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1905 movie network feature On February 27, 2021, he passed away due to liver cancer.

　

Wu Mengda, also known as "Da Ge" or "Da Shu", collaborated with Becoming a Golden Partner in a series of classic nonsensical comedies during the peak of Hong Kong cinema.

　

Wu Mengda’s acting skills are exquisite, and he has played the characters of uncles, brothers, fathers and other small people in the market. He is one of the few stars who became popular by acting in supporting roles, and he is also a screen memory of a generation. In the past 50 years, he has been nominated for the Best Supporting Actor Award at the Hong Kong Film Awards five times, and won the award in 1991.

　

In 2014, Wu Mengda was hospitalized for heart failure. After successful first aid, he lost 15 kilograms. After that, he took a break from the film industry for half a year to recuperate his body. At that time, his heart function had only recovered to 50%. He said that he had asked a lawyer to make a will. At the end of 2020, he suffered from liver cancer again, which had spread and had to be hospitalized for surgery and chemotherapy.

　

Wu Mengda loves acting and has continued to film with illness over the years. The most recent film he met with the audience was when he even suffered a heart attack while shooting a poster a year ago.

His grandfather, Han Ziang, is gentle and kind, especially in the scenes of sacrifice, which are tear-jerking and show acting skills that are different from comedy performances.

　

During the filming, due to the heavy physical load of wearing a space suit to lift the pressure, Wu Mengda once had to rely on oxygen to support himself. He praised the senior, "There is no script for the scene, because he memorized the dialogue of the other party." After the performance of "Wandering Earth", Wu Mengda also said: "It is worth leaving a page in the history of Chinese cinema."

His relationship with Stephen Chow has always been the focus of the news. Since the movie, they have not brokered a cooperation, and rumors of a rift between the two have been circulating in the outside world.

In recent years, Wu Mengda has clarified many times, and he also revealed that Zhou Xingchi had invited him to participate in the performance, but could not participate due to physical reasons. During his recent illness, Zhou Xingchi also took the initiative to call to inquire about his condition, saying that he was "ready to help at any time."

　

Wu Mengda also recently said on the program that as long as he is still alive and Xingye has not retired, they will have the opportunity to cooperate. Now, we can’t wait for this "best partner" to cooperate again.Even if there are regrets, fortunately, the classics are still there, and the memories are still there.

The following is an excerpt from an interview with Wu Mengda by 1905 Film Network in 2018. At that time, the film starring him would be screened. Facing the camera, Wu Mengda repeatedly expressed his love for acting:

　

"I can’t live without my acting, and I love acting very much. Many people ask me, I’m almost 70, why do you love acting? Although I was sick a few years ago and my heart was not good, I have been following movies and the development of Chinese movies. I really like being an actor. In fact, I can be a director or a backstage very early, but I just don’t want to go."

He said that the most satisfying roles he has played are the third uncle in "Gambling Saint", the father of Su Can in "Wuzhuangyuan Su Qier", Hai Dafu in "Lu Ding Ji" and Taibao in "Tianruoyou Love", and the biggest regret in life is not playing.

He also said that he was grateful to the audience for their willingness to feed him. Acting is the greatest meaning of his existence. He will not retire and will perform for another 50 years. And in 50 or 100 years, he still hopes that the audience can remember "Wu Mengda".Uncle Da, go well all the way! May you continue to perform and laugh in heaven.

"The mainland has a lot of room, and Hong Kong people can’t make deep comedies"

"Laughing Forest Kid 2: The New Oolong Courtyard"He once won 100 million Taiwan dollar box office like a whirlwind in Taiwan, breaking records and opening the era of fire in the video hall"Oolong Courtyard."A series of films.

"There were many Hong Kong dramas in Taiwan back then, and I was almost the one who broke the record," Wu Mengda recalled, "but the’Oolong Courtyard ‘I played with and acted in ranked first, higher than the one I worked with Zhou Xingchi!"

　

The next year, he and the "Oolong Court" team struck while the iron was hot and then pushed the sequel, which was a hit. Not only in Hong Kong, Macao and Taiwan, but also in Singapore, Malaysia, Thailand and other South East Asia regions, as long as the TV station aired, the audience ratings were very high.

More than 20 years later, the Chinese film landscape has changed dramatically, and going north to co-produce is the general trend. The "Oolongyuan" series has ushered in the third installment. In the face of the current market context, we must first face such questions: Is it selling feelings, is it frying cold rice?

　

Uncle Da explained it this way, "Although it is old wine in new bottles, every time, every movie must have its new creation and new classic." In his eyes, "movies are a huge dream factory, and it is fun to have constant creativity with the changes of the times."

He believes that there is no difference between Hong Kong comedy, Taiwanese comedy and mainland comedy, and the language of comedy is common all over the world. "The best thing about comedy is that it doesn’t even need dialogue, it may be just a look. For example, in an era without dialogue, it is performed by body language. This is the cutest and most precious aspect of comedy."

