were responsible for compiling the Book of Jin, in which there was a record about New Year’s Day: "Zhui Di took the first month of Meng Xia as the yuan, but it was actually the spring of New Year’s Day."
The early record of New Year’s Day can also be found in the poem Jieya by Xiao Ziyun, a literary historian in the Southern Dynasties. It mentioned "Four Seasons New Year’s Day, Long Life and Early Spring Dynasty", which clearly explained its "beginning" significance.
In the Song Dynasty, Wu Zimu’s "Dream Liang Lu" also said, "The first month of the new year is called New Year’s Day, and the custom is called New Year’s Day. One-year-old festival preface, this is the first record.
There is another legend about its origin. According to legend, in the ancient Yao and Shun period, Emperor Yao was diligent and loved the people. When he was old, he gave up his position to Shun, who had both ability and political integrity, and Shun gave up his position to Yu, who had made great contributions to water control. They all did a lot of good deeds and were very loved by the people.
Data map: Dunhuang Crescent Spring Town held a desert bonfire party to celebrate New Year’s Day. Photo by Wang Binyin
In order to commemorate them, people regard the day when Shun offered sacrifices to heaven and earth and Yao after Yao’s death as the beginning of the year, which is called "New Year’s Day" or "Yuanzheng" and becomes the origin of ancient New Year’s Day.
As the calendar changes, so does the time of New Year’s Day.
Legends are interesting, but the origin of New Year’s Day is closely related to human life. For example, doing farm work requires some accurate time nodes. And the beginning of a year is of special significance, so human beings invented the calendar.
The ancients discovered the natural phenomena of alternation of day and night, lack of full moon and four seasons. Finally, the cycle of alternation of day and night was regarded as a "day", and the "month" was determined with reference to the cycle of moon phase change. The grain ripening cycle represented the cold and summer, which was called "year", that is, the time when the sun circled the earth once.
It took a long time to calculate the above cycle accurately, and the calendar changed several times, so did the time of "New Year’s Day". The Xia dynasty used the summer calendar, with Meng Xiyue (January) as the first month; The lunar calendar of Shang Dynasty took the twelfth month (December) as the first month; In the Zhou Dynasty, the first month was the winter month (November).
It was not until the period of Emperor Wu of the Han Dynasty that it was no longer tossed around. At that time, it was stipulated that Meng Xiyue (January) was the first month, and the first day of Meng Xiyue (the first day of the first month in the summer calendar) was called New Year’s Day. Since then, it has been followed until the end of the Qing Dynasty.
Data Map: New Year Temple Fair during the New Year’s Day holiday. Photo by Liu Changyong
Chen Lianshan, a folklore expert, said that in the early years of the Republic of China, the government at that time revised the calendar and wanted to use the entire Gregorian calendar as a time system, so the Gregorian calendar was named "New Year’s Day" on January 1, and the traditional New Year’s Day was renamed "Spring Festival".
What a word "eat"
In ancient times, it was an agricultural society. By New Year’s Day, large-scale farming activities had already ended, and there were few recreational activities. Therefore, everyone quickly figured out all kinds of ideas related to eating, and they were full of tricks.
In the Southern and Northern Dynasties, Liang Zonggu wrote a book called A Record of the Age of Jingchu, which recorded various festival customs in ancient Chu. When it comes to New Year’s Day, it is explicitly mentioned that you should worship him, drink pepper and cypress wine, drink peach soup … and eat an egg each.
Among them, there are drinks, food and medicine, which are almost related to all aspects of life, and each has its own special meaning, expressing the wish of happiness, prosperity and well-being in the coming year.
What is more interesting is that some places want to eat "soup cakes". The "cake" here generally does not refer to baked wheat cake. "Miscellaneous Notes on Years Old" in the Northern Song Dynasty said: "On New Year’s Day, people in the capital eat more cakes, so-called year’s eve, or something like that." Suobing refers to a cake as slender as a rope, which looks like modern noodles.
Data map: The masters are putting the sweet-scented osmanthus sugar rice cakes in order. Wang Sizhe
During the Ming and Qing Dynasties, people liked to eat rice cakes on New Year’s Day, especially in the south. At the end of the Ming Dynasty, "A Brief Introduction to the Scenery of the Imperial Capital" mentioned that on New Year’s Day of the first month, it was quite interesting to "enjoy washing and stirring, eating jujube cakes and eating rice cakes every day".
In different regions, rice cakes have also changed their names. Ming Zhengde’s "Qiongtaizhi" in Guangdong Province records that local people eat spring cakes: "Before New Year’s Day, spring cakes are steamed in glutinous rice flour (jí) sucrose or ash juice cages … all kinds of fruits are sacrificed in the new year, and they are cut into annual tea for mutual feedback." Shaped like today’s birthday cake.
"Gregorian Year" as a child
At present, the New Year’s Day in people’s mouth has become January 1 of the Gregorian calendar, and all kinds of old eating customs have disappeared. Gao Wei, a folklore expert, said that this is the "solar year" among the older generation. When I was a child, New Year’s Day was like Sunday, so I could take an extra day off.
But children still have children’s ways. Gao Wei is a Beijinger. When he was a child, every family was crowded in a big yard. On New Year’s Day holiday, he visited the yard, pulling children to jump houses and push iron rings … It was a great joy.
Data map: The taste of the year is rich. Cangyan photo
Catch up with the cold weather, they poured a few pots of cold water on the ground early, and soon it froze. A group of people sit on a small ice car to "skate"; Sometimes I take off the door of the second door and play table tennis, so that I forget to eat.
"I followed my father on duty on New Year’s Day, and I always heard them say that after today is next year." In Gao Wei’s impression, one year on New Year’s Day, when I was reading a book at night, I heard bells ringing on the radio to tell people that the new year was coming.
He said that in fact, the "solar year" is also the beginning of the new year, which also has the significance of saying goodbye to the old and welcoming the new. At this point in time, people can take a look at the past year and see what they have done, whether there are regrets or mistakes.
"On New Year’s Day, there should still be some sense of ceremony." Gao Wei said that you can also write down your expectations, encourage yourself to work hard in the coming year, and embrace new hopes and dreams. (Reporter Shangguan Yun)
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Top Ten PC Games in M Station in 2022: P5R Super Old Man Ring won the first place.

