"Floating City Tycoon" was released on May 11, and Guo Fucheng and Yang Caini became husband and wife


Guo Fucheng and Yang Caini perform "pure love bed play"


Yang Caini felt lost after Guo Fucheng’s fortune


The two quarreled over Liu Xinyou’s intervention

    Directed by the famous Hong Kong director Yan Hao, the new film will be released nationwide on May 11. The film is based on a true story and spans half a century to tell the history of a fisherman’s son’s rise to become a business hero. The film gathers many new and old stars to act together. Among them, the husband-and-wife duo of Kwok Fu-cheng and Yang Caini is particularly striking. This is the "remarriage" of the two people after cooperation. Yang Caini’s directorial debut "Christmas Rose" two weeks ago. Kwok Fu-cheng also starred in the friendship between the two people.

From "Father and Son" domestic violence couples to "Floating City Tycoon" distressed couples

    Also a Hong Kong movie star who left many masterpieces in the 1990s, Guo Fu-cheng and Yang Caini’s early collaboration can even be traced back to when Yang Caini was still a "thin road girl", when the two worked together on commercials, and the memorable antagonist was the 2006 "Father and Son", in which Guo Fu-cheng played a rude husband who was idle, Yang Caini was the wife who abandoned him and his son, and the two even had "violent" antagonistic scenes. In the film, Guo Fu-cheng slapped Yang Caini very hard. After filming, he realized that Yang Caini had never been beaten like this, which shows that the two were dedicated to work. Like Tan Jiaming, the director of "Father and Son", Yan Hao is also an important director during the Hong Kong New Wave period. The new film "Floating City Tycoon" makes Guo Fucheng and Yang Caini a couple in distress again, proving that their fate is not over.

    In "Floating City Tycoon", Guo Fucheng plays Buhuaquan, the son of a fisherman, who only studied at the age of 20 and struggled to become a business tycoon on his own, while Yang Caini plays his childhood sweetheart’s wife. The two have known and loved each other since they were fishermen, until Guo Fucheng made a fortune. Later, because Guo Fucheng met Liu Xinyou’s "confidante" when he was working in a foreign bank, the two have a rift, from ear-to-ear to collision and quarrel. The opponent of the two is rich in emotion and changeable in level, so it is very good-looking.

Next page: Yang Caini strives for excellence and does not hesitate to tan her skin for the role

Light | deep learning empowered optical metrology

Writing | Zuo Chao Qian Jiaming

In March 2016, DeepMind, a Google-owned artificial intelligence (AI) company, defeated Go world champion Lee Sedol 4:1 with its AlphaGo artificial intelligence system, triggering a new wave of artificial intelligence – deep learning technology. Since then, people have witnessed the rapid rise and wide application of deep learning technology – it has solved many problems and challenges in computer vision, computational imaging, and computer-aided diagnostics with unprecedented performance. At the same time, Google, Facebook, Microsoft, Apple, and Amazon, the five tech giants without exception, are investing more and more resources to seize the artificial intelligence market, and even transforming into artificial intelligence-driven companies as a whole. They have begun to "ignite" the "art" of data mining and developed easy-to-use open-source deep learning frameworks. These deep learning frameworks enable us to use pre-built and optimized component sets to build complex, large-scale deep learning models in a clearer, concise, and user-friendly way without having to delve into the details of the underlying algorithms. Domestic "BAT" also regards deep learning technology as a key strategic direction, and actively deploys the field of artificial intelligence with its own advantages. Deep learning has rapidly left the halls of academia and is beginning to reshape industry.

Optical metrology, on the other hand, is a type of measurement science and technology that uses optical signals as the standard/information carrier. It is an ancient discipline, because the development of physics has been driven by optical metrology from the very beginning. But in turn, optical metrology has also undergone major changes with the invention of lasers, charge-coupled devices (CCDs), and computers. It has now developed into a broad interdisciplinary field and is closely related to disciplines such as photometry, optical engineering, computer vision, and computational imaging. Given the great success of deep learning in these related fields, researchers in optical metrology cannot suppress their curiosity and have begun to actively participate in this rapidly developing and emerging field. Unlike traditional methods based on "physics a priori", "data-driven" deep learning technology offers new possibilities for solving many challenging problems in the field of optical metrology, and shows great application potential.

In this context, in March 202,Nanjing University of Science and TechnologywithNanyang Technological University, SingaporeThe research team published in the top international optical journal "Lighting: Science & Applications"A joint statement entitled"Deep learning in optical metrology: a review"The first author of the review article is Nanjing University of Science and TechnologyZuo ChaoProfessor, PhD student at Nanjing University of Science and TechnologyQian JiamingCo-first author, Nanjing University of Science and TechnologyZuo Chao,Chen QianProfessor, Nanyang Technological University, SingaporeChandler SpearProfessor is the co-corresponding author of the paper, and Nanjing University of Science and Technology is the first unit of the paper.

This paper systematically summarizes the classical techniques and image processing algorithms in optical metrology, briefly describes the development history, network structure and technical advantages of deep learning, and comprehensively reviews its specific applications in various optical metrology tasks (such as fringe denoising, phase demodulation and phase unwrapping). By comparing the similarities and differences in principle and thought between deep learning methods and traditional image processing algorithms, the unique advantages of deep learning in solving "problem reconstruction" and "actual performance" in various optical metrology tasks are demonstrated. Finally, the paper points out the challenges faced by deep learning technology in the field of optical metrology, and looks forward to its potential future development direction.

Traditional optical metrology

Image generation model and image processing algorithm

Optical metrology technology cleverly uses the basic properties of light (such as amplitude, phase, wavelength, direction, frequency, speed, polarization and coherence, etc.) as the information carrier of the measured object to realize the acquisition of various characteristic data of the measured object (such as distance, displacement, size, morphology, roughness, strain and stress, etc.). Optical metrology has been increasingly widely used in CAD /CAE, reverse engineering, online detection, quality control, medical diagnosis, cultural relics protection, human-interaction machine and other fields due to its advantages of non-contact, high speed, high sensitivity, high resolution and high accuracy.In optical metrology, the most common information carriers are "streaks" and "speckles."For example, the images processed by most interferometry methods (classical interference, photoelasticity, digital speckle, digital holography, etc.) are interference fringes formed by the coherent superposition of object light and reference light, and the measured physical quantity is modulated in the phase information of the interference fringes. In addition, the fringe pattern can also be generated in a non-interferometric way, such as fringe projection profilometry (FPP) directly projecting the fringe pattern of structured light to the surface of the measured object to measure the three-dimensional surface shape of the object. In digital image correlation (DIC), the captured image is the speckle pattern before and after the deformation of the sample surface, from which the total field displacement and deformation distribution of the measured object can be obtained. Combining DIC with stereo vision or photogrammetry, the depth information of the measured scene can also be obtained based on multi-view speckle images. Figure 1 summarizes the image generation process of these techniques and their corresponding mathematical models.

Figure 1 The image generation process and corresponding mathematical model in traditional optical metrology technology

Traditional optical metrology is inseparable from image processing technologyImage processing of fringe/speckleIt can be understood as a process of inverting the required physical quantity to be measured from the captured original intensity image. Usually, this process is not "Instead, it consists of three logically hierarchical image processing steps – pre-processing, analysis, and post-processing.Each step involves a series of image processing algorithms, which are layered on top of each other to form a "pipeline" structure [Figure 2], where each algorithm corresponds to a "map"Operation, which converts the matrix input of an image/similar image into the output of the corresponding dimension (or resampling)."

(1) PretreatmentImage preprocessing improves image quality by suppressing or minimizing unnecessary interference signals (such as noise, aliasing, distortion, etc.). Representative image preprocessing algorithms in optical metrology include image denoising, image enhancement, color channel separation, and image registration and correction.

(2) Analysis: Image analysis is the core step of image processing algorithms, which is used to extract important information carriers related to the physical quantities to be measured from the input image. In phase measurement technology, the main task of image analysis is to reconstruct phase information from fringe images. The basic algorithms include phase demodulation and phase unfolding. For stereo matching technology, image analysis refers to determining the displacement vector between points corresponding to the speckle image (the speckle pattern before and after the deformation of the sample surface/the multi-view speckle image), which generally includes two steps of subset matching and sub-pixel optimization.

(3) Post-processing:The purpose of image post-processing is to further optimize the measured phase data or speckle displacement fields and eventually convert them into physical quantities to be measured. Common post-processing algorithms in optical metrology include noise removal, error compensation, digital refocus, and parameter conversion. Figure 3 provides an overview of the image processing hierarchy of optical metrology and various image processing algorithms distributed in different layers.

A typical image processing process for optical metrology (e.g. fringe projection profiling) can be divided into three main steps: preprocessing (e.g. denoising, image enhancement), analysis (e.g. phase demodulation, phase unwrapping), and post-processing (e.g. phase-depth mapping).

Figure 3 Overview of the optical metrology image processing hierarchy and various image processing algorithms distributed in different layers

Deep learning technology

Principle, development and convolutional neural networks

Deep learning is an important branch in the field of machine learning. It builds neural structures that simulate the information processing of the human brainArtificial neural networks (ANN), enabling machines to perform bottom-up feature extraction from large amounts of historical data, thus enabling intelligent decision-making on future/unknown samples. ANN originated from a simplified mathematical model of biological nerve cells established by McCulloch and Pitts in 1943 2 ?? [Fig. 4a]. In 1958, Rosenblatt et al 2 ??, inspired by the biological nerve cell model, first proposed a machine that could simulate human perceptual abilities – a single-layer perceptron. As shown in Fig. 4b, a single-layer perceptron consists of a single nerve cell. The nerve cell maps the input to the output through a non-linear activation function with bias (b) and weight (w) as parameters. The proposal of perceptrons has aroused the interest of a large number of researchers in ANNs, which is a milestone in the development of neural networks. However, the limitation that single-layer perceptrons can only handle linear classification problems has caused the development of neural networks to stagnate for nearly 20 years. In the 1980s, the proposal of backpropagation (BP) algorithm made it possible to train multi-layer neural networks efficiently. It continuously adjusts the weights between nerve cells based on the chain rule to reduce the output error of multi-layer networks, effectively solving the problem of nonlinear classification and learning, triggering a boom in "shallow learning" 2 2. In 1989, LeCun et al. 2 3 proposed the idea of convolutional neural networks (CNNs) inspired by the structure of mammalian visual cortex, which laid the foundation for deep learning for modern computer vision and image processing. Subsequently, as the number of layers of neural networks increased, the problem of layer disappearance/explosion of BP algorithm became increasingly prominent, which caused the development of ANN to stagnate in the mid-1990s. In 2006, Hinton et al. proposed a deep belief network (DBN) training method to deal with the problem of layer disappearance; at the same time, with the development of computer hardware performance, GPU acceleration technology, and the emergence of a large number of labeled datasets, neural networks entered the third development climax, from the "shallow learning" stage to the "deep learning" stage. In 2012, AlexNet based on CNN architecture won the ImageNet image recognition competition in one fell swoop, making CNN one of the mainstream frameworks for deep learning after more than 20 years of silence. At the same time, some new deep learning network architectures and training methods (such as ReLU 2 and Dropout 2)It was proposed to further solve the problem of layer disappearance, which promoted the explosive growth of deep learning. In 2016, AlphaGo, an artificial intelligence system developed by Google’s AI company DeepMind, defeated Lee Sedol, the world champion of Go, which aroused widespread attention to deep learning technology among all mankind 2. Figure 4 shows the development process of artificial neural networks and deep learning technologies and the structural diagram of typical neural networks.