　

As an important member of the once glorious era of Hong Kong comedy, he also lamented in the face of the decline of Hong Kong films:

　

"Our Chinese mainland has a lot of space now, everything is more advanced than Hong Kong, and the production cost is also higher than Hong Kong. The whole market is thousands of times larger than Hong Kong, tens of thousands of times. Hong Kong is too small, and what we understand is limited to Hong Kong culture. The real history, the classical culture, in fact, we Hong Kong people are not very deep. So we have always emphasized that we are shooting commercial films, and those comedies and dramas with more depth cannot be shot by Hong Kong people."

"At the craziest time, I read a script 200 times"

In 1973, Wu Mengda applied for the Hong Kong TVB artist training class. The reason for applying for the exam was that he felt very handsome. Of course, his mother’s strong encouragement was also the main reason. After that, he andChow Yun Fat,Lin LingdongWait until you enter the training class to learn.

　

After graduation, Wu Mengda and Zhou Yun-fa worked together as extras. It was not until the TV series "The Legend of Chu Liuxiang" that he first tasted the popularity of "Hu Tiehua". On the contrary, Zhou Yun-fa, because of his height, could only continue to play tricks on the set.

Soon after his debut, Wu Mengda became a big hit, and during that period, he was completely bloated. He spent every day with his boss, and he described his life at that time as "gambling, smoking, alcohol, and women." The result of erosion was that he owed a lot of debt and was frozen by TVB for four years.

　

There was no drama to shoot, and when he was at his worst, he only had the money to buy a pack of cigarettes. He once thought of committing suicide. Even his junior brother criticized him at that time as "a piece of mud that can’t support the wall".After experiencing ups and downs, we must also usher in a change of heart.

Wu Mengda used this time to immerse himself in acting. He watched movies, read books, and studied scripts. After that, he finally turned around with "Sequel to Senior Brother Xinja".

　

He played the role of instructor and opposite actor in the TV series. According to him, there was a two-page play that he watched 200 times just to show the feeling that "the mouth is scolding him, but the eyes are hurting him" when he scolded Tony Leung in the play.

"200 times", Wu Mengda mentioned "200 times" many times.

"I’ve probably read every play, every dialogue, more than 50 times. In my craziest days, I’ve seen it 200 times. Why did I watch it for so long? Do I have a bad memory? No. Basically, I’ve watched it five or six times, and I can remember most of it, but I have to keep interpreting it from other angles, so I have to keep reading the script and keep giving it more vitality."

Now, he has developed a habit of reading the script carefully the night before filming, and not bringing the script to the scene on the day of filming. He said that when he was filming "New Oolong Academy", when he worked with Zhou Xingchi in the past, he was even more, "It’s not for the camera, it’s not for the plot, and it’s not for the dialogue. I just eat it all, and then see what can spark each other on the scene, play some fun with the opponent, play tricks on the object, and suddenly come, and the opponent can’t react."

　

The collaboration with Stephen Chow began with "He Came From the Jianghu" and "Hero of the World". At that time, they were father, son and mentor in the play, and they were neighbors who lived across the street outside the play. They were brothers who always discussed performances together in the car before going to the set.

"Gambling Saint" was their true starting point, and likewise, they also achieved "Gambling Saint".

　

In the movie, Wu Mengda was mistakenly beaten by Zhou Xingchi. He was wearing women’s clothes while foaming at the mouth and saying, "It’s alright", "Then let’s go". This funny scene is his temporary design. There is also the classic image of "Third Uncle". When Zhou Xingchi shouted "Third Uncle", he had a seizure like a convulsion, and his whole body trembled. This is not groundless, but his own performance style, and he also named it "Congenital Uncontrolled Disorder".

With improvisation and tacit cooperation, they have crossed the world in one song and one relaxation, becoming the most classic screen partner in Hong Kong film history.

　

In the eyes of the public, Wu Mengda may be the "little follower" next to Zhou Xingchi in the movie. Since the movie, he has hardly played the male lead. He doesn’t mind the light and heavy of the role at all, "I treat the protagonist and the supporting actor the same, and I will pay the same.

　

Some time ago, he made a cameo appearance in a big movie "Sir Wei", once again playing the role of Hai Gonggong. In the TV series "Xiaobao and Kangxi" and the movie "Lu Ding Ji", Wu Mengda has played Hai Dafu twice, both of which are funny and crazy. This time, he seems to be reinterpreting in the opposite direction of insidious and fierce.

"Comedy, farce, tragedy, drama, I’ve shot all kinds of scenes, what else can I do?" He said he didn’t want to do repetitions, but had no choice but to play too many roles. Even if it’s an old film, a new role, or a cameo, he believes there is still a lot of scope and room for better performances.

"I’m sorry I didn’t play" The Wrong Car "

And influence me the most "

Uncle Da was very honest, saying that he really couldn’t do without acting, and even when he was hospitalized and sick before, he was concerned about the movie and the set."I keep wanting to act, and I keep hoping to create, which will make me younger. Living in the film and television industry, there is a group of people who accompany you to play and chat every day, and respect you very much. This is the greatest pleasure in life, and it is also the job I like."

