分类： xiyu

You can really see the little red book blogger from your life.

Wen | Yiqing

Edited by Shi Can

Home is a studio and a conference room, and work and life have long been inseparable. This is the change after Jane became a full-time blogger of Little Red Book.

Jane settled her home in Chaoyang District, Beijing. The living room is 30 square meters, which is about the size of three carriages of Beijing Line 5 subway. The dining table area at home is quite satisfactory. When the Hedgehog Commune (ID: ciweigongshe) went to visit, five girls in slippers were gathering around for a meeting, with five laptops on the table. Jane didn’t wear makeup that day, so she tied a ponytail at will and stepped on the carpet barefoot.

There is a huge lighting lamp in the living room, and the light is in contrast to a carved wood rhombic sofa. The sofa has a very high photogenic rate in Jane’s little red book video, and it is found in almost every video.

Jane has changed her position at the moment and is sitting on the sofa with her chin slightly raised and her back straight, much like a female artist sitting in the live broadcast room, waiting for all her fans to go online, and interacting with herself through the little red book account "vibrant girl Jane".

Go and stir the warm water.

Jane used to work in a head e-commerce company, and her job required her to produce content. Therefore, she specially interviewed the behind-the-scenes team from the media account and saw countless KOLs every day.

Soon she learned about the creative process, income and office status of the media through her own advantages. "At that time, I felt that that was the life I wanted."

Later, she went to a video platform to make a short play and a short synthesis. In the past two years, Jane has an "extremely relaxed" working environment because of the appreciation of the leaders. I may work less than an hour every day, and I also enjoy the treatment of "serving tea and handing water and holding an umbrella for you". Usually, this situation is only owned by Party A..

But she hasn’t raised her salary for more than two years. After indulging for a while, she decided to jump out and don’t want to live the life of boiling frogs in warm water.

At that time, it happened that a game company was about to open up a short video section. Jane has a talent for social and emotional content. When she saw the opportunity, she left the video platform and went to the game company.

When she first arrived at the game company, she was ready to roll up her sleeves and do a big job. Jane and the leader reached a consensus on the upcoming work, and they had a good chat with each other. Both of them were ambitious. But as time passed, she gradually realized a serious problem.

"People in our company don’t pay much attention to content, but pay more attention to products and technology. I feel that my role doesn’t seem to be great." She said.

After a pause, she went on to say, "I don’t see anyone more powerful than me giving me some growth and stimulation here." In fact, they didn’t want to understand what they were going to do, so they let me try it indiscriminately. I think this is delaying my time and I haven’t made any contribution to the company. Then we will see each other peacefully. "

At the beginning of 2021, Jane resigned and began to work full-time as a blogger in the social and emotional field. On the day of naked resignation, she told her boss a swear word: "You don’t deserve me in terms of content!"

The rhetoric has been released, and we have to make some achievements. Jane found Lu Bai, the former editor-in-chief of Mi Meng, and asked how to make a short video. After spending 1000 yuan, she only got one sentence-"The explosion is repeated".

Jane spent another week thinking about this sentence. She studied the name, profile and explosion video of the standard account, and then improved it with her own differences.

She said frankly: "I once wanted to be creative and didn’t want to do what others already had." Now it is found that there is no conflict between displaying one’s talents under propositional composition. Because my talent is not enough to support me to send one now. "

When Xiaohongshu’s account reached 1,000 fans, Azhen changed from single-handedly fighting to team fighting, and her best friend and cousin successively "took shares". Since then, the "Jane’s Small Workshop" has been formally formed.

At the time of 30,000 to 40,000 fans, Jane met the first hurdle of rising powder. She thinks there are two reasons. The first one is that the advice given by MCN company signed at that time is ridiculous.

They suggested that Jane share some experience in beauty, resume making and interview. After listening to the suggestion, Jane changed the time and frequency of posting emotional content, from one article a day to one article a week, but the transformation was too fast for fans to accept, and Jane could not accept it either. "Resolutely cancel the contract with them (MCN)."

Another reason may be that every blogger who is on the rise has experienced it. Jane mentioned: "At first, I didn’t do a full-fledged job. Everyone only remembered the essence and vitality of the play, but this is not a character thing."

When the first explosion "How I Raided the School Grass" was born, Jane’s "green tea" was established from then on.

The word "green tea" can be said to have its own flow, and different people have different understandings of it, which is bound to bring some controversy. Under this explosion, many people said, "You are just stepping in."

Hearing these questions, Jane immediately responded, "I just want to encourage everyone to bravely pursue the person they like." "Pursuing is not equal to licking the dog."

She said to Hedgehog Commune: "The data of this response is also very good, so these two articles let my people have a memory point. Later, I also sent a message about green tea-style Uighur people, and the feedback was very good. "

Changes happen to Jane all the time. In three months, Xiaohongshu’s account has risen to 100,000 yuan, and the quotation is updated every week. In the last three days, it has risen by another 10,000 yuan. Half a year later, Jane is already a waist blogger with 300,000 fans.

