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The happiest road

Is the way home.

The happiest moment

Nothing is better than reunion with family.

Spring Festival approaching

Spring Festival travel rush has been opened.

The time interval is

26 January-5 March

Through road traffic situation prediction

Millet has compiled a travel guide.

Please read on.

↓↓↓

Spring Festival travel rush in 2024 will last for 40 days from January 26th to March 5th. The Spring Festival holiday has been extended to 8 days, and the people’s desire to travel is even stronger. During the period of Spring Festival travel rush, students returning home before the holiday, migrant workers returning home, visiting relatives during the holiday, short-distance travel, returning after the holiday, returning to work and returning to school, etc., together with the diversified choices of mass travel modes, self-driving travel will continue to grow.

Weather forecast during Spring Festival travel rush

It is predicted that during Spring Festival travel rush, there will be more precipitation in Jiujiang, and the overall temperature will remain at a high level. Due to the weak cold air activity, the probability of large-scale rain, snow and freezing weather is low.

In the specific weather process, there may be three obvious cold air processes. The first time may appear from February 4 to 9 (medium); The second time may occur from February 22 to 24 (weak). The third time may appear on March 3-5 (medium).

In terms of precipitation, the main processes will appear at the end of January, early February, early mid-February, early late February and early March. Among them, there may be an obvious precipitation process at the end of January, and it is necessary to pay attention to strengthening prevention.

During this period, the temperature in Jiujiang will fluctuate. On the whole, the temperature will be high, but there may be some small fluctuations. The highest temperature may appear from the end of February to the beginning of March, and the lowest temperature may appear in early February.

Generally speaking, the weather in Spring Festival travel rush of Jiujiang City is relatively stable, but we still need to pay attention to the weather changes and make good travel arrangements. It is suggested that the general public and travelers pay close attention to the latest forecast and early warning information released by the meteorological department in order to know the weather conditions in time and arrange travel plans reasonably.

The first stage of Spring Festival travel rush

26 January to 8 February

1. The time for Spring Festival travel rush to return to his hometown will be from February 2 (the 23rd day of the twelfth lunar month, the eighth day of Spring Festival travel rush) to February 7 (the 28th day of the twelfth lunar month, the thirteenth day of Spring Festival travel rush). Starting from January 29th (the 19th day of the twelfth lunar month), the traffic flow of migrant workers from other provinces will gradually appear to be concentrated. The traffic flow of Jiujiang urban expressway and the first bridge of the Yangtze River will increase obviously. The road traffic congestion index will reach the peak at this stage on February 2 (Friday in the northern year) and February 3 (Saturday in the southern year). On Friday evening rush hour and Saturday morning, there will be huge traffic in the direction of Hukou-Jiujiang East, Nanchang-Jiujiang and Jiujiang East-Yangtze River Bridge, and the urban expressway, especially Jiujiang East-Lotus Ridge, may be congested in both directions.

2. After February 2 (the 23rd day of the twelfth lunar month, off-year), the traffic flow in the central city of Jiujiang and the central towns of counties and districts will increase obviously. From February 2 to New Year’s Eve, the short-distance family visits in this province and other provinces are intertwined, and the pre-holiday shopping flows are concentrated. At that time, the traffic around traffic hubs such as main roads, urban expressways, railway stations and bus stations in various counties and cities will increase significantly, and the congestion index of urban areas and major business districts in various counties and cities will increase accordingly during peak hours.

3. The rise of cultural tourism consumption in the Spring Festival, large-scale activities and the development of night economy have increased the traffic pressure on the surrounding roads. During the Spring Festival, Lantern Festival and before and after the festival, Jiujiang City Center launched comprehensive cultural tourism activities such as "Spring River Flower and Moon Flame High-quality Theme Show" at Balihu Art Center, and various counties and districts will also launch night market activities such as lanterns, markets and food, as well as various activities such as Spring Festival promotions and cultural evenings, which will increase the traffic safety pressure on surrounding roads.

The second stage of Spring Festival travel rush

9 February-17 February

1. There is no holiday on New Year’s Eve, and the traffic flow will change. The Spring Festival holiday in 2024 is eight days. Although New Year’s Eve (February 9) is not included in the holiday list, considering that all units may implement the New Year’s Eve holiday in combination with the paid annual leave system, the uncertainty of travel will also affect the change of traffic on New Year’s Eve. From 0: 00 on the day of New Year’s Eve, the expressway will implement a free policy for minibuses with less than seven seats. Compared with the low traffic on the previous New Year’s Eve, it may increase in 2024.