　

When it comes to the most satisfactory roles, he listed four: the third uncle in "Gambling Saint", the father of Su Can in "Wuzhuangyuan Su Qier", Hai Dafu in "Lu Ding Ji", and Taibao in "Tian Ruoyou Love".He has created a lot of classic comedy roles, but so far, it is this tragic little character in "Heaven Ruoyou" that has won him the only Hong Kong Film Awards for Best Supporting Actor.

Similarly, in this interview, we also found a Wu Mengda who is completely different from the stereotype of "comedian".

　

He said that the biggest regret in his life was not being in "The Wrong Ride," and that he wanted to play the sad, dumb dad so much. In his opinion, the performances of the movie version of Sun Yue and the TV version are great, but from the body language to the eye details, he believes that there is a different way of acting from them.

　

In 2006, in the variety show "Operation Style", he passed the addiction of "Riding the Wrong Car". But it was just a small segment of the show’s acting, and he had to get into the play and be absorbed. Although his easy-to-put acting skills were not realized in the "Riding the Wrong Car", they were in "Heaven Ruoyou Love", and later in the "Shaolin Football" football coach, more visible.

The movies that influenced him the most were not comedies, but "The Yellow Earth" and "Love and Dust". "I have seen these two more than 50 times, and there are videotapes. I watch them almost every day when I have time, and learn something from them."Two literary films, two literary films with the same sense of loneliness.

　

"If you don’t like it or worry about it, what do you sing?", he said that he will always remember this dialogue in "Yellow Land", "That tone is really lonely, very wandering, but it will hit your heart, the whole atmosphere is too painful."

　

And "Love the Wind and Dust", born in Xiamen, he may have aroused his memories and nostalgia for southern Fujian in the local atmosphere of this Taiwanese film.

　

I watched Uncle Da’s "congenital disorder" in comedy movies, but I forgot that he was so calm and peaceful in the audience, and even willing to embrace loneliness and loneliness.

"Stephen Chow’s golden partner", "the universal supporting actor of Hong Kong movies", and also described him as "a good actor who can act in big comedies and big tragedies, with real acting skills". Some people say that he is "Chinese".

　

"In 50 years, in 100 years, how do you want the audience to evaluate you?"At the end of the interview, we threw this life summary question to him, and he quickly put away his smile, thought for a few seconds, and said, "I hope the audience can still remember me, and I hope the audience still has the impression of’Wu Mengda ‘."

　

As soon as he finished speaking, he was nonsensical again, "Huh? 50 years later, 100 years later, I will still be here, ask again when the time comes!"

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　　Source: Standard Business

　　In the face of external doubts, NIO continued to exchange power up the ante.

　　On November 21, NIO officially announced that,Signed a cooperation agreement with NIO in Chongqing, the two sides will cooperate in promoting the establishment of replacement battery standards, the construction and sharing of replacement networks, the research and development of replacement models, and the establishment of an efficient battery asset management mechanism to jointly promote the high-quality development and low-carbon transformation of the automotive industry.

　　According to the agreement, Changan Automobile’s first exchangeable passenger car model that shares a battery pack with NIO is planned to be launched in 2025.

　　After years of investment in the power exchange business, NIO has finally welcomed its first partner.

　　The day before, NIO CEO Li Bin’s internal speech was a hot search. Li Bin said that the road to changing electricity is very difficult, but it is difficult and correct. "Everyone imagines changing electricity as if Amazon wanted to do Cloud as a Service in 2003. Cloud as a Service like Alibaba, Tencent, Amazon, Microsoft, etc., they lost many years before they finally achieved success."

　　Three major controversies in the power exchange model

　　In the new trend of car manufacturing, the biggest feature of NIO is the "power exchange mode".

　　On October 26, NIO announced that NIO has deployed 2,000 power swap stations across the country, including 601 expressway power swap stations, opening up the high-speed power swap network in 6 vertical, 4 horizontal and 8 major urban agglomerations.

　　As of November 20, NIO had a total of 2,103 power stations nationwide, and 798 new power stations were added this year. According to the plan, NIO will have a total of 2,300 power stations this year.

　　For a long time, the outside world has been skeptical about NIO’s insistence on the power replacement model, mainly due to the investment, compatibility, rapid development of charging technology, and the necessity of power replacement.

　　In terms of cost, at this year’s Shanghai Auto Show, NIO President Qin Lihong once said that the cost of a single station replacement is about 3 million yuan.

　　Although the cost of each generation of NIO’s third-generation replacement stations is slightly different, based on a rough calculation of 3 million yuan per station, the fixed cost investment of all 2,000 replacement stations in NIO will reach RMB 6 billion. This does not include additional expenses such as site rental, personnel operation and electricity expenses. According to NIO’s goal of adding 1,000 replacement stations this year, the cost of building website alone is as high as 3 billion yuan.

　　When will high-cost power stations become profitable? Shen Fei, vice-president of NIO, once said: "At present, each power station averages 35-36 orders per day. As long as it can handle 50-60 orders a day, the power station can break even."