When asked why she chose to be a full-time blogger, Azhen said frankly: "In first-tier cities, even if I earn 30,000 to 40,000 yuan a month, I am selling my time. 996 is not suitable for me. I like to do interesting content and live an unconstrained life. After thinking about it, it seems that the media suits me best and may change my fate. The most important thing is to work for yourself. "

"The Great Mrs. Mercer" Stills: Source Network

Jane is not the only one who refuses to be a frog in warm water.

Brother Yu studied mechanical engineering at the University of Michigan in the United States, and his first job after returning to China was to be a translator in the system.

Brother Yu’s life seems full of coincidences. When she talked about the experience of taking the exam, she smiled: "Actually, I didn’t expect to take the exam at that time. I just prepared with my friends. As a result, I entered the interview by mistake, and I got the opportunity because the interview played better."

Being a little red book blogger is another coincidence of hers.

In October 2017, Yu Ge sent his first note on the account "Da Yu Ge" in Xiaohongshu, talking about Turkey’s travel strategy. She said: "At that time, I was still working as a translator, and it was rare to go abroad for a long vacation. At that time, I didn’t think about being a blogger, just sent it, and then received a lot of attention and collection, and suddenly I felt a sense of accomplishment. Later, I shared my usual life one after another. "

At the end of 2017, Brother Yu sent a note about learning English. This note was selected as a push by Xiaohongshu backstage, and it rose by 7,000 fans a day for two weeks in a row. She bluntly said: "At this time, I felt as if many people were interested in learning English, so I added a few more articles about my IELTS experience."

In 2018, Xiaohongshu made a different growth strategy, and also ushered in a breakthrough growth of 10 million levels for the first time. Brother Yu felt the change of Little Red Book.

She mentioned: "Little Red Book began to be known by more people in 2018, and suddenly many fans poured in, but there were few English bloggers and educational bloggers at that time, so it was easier for me to find this track."

After starting to be a blogger, she found that there are many choices in life.

The stills of the movie "Wind and Rain on Harvard Road"

In 2019, Yu Ge decided to resign. "There is no opportunity to leave the system, that is, it is natural, and it is time to change another life."

Later, the leader said to her, "I felt that I couldn’t keep you at first."

Brother Yu himself admits: "Even if I am a Buddhist sometimes, there are still some restless factors in my personality."

Life in the sea, there is no fixed destination, and the restless DNA in the body makes them unwilling to be stable.

Escape from the fate of life

At 22: 33 on November 17, 2021, Chen Langlang wrote in a circle of friends: "For ordinary people, it is really happy to be here today!"

One minute ago, she just finished reading an article, "I finally have a house and a car. What 40 things I want to show off secretly", specially picked out this sentence in the article, and sent four suns and an expression of scattering flowers.

Chen Langlang drifted north for 8 years, and when he recalled Beijing, everything he saw and felt was gray.

The dry air makes her rhinitis and asthma, and her annual salary of one million is just an illusion. With a gentle poke, the soapy water all over the floor is despair.

"If you want to buy a house, you have to live outside the Sixth Ring Road, Yanjiao, or Huilongguan and Tiantongyuan. The family of four is crowded in a small house of 60 square meters. The hope of foreigners for Beijing is that there is no room for imagination."

2019 is the most difficult year. In that year, Chen Langlang often had a fever. In severe cases, he ran to the emergency room three times a week, but the torture was not just physical.

She mentioned: "Until one day, I suddenly felt that I couldn’t live any longer, and I was extremely depressed and in poor health. I can’t control my emotions, I need to go to the hospital for stability, and I also go to see a doctor because of bipolar disorder. "

Chen Langlang is also an opportunity to become a blogger of Little Red Books. Internally, she needs a window to vent. Externally, she wants to see if people in other circles have the same pain and thoughts.

According to Hedgehog Commune, Chen Langlang’s depression also comes from the anxiety of the whole industry environment. She first planned in an advertising company, and then entered a short video company to do marketing. She did not shy away: "In our business, everyone has had a online celebrity dream."

Every day, I have to buy a large number of bloggers’ accounts. Chen Langlang found that the cost of an advertiser for a blogger is his salary for one year. More than once, she thought that if she can get hot, she can be a full-time blogger.

"Don’t you have to do this stupid job?" Later, Chen Langlang recalled to Hedgehog Commune.

But the reality is that Chen Langlang understands that a group of bloggers have become popular and a group of bloggers have disappeared. online celebrity’s life cycle is too short. She only dared to think about it.

She will constantly remind herself that being a full-time blogger is an escape from real life. She said: "Ten years ago, I read a sentence on Douban, which had a particularly deep influence on me. It said that you can’t write a novel, not because you are at work. If I go full-time, I may soon run out of inspiration. "

Chen Langlang wants to ride the waves and is afraid. Even if he wants to be a full-time blogger so much, he has never left the workplace. The pulling mood made her suffer. In the end, she found a compromise-part-time blogger.

She put her counterattack experience in the little red book account "Ugly Poor Girl Chen Langlang", which inspired many people. A single video received nearly 20,000 likes and 16,000 collections-starting from three academic degrees, she served the largest public relations company in Asia, a short video company, and as a columnist covering vogue, she interviewed countless top stars. This story is full of blood and full of hope.

The movie "The Devil Wears Prada" Stills: The Source Network

Chen Langlang is currently working in a head e-commerce company. In Hangzhou, Zhejiang, she changed to a house four times larger than when she lived in Beijing.