Figure 4 The development process of deep learning and artificial neural networks and the structural diagram of typical neural networks

Figure 5 Typical CNN structure for image classification tasks  

A) A typical CNN consists of an input layer, a convolutional layer, a fully connected layer, and an output layer b) a convolutional operation c) a pooling operation

The single-layer perceptron described above is the simplest ANN structure and consists of only a single nerve cell [Fig. 4b]. Deep neural networks (DNNs) are formed by connecting multiple layers of nerve cells to each other, with nerve cells between adjacent layers typically stacked in a fully connected form [Fig. 4g]. During network training, the nerve cell multiplies the corresponding input by a weight coefficient and adds it to the bias value, outputting it to the next layer through a non-linear activation function, while network losses are computed and backpropagated to update network parameters. Unlike conventional fully connected layers, CNNs use convolutional layers to perform feature extraction on the input data 2 [Fig. 5a]. In each layer, the input image is convoluted with a set of convolutional filters and added biases to generate a new output image [Fig. 5b]. Pooling layers in CNNs take advantage of the local correlation principle of the image to subsample the image, reducing the amount of data processing while preserving useful information [Fig. 5c]. These features make CNNs widely used in tasks of computer vision, such as object detection and motion tracking. Traditional CNN architectures are mostly oriented towards "classification" tasks, discarding spatial information at the output and producing an output in the form of a "vector". However, for image processing tasks in optical metrology techniques, neural networks must be able to produce an output with the same (or even higher) full resolution as the input. For this purpose, a fully convolutional network architecture without a fully connected layer should be used. Such a network architecture accepts input of any size, is trained with regression loss, and produces pixel-level matrix output. Networks with such characteristics are called "fully convolutional network architectures" CNNs, and their network architectures mainly include the following three categories:

(1) SRCNN:Dong et al. 3 2 skip the pooling layer in the traditional CNN structure and use a simple stacking of several convolutional layers to preserve the input dimension at the output [Fig. 6a]. SRCNN constructed using this idea has become one of the mainstream network frameworks for image super-resolution tasks.

(2) FCN:A fully convolutional network (FCN) is a network framework for semantic segmentation tasks proposed by Long et al. As shown in Figure 6b, FCN uses the convolutional layer of a traditional CNN [Fig. 5] as the network coding module and replaces the fully connected layer with a deconvolutional layer as the decoding module. The deconvolutional layer is able to upsample the feature map of the last convolutional layer so that it recovers to an output of the same size as the input image. In addition, FCN combines coarse high-level features with detailed low-level features through a skip structure, allowing the network to better recover detailed information while preserving pixel-level output.

(3) U-Net:Ronneberger et al. made improvements to FCN and proposed U-Net network 3. As shown in Figure 6c, the basic structure of U-Net includes a compressed path and an extended path. The compressed path acts as the encoder of the network, using four convolutional blocks (each convolutional block is composed of three convolutional layers and a pooling layer) to downsample the input image and obtain the compressed feature representation; the extended path acts as the network decoder using the upsampling method of transposed convolution to output the prediction result of the same size as the input. U-Net uses jump connection to perform feature fusion on the compressed path and the extended path, so that the network can freely choose between shallow features and deep features, which is more advantageous for semantic segmentation tasks.

The above-mentioned fully convolutional network structure CNN can convert input images of any size into pixel-level matrix output, which is completely consistent with the input and output characteristics of the "mapping" operation corresponding to the image processing algorithm in the optical metrology task, so it can be very convenient to "deep learning replacement" for traditional image processing tasks, which laid the foundation for the rapid rise of deep learning in the field of optical metrology.

Fig.6 Three representative fully convolutional network architectures of CNNs capable of generating pixel-level image output for image processing tasks

A) SRCNN b) FCN c) U-Net.

Optical metrology in deep learning

Changes in thinking and methodology

In optical metrology, the mapping between the original fringe/speckle image and the measured physical quantity can be described as a combination of forward physical model and measurement noise from parameter space to image space, which can explain the generation process of almost all original images in optical metrology. However, extracting the physical quantity to be measured from the original image is a typical "inverse problem". Solving such inverse problems faces many challenges, such as: unknown or imprecise forward physical model, error accumulation and local optimal solution, and pathology of inverse problems. In the field of computer vision and computational imaging, the classic method for solving inverse problems is to define the solution space by introducing the prior of the measured object as a regularization means to make it well-conditioned [Figure 7]. In the field of optical metrology, the idea of solving the inverse problem is quite different. The fundamental reason is that optical metrology is usually carried out in a "highly controllable" environment, so it is more inclined to "actively adjust" the image acquisition process through a series of "active strategies", such as lighting modulation, object regulation, multiple exposures, etc., which can reshape the original "sick inverse problem" into a "well-conditioned and sufficiently stable regression problem". For example, demodulating the absolute phase from a single fringe image: the inverse problem is ill-conditioned due to the lack of sufficient information in the forward physical model to solve the corresponding inverse problem uniquely and stably. For researchers in optical metrology, the solution to this problem is very simple: we can make multiple measurements, and by acquiring additional multi-frequency phase-shifted fringe images, the absolute phase acquisition problem evolves into a good-state regression problem. We can easily recover the absolute phase information of the measured object from these fringe images by multi-step phase-shifting and time-phase unwrapping [Figure 8].

Figure 7 In computer vision (e.g. image deblurring), the inverse problem is ill-conditioned because the forward physical model mapped from the parameter space to the image space is not ideal. A typical solution is to reformulate the original ill-conditioned problem as a well-conditioned optimization problem by adding some prior assumptions (smoothing) that aid regularization

Fig. 8 Optical metrology transforms a ill-conditioned inverse problem into a well-conditioned regression problem by actively controlling the image acquisition process. For example, in fringe projection profilometry, by acquiring additional phase-shifted fringe images of different frequencies, the absolute phase can be easily obtained by multi-frequency phase-shift method and temporal phase expansion method

However, when we step out of the laboratory and into the complex environment of the real world, the situation can be very different. The above active strategies often impose strict restrictions on the measurement conditions and the object being measured, such as:Stable measurement system, minimal environmental disturbance, static rigid objects, etcHowever, for many challenging applications, such as harsh operating environments and fast-moving objects, the above active strategy may become a "Luxury"Even impractical requirements. In this case, traditional optical metrology methods will face serious physical and technical limitations, such as limited data volume and uncertainty of forward models.How to extract high-precision absolute (unambiguous) phase information from minimal (preferably single-frame) fringe patterns remains one of the most challenging problems in optical metrology today.Therefore, we look forward to innovations and breakthroughs in the principles and methods of optical metrology, which are of great significance for its future development.

As a "data-driven" technology that has emerged in recent years, deep learning has received more and more attention in the field of optical metrology and has achieved fruitful results in recent years. Different from traditional physical model-driven methods,The deep learning method creates a set of training datasets composed of real target parameters and corresponding original measurement data, establishes their mapping relationships using ANN, and learns network parameters from the training dataset to solve the inverse problem in optical metrology[Figure 9]. Compared to traditional optical metrology techniques, deep learning moves active strategies from the actual measurement phase to the network training phase, gaining three unprecedented advantages:

1) From "model-driven" to "data-driven"Deep learning overturns the traditional "physical model-driven" approach and opens up a new paradigm based on "data-driven". Reconstruction algorithms (inverse mappings) can learn from experimental data without prior knowledge of physical models. If the training dataset is collected based on active strategies in a real experimental environment (including measurement systems, sample types, measurement environments, etc.), and the amount of data is sufficient (diversity), then the trained model should be able to reflect the real situation more accurately and comprehensively, so it usually produces more accurate reconstruction results than traditional physical model-based methods.

(2) From "divide and conquer" to "end-to-end learning":Deep learning allows for "end-to-end" learning of structures in which neural networks can learn a direct mapping relationship between raw image data and the desired sample parameters in one step, as shown in Figure 10, compared to traditional optical metrology methods of independently solving sequences of tasks. The "end-to-end" learning method has the advantage of synergy compared to "step-by-step divide-and-conquer" schemes: it is able to share information (features) between parts of the network performing different tasks, contributing to better overall performance compared to solving each task independently.

(3) From "solving linear inverse problems" to "directly learning pseudo-inverse maps": Deep learning uses complex neural networks and nonlinear activation functions to extract high-dimensional features of sample data, and directly learns a nonlinear pseudo-inverse mapping model ("reconstruction algorithm") that can fully describe the entire measurement process (from the original image to the physical quantity to be measured). For regularization functions or specified priors than traditional methods, the prior information learned by deep learning is statistically tailored to real experimental data, which in principle provides stronger and more reasonable regularization for solving inverse problems. Therefore, it bypasses the obstacles of solving nonlinear ill-conditioned inverse problems and can directly establish the pseudo-inverse mapping relationship between the input and the desired output.

Fig. 9 Optical metrology based on deep learning  

A) In deep learning-based optical metrology, the mapping of image space to parameter space is learned from a dataset by building a deep neural network b) The process of obtaining a training dataset through experimentation or simulation.

Figure 10 Comparison of deep learning and traditional algorithms in the field of fringe projection

A) The basic principle of fringe projection profiling is 3D reconstruction based on optical triangulation (left). Its steps generally include fringe projection, phase recovery, phase unwrapping, and phase-height mapping b) Deep learning-based fringe projection profiling is driven by a large amount of training data, and the trained network model can directly predict the encoded depth information from a single frame of fringes

Application of deep learning in optical metrology

A complete revolution in image processing algorithms

Due to the above advantages, deep learning has received more and more attention in optical metrology, bringing a subversive change to the concept of optical metrology technology. Deep learning abandons the strict reliance on traditional "forward physical models" and "reverse reconstruction algorithms", and reshapes the basic tasks of digital image processing in almost all optical metrology technologies in a "sample data-driven" way. Breaking the functional/performance boundaries of traditional optical metrology technologies, mining more essential information of scenes from very little raw image data, significantly improving information acquisition capabilities, and opening a new door for optical metrology technology.Figure 11 reviews typical research efforts using deep learning techniques in the field of optical metrology. Below are specific application cases of deep learning in optical metrology according to the image processing level of traditional optical metrology techniques.

Figure 11 Deep learning in optical metrology: Since deep learning has brought significant conceptual changes to optical metrology, the implementation of almost all tasks in optical metrology has been revolutionized by deep learning

(1) Image preprocessing:Early work on applying deep learning to optical metrology focused on image preprocessing tasks such as image denoising and image enhancement. Yan et al. constructed a CNN composed of 20 convolutional layers to achieve fringe image denoising [Fig. 12a]. Since noise-free ideal fringe images are difficult to obtain experimentally, they simulated a large number of fringe images with Gaussian noise added (network input) and corresponding noise-free data (true value) as training datasets for neural networks. Figures 12d-12e show the denoising results of traditional denoising methods – windowed Fourier transform (WFT 3) and deep learning methods. It can be seen from the results that the deep learning-based method overcomes the edge artifacts of traditional WFT and exhibits better denoising performance. Shi et al. proposed a deep learning-based method for fringe information enhancement [Fig. 13a]. They used the fringe images captured in real scenes and the corresponding quality-enhanced images (acquired by subtracting two fringe images with a phase shift of π) as a dataset to train neural networks to achieve a direct mapping between the fringe images to the quality-enhanced fringe information. Fig. 13b-Fig. 13d shows the results of the 3D reconstruction of the moving hand by the traditional Fourier transform (FT) 3 and deep learning methods. From this, it can be seen that the deep learning method is significantly better than the traditional method in imaging quality.