　　According to NIO official website data, the average number of daily power changes at the power station exceeds 60,000 times. 2,000 charging stations are equivalent to 30 times per station per day, lower than the earlier data of NIO Vice President Shen Fei.

　　According to the calculation of the brokerage, when the power station reaches the break-even point, the utilization rate is about 20%, that is, each station needs to be serviced 88 times a day to barely make a loss. That is to say, more car companies need to develop power replacement in order to form a scale effect.

　　Another issue with power replacement is compatibility.Chairperson Wang Chuanfu said at the 2022 annual general meeting that power replacement in the passenger car sector will not be the mainstream, and this model has standardization issues such as vehicle design, bulking, and structural safety.

　　At present, there are several companies trying to lay out the power exchange model on the market, but generally the construction of power exchange stations is fragmented, and the industry is relatively scattered. Since 2020, relevant state departments have continued to promote the formulation of standards such as power exchange stations and power exchange battery packs. Minister of Industry and Information Technology Xin Guobin said at this year’s Global Power Battery Conference that it is necessary to guide social capital to invest rationally and avoid blind expansion and disorderly development. Promote the unification of standards such as battery size, power exchange interface, and communication protocol.

　　As the main promoter of the power swap model, NIO is mainly used by NIO owners. At the China Electric Vehicle Hundred Forum held in April this year, Li Bin said that "the power swap service has reached the stage where it can be exported externally." He hopes that other companies can share and build a charging and swapping infrastructure with NIO, and revealed that existing car companies are discussing this matter with NIO.

　　Only now has one company been finally finalized: Changan Automobile, but the real landing time will be in 2025.

　　However, Li Bin believes that power replacement is a huge first-mover advantage of NIO, and it has reached the time node when it can be opened to the outside world. NIO will give the standard of next-generation battery packs to the whole industry. At present, NIO is still negotiating cooperation with 4 to 5 automobile companies.

　　It’s hard to ride a tiger

　　"The road to power replacement is very difficult." Li Bin said that NIO’s power replacement is equivalent to the large-scale investment of Cloud as a Service by Internet technology companies such as Amazon. Both need to establish a national network, and the investment scale is large and the investment cycle is long. Once it can serve external customers, the threshold for latecomers to enter will be very high.

　　The problem is that power replacement is not a necessary option for new energy vehicles. Another opponent of the NIO power replacement model is charging technology, which is also the choice of most new energy vehicle companies.

　　On August 16 this year, the global power battery leaderReleased a new 4C super fast charging battery based on lithium iron phosphate cathode material system, with a battery charge of 10 minutes and a battery life of 400 kilometers.

　　At present, Tesla, Ideal, Xiaopeng, Great Wall, Geely, etc. are all deploying fast charging technologies. For example, Xiaopeng G6 uses 800V SiC silicon carbide high voltage technology and is equipped with a 3C ultra-fast charging battery pack, which can charge 300km in as little as 10 minutes. The Zhijie S7 jointly built by Huawei and Chery is matched with Huawei 800V high-voltage overcharging, which can be charged at a speed of 200 + km in 5 minutes, charged for 15 minutes, and has a battery life of 400 + km.

　　Many people use the example of mobile phones to compare the charging of new energy vehicles. Ten years ago, most mobile phones could be replaced with batteries, but now they are basically not used.

　　In other words, the rapid development of fast charging technology has impacted the meaning of the power exchange model itself. If fast charging basically achieves the same time as power exchange, what are the advantages of power exchange? Is Li Bin’s "Cloud as a Service" a false proposition?

　　For a long time, Li Bin has used "long-term doctrine" to describe NIO. In 2019, Li Bin said, "NIO is still a company that has just been established for four years. You can’t ask a four-year-old child to support the family."

　　In the first half of this year, Li Bin responded to the suggestion that he should save some money and do subtraction properly. "How long does it take to see our investment return? This is very important."

　　This time, Li Bin used "large investment scale and long investment cycle" as the replacement model. The question is how much time is left for NIO in the market?

　　NIO is now in a difficult situation to ride a tiger and continue to invest, the difficulties are obvious, Li Bin has said a lot, and when to make a profit is a problem. No more investment means admitting that the strategy is improper and may dissuade potential car owners who are keen on changing electricity.

　　At present, smart electric vehicles are already a highly invaded market. On the one hand, leading car companies continue to raise funds, merge vertically and horizontally, and expand their power; on the other hand, new energy car companies such as Weimar, Aichi, and Byton below the waist have been in trouble this year.

　　In the new energy sales rankings, the new car-making force "Wei Xiaoli" has been among the top ten for a long time, leaving Geely, Changan and many other established independent enterprises behind. Now, Geely, Changan, Chery, etc. have risen significantly in the new energy field, forming a large and powerful market impact on new car-making forces and joint venture brands.

　　However, NIO is still in a state of continuous loss, and the construction of a service system centered on power exchange is also regarded as one of the culprits of NIO’s loss.

　　Recently, a news of "NIO lost 76.40 billion in five and a half years" appeared on Weibo’s trending topic list and caused heated discussion. From 2018 to 2022, NIO’s net profit attributable to the parent was – 23.328 billion yuan, – 11.413 billion yuan, – 5.611 billion yuan, – 10.572 billion yuan and – 14.559 billion yuan respectively.