In Beijing, she lives near Houchang Village with a monthly rent of more than 6,000 yuan, with a room facing north and a building area of 50 square meters. It seems that "this community is about 333 meters walk from Xierqi Station" is the biggest selling point of this room.

Now, the houses in Hangzhou are well ventilated, and Chen Langlang’s asthma is no longer committed. Wherever you go, there is a dedicated passage. Whether it is a medical examination or insurance, even taking a taxi will give people the illusion that "people are on top".

There is no shortage of bitterness behind the dignitaries. Chen Langlang said: "I have sent a lot of negative energy things before, but I deleted them later." Because I found that people like’ mourning’ are not of great value in Little Red Book, which is more like a reference book or encyclopedia. "

At first, Chen Langlang was very disgusted with the idea of "being a successful scholar", but now he is teaching everyone how to win the offer of a big factory.

Talking about this change, she said: "This thing is not that I am going to give in to anything, but that my mentality has changed."

"I used to prefer the kind of value output, but I found that it was just a kind of self-expression. You feel very high, but it is not of high use value to others. Most people’s needs are more realistic. They are more concerned about whether I can live a better life and solve the immediate problems. "

It is also very important to live in the present. After all, only by solving the immediate difficulties can there be poems and distant fields.

In Little Red Book, she labeled herself as "Ugly Poor Girl". In her self-introduction, she wrote without hesitation: I love do face and spent 200,000 yuan on it. In the video, I also frankly shared my experience of medical beauty, plastic surgery and braces. I can learn the beauty of appearance with personal experience.

When asked about the relationship between bloggers’ filters and authenticity, she replied: "The problem with filters is not the thickness but the diversity."

"I thought those things were hypocritical at first, but later I found myself very narrow-minded. People are really rich and really haven’t suffered any hardships in life. Ta (editor’s note: Ta refers to a blogger) is just sharing the daily life of Ta. Perhaps everyone has his own life, and there is no such thing as allowing Ta to experience the thickness of life in his life. So you will think that Ta is very shallow and fake. "

In the top note, Chen Langlang wrote: "Fake it till u make it". It seems to be a portrayal of her life in the first 29 years.

For her, sending little red book notes is more like a record of revisiting herself and examining her life.

Identity is the mother proposition.

No one can guarantee that being a blogger will make money, and even after making money, he will be able to support himself.

Many interviewees said that it was to gain recognition and to find resonance. If you can be altruistic, so much the better.

More than one blogger mentioned that working in a big factory requires more than a dozen people to review any copy, and sometimes even "laymen guide the experts". After a long time, it is inevitable to doubt your own ability.

In Xiaohongshu, when you see that your own things are on fire, you will feel that you can do the content well. A sense of identity is really important to the people who make the content.

Every blogger has been scolded more or less, and in repeated injuries, they have learned not to resist or explain. Because they are not afraid of being scolded, afraid of not being recognized.

"Friends" Stills, Tuyuan Network

The blogger "Amy who lives upstairs" (hereinafter referred to as "Amy") is a fitness instructor. Her biggest hobby is eating and drinking. In January 2021, she became a food blogger of Xiaohongshu and began to evaluate various desserts.

Out of professional habits, she will remind everyone to exercise restraint and lose weight. Once she laughed and teased in the video: "After all, boys like thin legs." But I didn’t expect that because of this sentence, she was scolded and flattered in bilibili, and even someone posted a special post in Douban to blacken her.

But none of this will make her sad. Compared with being scolded, she is more afraid of not getting the approval of her fans. As a food blogger, I recommend delicious food to everyone, and I am happier than eating my own food.

But sometimes, the recommended food will be resisted, after all, it is difficult to adjust. May said: "I have eaten the food in this store many times, and I really think it’s delicious and recommend it to everyone. But some people commented that it’s terrible, so don’t be fooled, and said that I was just having a meal, so I would emo."

Squid became a blogger of lipstick color test in the Spring Festival of 2018. That year, she was a freshman and went to school in Canada. She just opened a little red book account "Squid Squid".

The threshold of lipstick color test is very low, and it can be completed with only one mobile phone and one lamp.

As a blogger of color testing, the negative comment that squid is most afraid of seeing is: "You are not allowed to have this color, you have a filter, and all the fakes are fake."

At first, she would patiently explain and send private letters one by one. "Even if the skin and lip color are exactly the same as mine, the color of this lipstick will be different under different light." But now, she doesn’t want to explain, because how to explain it is not clear.

Chen Langlang thinks humiliation is too common. After she issued the "Raiders of the Han Dynasty in Art Gallery", people often scolded her: "You are just dirty. You still feel proud to talk about ten boyfriends, don’t you?" In the message area, if such comments can’t be sent out, just trust her privately.

Chen Langlang said, "There is nothing I can do about it. Some people think that the art gallery is a sacred place. She thinks that I have soiled her white sheets. But some people will be very ugly. At first, I will be sad and even swear back, but now it is relatively calm. "

Talking about this, Chen Langlang suddenly said, "I only slept for three hours last night. The video released yesterday (the secret book of 30-year-old peach blossom trick) is what I really want to share. I haven’t had an article that I want to express in this way for a long time and I have received good traffic feedback, so it will make me particularly excited."