2. There are many activities to worship ancestors and pray for blessings on New Year’s Eve, and the traffic pressure on roads leading to tombs and temples has increased. During the day, the traffic flow of Lushan Avenue, Weijia section of the road around Lushan Mountain, Laojiu Star Highway, Shetouling section of National Highway 105, Torinji section and roads leading to the cemetery in counties and districts increased due to the stage of ancestor worship. On New Year’s Eve and the morning of New Year’s Day, the number of people burning incense and praying in temples around the country increased, and the traffic on the surrounding roads increased.

3. The traffic flow gradually rises after the second day of the first month. After experiencing the low traffic flow in the first day of junior high school, the number of people going out to pay New Year greetings increased on February 11th (the second day of the first month), and the traffic flow in the central city of Jiujiang, the central towns of counties and districts, and the main transportation hubs leading to the expressway along the Yangtze River Bridge and Expressway gradually increased, with the peak of the round trip at 9: 00 and 16: 00.

4. Popular scenic spots will usher in the peak tourism period. During the Spring Festival holiday, friends and relatives gather to go out to play more and more, and the enthusiasm of "reunion first, then travel" is high. The scenic spots in Donglin Giant Buddha in Lushan City, Torinji in Lianxi District, North and South Gate of Lushan Mountain, cableway in Lushan Mountain, Xihai in Lushan Mountain, hometown of Xiushui Huang Tingjian and other counties and districts will usher in a peak, especially the hot spots of National Highway 105 are concentrated, and the Saiyang section, Tongyuan section and hot spring section will be seriously congested, and the riverside in the central city will be full of flowers.

5. On the fifth day of the first month of the first month, the return peak appeared one after another, reaching the peak on the seventh and eighth days. The peak traffic flow of this wave is intertwined with long-distance visits to relatives and return trips. The traffic volume of important national and provincial highways, main roads, urban expressways, the first Yangtze River Bridge and railway stations in various counties and districts has increased significantly, and the urban congestion index has reached the peak during the Spring Festival. Due to the traffic jam in Poyang Lake section of Jiujing Expressway, there will be long-term traffic jams in the west of Yangtze River Bridge No.1, south of Jiujiang to Jiujiang East and Lotus Ridge to Jiujiang East. In addition, railway stations around the country will also usher in the peak of railway return, and the surrounding roads will be congested in stages at 8-9 o’clock, 17-18 o’clock and 21-22 o’clock.

The third stage of Spring Festival travel rush

18 February-5 March

1. The long-distance return trip after the Spring Festival holiday will have the characteristics of decentralized return trip, and the migrant workers will return to their posts one after another, and the travel volume will be eased compared with the Spring Festival holiday summit. During the period, expressways and urban expressways will also continue to usher in peak traffic values, and there are still many vehicles going south, and the concentrated travel time is at 8-11 am. Road congestion sections in counties and districts are still concentrated in major national and provincial highways and main urban roads.

2. After the Lantern Festival, there will be a small return peak, and then the cross-regional traffic will drop rapidly and gradually return to normal. With the end of the Lantern Festival, February 25th (Sunday, 16th day of the first month) and February 26th (17th day of the first month) will officially usher in the last wave of long-distance return trips. Although the cross-regional mobility of people and vehicles in Spring Festival travel rush weakened in the later period, as colleges, primary and secondary schools and kindergartens began to start school in spring, the morning and evening peak congestion index rose most obviously compared with the early period of school.

Road traffic travel tips

Original title: "Authoritative release of road traffic situation prediction during Spring Festival travel rush and Spring Festival"

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Special feature of 1905 film network Douban 6.3 points, 4 days box office 25 million.

In 2021, films starring directors, actors and actresses were shortlisted for the Young Directors Project Unit of Shanghai International Film Festival, which gained great attention in the industry.

After the film was released two years later, some netizens claimed that it had the greatest emotional impact among similar anti-fraud themes, and it was a complicated female story, praising Zhou Dongyu and Zhang Yu for their screen charm and superb acting skills.