Metacritic summarizes the top ten PC platform games in 2022. Let’s take a look.

10. "Teacup Head: The Last Good Meal" 89 points

9, "Noko" 89 points

8. 90 points for Legend of Heroes: The Track of Zero.

7, "Neon White" 90 points

6. 90 points for "Stanley’s Fable: The Ultimate Deluxe Edition"

5, "Chain Echo" 92 points

4. god of war 4 scored 93 points.

3. 93 points for Dwarf Fortress

2, "Eldon’s Method Ring" 94 points

1. 95 points for "Unusual Records of Goddess 5: Royal Edition"

Summary of Olympic Men’s Football Team: Invincible Argentine Entertainment China Football Laughs the World.

  After 32 contests, the Argentines won the championship as they wished, and the Olympic song ended.

  In this tournament, the Argentines won all six games, and their irresistible trend shows that the Argentines will be the favourites to win the championship in any adult event in the next decade; Nine teams from Europe, South America and Africa dominate the quarter-finals, which shows that Europeans, South Americans and Africans will still be the mainstream forces in international football in the future.

  Those who took advantage of the host to enter the international stage woke up after three sleepwalks. Our gamble turned out to be so naive and ridiculous.

  After this Olympic Games, the three-level world pattern of international football has not changed. Europe, South America and Africa are the overall leaders, while Argentines lead the super-class teams. Asia, Oceania and North America are still supporting roles. Taking the road of entertainment, China’s football has exploded all over the world.