　　In the first half of 2023, NIO lost 10.926 billion yuan in net profit, and the company has accumulated losses of 76.40 billion yuan in the past five and a half years.

　　Due to the huge losses, there were rumors of NIO going bankrupt.

　　Qin Lihong, co-founder and president of NIO, responded to the rumors of the company’s collapse at the Guangzhou Auto Show: "There are indeed a group of people on the Internet who can’t see how good NIO is, and they sing NIO down one after another. It can be predicted that 2024 is the peak year of tram shopping. After 24 years, NIO will know if it will fail!" "NIO will not go bankrupt, and there is absolutely no possibility of it going bankrupt. Please feel free to experience and buy NIO’s cars."

　　From the current financial situation and investment in power replacement, NIO may still have a long way to go to achieve profitability.

[car home domestic spy photos] car home obtained a set of spy photos of BYD Tang DM-i AWD models on the Internet. The new car has been reported to the Ministry of Industry and Information Technology before and is expected to meet us soon.

　　Friendly reminder:I hope enthusiastic netizens can photograph the spy photos of your new car and send them to our corresponding mailbox: diezhao@autohome.com.cn. I look forward to your letter and become a member of the "spy".

Externally, the style of the headlight group of the new car has not changed much, but the front air intake grille has been greatly upgraded. The internal middle net adopts a scale design, and the cooling openings on both sides of the front enclosure are connected with the front grille into an integrated design, which improves the visual width of the front.

This spy shot did not capture all the rear of the car, but the tail mark "AWD" was obvious. According to the declaration map, the rear of the new car is still equipped with a roof spoiler and a penetrating LED taillight group. The license plate frame area surrounded by the rear adds a little layering to the rear, and the decoration of the vents on both sides further enhances the sense of movement of the new car. In terms of body size, the length, width and height of the new car are 4870/1950/1725mm respectively, and the wheelbase is 2820mm.

In terms of power, the new car will be equipped with BYD DM-i hybrid system, with a 1.5T turbocharged engine and a motor to form a hybrid system, and a lithium iron phosphate battery pack, in which the maximum power of the engine is 139 horsepower and the maximum power of the front and rear drive motors is 160kW/200kW. (Text/car home Xing Yueyang)

　　China Securities Network News (Reporter Yu Liyan) On July 1, the Haval Xiaolong Series, a subsidiary of Great Wall Motor, which was listed for 45 days, ushered in the 10000th new car off the assembly line. At the same time, Haval also released the OTA (Online Upgrade) plan of Xiaolong MAX at the ceremony of off-line 10,000 vehicles in Xiaolong series.

　　According to the statistics of Great Wall Motor, in June 2023, the sales volume of Haval Xiaolong series reached 6,098 vehicles, an increase of 97% from the previous month. In terms of channels, Haval New Energy Network completed the opening of 100 stores, and created a business ecology that is not limited to cars with the new model of "service+products". Up to now, Haval New Energy Network has completed the deployment of 326 Haval New Energy Network stores in major sales regions across the country, achieving comprehensive coverage of the domestic mainstream market. It is estimated that by the end of 2023, Haval’s new energy brand channel will cover more than 200 prefecture-level cities and more than 800 stores will be officially operated.

　　At the off-line ceremony, Haval also released the OTA (Online Upgrade) plan of Haval Xiaolong MAX. After the upgrade of the new OTA, the 3D car control function will be added, and the real car state will be restored through the 3D car model, and "visible and controllable" will be supported. Users can control the opening and closing of windows, skylights, tailgates, etc. through the 3D car model, and can also control the HUD display screen, reducing the need for users to search related buttons at multiple levels, and at the same time, integrate the energy management function into the car control page.

　　According to relevant persons of Haval brand, with the help of four vehicle laboratories of Great Wall Motor — — Environmental wind tunnel laboratory, vehicle electromagnetic compatibility (EMC) laboratory, NVH laboratory and interactive experience laboratory, Haval Xiaolong series has started the era of electric four-wheel drive, further strengthening Haval’s product layout in the new energy market.

Today, China’s first, large-scale and high-performance luxury pickup mountain and sea gun built by Great Wall Gun was officially unveiled at Chengdu Auto Show. Also unveiled on the same stage are the innovative pickup truck models such as the New Farmer Edition of King Kong Gun (parameter picture), the Firebomb Rage Qingqi, and the high-end customized version of the Great Wall Gun RV.

The new car named "Shanhai Gun" is the result of global collection and users’ co-creation. Shanhai Gun is based on the world’s leading intelligent professional off-road tank platform. Shanhai Gun is equipped with a 3.0T V6+9AT power system, and the whole system comes standard with Borgwarner 4A+LOCK four-wheel drive system. In addition, Shanhai Gun will be equipped with a new 2.4T diesel and 2.0T gasoline HEV power combination.