Some netizens also sharply criticized "the genre film that I thought was true, and as a result, the audience found themselves in the killing pig plate" and "there is a feeling of temporarily changing the script after watching" Put All Your Eggs on Fire ".

Also released in September, Hehe is also a venture capital project: "Yong ‘an Town Tales" was selected as the venture capital of the 2020 Film Festival; The Love History of Sangui won the most potential director award at Golden Rooster Film Venture Capital Conference and the winning project jointly recommended by investors and the winning project selected by genre optimization in Beijing International Film Festival.

After landing in the cinema, The Tales of Yong ‘an Town currently has a box office of less than 3 million, and The Love Story of Three Nobles has a box office of more than 4 million, all of which have encountered a dilemma in the market.

Harmony, which stands out from the venture capital platform, is a new director’s work with a double harvest in box office and word of mouth in the previous two years. But this year, there is no movie that has gone from venture capital to release and achieved a box office of over 100 million.

10 venture capital projects completed and released.

"Cosmos" is the most eye-catching, with a minimum box office of only 125,000.

According to the incomplete statistics of 1905 Film Network, among the films released in the cinema in 2023, 11 films have been selected as venture capital units of major domestic film festivals or new director support programs. From February to November, basically, at least one movie hatched and finished from venture capital enters the cinema market every month.

Of the 10 films that have been released, 3 have grossed more than 10 million yuan: "Parrot Kill"; 3 box offices are less than 500,000:; Four box offices are in the million-dollar range: Umbilical Cord, Tales of Yong ‘an Town and Love History of Three Nobles.

From the perspective of market performance, only Cosmic Exploration Editorial Department is the most outstanding and successful, with more than 67 million box office, and high score evaluation on the platform of Cat Taodou, which is generally affirmed by fans and the public. The lowest box office was "The Wild Cafe", with only 125,000.

The market results of other films are not ideal, especially Street Kids. Although the film is the work of a new director, the cast is not "new" — — And the company’s 7 impressions were created and produced, with Guan Hu as the producer and Liang Jing as the chief producer, starring,,, and so on.

Street Baby was praised by the venture capital units of Shanghai International Film Festival, Pingyao International Film Festival and Hainan Island International Film Festival at the venture capital stage. After the film was completed, it was shortlisted as a concern unit of Cannes Film Festival and won many honors such as the best actress at Pingyao Film Festival. Unfortunately, when this work is aimed at cinema audiences, the box office figure is only 164,000.

Venture Capital is a comprehensive trading platform that is dedicated to exploring the new strength of excellent films and creating investment, production, marketing and publicity for high-quality film projects. Venture capital provides a comprehensive stage for fledgling young directors and their projects, but once they enter the logical ecology of commercial development, the film can be shown in the cinema and achieved good results, and the difficulty is higher than that of completing the film.

Take Shanghai Film Festival, the earliest venture capital unit in China, as an example. Shanghai Film Festival Venture Capital has been successfully held for 15 sessions since 2007, and a total of 63 films have been shown in cinemas. On average, more than 10 or 20 venture capital projects are finally selected every year, and only about one-fifth of the 15 projects can reach the cinema smoothly.

After the venture capital project is released, the market performance is basically inseparable from three "outstanding" elements: outstanding type, outstanding lineup and outstanding quality.

Cosmic Exploration Editorial Department won the Best Original Screenplay Award of the Film and Television Venture Capital Association of the China Science Fiction Conference in 2019. At that time, the judges, as well as the top management of China Film and Ali, finally became the producers of this film.

The reason why the box office of the film exceeded expectations lies in the prominence of science fiction+comedy, the strength of the behind-the-scenes team, and the prominence of the film itself in the comprehensive aspects of story, performance, image and expression.

Compared with Street Kids, even with a strong cast and honorary awards, the literary story expression and insufficient quality evaluation (Douban 6.2) have hindered the possibility of the film breaking through in the cinema market.

Both Parrot Killing and Gentle Shell belong to emotional films, which are not the strong type and emotional films favored by the mainstream of the market, because there are practical issues such as "killing pigs" and "mental illness" to add color to the packaging. Zhou Dongyu and Zhang Yu’s "Starlight" lineup will attract more attention than the movie "Rambo Knocking", which is also a realistic literary expression and a pure amateur cast.