  Four gold cups stand up the Argentine dream team

  If the "Dream Eight" on the basketball court is the scheduled champion, then the Argentine team on the football field is the "dream team" who came to receive the gold medal. In the end, the Argentine football dream team, which took the lead in holding the final, won the Olympic champion with a total victory.

  History tells you how strong Argentina is.

  In the 1997 World Youth Championship in Malaysia, the Argentine team won the championship under the leadership of captain No.8 Riquelme, and this time he led his teammates to get back the gold medal at the Olympic Games with the captain’s armband. At the 2004 Athens Olympic Games, Argentina won the championship with six wins without losing a goal. At that time, Mascherano, who was wearing the No.5 jersey, did everything he could to save the day. This time, Mascherano, an over-aged player, had stronger cleaning ability than four years ago. At the 2005 World Youth Championship in the Netherlands, Argentina regained the World Youth Championship. At that time, Messi, wearing the No.18 jersey, won the Golden Boot and the Golden Globe with six goals. At the 2007 World Youth Championship in Canada, the Argentine team won the championship again. At that time, aguero, the captain wearing the No.10 jersey, also combined the golden ball and golden boots with six goals and three assists. Even No.11 Di Maria, who scored the winning goal in the final between this Olympic Games and Nigeria, was a super substitute for Argentina to win the World Youth Championship last year, when he scored three goals in 255 minutes.

  Riquelme, the captain of the Malaysian World Youth Championship in 1997, and Mascherano, the main champion of the Athens Olympic Games in 2004, are over-age players. Messi, the MVP of the Netherlands World Youth Championship in 2005, and aguero, the MVP of the Canadian World Youth Championship in 2007, each led several outstanding teammates of the right age to form an Argentine dream team with four world champions as the team. This is the invincible Argentine team that won the men’s soccer gold medal in the Beijing Olympic Games.

  When such a team won the championship in Beijing Olympic Games, no amount of descriptions were pale. How to play football, technology, speed, strength, confrontation and tactics, this Argentine team is omnipresent and can be organically integrated. They are the blueprint of modern football; How to develop football, every youth competition will win the championship, and then the elites of various world champion teams will regroup and win the world championship. This is the Argentine theory.

  Argentina won the football gold medal in this Olympic Games. However, this is only the beginning of an era. In the next decade, this team composed of five world champions will be a strong contender for the championship in any event, whether it is the America’s Cup or the World Cup.

  Olympic quarter-finals draw international football map.

  If Argentina’s advantages and Argentine’s attention make them stand out in this Olympic Games, then Europe, South America and Africa have defined the mainstream power of international football in the future with their overall strength.

  Of the 16 teams participating in this Olympic Games, 4 are from Europe, 2 are from South America and 3 are from Africa. As a result, Belgium, Netherlands and Italy in Europe all broke through the group stage, C? te d ‘Ivoire, Cameroon and Nigeria in Africa reached the top eight at the same time, Brazil and Argentina in South America both reached the semi-finals, and there were 9 teams participating in Europe, Africa and South America. As a result, they swept all the seats in the quarter-finals.

  It is worth noting that although one of the four participating teams in Europe has fallen behind, their historical delay in emphasizing the league over the Olympic Games and even refusing outstanding players to participate in the Olympic Games proves that the fact that Belgium is the only representative in the semi-finals does not mean that European football has fallen behind. On the contrary, their league-based approach has ensured that European football always runs on a benign track.

  Brazil has not exhausted its elite. Although Ronaldinho, an over-aged player, played, the Olympic football match is more like Ronaldinho’s mandatory recovery training after half a year’s vacation. What we saw after the resumption of Serie A in September was the real superstar.

  As participants in Olympic football, seven teams from Asia, Oceania, Central and North America and the Caribbean exposed the gap in actual combat. Even the slightly better teams from South Korea and the United States can only get a draw against their rivals from Europe, Africa and South America, and more points can only be obtained from their rivals from Asia, Central and North America.