Shanhai cannon has the world’s first electric welcome adjustment in the back of pickup truck, and a number of innovative patented technologies to realize the ultra-quiet experience of NVH in the back row, high-order intelligent driving assistance, automatic parking and other technical configurations. Not only that, Shanhai artillery also has the first domestic tailgate split+flat design; The space layout of the three-door trunk is the first in China, and the partition can be adjusted and disassembled at will. The trunk is reserved with 18 matrix anchor points, giving users more creative space and creating a truly super fun universal modified car.

At the Chengdu Auto Show, Great Wall Gun also brought the innovative "trendy" King Kong Gun new farmer version in the field of fashion commercial pickup trucks, as well as the personalized modified "explosive" firebomb angry Qingqi and the high-end customized version of Great Wall Gun caravan.

The new farmer version of King Kong Gun exhibited this time is a brand-new mass production version, which was jointly created by Great Wall Gun, Extreme Flying Technology and Jiurui Automobile. New Farmer Edition is committed to creating efficient work assistants for the vast number of new farmer users and helping smart agriculture to flourish.

King Kong Gun New Farmer Edition provides a complete modular box and a roof drone platform at one time, which can load two plant protection drones at the same time, and can complete plant protection operations of nearly 1,000 mu of farmland in a single day. The whole vehicle is also equipped with special trays and fixed points for unmanned aerial vehicles, batteries, accessories and other equipment, which can avoid damage caused by bumps in complex road conditions and make loading and unloading more convenient.

Firebomb Angry Qingqi is another modified model jointly created with Top Fire since the Great Wall Gun released the "Shell Project". The 2.0T high-power engine independently developed by Great Wall is adopted to match ZF 8AT transmission.

Rage Qingqi follows the appearance of firebombs. At the same time, the portal bridge and the front and rear guard bars are modified, and the chassis is heightened to bring better approach angle/departure angle and better passability. Hidden trailer hook makes off-road more calm. The air inlet of the wading throat is attached to the car body, which makes the air intake smoother.

The high-end customized version of the Great Wall Cannon caravan was officially listed at the Chengdu Auto Show with a starting price of 468,000 yuan. The Great Wall Cannon caravan is equipped with 2.0T engine +8AT gearbox, matching with Borgwarner TOD intelligent four-wheel drive system, central differential and rear axle electronically controlled differential lock. The new car is also equipped with 840Ah Great Wall Honeycomb lithium battery, 150L clean water tank +35L antifreeze water tank.

On August 18 this year, the third anniversary of the brand, Great Wall Gun officially opened the brand 2.0 era, comprehensively TO C, and created a global user brand. On August 25th, POER Space, the world’s first high-end pickup image experience store of Great Wall Gun, opened in Chengdu.

On December 25th, Lei Jun, founder and CEO of Xiaomi Technology, issued a message on the official social platform, saying: "This time, only technology will be issued, and no products will be issued. See you at 2 pm on December 28 (this Thursday). " The picture is the chassis of the vehicle. It is worth mentioning that the official Weibo of Xiaomi Automobile has also been officially launched, and the poster has been released simultaneously with the text "See you at 2 pm on December 28." . According to the available information, Xiaomi SU7, the first medium and large car owned by Xiaomi Automobile, will be unveiled on the same day (December 28th).

The new car has been declared before, and several versions will be launched, which are divided into three versions: standard version, Pro and Max. Available in four endurance versions of 628km, 668km, 800km and 750km.

Presumably, you are already familiar with several declaration drawings of Xiaomi SU7, but as a rule, let’s simply review it. Xiaomi SU7 was designed by Li Tianyuan, a designer of BMW iX, and applied the popular elements at the design level. The whole car is concise and sporty. Specifically, the car adopts a rounded polygon headlight group, and the interior adopts a light cavity structure similar to a herringbone element, which is matched with a large trapezoidal air inlet below, so that the recognition degree is high.

From the side of the car body, the car uses embedded hidden door handles to optimize the drag coefficient of the car. At the same time, the car adopts double five-spoke rim shape to enhance the sporty atmosphere. In terms of tail, Xiaomi SU7 adopts a penetrating taillight group, which is fashionable and personalized with the unique diffuser decoration below. In terms of body size, the length, width and height are 4997/1963 /1440mm and the wheelbase is 3000mm respectively.

The new car is expected to provide three versions: basic version, Pro and Max, which are different in configuration, such as laser radar, which is also the usual practice in the industry. In terms of power, Xiaomi SU7 will provide a front and rear dual-motor version and a single-motor version. The former has a front and rear motor power of 220 kW/275 kW; The motor power of the latter is 220kW.

At the same time, according to the announcement information, Xiaomi SU7 will be equipped with two battery pack options, 73.6kWh and 101kWh, of which 73.6kWh is a lithium iron phosphate battery provided by Foday, with a 400V voltage platform, battery life of 628km and 668km respectively, and the total mass of the battery pack is 579kg；; 101kWh is a ternary lithium battery provided by Contemporary Amperex Technology Co., Limited. It adopts 800V high-voltage platform, and its battery life is 800km and 750km respectively, with a total mass of 645.8kg.