The above videos are classified in the collection of "Women’s Love Growth", which encourages girls to work hard, refuse appearance anxiety and keep a good attitude. The most praised message in the comment area is a sentence extracted from her video by a user: "You are not a commodity to be sold when the uterus is freshest."

Chen Langlang said that her initial intention as a blogger is to hope that she and her fans can get emotional resonance and influence others’ values to some extent.

Xiao Ran, a blogger of Xiaohongshu, is often moved by some fine things, and the two-way need with her fans will make her more motivated to stick to it.

In 2019, Xiao Ran settled in Xiaohongshu, and she wrote "Female Master of University of Sydney" in the introduction column. Xiao Ran said: "In fact, there is still a half sentence behind this, which is called’ bloggers are like this, putting education first’. I wanted to ridicule this before, but later I found that I had to write too much. That sentence was nonsense, so I deleted it. "

As a home blogger, Xiao Ran often shares her home on the account "Xiao Ran is the master".

On the blogger’s personal homepage, you can see who collects notes. Xiao Ran said with a smile: "Before, a fan collected my’ One Habitat’, and the album name she took was’ With His Home’, which touched me at once."

The stills of the movie "Angels Love Beauty"

Xiao Ran recalled: "In 2019, I just came to Beipiao, and I really wanted to add oil to my life, and then I chose Xiaohongshu. At that time, I was just sharing and recording beautiful moments, and I didn’t regard it as a way to increase my income. I just hope that the content I output can affect others’ emotions and awaken their love and yearning for life."

Self in the crevice

Bloggers’ topics are always pulled by traffic and users, and the form is also influenced by the platform. Whether it is graphic, short video or live broadcast, it depends on what the platform promotes during this period.

In May 2021, Jess, the person in charge of the Little Red Book Creation, revealed to the media that the next 10 billion traffic upward plan will be launched, focusing on video creators, live creators and creators of pan-knowledge and pan-entertainment categories to provide directional support. Live broadcast, video and vertical categories have become three key words. In addition, Xiaohongshu also announced the launch of the "Sparkling Star Anchor" program, which intends to provide 3 billion traffic to support the live broadcast anchor.

No matter what stage bloggers are in, they will face value confusion. While striking a balance between self-expression and users’ needs, they are frantically cramming new skills and adding tracks, hoping to do it well for a long time.

On the night when the song "Mohe Ballroom" became popular, the blogger "Five Crispy Corners" (hereinafter referred to as "Crispy Corners") wrote a handwritten thousand-character essay in Xiaohongshu, and then she wrote in a circle of friends, "You have to listen to songs and write." With a screenshot of the song page.

The content of the thousand-character text was created by a user of Netease Cloud Music, and Kang’s reply to Dequan. "Mohe Ballroom" originated from the past of Zhang Dequan’s old man and his wife Kang’s family. Musician Liu Shuang felt very moved after listening to this story and got this song.

This story not only touched Liu Shuang, but also touched Miaocuijiao. Miaocuijiao became a blogger of Xiaohongshu culture in November 2020.

Cultural bloggers may be the most difficult to define. Writing short poems, writing a circle of friends, recommending a book every day, etc. are all cultural bloggers.

Miao Cuijiao writes golden sentences extracted from books and movies by hand every day, which is popular with the series of "365 love letters". Even Tik Tok has her high imitation number.

"When I saw the bloggers of Little Red Book writing love letters, I realized that I was really angry, so that others imitated me."

Miaocuijiao prefers the emotions carried by paper letters to the communication through the screen, which is also the reason why the series of "love letters" appeared.

She called the "love letter" a candy in a tired life, and it was also the heat in her heart. She smiled and said, "A girl’s heart is a pearl, which is the softness of her heart. I want to record this beauty. If it happens to resonate, it is my pleasure. "

Adults are always tortured beyond recognition by all kinds of things and anxieties in the world. She doesn’t want to become a cold and numb person. "No matter what you see or experience, you must believe in the existence of beautiful feelings, otherwise I feel that it is meaningless to live in this world."

Handwriting is a retro and romantic thing, and Miaocuijiao likes to write. If you want to practice your handwriting well, no matter how impetuous you are, you need to be patient, calm down, persist in doing it, and persist for years. "I may not be able to bring any substantial benefits to others when I am a blogger, but I can give her a kind of persistence. It means a lot to me. "

The stills of the movie "Being Jane Austen" are from the Internet.

But I don’t know when, users like to watch "dry goods" more and more, and "three tricks to teach you ××××" and "one-click get×××" are all popular titles.

Here, right-angled shoulders can be accelerated, beautiful women can be accelerated, graduation thesis can be accelerated, and even bloggers with a monthly income of several hundred thousand can be accelerated. In the life of mutual volume, everyone hopes that one second will be effective in the next.

In the era of quick success and instant benefit, it takes only a moment to plant grass and pull weeds, but Miaocuijiao refuses all "efficient" things. For example, labeling can help people quickly extract highlights and deepen their memories, but she refuses to do so.