  Obviously, after this Olympic Games, international football will still be dominated by Europeans, South Americans and Africans, while teams from Asia, Oceania, Central and North America and the Caribbean will still be supporting players in international competitions in the next few years, and this pattern will basically be maintained in the 2010 World Cup in South Africa and the 2012 London Olympic Games.

  Entertaining China football laughs at the world.

  As the host, the China men’s soccer team occupied the leading role in the Olympic Games by stealing the drama. The hooliganism and the "Ah Q spirit" of both teams in the same group reached the semi-finals, and their tenacious defense when they were 0-3 behind Brazil was almost the same as that of the Seoul Olympic Games 20 years ago. Only this time, the China Football Association’s "calling for the semi-finals" forced FIFA to return the honor of "the least enterprising" to China football.

  After spending countless money and four years of careful preparation, China Football failed to form a complete team with its own style of play. In this Olympic Games, China players didn’t show their ability to play football at all. China Football Association used four years’ careful preparation to show their own "powerlessness". China football was not only extremely amateur, but even brought bad luck to all people related to China football.

  Two of Serbia’s three over-age players came from Shandong Luneng. Although Jifcovici and milian performed well, and milian, who played forward, scored a goal, Serbia’s performance was disappointing. They lost seven goals in three group matches ahead of schedule, the most of all teams.

  Two of Honduras’ three over-age players also came from the Super League, but striker Martinez from Shenhua failed to bring a goal to the team, and Ka barreiro from Yatai could not stop the team from conceding five goals. After three group matches, Honduras not only became one of the only two teams that lost all three games, but also ranked second from the bottom with five goals, just like China.

  A joke about reaching the semi-finals, two ugly red cards, three disappointing performances, in addition to the mocking slogans of Nigerian fans, the storm caused by Brazil year-on-year, and of course, the most classic is the cheers of China fans. There is a joke that entertains China football like this: After Argentina won the championship, Messi accepted an exclusive interview with Ole newspaper, in which he talked about the enthusiastic support of China fans for Argentina. At the time of the rise, the reporter asked him to say "Come on Argentina" in Chinese. He smiled shyly and clearly said "Xie Ya long xia Ke".

  (Ximu)

Degea enjoys Premier League Golden Gloves Award! The reason for not renewing the contract is exposed, and it is necessary to wait for Tenghage to determine who to buy.

David Degea, a 32-year-old goalkeeper from Manchester United, won the Golden Glove Award in this season’s Premier League two rounds ahead of schedule. He kept a clean sheet against Bournemouth for the 17th time this season, and no other Premier League goalkeeper can catch up.

In fact, even if Degea concedes a goal in this game, it will not prevent him from enjoying the exclusive honor, because alysson, the closest competitor to Liverpool, was scored by Aston Villa at Anfield, which means that he has only one round and only 14 clean sheets. The winner of the Manchester United goalkeeper, who has scored 16 clean sheets before this round, has been determined in advance.

Manchester United only conceded 41 goals in 36 games this season, ranking fifth in the league’s defensive list, but some fans believe that two Manchester United teammates, lisandro Martinez and Vallanet, are the bigger reasons for the team’s not conceding goals. However, Degea also contributed. If it weren’t for his save, Manchester United wouldn’t have scored all three points against Bournemouth.

Degea himself agrees with the fans, stressing that the goalkeeper is not the only contributor to the Golden Gloves Award: "Der goldene Handschuh is not only about me, but our defense has been solid this season. Not only the defenders, but also the whole team played well. "Degea said.

