CCTV News:In recent years, while the application of algorithms has injected new kinetic energy into economic and social development, the unreasonable application of algorithms such as algorithm discrimination, "killing big data" and inducing addiction has also brought troubles to our lives. In response to these problems, the "Regulations on the Administration of Internet Information Service Algorithm Recommendation" jointly formulated by the National Network Information Office and other four departments was officially released on January 4, which extended a "sword" to various algorithmic chaos.
To which subjects does the regulation apply? The "Regulations" clarify that the application of algorithm recommendation technology refers to providing information to users by using algorithm technologies such as generating synthesis class, personalized push class, sorting selection class, retrieval filtering class and scheduling decision class. This means that all kinds of Internet companies that provide algorithm recommendation services are almost within the scope of supervision, such as various short video platforms, e-commerce platforms, social platforms and catering take-out platforms.
Guarantee the user’s algorithm knowledge and choice.
The "Regulations" require that users’ right to know and choose algorithms should be guaranteed, and users should be provided with options that are not aimed at their personal characteristics, or the option to conveniently close the algorithm recommendation service.
Prohibit "big data killing" to protect the legitimate rights and interests of consumers
How will the regulations constrain "big data killing"? In response to the "big data killing", the "Regulations" propose that unreasonable differential treatment should not be implemented on trading conditions such as trading prices by using algorithms according to the characteristics of consumers’ preferences and trading habits.
Do not use algorithms to induce minors to indulge in the Internet.
What are the special protections for specific groups? The "Regulations" make it clear that information that may cause minors to imitate unsafe behaviors and violate social ethics, induce minors’ bad habits and other information that may affect their physical and mental health, and may not use algorithmic recommendation services to induce minors to indulge in the Internet.
It should be convenient for the elderly to use algorithm recommendation service safely.
For the elderly, it is required that the algorithm recommendation service should fully consider the needs of the elderly for travel, medical treatment, consumption and work, and should facilitate the safe use of the algorithm recommendation service by the elderly.
Improve the platform dispatching service to protect the rights and interests of workers
Before the promulgation of the Regulations, some take-away platforms used algorithms to measure the delivery time of take-away workers, which caused social controversy. The unreasonable algorithm mechanism once made the takeaway rider be labeled as the most dangerous occupation. In view of this phenomenon, the "Regulations" proposed that relevant algorithms such as platform order allocation, remuneration composition and payment, working hours, rewards and punishments should be established and improved.