"You see I am round, I am round, you see I am square, then I am a square. As long as you can get what you want from me, OK. Labels are all meanings given by others, and I know exactly what kind of person I am. "

When a number of new consumer brands are aiming at Little Red Book, there are still bloggers like Miaocuijiao who think that "money is not the main thing"; 330,000 fans are waist bloggers in Xiaohongshu, but they can be called "top stream" in cultural bloggers.

Despite this, Miao Cuijiao said frankly: "I have no idea about running an account. Although I am affiliated with an MCN organization, I signed it just like I didn’t sign it. They didn’t give me any resources. Instead, I rely on my popularity to sign agreements with other bloggers. I signed it from hundreds of thousands to more than 300 thousand now, and I am doing it myself. "

Miao Cuijiao said: "The fans who help me the most are very lovely and sincere people. I am grateful to meet them. They can give me a lot of energy."

When asked what kind of business Miao Cuijiao wants to take, she has always been very restrained. Miaocuijiao only wants to promote some stationery products. "Who doesn’t like beautiful pens and notebooks!" " She answered.

Fans often leave messages asking Miao Cuijiao: "Can I ask for a link to the stationery?"

She replied: "I bought it at the grocery store, one yuan a copy."

Remarks: The interviewees in this article are all pseudonyms.

　　CCTV News:According to the news of Beijing Municipal Government Network on March 27th, the Beijing Municipal People’s Government issued a notice on the implementation of regional traffic restriction measures during the peak hours of working days.

　　In order to effectively consolidate the effectiveness of air pollution control, reduce vehicle pollutant emissions, and continuously improve the air quality in the capital, the Beijing Municipal Government decided to continue to implement traffic management measures for restricted areas during peak hours on weekdays (except Saturdays and Sundays that were adjusted to work due to holidays) from April 3, 2023 to March 31, 2024. The relevant matters are hereby notified as follows:

　　First, the central state organs within the administrative area of this Municipality, the party and government organs at all levels in this Municipality, the official vehicles of social organizations, institutions and state-owned enterprises affiliated to the central government and this Municipality are suspended for one day per week (from 0: 00 to 24: 00) according to the tail number of the license plate, and the scope is the roads within the administrative area of this Municipality.

　　2. According to the relevant provisions of the Road Traffic Safety Law of the People’s Republic of China and the Regulations of Beijing Municipality on the Prevention and Control of Air Pollution, except for the motor vehicles within the above-mentioned Article 1, other motor vehicles in this city implement traffic management measures to restrict traffic in the peak hours of working days according to the license plate number. The time limit is from 7: 00 to 20: 00, and the scope is within the Fifth Ring Road (excluding the Fifth Ring Road).

　　Three, according to the above requirements of motor vehicle license plate tail number (including temporary number plate) is divided into five groups, regular rotation limit day. The details are as follows:

　　(1) From April 3, 2023 to July 2, 2023, the tail numbers of motor vehicle license plates that are restricted from Monday to Friday are: 4 and 9, 5 and 0, 1 and 6, 2 and 7, 3 and 8, respectively (motor vehicle license plates with English letters are managed as No.0, the same below);

　　(2) From July 3, 2023 to October 1, 2023, the tail numbers of motor vehicle license plates restricted from Monday to Friday are: 3 and 8, 4 and 9, 5 and 0, 1 and 6, 2 and 7 respectively;

　　(3) From October 2, 2023 to December 31, 2023, the tail numbers of motor vehicle license plates restricted from Monday to Friday are: 2 and 7, 3 and 8, 4 and 9, 5 and 0, 1 and 6 respectively;

　　(4) From January 1, 2024 to March 31, 2024, the tail numbers of motor vehicle license plates restricted from Monday to Friday are: 1 and 6, 2 and 7, 3 and 8, 4 and 9, 5 and 0 respectively.

　　Four, the following motor vehicles are not subject to the above measures:

　　(1) Police cars, fire engines, ambulances and engineering rescue vehicles;

　　(2) buses, inter-provincial long-distance passenger vehicles and buses, Beijing B-section number plate taxis (excluding rental vehicles), special postal vehicles, vehicles with tourist bus operating certificates issued by the municipal traffic administrative department, unit buses and school buses approved by the municipal public security traffic administrative department;

　　(3) Administrative law enforcement vehicles and special vehicles for removing obstacles that are painted with uniform marks and perform official duties;

　　(four) special operation vehicles for sanitation, gardening, road maintenance and emergency communication support, and funeral vehicles for funeral homes;

　　(5) Vehicles with the "Shi" prefix number plate and vehicles approved for temporary entry;

　　(6) Pure electric passenger cars (passenger cars driven by electric motors with rechargeable batteries as the only power source).

　　Five, other provinces and cities in Beijing motor vehicle traffic management, in accordance with the relevant provisions of the Beijing Municipal Transportation Commission, Beijing Municipal Bureau of Ecology and Environment, Beijing Municipal Public Security Bureau Public Security Traffic Management Bureau.

　　Core tips

　　■ The new economy is intended to comprehensively improve the internal quality of China’s economy and promote the sustainability of development with "new".

　　■ New industries, new formats, new models, new products, new services and other new kinetic energy are constantly accumulating, and new economic forms are ready to emerge.

　　■ The generation of new kinetic energy and the development of new economy need to further break through the existing institutional mechanisms.