　　After the outbreak suddenly came, Sun Chunlai, who has 337 offline stores and more than 2,000 employees, wrote a letter to all employees on the seventh day of the first month. He bluntly said that the two major expenses of store rent and employee expenses made him on the verge of collapse. He decided not to lay off employees and encouraged everyone to "find ways to keep the enterprise alive together" and "reduce costs and increase efficiency".

　　Affected by the epidemic in COVID-19, the local skin care brand founded by Sun Chunlai accounted for 75% of the sales of offline stores, which fell to 5% during the Spring Festival this year. Enterprises actively helped themselves and opened a cloud store online. More than 2,000 employees all worked online. Sun Chunlai personally got on the horse, led the shopping guide to open a live broadcast and "brought goods" with professional skin care knowledge. Fifteen days after the letter was sent, the sales volume was even higher than that of the same period last year, with an average of more than 3,000 new members added every day.

　　Offline freezing, online expansion, cloud selling houses, cloud selling cars, cloud chefs, cloud stores, etc. appeared intensively in a short period of time. In February, there were more than 100 occupations on Taobao Live, and merchants opened Taobao Live to sell goods by 50% year-on-year, of which more than 20% came from offline stores. Many occupations have been "forced" to go to the cloud. Can this short-term self-help means become an opportunity for enterprises to transform in the future?

　　Live broadcast allows enterprises on the verge of bankruptcy to save themselves in 15 days.

　　Sun Chunlai, who once bluntly said, "I won’t broadcast it live", went back on his word. The 50-year-old "old man" talked about cosmetics in front of the camera, but 60,000 people watched it and sold more than 400,000 yuan of products, which was "completely beyond imagination".

　　This is a typical brand whose sales model depends on offline stores. During the Spring Festival, it was originally a "golden week" for sales. However, due to the epidemic, the sales of offline stores were "frozen" and the whole company was "forced" to broadcast live: the shopping guide trapped in Wuhan’s home was broadcast live, and the shopping guide working in the store was also broadcast live, with remarkable results.

　　On February 1 ST, Sun Chunlai’s brand store resumed work in a comprehensive way. On the first day, they held a cadre meeting online, and on the second day, they held a video conference for all more than 2,000 employees to explain the way of transformation.

　　Not everyone can adapt to the new working condition at once. On the first day of the live broadcast, Sun Chun came to a live broadcast room opened by a shopping guide and found that there were only two of them in the live broadcast room. Although the shopping guide explained it professionally, the makeup displayed in the live broadcast was not professional.

　　They invited a professional team to help with the transformation and learn how to make up in the live broadcast, how to set the scenery, how to explain, how to make friends, and so on. The shopping guides gradually adapted to the scenes in the live broadcast, and the makeup displayed was gradually refined. They found that relying on professional knowledge to promote products and teach makeup artist online can also attract customers, and the online customer unit price can reach more than 1,000 yuan, which is a high customer unit price in the cosmetics industry.

　　Today, 90% of Sun Chunlai’s brand sales come from online.

　　The difficulty of change is that more than 2,000 people have to adapt to the "no meeting" cloud office. At first, everyone can’t find a working state without meeting. Later, the company stipulated that employees and bosses should also pay attention to appearance and have a sense of ceremony when working online. Cloud office has also revised the organizational structure of the enterprise, from the original hierarchical structure to the fact that people are now brought into the working group online at any time. After everyone adapts, the efficiency is higher than before.

　　Sun Chun said: "I originally expected that the cash flow would be gone in two or three months, but now it can be said that with the current performance, we can save ourselves."

　　Multi-industry rapid live broadcast with goods to earn and drink also puts forward new requirements.

　　It’s not just cosmetics shopping guides that are forced to broadcast live, but also real estate sales, car sales and kitchen chefs. Previously, most of these were sales models of "you can’t sell things until you get to the scene".

　　Affected by the epidemic, sales offices in more than 60 cities across the country were temporarily closed. Tang Lin, a real estate seller in Liuzhou, Guangxi, began to "sell houses in the cloud" on the Internet. Through the live screen, he led netizens to visit the real estate sold.

　　Tang Lin revealed that the highest live broadcast was watched by 60,000 people. After the live broadcast, more than 20 people added him to WeChat. Usually, he can only show two groups of customers a day offline. "The live broadcast brought good exposure and improved efficiency."

　　Real estate sales live broadcast is not simply moving offline to online, but changing from "one-to-one" to "one-to-many" introduction, and sales can not recommend products to customers with personalized needs. Tang Lin bluntly said that the characteristics of real estate decided that netizens would not make a down payment on the spot. At present, the live broadcast focuses on customers’ first understanding of real estate.

　　The catering industry is one of the industries greatly affected by the epidemic. On the day when Taobao Live announced the zero threshold, 31 well-known catering enterprises signed up for broadcasting. Dongpo, Meizhou was the first to move the kitchen to the live broadcast room, and let the chef teach netizens to cook Yuanxiao, Maoxuewang and other dishes.