Figure 12 The denoising method of fringe image based on deep learning and the denoising results of different methods.

A) The process of fringe denoising using depth learning: the fringe image with noise is used as the input of neural networks to directly predict the denoised image b) the input noise image c) the true phase distribution d) the denoising result of deep learning e) the denoising result of WFT 3

Fig. 13 Fringe information enhancement method based on deep learning and 3D reconstruction results under different methods.

A) using depth learning for fringe information addition process: the original fringe image and the acquired quality enhancement image are used to train DNN to learn the mapping between the input fringe image and the output quality enhancement fringe information b) input fringe image c) conventional FT method 38 3D reconstruction results d) 3D reconstruction results of deep learning method

(2) Image analysis:Image analysis is the most core image processing link in optical metrology technology, so most deep learning techniques applied to optical metrology are for processing tasks related to image analysis. For phase measurement technology, deep learning has been widely explored in phase demodulation and phase unwrapping. Zuo et al. applied deep learning technology to fringe analysis for the first time, and effectively improved the three-dimensional measurement accuracy of FPP. The idea of this method is to use only one fringe image as input, and use CNN to simulate the phase demodulation process of the traditional phase shift method. As shown in Figure 14a, two convolutional neural networks (CNN1 and CNN 2) are constructed, where CNN1 is responsible for processing the fringe image from the input (IExtract background information (ACNN 2 then uses the extracted background image and the sinusoidal portion of the desired phase of the original input image generation.M) and the cosine part (D); Finally, the output sine-cosine result is substituted into the arctangent function to calculate the final phase distribution. Compared with the traditional single-frame phase demodulation methods (FT 3 and WFT 3), the deep learning-based method can extract phase information more accurately, especially for the surface of objects with rich details, and the phase accuracy can be improved by more than 50%. Only one input fringe image is used, but the overall measurement effect is close to the 12-step phase shift method [Fig. 14b]. This technology has been successfully applied to high-speed 3D imaging, achieving high-precision 3D surface shape measurement up to 20000Hz [Fig. 14c]. Zuo et al. further generalized deep learning from phase demodulation to phase unwrapping, and proposed a deep learning-based geometric phase unwrapping method for single-frame 3D topography measurement. As shown in Figure 15a, the stereo fringe image pairs and reference plane information captured under the multi-view geometric system are fed into the CNN to determine the fringe order. Figures 15b-15e show the 3D reconstruction results obtained by the traditional geometric phase unwrapping method and the deep learning method. These results show that the deep learning-based method can achieve phase unwrapping of dense fringe images in a larger measurement volume and more robustly under the premise of projecting only a single frame of fringe images.

Fig. 14 Fringe analysis method based on deep learning and three-dimensional reconstruction results under different methods 3 a) Fringe analysis method flow based on deep learning: First, the background image A is predicted from the single frame fringe image I by CNN1; then CNN2 is used to realize the fringe pattern I, The mapping between the background image A and the sinusoidal part M and the cosine part D that generate the desired phase; finally, the phase information can be wrapped with high accuracy through the tangent function b) Comparison of three-dimensional reconstruction of different phase demodulation methods (FT 3, WFT 3, deep learning-based method and 12-step phase shift method 3 3) c) Deep reconstruction results of a high-speed rotating table fan using depth learning method

Fig. 15 Geometric phase unwrapping method based on deep learning and 3D reconstruction results under different methods < unk > a) Flow of geometric phase unwrapping method assisted by deep learning: CNN1 predicts the wrapping phase information from the stereo fringe image pair, CNN2 predicts the fringe order from the stereo fringe image pair and reference information. The absolute phase can be recovered by the predicted wrapping phase and fringe order, and then 3D reconstruction is performed b) 3D reconstruction results obtained by combining phase shift method, three-camera geometric phase expansion technique, and adaptive depth constraint method, c) 3D reconstruction results obtained by combining phase shift method, two-camera geometric phase expansion technique, d) 3D reconstruction results obtained by geometric constraint method based on reference surface, e) 3D reconstruction results obtained by deep learning method

Deep learning is also widely used for stereo matching and achieves better performance than traditional subset matching and sub-pixel optimization methods. Zbontar and LeCun ?? propose a deep learning method for stereo image disparity estimation [Fig. 16]. They constructed a Siamese-type CNN to solve the matching cost calculation problem by learning similarity metrics from two image blocks. The output of the CNN is used to initialize the stereo matching cost, and then to achieve disparity map estimation by refining the initial cost through cross-based cost aggregation and semi-global matching. Fig. 16d-Fig. 16h are disparity images obtained by traditional Census transformation and deep learning methods. From this, it can be seen that the deep learning-based method achieves lower error rates and better prediction results. Pang et al. propose a cascaded CNN architecture for sub-pixel matching. As shown in Figure 17a, the initial disparity estimation is first predicted from the input stereo image pair by DispFulNet with upsampling module, and then the multi-scale residual signal is generated by the hourglass-structured DispResNet, which synthesizes the output of the two networks and finally obtains the disparity map with sub-pixel accuracy. Figures 17d-17g show the disparity map and error distribution predicted by DispfulNet and DispResNet. It can be seen from the experimental results that the quality of the disparity map has been significantly improved after the optimization of DispResNet in the second stage.

Figure 16 The disparity estimation results of the subset matching method based on deep learning and the disparity estimation results of different methods ?? a) The algorithm flow of disparity map estimation using depth learning: Siamese CNN is constructed to learn similarity metrics from two image blocks to solve the matching cost calculation problem, and finally realizes the disparity estimation through a series of post-processing b-c) The input stereo image d) true value e, g) Census and the disparity estimation results obtained by CNN

Figure 17 a) Sub-pixel matching method based on deep learning: First, the initial disparity estimation is predicted from the input stereo image pair through DispFulNet, and then the multi-scale residual signal is generated through the hourglass structure DispResNet, and the final output of the two networks is obtained. The disparity map with sub-pixel accuracy b) the left viewing angle of the input stereo image c) true value d-g) the disparity map and error distribution predicted by DispfulNet and DispResNet

(3) Post-processing: Deep learning also plays an important role in the post-processing phase of optical metrology (phase denoising, error compensation, digital refocus, phase-height mapping, etc.). As shown in Figure 18a, Montresor et al. input the sine and cosine components of the noise phase image into the CNN to predict the noise-removed high-quality phase image, and the predicted phase is fed back to the CNN for iterative refining to achieve better denoising effect. Figures 18b-18e show the phase denoising results of the traditional WFT 3 method and the deep learning method. Experimental results show that the CNN can achieve lower denoising performance than the WFT peak-valley phase error.

Figure 18 Phase denoising method based on deep learning and phase denoising results of different methods a) The process of phase denoising using depth learning: the sine and cosine components of the noise phase image are input to the CNN to predict the high-quality phase image with noise removal, and the predicted phase is fed back to the CNN again for iterative refining to achieve better denoising effect b) input noise phase image c) denoising result of WTF 3 d) denoising result of deep learning e) Comparison of WTF and deep learning method denoising results

Li et al. proposed a phase-height mapping method for fringe projection profilometry based on shallow BP neural networks. As shown in Figure 19a, the camera image coordinates and the corresponding projector image horizontal coordinates are used as network inputs to predict the three-dimensional information of the measured object. To obtain training data, the dot calibration plate is fixed on a high-precision displacement table and stripe images of the calibration plate are captured at different depth positions. By extracting the sub-pixel centers of the calibration plate dots, and using the absolute phase, the matching points of the camera and projector images corresponding to each marker center are calculated. Figures 19c and 19d show the error distribution of the three-dimensional surface shape results of the stepped standard parts obtained by the traditional phase height conversion method < unk > < unk > and the neural networks method. The results show that the neural networks-based method can learn more accurate phase height models from a large amount of data.

Fig. 19 a) Learning-based phase-depth mapping method: camera image coordinates and the horizontal coordinates of the corresponding projector image are used as network inputs to predict the three-dimensional information of the measured object b) The three-dimensional results of the step-shaped standard obtained by the learning-based method c, d) Error distribution of the three-dimensional surface shape results of the step-shaped standard obtained by the traditional phase height conversion method ?? and neural networks method e, f) Input phase images and output three-dimensional information of complex workpieces

Challenges and opportunities of deep learning in optical metrology

At present, deep learning has gradually "penetrated" into the discipline of computational imaging and optical measurement, and has shown amazing performance and strong application potential in fringe analysis, phase recovery, phase unfolding, etc. However, deep learning still faces many challenges in the field of optical metrology:

(1) As a data-driven technology, the performance of deep learning network output largely depends on a large number of labeled training data. The data collection process of most optical metrology experiments is complicated and time-consuming, and often the ideal true value cannot be obtained accurately and reliably after data collection [Figure 20].

Fig. 20 The challenge of deep learning in optical metrology – the high cost of acquiring and labeling training data. Taking fringe projection profilometry as an example, the multi-frequency time phase unwrapping method is used to obtain high-quality training data at the cost of projecting a large number of fringe images. However, in practice, hardware errors, ambient light interference, calibration errors and other factors make it difficult to obtain the ideal true value through traditional algorithms

(2) So far, there is still no theory that clearly explains what structure of neural networks is most suitable for specific imaging needs [Figure 21]?

(3) The success of deep learning usually depends on the "common" features learned and extracted from the training examples as prior information. Therefore, when artificial neural networks are faced with "rare examples", it is very easy to give a wrong prediction without realizing it.

(4) Unlike the traditional "transparent" deduction process based on physical model methods, most current deep learning-based decision-making processes are generally regarded as "black boxes" driven by training data. In optical metrology, interpretability is often crucial, as it ensures traceability of errors.

(5) Since information is not "created out of nothing", the results obtained by deep learning cannot always be accurate and reliable. This is often fatal for many application fields of optical measurement, such as reverse engineering, automatic control, defect detection, etc. In these cases, the accuracy, reliability, repeatability and traceability of the measurement results are the primary considerations.

Figure 21 The challenge of deep learning in optical metrology – empiricism in model design and algorithm selection. Taking phase extraction in fringe projection profilometry as an example, the same task can be achieved by different neural networks models with different strategies: The fringe image can be directly mapped to the corresponding phase map via DNN1; The numerator and denominator terms of the tangent function used to calculate the phase information can also be output from the fringe image and the corresponding background image via DNN2; The numerator and denominator can be predicted directly from the fringe image using a more powerful DNN

Although the above challenges have not been fully addressed, with the further development of computer science and artificial intelligence technology, it can be expected that deep learning will play an increasingly prominent role in optical metrology in the future through the following three aspects:

(1) The application of emerging technologies (such as adversarial learning, transfer learning, automated machine learning, etc.) to the field of optical metrology can promote the wide acceptance and recognition of deep learning in the field of optical metrology.

(2) Combining Bayesian statistics with deep neural networks to estimate and quantify the uncertainty of the estimate results, based on which it is possible to evaluate when neural networks produce unreliable predictions. This gives researchers another possible choice between "blind trust" and "blanket negation", namely "selective" adoption.

(3) The synergy between prior knowledge of image generation and physical models and data-driven models learned from experimental data can bring more expertise in optical metrology into deep learning frameworks, providing more efficient and "physically sound" solutions to specific optical metrology problems [Figure 22].