　　"At present, China’s development is in such a critical period that we must cultivate and expand new kinetic energy and accelerate the development of a new economy." This year, the word "new economy" was written in the government work report for the first time, which became a new highlight of the report. What is the domestic and international background of emphasizing the new economy? What exactly does the new economy contain? How to promote the vigorous growth of new economy?

　　1. The "new economy" broke ground.

　　Rape flower, plum flower, peach flower, pear flower and citrus flower … … With the arrival of spring, the flowers in the countryside attract people to stop; Leisure farms, characteristic folk customs, self-driving camping, outdoor sports … … The new era of mass tourism is activating new consumption hotspots.

　　The latest data shows that the service consumption of cultural tourism in China is not decreasing. During the Spring Festival, the national tourism revenue reached 144.8 billion yuan, an increase of 14.6%. In February, the box office of the national film market was nearly 7 billion yuan, surpassing the North American market and ranking first in the world.

　　Today, China’s economy is facing a painful period of transformation. It is not in line with the economic law to let the traditional kinetic energy continue to maintain the high growth in the past.

　　Economic development is bound to have the process of iterative replacement of old and new kinetic energy. When the traditional kinetic energy becomes weak from strong, it needs the sudden emergence of new kinetic energy and the transformation of traditional kinetic energy to form a new "double engine" in order to promote sustained economic growth and leap to a new level.

　　The report "Review of World Economy in 2015 and Prospects for 2016" released by the National Bureau of Statistics recently pointed out that in 2016, the world economy will still be in the recovery period after the international financial crisis, the effectiveness of policies and measures will decline, and new growth momentum has not yet been established. It will still maintain the "three lows and one high" trend of "low interest rate, low inflation, low growth and high debt", and the recovery will remain weak, and weak demand will restrict China’s economy.

　　How can China’s economy set sail in the first year of the decisive stage of building a well-off society in an all-round way and the crucial year of promoting structural reform on the supply side?

　　The unfavorable factors and uncertain factors in the operation of the world economy are increasing, and how can China’s economy climb over the hill in the critical period of the continuous transformation of domestic new and old development kinetic energy?

　　"The development of China has always been advancing in response to challenges, and there is no hurdle." Premier Li Keqiang’s answer is very firm.

　　As long as we are tough enough to make the new economy form a new "S-shaped curve", it will give impetus to the new kinetic energy of China’s economy.

　　On March 16th, Premier Li Keqiang, when meeting with Chinese and foreign journalists and answering questions, said that the new economy has a wide coverage and rich connotations. It involves the primary, secondary and tertiary industries, not only the emerging service industries and new formats such as the Internet, the Internet of Things, cloud computing and e-commerce, but also the intelligent manufacturing and mass customized production in the industry. It also involves family farms and stock cooperatives that are conducive to promoting moderate scale operations in the primary industry, and rural areas. The new economy referred to in the government work report has gone beyond the original scope of this concept, but has richer connotation and broader scope.

　　Cui Jianhua, deputy secretary and vice president of the Party Committee of Peking University University of Economics, believes that the new economy focuses on "newness" and all-round "newness". In recent years, there are many references to the "newness" of China’s economy, such as new structure, new model, new industry, new format, new products, etc., which are put forward from different angles and different fields, and each has its own reasons and is not contradictory. The new economy should be a comprehensive category and corresponding unremitting practice, including all kinds of "newness", comprehensively improving the internal quality of China’s economy and promoting the sustainability of development with "newness".

　　2. Do "subtraction", "addition" and "multiplication"

　　"The total amount of development and structural problems coexist, and structural problems are more prominent." This is a scientific judgment of China’s current economic situation. Therefore, we must focus on strengthening supply-side structural reform, accelerate the cultivation of new development momentum, and transform and upgrade traditional comparative advantages.

　　Do subtraction and addition, reduce ineffective and low-end supply, expand effective and high-end supply, and increase the supply of public goods and services; At the same time, give play to the multiplier effect of mass entrepreneurship, innovation and "internet plus". Cui Jianhua pointed out that the new economy needs the support of "new structure". De-capacity, de-stocking and developing new industries are all structural adjustments of China’s economy. On the one hand, it is the adjustment and upgrading of the original industries, and structural adjustment does not blindly exclude traditional industries; On the other hand, it is the great development of new and frontier industries, which promote the transformation of industrial structure in parallel.

　　Since the beginning of this year, China’s structural adjustment has made positive progress, and transformation and upgrading are on the way. As the largest industry, the service industry continues to maintain a good momentum of development.

　　With the implementation of the innovation-driven development strategy and the introduction of a series of policies and measures to encourage mass entrepreneurship and innovation, new industries, new formats, new models, new products and new services have been accumulating.

　　In January, the number of domestic invention patents accepted increased by 35.7% year-on-year, and the number of domestic invention patents granted increased by 57%.

　　"internet plus" related industries are in the ascendant. 1— In February, the national online retail sales of goods and services increased by 27.2% year-on-year, and online shopping led to the rapid growth of express delivery business. Information consumption has doubled, and mobile Internet access traffic increased by 120.9% in January.