Manchester United coach Tenhage said: "Don’t forget the whole team, because all our 11 players are involved in defense and have a good game plan. But in the end, you have to admit that we have a very mature goalkeeper who has solved many good opportunities for opponents, just like today, he performed well again. 」

After the game, Degea also encouraged his Manchester United teammates to continue their efforts and surpass Newcastle United to win the third place in the Premier League. "Bournemouth got some chances and you have to stay focused and get involved in the game all the time. We won the game, so I am satisfied with everyone, which is a great improvement compared with last season. He said, "We are on the right path, but the work is not finished yet. We still have to play two games at home. We will try to win, we only need one point, but we will try to win two games. Let’s see if we can finish third, not fourth. 」

Manchester United’s remaining two Premier League rounds are at home, and Degea added: "Playing at Old Trafford is always special. We have a chance to win the Champions League at home, so this is a perfect position and everyone must complete the task. 」

Degea has not yet decided to renew his contract, and Manchester United have offered a salary reduction contract, with the weekly salary reduced by nearly half compared with the current 375,000 pounds. The Spanish goalkeeper wants to stay at Manchester United, but no agreement has been reached yet. Tenghage supports Degea to stay, but players and agents are worried that he will not be able to secure the No.1 goalkeeper position next season.

In recent months, Manchester United have been linked with many goalkeepers, including David Laya of brentford, Jordan Pickford of Everton and diogo Costa of Porto. Therefore, Degea may wait until the club decides which famous player to bring in before deciding his future. If Manchester United introduces a substitute goalkeeper, he will naturally reduce his salary and stay in the team. If he buys a new starting goalkeeper, Dad Duck obviously doesn’t want to stay on the bench.

In addition, the Glazer family may sell Manchester United, which will also affect the players’ contract renewal. The negotiation of a new contract for English striker Rachford has also reached a deadlock.

Players’ ability is not bad, and the men’s football team will have a future by solving three problems: good selection, training and eliminating interference.

What is the ability of national football players?

As long as it is 99% of the professional team, it can completely explode the amateur team. This is true even for retired people or teenagers, without exception.

This shows that our players, no matter how old they are, have a very good command of basic skills.

But it is such outstanding players, after layers of selection, and then form national teams of all ages. Does it become a poor basic skill? This is impossible, so don’t say that the player’s basic skills are poor in the future.

The national football team plays against opponents, whether it is against the Philippines or against the South Korean team. Always moving out of shape, to put it bluntly, it is nervous. Only according to the strength of the opponent, the degree of tension is different. But in a word, it’s just nervousness. This is to make the fans look as if they can’t catch the ball, pass the ball incorrectly, and panic.

What does the tension come from? First, I don’t know my opponent, second, I don’t have confidence in my ability, and third, I have pressure on my grades.

Undoubtedly, as long as they are selected for the national team, they all want to play well. There is no problem with the attitude of the game.

Having said that, our national team men’s soccer players are very reliable in passing and catching the ball and shooting in the face of unprofessional confrontation. But as long as it is in the face of professional confrontation, especially when the strength is stronger than oneself, the body is higher than oneself, the frequency is faster than oneself, and the tenacity is stronger than oneself. That is an inevitable defeat.

Some are innate, but some need to be achieved through boring and repeated training. We are not good at confrontation, so we need to reflect. Is our training intensity in place? Training for war means that the intensity of training must be large, but it should be reasonable, and the players should not be injured because of the intensity.

Only by eating hard can you have confidence in the game. Because you have seen these things in training, you can easily cope with them. This is the purpose and function of training. Training that fails to achieve this effect is ineffective and formalistic.

The basic quality of our players is really not bad. Look at the young players in the ordinary amateur stadium and football school. They all play in a good way. It is said that our football population is small, but it is actually quite a lot, and it is for all ages.

The reason why we are now looking at our men’s football team is that outstanding talents cannot be selected, the training is unscientific and not serious, and there are too many interference factors. If these three problems are thoroughly solved, it will be difficult for us men’s soccer team to be excellent.

Now it’s time to remove the interference factors. Our men’s soccer team is much more normal, even more than normal. For example, if the U20 men’s soccer team holds the U20 Asian Cup in 2022 and faces the same opponents, it is estimated that it is impossible for the group to qualify. Our men’s soccer team still has a future, and we also have good prospects. What we need to do is to make our football soil suitable for them to thrive. Do not pull out the seedlings and encourage them, nor deliberately suppress them.