　　Du Junhui, director of the e-commerce department of Dongpo, Meizhou, said that the live broadcast was originally to avoid the risk of returning to work and add fun to people living at home. I didn’t expect netizens to like it a lot. From 0: 00 pm to 7: 00 pm on February 17th, the sales of its Tmall flagship store increased by 1400% compared with the same period of last year, the sales of lunch meat increased by 2175% compared with the same period of last year, and the sales of sausages increased by 1561% compared with the same period of last year. The new product, braised pork with plum vegetables, which has just been launched, has entered the top three of the best-selling goods in the store. The turnover brought by another well-known catering brand "Xiaolongkan" through Taobao live broadcast on February 17 increased by 1200% compared with January 17 a month ago.

　　4S shops selling cars have also been closed due to the epidemic, and it is difficult for many car companies to attract customers to the stores by sending masks. They have also joined the ranks of live car sales, and many car companies have introduced discounts for online channels. According to incomplete statistics, 23 global automobile brands, such as BMW and Audi, have started to sell cars, with at least 100 live car broadcasts every day.

　　Yintai Department Store requires all the shopping guides to take up their posts, and specially opened a Taobao live broadcast special for 10 Hubei shopping guides. The whole live broadcast lasted for 3 hours, attracting 75,000 consumers to watch, which is equivalent to the weekend passenger flow of a top shopping center.

　　Enterprises facing operational pressure under the epidemic seize the "life-saving straw" of live broadcast, hoping to increase their income and expand new channels. The live broadcast platform seizes the opportunity to attract new members and help enterprises transform.

　　Jane Rou, the head of the Taobao Live Cloud Work Project Team, said that the project team is now docking a new "cloud career" every day, and according to the special circumstances of different industries, it has opened up various resources and technical forces to help them "work in the cloud" smoothly.

　　The reason why so many industries have switched to live broadcasting with goods is because the epidemic has temporarily changed people’s consumption scenes and constrained people’s offline consumption. Most people stay at home, but the demand for entertainment and shopping still exists, even more vigorously.

　　Experience and service should keep up with live broadcast or become a must for sales.

　　Although live delivery is very popular, some consumers think that this is a "no way" under the current situation.

　　Consumers are used to online shopping, but due to the limited logistics under the epidemic, consumers who are attracted by live broadcasts cannot receive the goods, which affects the shopping experience. Consumers who like offline shopping prefer the beautiful offline experience, such as online cosmetics stores, in addition to shopping, they can also enjoy on-site skin care, guidance and other services.

　　There are also some live broadcasts that can’t really "bring goods". This is true for large-scale consumption such as selling cars and houses. The live broadcast only helps consumers to understand the products conveniently and quickly at home, but it can’t meet the needs of consumers to touch and see them on the spot. After the epidemic has passed, consumers still need to go offline to purchase, and finally place an order online, just for the online preferential price.

　　If sales want to transform through live broadcast, they also need professional knowledge and services, and prepare for online display. In the interview, the reporter found that the shopping guide trying to broadcast live is not simply "building a mobile phone". Most of them have experienced the process of self-improvement. Appearance, style, professionalism and fan accumulation have become the means for cloud shopping guides to stand out from the encirclement, which is also inseparable from the professional help of the live broadcast platform.

　　The data of Yintai Department Store also shows the advantages of "experienced" shopping guides. The number of consumers who open a live broadcast service is equivalent to the passenger flow who has returned to work for six months, and the sales generated by a live broadcast is equivalent to a week’s work in the store.

　　In addition, a large number of live broadcasts of sales transformation also bring homogenization concerns. Jiang Xinjie, commercial assistant president of Yintai Department Store, believes that live broadcast is a process of digitizing people, and people’s different needs will naturally be diverted to head customers and waist customers, which can be seen from the data. The new retail industry has changed from focusing on goods and shopping malls to focusing on shopping guides and consumers. In the future, all members of Yintai’s shopping guides will try to broadcast live.

　　Jane Rou believes: "Taobao live cloud work started because of this epidemic, but it will not end because of the end of the epidemic. Many companies and individuals have seen their potential through cloud work. "

　　Another point worth noting is that most of the enterprises that currently broadcast live are well-known big brand enterprises, and they "bring their own traffic", and there are very few small and medium-sized brands in the live broadcast. In addition, the anchors also show their talents, and it is not only relying on professional knowledge that can highlight the encirclement, but sometimes relying on other talents or characteristics to "suck powder".

　　However, it is foreseeable that enterprises will include live broadcast in the future after this special period of last resort.

　　Sun Chunlai’s brand has adjusted the development direction of the company because of the success of live broadcast. Not only will the live broadcast be normalized in the future, but also a new offline store renderings will be designed within a few days: the new store will cancel the checkout counter and shelves, leaving only the display stand and turn the store into a live broadcast room.

　　"This year, the number of offline stores will not be reduced, and the performance requirements will not be reduced. It is just a complete transformation of the store model, improving digital live broadcast, transaction, promotion, publicity and customer service, and one more way to communicate, interact and communicate with customers." Sun chun said.

　　Zhongqingbao Zhongqingwang reporter Lareina C Source: China Youth Daily