　　New products with high added value and high technology content are growing rapidly. 1— In February, the output of new energy vehicles increased by 75.9% year-on-year, smart TV increased by 28.5%, urban rail vehicles increased by 28.0%, optoelectronic devices increased by 22.6%, and special equipment for environmental pollution prevention increased by 21.8%.

　　New services and new models are constantly emerging. Driven by technological innovation, the penetration of mobile Internet and traditional industries is accelerating, and new service models are constantly being born. Various regions provide personalized and customized public products and services to enterprises by establishing business incubators, business parks and service centers. Innovative service platforms such as Zhongchuang, Crowdsourcing, Crowdfunding and Crowdfunding have achieved efficient integration of various resources. New service modes, such as online car rental, online medical care and distance education, have greatly released the consumption potential.

　　The supply-side structural reform effect has emerged. The output of some "overcapacity" industries has declined. 1-mdash this year; In February, the output of cement decreased by 8.2%, crude steel by 5.7% and 10 kinds of non-ferrous metals by 4.3%. The price decline of related products narrowed.

　　"The kinetic energy conversion is gradually effective, and the new economic form is ready." Ning Ji Zhe, director of the National Bureau of Statistics, pointed out.

　　3. The new economy needs system innovation

　　"Although the central government is promoting decentralization, in many areas, the approval process is still too long. To turn new technologies into new kinetic energy and truly benefit the people, we must grasp the big and let go of the small. " Chen Hesheng, an academician of China Academy of Sciences, pointed out.

　　Xu Zhengzhong, a professor at the National School of Administration, believes that the current global economy has entered the 3.0 stage of free combination of everyone supported by "cloud computing, Internet of Things, big data and intelligence". The era of "great wisdom" has given birth to a new mode of economic development, which is and will completely change the way of knowledge acquisition, inheritance, accumulation and creation, and promote profound changes in lifestyle, working methods, organizational methods and social forms, and the form of public governance has also changed accordingly.

　　As an important part of the new economy, "sharing economy" also appeared for the first time in the government work report. Sharing economy, also known as peer-to-peer economy, collaborative economy and collaborative consumption, is a socio-economic ecosystem based on the sharing of human and material data. In the era of "internet plus", sharing economy has become a new trend, and industry changes have come.

　　In recent years, China’s sharing economy has developed rapidly, which is profoundly changing the economic form and lifestyle. Online creative design, marketing planning, catering and accommodation, logistics express, capital lending, and transportation … … The sharing economy has penetrated into all aspects of society. However, the data show that the market size of China’s sharing economy is small and the market development is not perfect. The important constraint is that the supervision of sharing economy still adheres to the concept of managing traditional industries.

　　"It is necessary to accelerate the growth of new technologies, new industries and new formats, promote the sharing of economic development through institutional and institutional innovation, build a sharing platform, expand emerging industrial clusters such as high-tech industries and modern service industries, and create a new engine with strong power." The clear expression of the government work report makes people see the hope of future development. "The government’s support for sharing economic development is more distinct, which will improve the efficiency of resource utilization and let more people participate and get rich." Fu Jun, vice president of China Civil Chamber of Commerce, said.

　　New technology, new industries and new economy run through the whole 13 th Five-Year Plan. The Outline identifies a number of major scientific and technological innovation projects and projects in 2030; Focus on supporting the development and growth of new-generation information technology, new energy vehicles and other related industries, vigorously promote innovation and industrialization in emerging frontier areas such as intelligent transportation, virtual reality and interactive film and television, and form a number of new growth points; Eight major informatization projects were identified; Implement the intelligent manufacturing project, strengthen the construction of industrial Internet facilities, technical verification and demonstration, and promote the "Made in China+Internet" to make a substantial breakthrough.

　　Xu Shaoshi, director of the National Development and Reform Commission, pointed out a few days ago that "China has put forward an innovation-driven development strategy, which has a historic intersection with worldwide innovation and provides a window of opportunity. Innovation and entrepreneurship will become a strong driving force for China’s economic growth in the future."

　　information

　　Postal savings bank launches consumer industry alliance

　　China Postal Savings Bank and China Post Consumer Finance Co., Ltd. recently established a consumer industry alliance of "You have a home by post" in Beijing, and released the first consumer financial product for "families with children" — — The "second child loan" is open to families with children all over the country, and only charges 0.75% handling fee. It is reported that the "You have a home by post" consumer industry alliance is a new model of integration of production and operation, which provides one-stop comprehensive consumer financial services for every small family through the entrance of "China Post Wallet" APP. (Yang Liang)

　　Jiang Tai Global Rescue Alliance was established.

　　Jiang Tai Insurance Brokers Co., Ltd. recently initiated the establishment of Jiang Tai Global Rescue Alliance in Beijing, aiming at providing China citizens with seamless global 24-hour rescue services, including travel risk prevention and early warning, security information services, medical assistance services and related travel assistance services. (temperature source)

　　EZZY, an intelligent sharing platform for automobiles, was launched in Beijing.