Figure 22 Introducing a physical model into deep learning can provide a more "reasonable" solution to a specific optical metrology problem. A) Directly predict the wrapped phase from the fringe image based on the end-to-end network structure (DNN1) b) It is difficult for the end-to-end strategy to accurately reproduce the 2π phase truncation, resulting in the loss function of the network not converging during training c) Incorporate the physical model of the traditional phase shift method into deep learning to predict the molecular and denominator terms of the tangent function used to calculate the phase information from the fringe image 39 d) The loss function of the deep learning network combined with the physical model can be stably converged during training

Summary and Outlook

There is no doubt that deep learning technology offers powerful and promising new solutions to many challenging problems in the field of optical metrology, and promotes the transformation of optical metrology from "physics and knowledge-based modeling" to "data-driven learning" paradigm. A large number of published literature results show that methods based on deep learning for specific problems can provide better performance than traditional knowledge-based or physical model methods, especially for many optical metrology tasks where physical models are complex and the amount of information available is limited.

But it has to be admitted that deep learning technology is still in the early stage of development in the field of optical measurement. A considerable number of researchers in this field are rigorous and rational. They are skeptical of the "black box" deep learning solutions that lack explainability at this stage, and are hesitant to see their applications in industrial testing and biomedicine. Should we accept deep learning as our "killer" solution to the problem, or reject such a "black box" solution? This is a highly controversial issue in the current optical metrology community.

From a positive perspective, the emergence of deep learning has brought new "vitality" to the "traditional" field of optical metrology. Its "comprehensive penetration" in the field of optical metrology also shows us the possibility of artificial intelligence technology bringing huge changes to the field of optical metrology. On the contrary, we should not overestimate the power of deep learning and regard it as a "master key" to solve every challenge encountered in the future development of optical metrology. In practice, we should rationally evaluate whether the large amount of data resources, computing resources, and time costs required to use deep learning for specific tasks are worth it. Especially for many applications that are not so "rigorous", when traditional physical model-based and "active policy" techniques can achieve better results with lower complexity and higher interpretability, we have the courage to say "no" to deep learning!

Will deep learning take over the role of traditional technology in optical metrology and play a disruptive role in the next few years? Obviously, no one can predict the future, but we can participate in it. Whether you are a "veteran" in the field of optical metrology who loves traditional technology, or a "newbie" who has not been involved in the field for a long time, we encourage you to take this "ride" – go and try deep learning boldly! Because it is really simple and often works!

Note: This article comes with a deep learning sample program for single-frame fringe analysis (Supplemental Material File #1) and its detailed step guide (Supplementary Information) to facilitate readers’ learning and understanding. For more details related to this article, please click https://www.nature.com/articles/s41377-022-00714-x Come and read the body of the 54-page paper.

Paper information

Zuo, C., Qian, J., Feng, S. et al. Deep learning in optical metrology: a review. Light Sci Appl 11, 39 (2022). 

https://doi.org/10.1038/s41377-022-00714-x

The first author of this article is Professor Zuo Chao of Nanjing University of Science and Technology, and PhD student Qian Jiaming of Nanjing University of Science and Technology is co-author. Co-authors include Associate Professor Feng Shijie of Nanjing University of Science and Technology, PhD student Yin Wei of Nanjing University of Science and Technology, PhD student Li Yixuan of Nanjing University of Science and Technology, PhD student Fan Pengfei of Queen Mary University of London, UK, Associate Professor Han Jing of Nanjing University of Science and Technology, Professor Qian Kemao of Nanyang University of Technology in Singapore, and Professor Chen Qian of Nanjing University of Science and Technology.

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Harmonious but different, the beauty of Huawei P7’s balance

"The amount of water a bucket holds does not depend on the highest block of wood on the barrel wall, but on the shortest block on the barrel wall." The famous "barrel theory" of the American management scientist Peter Drucker is not only regarded as a formula in economic management, but is now increasingly becoming the basis for considering the quality of high-end technology products in this information age.

After Huawei launched the classic aesthetic Ascend P6 with an all-metal body last year, a new generation of upgraded Ascend P7 also won louder applause a year later. It has been highly recognized by the market for its perfect uniformity. According to the "barrel theory", whether Huawei P7 is mature 4G network services, independent core processors, or extreme appearance design, etc., Huawei P7 has almost no shortcomings after aesthetic upgrades, meeting the comprehensive needs of fashion users for both internal and external repairs of smartphones.

The P7 released this year is innovative in terms of appearance, configuration, network, photography, battery life, and other core requirements for users’ mobile phone experience, with a balanced and outstanding performance.

Huawei P7 has a 5.0-inch screen and adopts full-fit technology, with a resolution of 1920 * 1080 pixels. In order to make the body have a beautiful appearance, the front and back are equipped with the third-generation gorilla glass, which has been greatly improved in terms of pressure resistance and wear resistance, and can better protect the screen panel. The core has a built-in HiSilicon Kirin 910T quad-core processor with a main frequency of 1.8GHz, random access memory is 2GB RAM, built-in storage space is 16GB ROM, and supports popular 4G networks in China. At the same time, the machine is equipped with a 13 million pixel rear camera and an 800 pixel front lens, and the battery capacity is 2500mAh.

And some mobile phone reviewers said that as Huawei’s main model this year, the P7 has more practical overall performance, system fluency, aesthetic appearance, and long battery life. It is a rare "uniformity" product in today’s mobile phone market.

Looking back at the development of the mobile phone market in the past two years, due to the long-term one-sided propaganda of manufacturers and media, the concept of "the bigger the screen, the better, the higher the resolution" has long penetrated the market. Mobile phone screens range from 4 inches, to 4.5 inches, to 5 inches, and 6 inches; resolution from the original 720P, to 1080P, and now to 2K, which many mobile phone manufacturers focus on promoting, the pursuit of "high definition" of mobile phone resolution is out of control. Blindly emphasizing the high definition resolution of the large screen of the mobile phone, the battery life should also be improved simultaneously. Only by ensuring a relatively balanced state of performance and power consumption can it be effective, otherwise it will be difficult to break through the shortcomings in the barrel theory.

For any product to become strong, it must be the best in all aspects in order to create the best value.

In response to the diverse needs of 4G mobile phone users, Huawei P7 can be said to have put in a lot of hard work. In terms of appearance design, P7 implements the concept of "pursuing the ultimate", with a 6.5mm ultra-thin body cleverly matched with a metal frame, showing a slim texture, and innovatively using glass materials, with a 7-layer process to polish the stunning "most beautiful mobile phone back".

The same extreme pursuit has been perfectly confirmed in the innovation of Huawei Ascend P7 camera function. It is no longer limited to the improvement of the number of mirror heads, but more in line with the real needs of users. The bar is an important place for friends to gather and release emotions, but many mobile phones cannot meet the needs of users in low-light environments. The Huawei P7 rear 13 million pixel camera adopts DSLR-level image signal processor, ISO up to 3600, which can also bring better light intake in low-light environments. The panoramic selfie function can use the front and rear lenses of the mobile phone to combine several high-definition pictures together, so that the photographer can freely integrate with the environment.

Battery life is a common contradiction in the increasing computing power and power consumption of smartphones. Users often feel anxious because the phone is powered off and the network is disconnected. Huawei P7 allows users to adjust to the ultimate power saving mode when only 10% of the battery is left: it will disconnect the data network, change the phone from color to black and white, terminate all the APPs running in the phone, and reduce the CPU frequency – turning the "smartphone" into the most simple "feature phone" with only call and text messaging functions, so as to achieve the ultimate battery life of 25 hours.

Some industry experts believe that the competition in the 4G era is not just about product performance competition, but also about the in-depth competition of user experience. As Ren Zhengfei said, "People are smarter than technology" and "People are smarter than marketing". Consumers know best whether your product is good or not. The experience of the product is first quality, followed by feeling, so it must return to the product experience.

At the beginning of the 4G era, Huawei relied on its strong technical strength to continuously raise every "wooden board", strive to improve the user experience, and gain the recognition and pursuit of users.

New design of front face, new BYD Tang DM-i four-wheel drive spy photos

[car home domestic spy photos] car home obtained a set of spy photos of BYD Tang DM-i AWD models on the Internet. The new car has been reported to the Ministry of Industry and Information Technology before and is expected to meet us soon.

  Friendly reminder:I hope enthusiastic netizens can photograph the spy photos of your new car and send them to our corresponding mailbox: diezhao@autohome.com.cn. I look forward to your letter and become a member of the "spy".

Home of the car

Externally, the style of the headlight group of the new car has not changed much, but the front air intake grille has been greatly upgraded. The internal middle net adopts a scale design, and the cooling openings on both sides of the front enclosure are connected with the front grille into an integrated design, which improves the visual width of the front.

Home of the car

Home of the car

This spy shot did not capture all the rear of the car, but the tail mark "AWD" was obvious. According to the declaration map, the rear of the new car is still equipped with a roof spoiler and a penetrating LED taillight group. The license plate frame area surrounded by the rear adds a little layering to the rear, and the decoration of the vents on both sides further enhances the sense of movement of the new car. In terms of body size, the length, width and height of the new car are 4870/1950/1725mm respectively, and the wheelbase is 2820mm.

In terms of power, the new car will be equipped with BYD DM-i hybrid system, with a 1.5T turbocharged engine and a motor to form a hybrid system, and a lithium iron phosphate battery pack, in which the maximum power of the engine is 139 horsepower and the maximum power of the front and rear drive motors is 160kW/200kW. (Text/car home Xing Yueyang)

The Network Information Office announced the Measures for the Administration of Generative Artificial Intelligence Services; Zhang Yong: All Ali products will be connected to the big model; JD.COM ret

On April 11th, the National Internet Information Office publicly solicited opinions on the Measures for the Administration of Generative Artificial Intelligence Services (Draft for Comment) (hereinafter referred to as the Draft for Comment). The Draft for Comment consists of 21 articles, which gives detailed provisions on the generative artificial intelligence industry, including definitions, access qualifications, responsibilities and obligations, and penalties.

"The state supports independent innovation, popularization and application, and international cooperation of basic technologies such as artificial intelligence algorithms and frameworks, and encourages giving priority to the use of safe and reliable software, tools, computing and data resources. In the "Draft for Comment", the attitude of support and encouragement to the generative artificial intelligence industry was clarified.

At present, many domestic technology giants, including Baidu, Tencent, Ali, Huawei, JD.COM, 360, etc., have announced their corresponding layouts in the generative AI industry. (Source: The Paper)

With the development and application of large-scale language models and ChatGPT-like technologies accelerated by major companies, the potential risks of these artificial intelligence technologies and how to develop and apply them reasonably have attracted much attention. Thousands of top people, including Musk and stephen wozniak, the co-founder of Apple, have publicly called on AI Lab to suspend training more powerful models for six months in order to formulate and implement relevant security protocols.

According to the latest reports from foreign media, SV Angel, a top investment company, will convene executives and employees of top companies in the field of AI R&D to discuss the formulation of standards for using AI technology.

The foreign media mentioned in the report that this meeting convened by SV Angel will be held on Wednesday local time. Representatives from companies such as OpenAI, Microsoft, Google, Apple and NVIDIA are expected to attend, and the participants are expected to discuss how to continue to develop AI in the most responsible manner.

When Musk and others called for a six-month suspension of training more powerful models, they mentioned in their letters that AI labs and third-party experts should use the suspension time to jointly formulate and implement the shared security protocol for advanced AI design and development, and related protocols are strictly reviewed and supervised by third-party experts. (Source: TechWeb)

 

According to foreign media reports, TSMC, the chip foundry, recently announced its revenue in March, and the revenue in the first quarter was also released.