When "life with a glass of wine" really "enters the play"

In the impression of most people, human ancestors made sorghum, cereals, rice, grapes, barley and other crops through microbial fermentation and distillation thousands of years ago, and the traditional skills have been passed down to this day. Wine industry is undoubtedly a typical traditional industry. Even the contemporary large-scale production will never change, and the wine products should exude traditional advantages. In fact, today’s wine brands are enjoying the modern fashion and running faster and faster. In 2023, AI technology, metauniverse concept and artificial intelligence represented by digitalization have been rapidly applied in wine industry.

The attributes of fast-moving consumer goods of alcoholic products determine that they must constantly strengthen the brand IP symbols in consumers’ minds through image exposure, and finally form a strong understanding of alcoholic brands-consumers can not remember the packaging bottle shape and appearance of a new alcoholic product, but they can consciously "wake up" the taste memories or good memories in their minds through the brand trademarks on the packaging, and lead to consumption impulses.

The enhanced engraving of this brand symbol has different forms of expression in different periods. At first, it was word of mouth, packaged and printed, followed by film and television, and Optimus Prime in urban and rural areas. In the 21st century, with the rise of computer internet, websites and games have also become a new battlefield for liquor brands to enlarge their brands. In recent years, the new trend of digital wine brands led by mobile internet has occupied the mainstream with the advantages of flexibility and portability, and has become the new favorite of wine brands.

Maotai new product launch conference, is this a reality or a virtual world?

Showing young consumers well and getting their favor and affection is one of the driving forces of the wine industry. Virtual space, dimensional wall and game network language are the world of young people, and they are also the reality and challenges that the wine industry must face. Leading wine enterprises are putting down all their conceptual burdens and making efforts to bless them.

At the beginning of the new year, Maotai, the first brother of liquor, launched the "Xunfeng Digital World", which attracted the attention of all parties. According to the official definition of Maotai, Xunfeng Digital World refers to relying on the technical foundation of virtual reality research and development, applying core technologies such as interactive experience engine and digital twinning, and taking "the source of maojiu" as the origin, mapping every tree, scene and thing into the virtual world, deeply restoring Maotai’s brewing environment, excavating Maotai’s history, culture and technological methods, and striving to build an innovative, open and harmonious digital home and create a "digital home" belonging to Maotai and its users.

This is also the first case of creating a virtual wine world in the real liquor industry. In the experience, the reporter of China Wine Industry found that in the digital world of Xunfeng, "the source of Mao wine" is the origin, which is in line with the spiritual symbol of the source of Maotai liquor production. Here, users can see the three burning houses of Chengyi, Ronghe and Hengxing, as well as the heritage buildings of Maotai liquor-making industry, including the former site of the source square, and even the bluestone slab tunnel are strictly compared and accurately restored. Like the real world, the "source of maojiu" in the hurricane world changes seasons. Users can touch microorganisms, native plants and clever animals, and also interact with Maotai brewing masters and legendary craftsmen to learn authentic traditional construction methods.