Umbilical Cord and Love History of Three Nobles are both from two newcomers, female directors, and they are both supervised by producers. They try to make breakthroughs and explorations in domestic minority themes and fairy tale fantasy love types respectively, which is worth encouraging. Yao Chen’s film company, Bad Rabbit Film, is in charge of "Umbilical Cord" and takes photos; Yao Chen co-starred in The Love Story of Three Nobles, and the cast included, etc.

Regrettably, the genre themes of the two films are still relatively unpopular. Even with the help of a strong cast and famous actors, it is difficult to become a big dark horse in the same competition, even if they do not reach a high level in quality or surprise the public.

Venture Capital → Cinema → Xuanfa

How to become "Life Events"?

In the short-listed projects of major venture capital platforms in China, the investment scale and production volume are often not too large, and there are literary films and genre films. Because it is the first or early work of a new director, the author’s expression or artistic attribute is often heavy and not very commercial. (except for the venture capital meeting for genre films)

Even if the original text of the project is literary and artistic, if it can be commercialized again, it can "turn the stone into gold" in the market. Many film companies aim at this kind of works with commercial potential on the venture capital platform, and Life Events is the most classic case in recent years.

In 2019, the film won the attention of Lianrui Film through Pingyao Venture Capital. The script was originally named "Going to Heaven", combining the director’s own family history, focusing on the funeral culture in North China and the group story of little people. When Lianrui took charge of this project, the film also changed qualitatively.

"I didn’t expect to come in. I didn’t expect to be able to make such a big cinema-scale movie." Liu Jiangjiang once told the 1905 film network that from Going to Heaven to Life Events, he was willing to abandon the expression of a smaller group of people and devote himself to creating more popular commercial films. The film was also a great success, winning over 1.7 billion box office.

For venture capital projects that can’t be adjusted and insist on making literary films, when the works are finished, it is more necessary to find the audience accurately, so that there will be opportunities to return to the original and make profits.

However, at present, there is no cultural atmosphere for watching literary films and art films on a large scale in China and a complete and mature art cinema, and there is a lack of art cinema construction in various places. The director’s new literary work is being prepared for release. He thinks, "It is unrealistic to expect that art films have to have a box office of 100 million yuan in commercial cinemas. I hope that the media and Xuanfa can try their best to care for domestic literary films and give them a crack. I hope that the commercial market can be more inclusive of literature and art and give more seats to literary films. "

Since the current film market mechanism is like this, it is even more necessary for literary films to "use a good knife on the cutting edge" and use accurate publicity strategies after landing in the cinema.

The Tales of Yong ‘an Town was shortlisted for the director’s biweekly unit of Cannes International Film Festival and won the best director of Pingyao International Film Festival, with a douban score of 7.4 and a good reputation. But why is the box office not as bright as the "Cosmic Exploration Editorial Department" that was amazing and Pingyao at the beginning?

The film focuses on the plot and lines, such as "A toast to Chinese movies" and "Nothing will happen in Yong ‘an Town", and pays too much attention to the literary direction, while the road show mode of routine operation and the lack of topics in the network and short video positions are the crux.

How to attract more viewers to pay for a film like Parrot Killing, which is difficult to locate simply by genre and literature, from creation to release?

In the presentation session of the venture capital roadshow of Shanghai Film Festival, producer Don He said that the story of "Parrot Killing" can be filmed in three dimensions: making a film purely discussing women’s psychology at low cost; Balance the author’s exploration of characters’ emotions and the suspense types of women’s anti-killing with the cost of medium weight; Make a commercial film with high cost.

After communicating with the director, Don River chose the second scheme. Obviously, after the film was released, it was questioned: on the one hand, the results of the creation were controversial; On the other hand, the film vigorously promotes the dramatic fraud scene before the screening, but the film itself pays more attention to the introverted subtle expression of the emotional wrestling between women and fraudsters, which makes many viewers have an expected gap and is difficult to understand.

From "Love Myth" and "Life Events", since the establishment of major domestic venture capital platforms, a number of well-received and well-received masterpieces have come out. Venture capital is only the "first stop" for new directors and new projects to make public appearances. Only by continuously polishing good content and finding the right way to hit the audience can it be turned into an equation to win the market.