According to the data released by TSMC in official website, their revenue in March was NT$ 145.408 billion, down 15.4% year-on-year and 10.9% quarter-on-quarter. Revenue in the first quarter was NT$ 508.633 billion, up from NT$ 491.076 billion in the same period last year, up 3.6% year-on-year.

Although the revenue in January and February continued to grow year-on-year, which promoted TSMC’s revenue growth in the first quarter, their revenue in this quarter actually did not meet expectations.

In the first quarter financial report released on January 12, TSMC disclosed that according to the business prospects at that time, the management expected the revenue in the first quarter to be $16.7-17.5 billion. According to the conversion ratio of 1:30.7 given by TSMC in the financial report, TSMC’s revenue of NT$ 508.633 billion in the first quarter is about US$ 16.568 billion after conversion, which is lower than the expected lower limit of US$ 16.7 billion. (Source: TechWeb)

 

On April 11th, at the Alibaba Cloud Summit in 2023, Zhang Yong, Chairman and CEO of Alibaba Group, delivered a keynote speech, saying that all Alibaba products will be connected to the "Tongyi Qianwen" model in the future and be completely transformed. He believes that for the AI ? ? era, all products are worth upgrading with a big model.

"In the era of intelligence, all companies are on the same starting line. Zhang Yong said, "All industries, software and services deserve to be redone based on the new artificial intelligence technology, which will not only bring innovative customer experience, but also change our production, work and life paradigm. At the same time, he pointed out that the big model is an all-round competition of "AI+ cloud computing". The research and development of the big model with over one trillion parameters is not only an algorithm problem, but also includes the huge underlying computing power, network, big data, machine learning and many other complex and systematic projects, which need the support of ultra-large-scale AI infrastructure. (Source: The Paper)

At the management meeting on April 9th, JD.COM Retail established the latest organizational structure reform framework, which mainly included the following contents:

Cancel the business group system and change it into the business division system, and the person in charge of the original business group will be the person in charge of the business division;

Each business department under the unified management of the original business group will be divided into specific business units according to the subdivided categories, giving the category leaders more decision-making autonomy, including the rights of personnel appointment and dismissal;

In addition, in the split business unit, there will be no distinction between POP and self-operation, and the two will be fully opened and managed by a unified category manager, further realizing the "equal rights" of traffic.

This is the biggest organizational restructuring of JD.COM retail in the past five years after the business division was upgraded to a business group system in 2018. It is also the first time that JD.COM has opened up its own business and POP since it set foot in the POP business, and truly realized a plate of goods. (Source: 36Kr)

 

Recently, Li Congshan, vice president of Aauto Quicker e-commerce, has recently left. As of press time, there was no official response from Aauto Quicker.

Li Congshan has rich working experience in the field of e-commerce. He worked in Huawei and Baidu successively, and later joined Ant Group in 2017. He served as the deputy general manager of Sesame Credit and the deputy general manager of Alipay applet business unit, with the rank of P10/M5. Before joining Aauto Quicker, he served as the general manager of 1688 industrial brand business in Alibaba, responsible for the brand operation of industrial B2B e-commerce.

According to public information, after joining Aauto Quicker in 2021, Li Congshan served as the head of ecological and regional operations of e-commerce service providers. This position was very important for e-commerce in Aauto Quicker at that time. At this time, Aauto Quicker hoped to continuously enrich its service provider system, and move the cooperation support for service providers from the behind-the-scenes stage to the front stage, so as to better serve businesses and platforms through service providers. (Source: Tech Planet)

 

According to the Ministry of Industry and Information Technology, the scale of China’s computing power industry has grown rapidly in recent years, with an annual growth rate of nearly 30%, ranking second in the world. According to the statistics of the Ministry of Industry and Information Technology, by the end of last year, the total computing power in China had reached 18 billion floating-point operations per second, and the total storage power had exceeded 1,000 EB (1 trillion GB). The one-way network delay between national hub nodes has been reduced to less than 20 milliseconds, and the scale of the core computing industry has reached 1.8 trillion yuan. China Information and Communication Research Institute estimates that every input of computing power into 1 yuan will drive the economic growth of GDP from 3 to 5 years. (Source: CCTV News)

 

TheElec, a Korean electronic industry media, quoted people familiar with the matter as saying that all four models of OLED screens of Apple’s iPhone 15 series this year are expected to use M12 materials from Samsung Display Company. In addition, the new folding mobile phone that Samsung will launch later this year is also expected to use M12 material again, which is the same as last year’s Galaxy Z Fold 4 and Galaxy Z Flip 4. Samsung Display Company is also developing a new material named M13 for customers other than Apple, which may be used in Google’s folding mobile phone this year. (Source: Interface)

Recently, BYD released the new energy exclusive intelligent body control system "Yunqi". The intelligent body control system of Yunqi was developed by BYD, which also marked that BYD became the first China automobile enterprise to master the intelligent body control system independently.

Wang Chuanfu, chairman and president of BYD Group, said at the press conference that the launch of "Yunqi" is another safety technical breakthrough after BYD’s blade battery, body integrated technology (CTB) and four-motor independent drive system (Easy Sifang).

Wang Chuanfu said that the "cloud chariot" can effectively restrain the posture change of the vehicle body, greatly reduce the rollover risk of the vehicle and reduce the sitting displacement of the driver and passenger. At the same time, the cloud chariot system can effectively protect the vehicle body under complex road conditions such as snow, mud and water, avoid the collision damage of the whole vehicle caused by terrain, ensure the safety and stability of the whole vehicle, and realize the double protection of people and vehicles.

According to reports, the cloud system will be installed in BYD Dynasty series models, marine flagship models, Tengshi brand, Wangwang brand and professional personalized brand models. (Source: Geek Park)

 

On April 11th, ByteDance’s office software Feishu released a video to announce the exclusive intelligent assistant "My AI".

Different from the artificial intelligence products launched by other domestic manufacturers, from the demonstration point of view, the positioning of My AI is not like ChatGPT, which communicates with users at will, but more like Office Copy launched by Microsoft.

In the demonstration, users can generate meeting minutes through My AI summary, and create corresponding to-do items according to the meeting minutes to assist users in planning the follow-up work.

At the same time, the AI can generate reports and other content according to document data; And according to the user’s editing content, the document content can be further written, which greatly improves the work efficiency.

In addition, My AI can also help users create meetings, query case references, brainstorm, plan project progress, etc., and help users in all aspects.

It can be said that although My AI may not be as good as generative artificial intelligence that can talk freely in terms of "intelligence", at this stage, it can obviously provide more and more practical help for the work. (Source: Fast Technology)

A study in university of vermont found that TikTok content related to food and nutrition continued unhealthy food culture among young users, while the voice of experts was basically absent on the platform. Researchers advocate a shift to a weight-inclusive nutrition, and rethink the attitude of society towards body, food and health.

The research was recently published in PLOS One magazine, and found that the information of weight norms, that is, the idea that weight is the most important criterion to measure a person’s health, is dominant on TikTok, and the most popular video beautifies weight loss behavior, and takes food as the main means to achieve health and weight loss. These findings are particularly worrying in view of the existing research that shows that the use of social media by teenagers and young adults is related to abnormal diet and negative body image.

Lizzy Pope, a senior researcher, said, "Every day, what millions of teenagers and young people are taught on TikTok is very unrealistic and inaccurate in describing food, nutrition and health. TikTok, which is caught in the trend of losing weight, may be a very bad environment for the audience, especially for the main users of the platform, that is, young people. (Source: cnBeta)

Wei Xiaoli and other car companies are afraid! The delivery volume of Xiaomi SU7 in the first month is expected to easily exceed 10,000 Lei Jun to win hemp.

  On April 18th, at present, the popularity of Xiaomi SU7 makes the delivery of Xiaomi also face challenges, but they are working hard to increase production capacity.

  Some bloggers broke the news that the first month delivery of Xiaomi’s first electric car SU7 is expected to reach about 10,000 vehicles.

  According to Xiaomi’s official statement, they had prepared 5,000 founding models when they were officially listed on March 28th, and planned to deliver them from the beginning of April.

  At the same time, it is revealed that the current monthly production capacity of Xiaomi Automobile Factory is about 5,000 vehicles. Therefore, the SU7 is expected to deliver 10,000 vehicles in the first month.

  Another blogger said that the production capacity of Xiaomi SU7 has started to increase, and it is estimated that the daily production capacity will increase to more than 400 units.

  If we follow this trend, it means that the monthly output of SU7 may reach 12,000 units, which is quite impressive for the positioning of this model.

  It is said that Xiaomi Automobile has received more than 100,000 large orders, and the number of locked orders may have exceeded 60,000. This shows the popularity of SU7 in the market, and also brings challenges to the production and delivery of Xiaomi automobile.

  Before, Lei Jun said that he was afraid that Xiaomi SU7 was not hot, and even more afraid that Xiaomi SU7 was too hot, so that everyone could not buy it and be mad.

Easy Car Research Institute released the insight report of single car market (2024 edition): Who detonated Xiaomi car?

research team

Dean/Chief Analyst of Zhou Lijun Easy Car Research Institute

Industry analyst of Gaoying Easy Car Research Institute

Industry analyst of Shibuya Easy Car Research Institute

Single car market: a segmented car market composed of unmarried car buyers.

In recent years, the single car market in China has changed a lot: more and more young people buy cars from the marriage stage after working for a few years to the single stage when they just started working, and this trend is constantly expanding the user scale of the single car market; The internal structure of the single car market is accelerating the middle-aged and highly educated, which is constantly improving the gold content of the single car market …

At present, many car companies have launched personalized brands, and this series of measures will continue to enhance the research value of the single car market, which is more preferred to personalized brands. However, the construction thinking of personalized brands of most car companies is not based on the segmentation of users such as singles, and this situation will continue to strengthen the research urgency of single car market;

The 2024 edition of China Passenger Car Market by Easy Car Research Institute is mainly based on online research, with a total sample size of more than 60,000 in 2023. Taking Easy Car Big Data and offline research data of Easy Car Research Institute as reference, the sample size of offline research in 2023 exceeds 10,000.

In 2023, the terminal sales volume of single car market in China rose to 4.66 million, accumulating the strength to challenge the dominant position of family car market, making it a new force in the global car market.

In recent ten years, the increasingly popular reasons in China, such as late marriage and late childbearing, rising housing prices, expanding college graduates, increasingly serious overtime work, and rising wedding bride price, have greatly expanded the number of single people and indirectly boosted the single car market. In 2014, the sales contribution of the single car market was less than 2 million, and then it continued to grow. In 2017, it exceeded 3 million, and it remained relatively flat for the next three years. In 2021, it suddenly rose to 3.8 million, exceeded 4 million in 2022, and rose to 4.66 million in 2023, an increase of 11.63%, and the market share rose to 21.56%.

Over the past decade or so, because the China auto market was absolutely dominated by the family auto market, the single auto market was "covered up" as a whole and did not fully show its charm and strength. In ten years, China’s single car market is approaching the center of the stage step by step from the marginal car market. In 2023, the scale of 4.66 million vehicles will force Germany to approach Japan, making it a new force in the global car market.

Theoretically, China’s single car market has the strength to cultivate brand names and explosive products. At present, all it needs is a "Prince Charming", which can completely ignite this pile of firewood.