Interestingly, the digital world is not just a scene in a virtual game scene. In addition to games, it has also become one of the platforms for Maotai to release new products and various experiences. Young gamers can have a deeper understanding of Maotai’s history, culture and consumption while playing games, and at the same time, they can get various unique channels to get Maotai’s products, thus having a deeper affection for Maotai. Not long ago, Maotai released a series of 24 solar terms products, which made full use of this virtual advantage of the digital world of Xunfeng. In the digital world of Xunfeng, the launch conference of Guizhou Moutai Twenty-four Solar Term Spring Series products was held simultaneously. The "Mao Fen" and "Yun You" from all over the country witnessed the products of Guizhou Moutai Twenty-four Solar Term Spring Series and the digital collection of "beginning of spring Beauty from Nature" in the "parallel world", and they were immersed in "flowers bloom in the east and spring returns. Users interact with NPC after entering their homes, and they can get the digital collection debris reward by participating in the tasks of answering questions, picking up winter jasmine and finding beginning of spring rabbit. The whole interactive link runs through the whole online conference. Digital figures Xiao Xun, Iridium Feng, Ti Shuai and Chun Mang, which are generated by digital twinning technology, introduced the series products of Guizhou Maotai Liquor in 24 solar terms. In addition, you can also watch the wonderful performance at the offline conference site in Xunfeng, and users can enjoy a beautiful feast integrating vision, touch and hearing in the cloud without leaving home. More specifically, Maotai announced every "digital collection" this year.They are all related to the physical products of each bottle of beginning of spring wine with 24 solar terms through blockchain and digital fingerprint technology. In every solar term, the digital world will organize activities according to the rhythm of wine-making competition, digital collection release and base wine/synthetic digital collection.

In fact, it is not just Maotai that is optimistic about the potential of digital virtual world. LU ZHOU LAO JIAO CO.,LTD, the originator of Luzhou-flavor, also moves frequently. At the end of last year, LU ZHOU LAO JIAO CO.,LTD co-signed 100% Vientiane to release an online mini-game. If you win the game level, you will get a variety of co-branded limited gifts, including LULU dolls, small bottles of LU ZHOU LAO JIAO CO.,LTD, LU ZHOU LAO JIAO CO.,LTD stubborn custom perfume, LU ZHOU LAO JIAO CO.,LTD distiller’s grains rejuvenation mask and so on. There is also a story about LULU, the protagonist of the game. On September 30th, 2022, LU ZHOU LAO JIAO CO.,LTD applied for the patent for the appearance of "LU ZHOU LAO JIAO CO.,LTD LULU Doll" and was approved. The patent abstract shows that the patent design is a component design, component 1 is a doll, component 2 is a hat, and component 3 is a wine bottle decoration worn on the doll’s head. The patent inventor is Shen Caihong, and the product is used for doll ornaments. The design point lies in its shape. As the IP image of LU ZHOU LAO JIAO CO.,LTD’s member operation center, LULU, based on sorghum, is now 448 years old and has been appointed as "Chief Welfare Officer of LU ZHOU LAO JIAO CO.,LTD" by LU ZHOU LAO JIAO CO.,LTD. This digital image has gone to great lengths to protect intellectual property rights, which shows that this digital IP is highly valued by LU ZHOU LAO JIAO CO.,LTD from top to bottom and has high hopes.

Digital image is becoming more and more important for liquor brands and enterprises, and now it has become an indisputable fact. Last year, while strengthening its own App function, Maotai timely launched the "Little Master" I Maotai, which on the one hand gave the handheld space a digital owner, and on the other hand strengthened the interaction with mobile consumers-the digital owner can be infinitely empowered and given various tasks and jobs. I Maotai is not only a digital housekeeper, but also a factory spokesperson, customer service manager, knowledge blogger, even complaining about the object, and even telling you where to buy Maotai ice cream. From simply arousing consumers’ goodwill and interest in the past, and enhancing the product image, to now, the digital image reflects the intelligent degree of products, improves services, is close to consumers, and even "cultivates" potential consumers. The function of digital image IP is rapidly expanding. Nowadays, LULU, I Maotai, etc. have taken on the task of connecting consumers and serving consumers online. In the future, they may frequently jump in the virtual and real markets and become an indispensable part of the liquor ecological chain.

LU ZHOU LAO JIAO CO.,LTD’s lovely number LULU

In contemporary society, economic cooperation is further strengthened, people’s social pressure is further enhanced, and alcohol products need to be decompressed, so wine and games become a good choice. This is also one of the important reasons why alcohol products frequently become the protagonists of online games in recent years. Recently, a wine brewing (cultivation) game was launched in Japan, which attracted wide attention from wine and game lovers. The apple version of the winery simulator "Happy Days-Wine Making Simulator" developed by Broken Arms Games has landed on the Switch platform, and the pre-sale has been started, and the game supports Chinese.