Women are the key force to boost the growth of the single car market.In 2023, it will contribute 42.95% to accelerate the mobility and electrification of the single car market.Set the stage for purchasing millet SU7, etc.

Although the single car market is still dominated by men, women are the main growth drivers. In 2021-2023, the sales contribution increased from 35% to 42.95%, which is closely related to the accelerated influx of single men into the used car market in recent years and the fact that single women still have a soft spot for new cars.

Because the female car scene is more focused on transportation, the feminization of the single car market will promote the transportation of the single car market. From 2021 to 2023, the demand for transportation in the single car market rose sharply from 33.94% to 45.83%, becoming the first demand for car purchase in the single car market;

Because electric vehicles are more suitable for transportation, the mobility of single car market will boost the electrification of single car market. From 2021 to 2023, the proportion of new energy in single car market will greatly increase from 7.01% to 38.45%, among which pure electric products will greatly increase from 5.17% to 27.31%. According to the scale of 4.66 million vehicles in 2023, the single car market contributed 1.79 million vehicles to new energy and 1.27 million vehicles to pure electricity;

In 2023, a large number of electric vehicle brands, such as Krypton, Weilai, Tucki, Zhiji and Aouita, sold only 1.2 million vehicles in China, or even less than 100,000 vehicles, which means that the single car market is of great value to the above brands and Xiaomi SU7, which was officially listed on March 28th, 2024. According to this reasoning, the rapid rise of Tesla in recent years is closely related to the single car market.

Middle-aged and middle-aged promote the high-end and large-scale single car market, and put it into Xiaomi.Personalized carts with more than 200,000 yuan have laid the groundwork.

Although the main body of the single car market is still youth and working class, the proportion of middle-aged and middle-aged people is increasing. From 2021 to 2023, the proportion of middle-aged people in the single car market rose from 25.04% to 26.89%, and the proportion of middle-aged people rose from 28.48% to 31.94%, which is closely related to the fact that high-income industries such as the Internet and finance have completely become the hardest hit areas in recent years.

Because middle-aged and middle-class users are more likely to buy high-end brands and carts, the middle-aged and middle-aged single car market will increase the proportion of single car market to buy high-end brands and medium-sized and above carts. From 2021 to 2023, the proportion of single users buying high-end brands rose from 15.34% to 25.04%, and the proportion of buying medium-sized and above cars rose from 24.06% to 36.63%;

In recent years, a lot of electric vehicle brands, such as Tesla, Weilai, Zhiji, Krypton, Aouita, Fox, Tucki, etc., all focus on medium-sized and above cars, and all choose to cut in from the high-end car market with a price of more than 200,000 yuan. Theoretically, they will all benefit from the single car market, but in fact, only Tesla will benefit. Can Lei Jun, who is full of personal charm, and Xiaomi, who has strong brand appeal, become new beneficiaries?

Higher education and urbanization help the single car market to continuously stimulate personalized consumption, and accumulate strength for the emergence of personalized consumption wave in China car market.

Since 2020, the number of college graduates in China has accounted for more than half of those born in the same age. In addition, most colleges and universities are in big cities and most college students are employed in big cities after graduation, so as to consolidate the high academic qualifications of China’s single car market and the leading position of big cities. From 2021 to 2023, the proportion of single car buyers with college education or above rose from 63.28% to 75.99%, and the proportion of first-line, new-line and second-line cities rose from 66.68% to 72.76%;

Because users who have received higher education and live in big cities are more popular in marrying late and having children late, and prefer personalized products such as sports, fashion and technology, the high education and urbanization of single car market will continuously stimulate the personalized consumption of single car market. In 2023, compared with the broader market, the proportion of single users purchasing personalized products such as streamlined sports, exquisite fashion, small and cute, and off-road toughness is higher;

In 2023, a large number of users of electric vehicle brands, such as Tucki, Weilai, Krypton, Zhiji, Aouita, Tucki, etc., are mainly users with higher education and working in big cities. Theoretically, the above-mentioned car companies in the initial stage should spare no effort to seize the ever-growing personalized wave, but in fact, many car companies have chosen diversified routes like mainstream car companies. Tucki, Weilai, Krypton, etc., not only have personalized P7 and ET5. The same question will also torture Xiaomi car, how to concentrate and follow the trend in the early stage of development. At present, only a few car companies, such as Ideal and Tesla, have well coordinated the short-term and long-term strategic deployment and realized the maximization of benefits.

In 2023, the single penetration rate of Deep Blue Automobile is as high as 43.41%, leading the list of mainstream brands, and small brands and personalized brands will be pushed to the crossroads again.

In 2023, the single penetration rate of dark blue cars with newborn calves was as high as 43.41%, ranking first among mainstream brands. From the dark blue SL03, a medium-sized car listed in July 2022, to the dark blue S7, a medium-sized SUV listed in June 2023, the styling design of sports style and personalized brand tonality are highlighted, which subtly caters to the demand of single people for car purchase. In 2023, the terminal sales of Deep Blue Auto in China quickly exceeded 100,000 vehicles. Although it is far from its sales target of 400,000 vehicles, it is outstanding compared with competing products. The hard-core dark blue G318, which was launched in the second quarter of 2024, will continue the sporty modeling and personalized tonality of the above two products, and I believe it will continue to consolidate the appeal of dark blue cars to singles. The problem of deep blue may appear after the sales volume exceeds 200,000 vehicles, that is, in the next year or two. At that time, Changan executives may re-weigh the positioning of deep blue, focusing on segmentation or layout mainstream. Judging from the past experience, I am not afraid of Chang’ an’s step by step, but I am afraid that Chang’ an will have new ideas;

Compared with deep blue, Nezha’s brand definition and product positioning ideas are more complicated. There are personalized products and mainstream household products, and they look around and wander back and forth between family and singles, mainstream and individuality, leading to increasingly blurred brand tonality and declining sense of existence;

MG’s single penetration rate was 39.23%, ranking second, but MG did not fully benefit from the single opportunity. From 2021 to 2023, MG’s terminal sales in China dropped sharply from 164,100 to 102,800. The reason is that there is a serious dislocation between the young or single users in the eyes of MG and the young or single users in the actual market. From MG 6 to MG 5 with a lower price, MG originally hoped to actively seize the young people in small towns through the sinking of the market. However, in reality, young people in small towns strive to study and work in big cities, rewrite their lives through their own abilities, strive for more wealth, and even become social elites. Naturally, MG 5 has become the new main force of late marriage and late childbirth, and it is obviously difficult to meet their upgrading needs. In 2023, MG actively adjusted, and successively launched MG 7, a high-level sports product, and MG Cyberster, a sports car. In the first quarter of 2024, MG 7 has become the new sales force of MG in China, and MG Cyberster is strongly boosting the brand power of MG. Next, it depends on the strategic determination of MG, how to quickly keep up with the "consumption upgrade" rhythm of China new youth who are mainly single, and how to make MG their first choice brand!

The single penetration rate of Lectra is 38.02%, ranking third. Before 2021, 01, 02, 03, 05, 06, a pile of compact products with personality and sports, laid the foundation for Lexus to compete in the single car market. If Lexus can launch electric vehicles in time, it may lead the new trend of the main body of the single car market infiltrating from men to women. The medium and large SUV 09, which went on the market in 2021, helped the Lexus to be further high-end, but pushed the Lexus from the personalized track to the mainstream track. In 2023, the listing and rapid increase of Linke 08, which takes into account both personality and family, is like establishing a "buffer zone" between 03 and 09 to avoid excessive division of brand tonality. In 2024, if 07, a sports energy-saving car, can be loaded quickly, it will consolidate the sports gene of Lectra. In the future, if hard-core products and sports cars can be strengthened, it is possible to build a new model with the color of Lectra from entry-level sports to high-end sports, and actively cater to the rhythm of continuous upgrading of single users;

Many mainstream high-end brands, such as Porsche, Audi, BMW, Mercedes-Benz and Lexus, rank among the TOP20; in the single car market penetration rate; Tesla, smart, Euler, Baojun, Extreme Krypton, Tucki and many other electric vehicle brands rank among the TOP20;; The three hard-core brands of tanks, Beijing and Land Rover rank among the TOP20;; Honda and Geely, which are mainly young, are also ranked in the TOP20;;

At present, most of the automobile brands with the TOP20 single penetration rate do not have clear top-level strategies and specific strategies to compete for the single automobile market. Even though many brands have specific rejuvenation strategies, their strategic focus is on young people from married families. In 2023, the single car market achieved a sales volume of 4.66 million vehicles. If it continues to improve in the future, theoretically, China single car market is fully capable of cultivating several explosive brands.

In 2023, the single penetration rate of Lectra 03 is as high as 58.78%, leading the mainstream car list, and the era of personalized car explosion is accelerating.

Since its release in 2018, LECK 03 has been persistently focusing on the concept of sports, helping LECK 03 to actively attract young users who are mainly single. In 2023, the penetration rate of single users of Linke 03 was as high as 58.78%, leading the ranking of mainstream models. In 2023, the Lexus 03 achieved a good result of 67,300 vehicles in China, and the price was firm, which was in sharp contrast with the large-scale price reduction promotion of traditional sports competing products such as Civic and Angkor Sela. Due to Geely’s outstanding youthful tonality and emphasis on sports design elements, except for Lingke 03, Binyue, Binrui and Lingke 06 have all advanced to the single penetration rate of TOP20;;

Leading 03, Civic, Mazda 3, Shadow Leopard, Golf, Volkswagen CC and other fuel sports cars rank among the TOP20; in single penetration rate; Model 3, Seals, Tucki P7, BMW i3 and other sports electric vehicles rank among the TOP20;; Entry-level high-end models such as BMW X1, Mercedes-Benz A-Class, Audi Q3 and Audi A3 are also among the TOP20. Fuel sports cars, sports electric vehicles and entry-level high-end models constitute the main body of the single penetration rate TOP20.

Judging from the market share,In 2023, Volkswagen and BYD are the biggest beneficiary brands in the single car market, and Model Y is the biggest beneficiary model.

By brand, in 2023, Volkswagen and BYD were the biggest beneficiaries of the single car market, with their market share of 9.27% and 9.14% respectively. In the single car market of 4.66 million vehicles in 2023, they all got terminal sales of over 400,000 vehicles, and their specific models such as Yuan PLUS, Qin PLUS, Song PLUS, Dolphin, Seagull, LaVida and Sagitar were all ranked.

From 2008 to 2012, the compact car strategy helped Volkswagen to quickly exceed 2 million vehicles in China. However, at present, the strategic planning and product strategy focusing on young family users and focusing on moderation, space and economy led to the compact car quickly becoming a heavy burden for the public, pushing the public to the difficult moment of "defending 2 million vehicles". Because the adjustment of the public in China is seriously out of touch with the new rhythm of young users infiltrating from family to singles, it provides an opportunity for BYD, which is more fashionable and more prominent in personality. In 2023, BYD’s single market share will quickly approach the public, and in 2024, it will be more likely to overtake;

The market share of Honda and Toyota in the single car market is 6.52% and 5.88% respectively, and the terminal sales volume is 290,600 and 262,300 respectively. Geely’s market share is 4.81%, taking 214,600 vehicles from the single car market; High-end brands such as BMW, Mercedes-Benz, Tesla and Audi have benefited a lot;

By vehicle type, in 2023, Model Y was the biggest beneficiary, with a market share of 2.98%. Among the 4.66 million plates in the single car market, it won the terminal sales of 138,800 vehicles, far ahead. The market share of Model 3 is 1.22%, which is also very high, and it has obtained terminal sales of 57,600 vehicles. Tesla’s user structure is highly consistent with the evolution of users in the single car market, which is convenient for benefiting from single opportunities. This discovery is conducive to benchmarking Tesla’s car companies and actively optimizing the benchmarking strategy.

Single users account for the pre-order users of Xiaomi Automobile.37.28%, which is an important force clearer than "rice flour"

According to official sources, orders for Xiaomi SU7 continued to soar, with 10,000 units ordered in 4 minutes, 20,000 units in 7 minutes, 50,000 units in 27 minutes and approaching 90,000 units in 24 hours. Easy Car Research Institute is very curious, who wants to buy Xiaomi car? The survey shows that the proportion of single users is as high as 37.28%, which is much higher than the market level of 21.56%. Although married is the main body, it is significantly lower than the market level;

At present, there are many discussions about who will buy Xiaomi car, and there is a big controversy. Among them, "rice flour" is the core of the controversy. Some people think that "rice flour" is the main force, and some people think that most "rice flour" can’t afford Xiaomi SU7. The single users we surveyed believe that there is some overlap with "rice noodle", but it is not limited to the concept of "rice noodle" and is much clearer than "rice noodle";

If the viewpoint that single users have made significant contributions to Xiaomi Automobile can stand scrutiny in the future, and the booming single automobile market is like the new golden track of China automobile market, Xiaomi Automobile will get a clearer new growth channel than "rice noodles".

The pre-order force of Xiaomi Automobile is located in the "hinterland" of China single car market. After "rice noodles", it is conducive to Xiaomi Automobile to cultivate new growth space.

It is no accident that the proportion of single pre-purchase of Xiaomi SU7 reaches 37.28%. The proportion of women, middle-aged, middle-aged, highly educated and big city pre-purchase users is as high as 40.71%, 55.15%, 74.29%, 92.49% and 71.74% respectively, which is in line with the evolution of feminization, middle-aged, middle-aged, highly educated and big city in China. Among them, many indicators of Xiaomi SU7 are significantly ahead of the single market, similar to Xiaomi SU7 being in the "hinterland" of China single car market. At this time, as long as Lei Jun shakes his arm, it is very likely to "lift the car";

At the press conference, when talking about users of Xiaomi SU7, Lei Jun thought it was an upgraded user of model 3, Audi A4L, mercedes benz c Class and BMW 3 Series. If you ask who are the users of model 3, Audi A4L, mercedes benz c Class and BMW 3 Series, it is not clear how Lei Jun will answer. According to the research of Easy Car Research Institute, the proportion of singles in the above-mentioned models regarded by Lei Jun as competing products is higher than that in the broader market, and they are all in the "hinterland" of the single car market. However, at present, these competing products do not pay attention to the single opportunity. Domestic models are still well-regulated household products, and the extreme lack of personalized products is equivalent to leaving a "seven inches" for Xiaomi Automobile.

Tesla and Porsche, which were strongly "run" by Lei Jun, andSeal, Model 3 and Tucki P7, which have direct competition with SU7, are all in the forefront of single penetration rate.

At the launch conference of Xiaomi SU7 on March 28th, 2024, Tesla and Porsche, which were highlighted by Lei Jun, and the specific model Model 3 attracted many single users. In 2023, the single penetration rates of Tesla and Porsche were 32.04% and 36.22%, respectively, ranking in the forefront of single penetration rates. The single penetration rate of Model 3 was 38.42%, which also ranked in the forefront of single penetration rates of models. In addition, brands such as Krypton and Tucki, which have direct competition with Xiaomi, and BYD Seals, Tucki P7 and BMW i3, which have direct competition with Xiaomi SU7, are also among the top single penetration rates. If Xiaomi can actively attract single users in the future, it will not only help to open up new growth space, but also effectively suppress the core competing products, and vice versa;

In response to the launch of Xiaomi SU7, Tesla CEO Musk sent a "congratulatory message" in advance: the correct way to score any technology is not to compare with competitors (because it is too easy), but to compare with physical limits;

At present, both Xiaomi and Tesla are enterprises that single users in China like. In the future, no matter the configuration of Xiaomi and Tesla, or the physical limit, we need to return to the user’s origin, which is more pleasing to users than anyone else.

In 2025, the domestic Model Q may become the new favorite of Tesla to attract single users, helping Tesla to actively counter Xiaomi cars.

In the field of mobile phones, as of the beginning of 2024, Apple is still the insurmountable peak of Xiaomi. After Xiaomi enters the automotive field, Tesla will become another peak of Xiaomi Automobile. For Xiaomi SU7′ s price of 215,900-299,900 yuan, for example, Tesla has also reduced it by 20,000-30,000 yuan, even from 210,000 yuan, Xiaomi SU7 will be embarrassed in an instant. In theory, Tesla has the ability to reduce prices, and the key depends on whether it is necessary, which mainly depends on the impact of SU7;

In addition to tit-for-tat price reduction promotion, Tesla also has a successor, namely the domestic compact crossover Model Q in 2025. Although the level and shape of Model Q are quite different from that of Xiaomi SU7, the users are likely to be very similar, that is, female-dominated family users and single users who are mainly young people. In 2023, Tesla’s female and single users accounted for a high proportion. I believe that the domestic Model Q in 2025 can effectively cater to the preferences of Tesla users. In the case of user convergence, if the price of Model Q drops to 150,000-200,000 yuan, plus the strong brand power of Tesla and the lack of effective measures of Xiaomi Automobile, a large number of single users are very likely to defect, and Xiaomi Automobile will suddenly suffer heavy losses.

From 2024 to 2030, the single car market is expected to be one of the best in the world, boosting the personalized consumption wave in China car market and becoming a new "Eden" for cultivating brands with high volume and explosive models.

In the past, the serious imbalance of higher and vocational education, the frequent high-intensity work 996, the high housing prices referred to by thousands of people, and the lingering high tuition classes directly or indirectly promoted the phenomenon of singles in China society. In the future, if the above hidden dangers cannot be effectively improved, the phenomenon of singles in China society will only intensify, and the proportion of singles in China automobile market will only rise. From 2024 to 2030, it is conservatively estimated that the market share of China’s single car market is expected to exceed 35%, which is one of the best in the world, boosting the personalized wave of China’s car market and becoming a new "Eden" for cultivating brand names and explosive models;

The "explosive position" of Xiaomi SU7 order is indispensable to single users, and the main force of Xiaomi pre-order is in the "hinterland" of China single society and single automobile market. For example, the second and third follow-up products of Xiaomi Automobile continue to highlight personalized styles such as streamlined sports. Xiaomi Automobile should raise the capture of "single opportunities" to a strategic height so as not to be preempted by competing products such as Tesla. In the next decade or two, the single opportunity in China may not help Xiaomi to become the top five car companies in the world, but it can help Xiaomi to qualify for the knockout of the top five car companies in the world. At present, Xiaomi Automobile’s positioning as a "car driver" is obviously more mainstream, which reflects Xiaomi Automobile’s long-term strategic appeal. In the short term, it is suggested that Xiaomi Automobile should actively highlight the individualized tonality, deeply cut into the strategic weakness of core competing products such as Audi, Mercedes-Benz and BMW, and firmly establish the strategic commanding heights;

In the past three years, BYD, Geely, Great Wall, Chery and many other mainstream car companies have not only released a new round of multi-brand strategy, but also launched many personalized electric vehicles such as Tucki P7, Seal EV, Extreme Krypton 001, Extreme Krypton 007, Tengshi N7, Weilai ET5, Geely E8, Xiaomi SU7 and so on. If the relevant car companies can actively lay out a more personalized single car market, it will theoretically help them optimize a new round of multi-brand strategy and tap the market potential of personalized electric vehicles; Specific new energy and personalized brands such as Deep Blue, Zhiji, Extreme Krypton and Tucki are even more stupid.

Looking around the world, only China has the fertile soil to intensively subdivide users. The annual sales volume of passenger cars in China is as high as 20 million, and the slightly mainstream car market has a scale of one million. As long as car companies don’t be greedy for perfection, don’t eat in a bowl and watch in a pot, serve a part of users in a down-to-earth manner, and do a good job in subdividing the car market, they all have the opportunity to become the mainstream car companies in China and the characteristic car companies in the global car market.

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

Grassroots also have positive energy. College students don’t have to talk about the color change of "online celebrity"

  Chen Xinyi of Zhejiang Sci-Tech University

  Zhang Chenyi, Zhejiang Normal University

  Tan Shuyu of Anhui Normal University

  Chai Ruoyue, Zhejiang University of Finance and Economics

  On August 3rd, the original article "Can’t I like a" online celebrity "pushed by WeChat official account, the official WeChat of China University Media Alliance, attracted the attention of netizens. Ren Yuxuan, the author of the article and a 2015 undergraduate student of Communication University of China, said in the article that in the eyes of many people, it is acceptable to follow the stars, and it is hard to talk about liking "online celebrity". "True, kind, talented, with positive energy &hellip; &hellip; Can these excellent qualities only exist in the stars, but not in the grassroots &lsquo; Online celebrity &rsquo; On the body? " She asked.

  On the second day after the article was published, with the reprinting of many influential WeChat public accounts and comments from netizens, Weibo’s topic "I like a &lsquo; Online celebrity &rsquo; What’s wrong? "ranked first in the hot search list, with more than 15 million readings.

  China University Media Alliance launched a survey among 1,847 college students nationwide, among which 42% of the students surveyed said that they had "paid attention to different types of &lsquo; Online celebrity &rsquo; " , 47% of the college students surveyed said "Yes &lsquo; Online celebrity &rsquo; Groups don’t catch a cold ","Right &lsquo; Online celebrity &rsquo; There are 10% college students who have a certain aversion.

  "People who can bring joy and positive attitude should be respected, not because of &lsquo; Online celebrity &rsquo; The two words are labeled with some inexplicable labels. " Some netizens wrote in the comments.

  Pay attention to the "online celebrity" in literature, music, beauty, games and other fields.

  Wu Yingqian, majoring in journalism and communication at Zhejiang Sci-Tech University, has been paying attention to Weibo red man Yuan Zihao and Yuan Ziwen since high school. In Wu Yingqian’s third year of high school, she bought the first book "I hope my world will always have half of you" by the "literary brothers". At that time, she was experiencing a "low valley" in her Chinese performance. When she read that her younger brother Yuan Ziwen had encountered a bottleneck in high school and still didn’t give up, Wu Yingqian was moved. She encouraged herself by taking the "literary brothers" as an example, and she firmly believed that she could also overcome difficulties.

  Yuan Zihao and Yuan Ziwen, who have millions of fans on Weibo, graduated from Peking University, and the two brothers became popular with the publication of their inspirational novel "May my world always have half of you" in 2013. Now almost every Weibo of the two brothers has tens of thousands of "likes". Some people even call them "two young stars flying in the sky."

  Wu Yingqian pays close attention to the public trends of "Wenhao Brothers", and is also familiar with their brand endorsements and related activities. Even in her English composition and her usual writing class assignments, the shadow of the "literary giant" brothers is everywhere. She said that people who pay more attention to the two brothers like their works and their fine quality rather than just their handsome appearance.