Interestingly, the game provides a lot of knowledge about wine making, which is broken down into small parts that are easy for players to understand. One of the main ways to play the game is cards. Each card represents a brewing process, and players can fiddle with it at will without following the rules.

In the game, you will dominate a new winery that belongs to you. You can analyze the soil, choose the types of vines, planting methods, manage pruning, treat fruit trees, and decide the timing of harvesting. You also need to supervise the whole wine-making process, such as fermentation, aging, barrel passing, bottle type selection, and make the decision that best suits your favorite wine or the market demand. Of course, in order to expand the scale and network of enterprises, the process of strengthening sales is also indispensable.

From the management of vineyards to the way of sales, every choice will affect the wine produced. High-quality wine can enhance the company’s reputation in the world, and the sales price is high, which can make the company develop better and faster.

Perhaps this game can help wine lovers better understand that wine is not easy to be born; Let the winemakers in the winery gain more fun from winemaking.

In 2023, ChatGPT, which represents the new achievements of artificial intelligence, became popular online overnight. Although this function still has shortcomings such as insufficient information in the Chinese world, the learning characteristics of artificial intelligence have become its biggest highlight, and its advantages for brand promotion are also obvious. Because it first got its hands on the media field, the sensational effect is more obvious. For wine enterprises, it goes without saying that the brand spillover effect brought by massive questions, and the product promotion increment and unknown platform potential brought by artificial intelligence can not be let go.

Wine Manor Management Game Interface

ChatGPT has gained more than 100 million users worldwide in less than three months, and the growth rate of this product has far exceeded that of Tik TOK, which also proves that the user demand of ChatGPT is real and strong.

Users can get information more quickly and efficiently through ChatGPT, and they can constantly screen information accurately through interaction with AI, and even get relevant intelligent advice from AI.

At present, the vertical media of alcohol have focused on ChatGPT, launched relevant articles, "asked questions for" the alcohol industry, and made the answers public; Maotai, LU ZHOU LAO JIAO CO.,LTD and other famous wine companies have also asked questions about ChatGPT, occupying the limelight; Many enterprises have also become popular with the help of the concept of ChatGPT, guiding brand marketing and formulating relevant plans and strategies, especially those businesses that had a soft spot for search engine marketing mode before, and they are eager to face new things.

Some marketing experts said that ChatGPT, an intelligent interactive way, broke the information monopoly of search engine products in the past, and it may indeed subvert the existing models of traditional search engines such as Google and bing in the future, becoming the first entrance for users’ information retrieval. If ChatGPT becomes the user’s first information portal, then for the brand, it is necessary to use ChatGPT’s intelligent reply to achieve user access, and AIGC (Artificial Intelligence Generated Content) marketing will become very important.

How to make ChatGPT retrieve brand information will be an important topic for the brand. The principle behind it is actually similar to Baidu SEO and SEM, but in the entrance of ChatGPT, the algorithm logic of AI neural network behind it is different from that of traditional search engine crawler, which will bring great changes to the whole marketing ecology and brand budget allocation.

Because ChatGPT obtains users’ active information retrieval demands, its traffic realization accuracy will be very high, and its commercial value is huge for both the brand and ChatGPT platform. But the question left to ChatGPT is how to get the best balance between commercialization and user value once the traffic is realized. But for most liquor companies, businesses and the media, onlookers are no longer the way. What is important is not to miss the new round of growth with the help of new technologies.

Back to the original topic, this spring, in addition to the recovered market, the digitalization of wine industry is rapidly splitting on another front, and the virtual wine world is getting closer and closer to us, and will eventually become a part of our life. The social value of ancient wine may face a leap, and the characteristics of its spiritual attributes will also make us sit up and take notice.

Li Peng, China Wine Magazine