  Yang Qianyu, a junior girl from Anhui Normal University, started talking when she mentioned Priest, the writer of "online celebrity". Compared with most peers’ pursuit of high-value stars, 20-year-old Yang Qianyu admits that she does not belong to the "Appearance Association". In her view, Yan value is the heavyweight weight of online celebrity’s popularity, but without connotation and cultivation, "no matter how beautiful the face is, it won’t last long".

  Priest in Yang Qianyu’s mouth graduated from Shanghai Jiaotong University, and is an online novel writer. She is recognized as "highly educated online celebrity". According to public data, Priest’s novel collection has exceeded 150,000. Similar to many popular writers, whenever Priest updates chapters, it always causes positive responses from fans.

  Yang Qianyu came across Priest’s works when she was a sophomore in high school. She regarded Priest as her "goddess". She feels that although the online writer is only Priest’s deputy, it can be seen from the lines of the works that Priest has shown good strength in every work.

  Influenced by idols, Yang Qianyu, who chose the Chinese Department in the university, has now embarked on the road of writing. Since January this year, Yang Qianyu has been busy updating her works. Although she has only collected 10 readers and 3 flowers so far, she still feels great satisfaction even if she is recognized by only one reader.

  Bai Yanxin, a college student who likes to make up and take photos everyday, has followed nearly 500 "online celebrity" such as "Fashion Blogger" and "Beauty Blogger" on Weibo. She pays attention to the daily life of "online celebrity", wears recommendations, and reads Weibo recommended by different beauty bloggers to help her "not miss" when shopping.

  “&lsquo; Online celebrity &rsquo; It is an ordinary person who is very close to us. "

  "I think &lsquo; Online celebrity &rsquo; It is a group of people who are better than us in some respects. They are not as high as stars or other celebrities, and we ordinary people can also reach them. " Ye Yu mentioned an experience with online celebrity.

  On one occasion, Ye Yu wanted to find a song, but because of copyright issues, the song has not been published online. Later, "online celebrity" Didi helped him. Didi is a music producer and often composes music for singers. On a live broadcast platform, he has nearly 100,000 fans.

  Last August, Ye Yu came to Beijing for a concert and met Didi offline. "We talked a lot about music and life." Ye Yu recalled that during that period, he had been struggling whether to formally develop into music, and Didi strengthened his confidence. "Didi told me that the key to making music is to have a heart. Many people in the music circle became monks halfway, and some even became good producers without training."

  After learning that Ye Yu wanted to study music formally, Didi became his keyboard teacher. "Didi is very willing to lead the way for people who really want to learn. He also recommended many books on music theory to me, and many of my vocal music teachers are also introduced by him." Ye Yu said.

  There are many "online celebrity" like Didi in Ye Yu’s WeChat. "I think now &lsquo; Online celebrity &rsquo; Slowly transforming, &lsquo; Awl face &rsquo; Cannot represent all &lsquo; Online celebrity &rsquo; , I am now concerned about &lsquo; Online celebrity &rsquo; It is precisely those who are capable and talented. " Ye Yu said.

  Gan Tian, a teacher in the psychology department of Zhejiang Sci-Tech University, believes that from the psychological point of view, young people’s liking for "online celebrity" is the result of the interaction of two seemingly contradictory psychological factors: conformity psychology and seeking difference psychology. On the one hand, it is easy for young people to form a trend of chasing "online celebrity" in similar circle of friends. At the same time, the distinctive features of "online celebrity" give people a sense of chasing unconventional behavior.

  “&lsquo; Online celebrity &rsquo; It is easier to resonate, which is called &lsquo; Empathy &rsquo; . &lsquo; Online celebrity &rsquo; Just like an ordinary person around you, you think he is very interesting and characteristic, more grounded and more easily attracted to him. " Sweet said.

  In the sweet view, whether you like "online celebrity" or a star, it is an opportunity for self-recognition. "Know yourself, analyze yourself, find the reasons, and think about liking &lsquo; Online celebrity &rsquo; The reason, can more rationally chase &lsquo; Online celebrity &rsquo; 。”

  "Yes &lsquo; Online celebrity &rsquo; The evaluation cannot be generalized. "

  Gao Yiwei, from Shaanxi University of Science and Technology, said that he seldom logs in to Weibo. As soon as he heard "online celebrity" in Weibo, he frowned. "Hypocrisy, exaggeration and affectation." He said of the "online celebrity".

  In his impression, "online celebrity" is mostly "with an awl chin that is too sharp, a high-profile style of showing off wealth and overconfidence in appearance". He still remembers a popular video he accidentally saw in Weibo, in which a "online celebrity" cried and shouted at the screen of his mobile phone that he was being chased. He felt bored and difficult to understand.

  Gao Yiwei believes that many "online celebrity" do some meaningless and eye-catching things that violate the values in pursuit of clicks and attention, which is disgusting.

  Similar to Gao Yiwei’s point of view, when it comes to online celebrity, Shen Zhe immediately thinks of words such as "plastic face", "showing off one’s position" and "showing off one’s wealth". Shen Zhe felt that for these "online celebrity", even criticism and questioning are a kind of flow, so they have been "out of sight, out of mind".

  Gan Tian said that when people saw that the image of "online celebrity" was mostly the image of "plastic face", they naturally labeled it as such. The advantage of "labeling" is that it can help people understand this matter quickly and deal with some problems, but on the other hand, it is not so objective and comprehensive, but it is biased. Some "online celebrity" will be grandstanding and transmit a lot of negative energy and information in order to attract fans and keep the number of fans. When many prominent negative energy "online celebrity" becomes a "stereotyped" impression, most people will feel disgusted with "online celebrity".

  Chen Peng, director of the Department of Communication, School of Literature, Nankai University, believes that there is no standard definition of "online celebrity". He explained: "We usually call this group that has greatly improved its popularity, attention and fans through some online behaviors, activities and events through the Internet platform &lsquo; Online celebrity &rsquo; 。”

  "Many times, &lsquo; Online celebrity &rsquo; Need to do something out of line to become a &lsquo; Explosions &rsquo; And these behaviors or events themselves are easy to cause controversy. But if it is not out of line and there is no controversy, it will be difficult to attract attention. " Chen Peng said that it is easy for people to have a lot of negative views on "online celebrity" by gaining a high number of fans through outrageous events or events that break the bottom line. He also said that this kind of controversial "online celebrity" is usually short-lived and unsustainable.

  "Yes &lsquo; Online celebrity &rsquo; The evaluation cannot be generalized. " A university teacher thinks that if we evaluate the group of "online celebrity", we must pay attention to what they do in combination with the specific "online celebrity". He mentioned that he would consciously share some examples of positive energy "online celebrity" with students during the interval of daily teaching. "Actually &lsquo; Online celebrity &rsquo; There are many excellent and positive cases in the group, such as the graduation speech delivered by Genshu, the former president of Huazhong University of Science and Technology, and the reading of old academicians in the second class of high-speed rail, which are worth promoting and learning by students &lsquo; Online celebrity &rsquo; 。”

Guo Ailun is eager to impart experience, has no pressure to succeed, and has an enviable mentality!

Guo Ailun is eager to impart experience, has no pressure to succeed, and has an enviable mentality!

Guo Ailun, as a great basketball player, is amazed by his outstanding performance and humble quality. Whether on the court or off the court, he influences people around him with a positive attitude and enthusiastic spirit. In the face of the young successor Li Huyi, Guo Ailun showed his unsparing help. He shared his basketball wisdom and experience without reservation, which made Li Huyi more handy on the road of growth. This selfless dedication and positive attitude make Guo Ailun not only a leader in the field of sports, but also an example worthy of respect and learning in people’s hearts forever. On the court, Guo Ailun’s performance has long been obvious to all. He is skilled and determined, and often stands up at critical moments.

However, Guo Ailun is not arrogant, but treats people with humility. In the interaction with other players, he is always willing to impart experience and skills. No matter for teammates or opponents, he can keenly grasp each other’s strengths and weaknesses, and then patiently give advice and guidance. This enthusiastic attitude of imparting experience makes people feel his selfless dedication and love for basketball. In an interview after the game, Guo Ailun said: "Young players are our hope in the future. They have unlimited potential and I am willing to provide them with help within my power." This short sentence fully shows his concern and support for young players. Especially for successors like Li Huyi, Guo Ailun took the initiative to lend a helping hand.

In a training, he found that Li Huyi had some problems in a certain technical action, so he took the initiative to go forward and carefully demonstrated and explained it for Li Huyi. He patiently corrected Li Huyi’s movements and helped him find a more efficient training method. Li Huyi said that Guo Ailun’s guidance helped him greatly in his growth and gave him a deeper understanding of basketball. What is even more admirable is that Guo Ailun has no jealousy or pressure in the face of Li Huyi’s performance. On the contrary, he appreciates and encourages the growth of young people from the heart. He understands that basketball needs fresh blood and new talents. He doesn’t regard Li Huyi as an opponent, but as his companion and friend. This stress-free mentality makes him more calm and confident in the game and makes his help more pure and selfless.

Guo Ailun’s professional ethics and personality charm made him establish an indelible image in the sports world. He is not only an outstanding basketball player, but also an example of being a teacher. He explained what is called "mental envy" with his own actions. His humility and generosity earned him wide respect and love among his peers and fans. His words and deeds have influenced the younger generation of basketball fans and inspired them to keep forging ahead and pursue Excellence. To sum up, Guo Ailun showed great performance on the basketball court, and became a real role model in personality charm and professional ethics. He is enthusiastic about imparting experience, accepting young successors without pressure, and his envy makes people admire him. He is an excellent athlete worthy of respect and study, and also a humble example in basketball.

I believe that under his influence, more and more young people will embark on the road of basketball and continue to inherit and carry forward this great sport.

Green’s first hot search in the United States: all kinds of empty dunks carrying Reeves 2+1 are more like the American election.

On August 20th, Beijing time, Steve Cole, the coach of American men’s basketball team, mentioned the intra-team match of American men’s basketball team VS selection team, which lasted for 20 minutes and was divided into two sections. In the end, the national team lost to the selection team 39-47. Cole made excuses for the American men’s basketball team-this is the tradition of the American men’s basketball team, Grant Hill in 1992 and before the 2019 men’s basketball world cup.

According to Yahoo Sports, Kaide Cunningham is the leader of the selection team, and Jay Green and Jay Durham are the core of this selection team.

The lineup of the selection team is: Cunningham, Jay Green, Keegan Murray, Jay Durham and Chet Holmgren. They led the team to defeat the American men’s basketball team of Edwards, Reeves, brunson, Ingram, bridges, Little Jia Lun, Kayo and Potis.

After this game, Jay Green was the first hot search in America, and Austin Reeves was the second hot search in America. Green was cracked because of his performance, and Reeves was blasted by Green.

Jay Green is a variety of empty dunks in this trial. His cooperation with Cunningham is quite tacit. Green’s hard work this summer has not been in vain. Little Jay, Kayo, Reeves, Ingram and others are his background boards.

One attack, Jay Green held the ball through a dragon, Austin Reeves had already lost a foul and could not limit Green. Green finished 2+1.

The main theme of Green’s game: empty dunk, empty dunk, empty dunk. There are six recorded empty dunks. I have to say that he is really dazzling.

Some people say that Cunningham and Green are Owen+James of G5 in the 2016 finals, and rocket media Bradeaux also bluntly said: Jay Green will definitely be the starting SG of the American men’s basketball team in the future.

Green’s game is more like the first choice of the American men’s basketball team. He is far superior to Austin Reeves in both skill and talent. Basketball should first look at talent.

Text/Yan Xiaobai’s Basketball Dream