　　The "EZZY" car intelligent sharing platform APP created by Dameng Technology has been launched recently. The core of this product is a smart car control and sharing system. In use, users do not need to pay a deposit or go to the store to go through the formalities. After downloading the APP, the mobile phone becomes a master key, and the car can be locked by searching for nearby vehicles. Users can leave by themselves after use, and the central control system can automatically lock the doors and close the windows. (Qiu Wei)

　　(Reporter zhang yi)

　　BEIJING, Dec. 5 (Reuters)-On Dec. 4, local time, US President-elect Biden said that in view of the spread of the COVID-19 epidemic, the scale of the presidential inauguration in January 2021 may be reduced or held online. Focusing on the slowdown in the recovery of the US job market, Biden urged immediate action and pointed out that a new round of bail-out plan is under discussion.

Data Map: US President-elect Biden. China News Service reporter Chen Mengtong photo

　　How to hold the inauguration ceremony of the president of the United States in 2021?

　　Biden revealed these details.

　　Biden said on the 4th that the scale of the presidential inauguration in January 2021 may be reduced, or it may be held in an online virtual form like the Democratic National Congress in early 2020.

　　"It is very unlikely that a million people will gather in national mall to visit the Lincoln Memorial." Biden pointed out, "I think, compared with the usual inauguration ceremony, you will see a form more like the Democratic National Convention."

　　Biden is scheduled to be sworn in as the next president on January 20, 2021, just a few weeks before the holiday season. Public health officials warned that unless people wear masks, keep social distance and stay at home, partying during holidays may lead to a sharp increase in COVID-19 cases. Biden has also warned that the epidemic will become more serious in the coming winter.

　　According to reports, Biden said that in addition to following the public health guidelines prepared for the inauguration ceremony, his team has been discussing the plan with the leaders of the House of Representatives and the Senate. He said: "My primary goal is to ensure the safety of the United States, but still allow people to celebrate."

　　Biden predicted that there would be no large-scale parade along Pennsylvania Avenue on the inauguration day, but added that he could not give a clear description of the whole event now. "But my guess is that in American states, you will see many virtual activities and attract more people to participate." He said.

Data Map: On December 1st, local time, the "drive-through" Covid-19 testing station set up in Alemany Farmers’ Market in San Francisco, California, USA provided testing services to the public. China News Service reporter Liu Guanguan photo

　　The recovery of American job market slows down.

　　Biden urges aid.

　　On the same day, Biden also pointed out that the American people are facing a "grim" employment prospect, and with the surge of Covid-19 cases, they need to provide immediate assistance to help the people tide over the difficulties.

　　According to the November employment report released by the United States, the recovery of the US job market is slowing down. Biden said at the briefing: "If we don’t act now, the future will be very bleak. The American people need help and need it now. "

　　He said that the $908 billion bail-out plan jointly proposed by the two parties is being discussed in Congress, which is a good start, but more aid will be needed in 2021.

　　According to the report, with the severe epidemic situation in the United States, the economic and employment recovery has been hindered. According to the latest data, 245,000 new jobs were created in the non-agricultural sector in the United States in November, the unemployment rate dropped slightly to 6.7%, and the recovery slowed down significantly.

Special feature of 1905 film network "At the moment when you really get the Golden Rooster trophy, you should have a sense of responsibility and mission that has been passed down in your mind?" Pointing to the trophy in Zhu Yun’s hand.

"Yes, it was the highlight of life and the climax of life." Zhu Liyun’s eyes sparkled and he was lost in memories.

As early as 2015, he was nominated for the Best Editing Award of the 30th Golden Rooster Award for Chinese Films, which was the first year when the Golden Rooster Award was restored to the Best Editing Award. Four years later, he finally won the Best Editing Award in the 32nd Golden Rooster Award of Chinese Film. On the stage, he thanked that person … …

2021 is the 40th anniversary of the Golden Rooster Award in Chinese films. Blue Feather Living Room specially launched a series of interviews on the 40th anniversary of the Golden Rooster Award, looking back on the glorious years of light and shadow, and talking about the future of China films. Zhu Liyun, director of Lan Yu Dialogue, listened to the video creation in the digital age witnessed by the film editor.

"China’s first haircut" is a great god in my heart.

The winner of the 28th Golden Rooster Award for Lifetime Achievement in Chinese Film is called "China’s First Cut", which is the editing god in his heart. Fu Lao’s speech on life when he won the prize is still hit the floor in his heart. "Heaven rewards diligence, everything depends on human effort." This sentence, which the Fu Lao insisted on all his life, has also become Zhu Liyun’s motto. Under the strong appeal of Fu Lao, the Golden Rooster Award for Best Editing was restored in 2015. For this opportunity of "the predecessors planted trees, and the descendants enjoyed the cool", Zhu Liyun was also shortlisted for the Golden Rooster Award for Best Editing Award for his innovative editing techniques for the concept of time and space in Embroidered Spring Knife.

"Will there be embarrassment for the first nomination?" Lan Yu asked.

"Dare not, because the best editing award was restored for the first time in so many years, I will have a chance to nominate, which is already a historic event," Zhu Yun waved his hand. "Embroidered Spring Knife actually did something different when editing, but it seems that few people except the director agree with what we did, so that nomination is particularly important to me."

In 2019, he finally won the best editing award in the 32nd Golden Rooster Award of China for his inheritance of editing techniques of self-concept of time and space in Entering Beijing. At the highlight of his life, he deeply thanked Fu Zhengyi, a senior in the industry. "Today, this award is particularly heavy in my hand, because the predecessors of China film editing are constantly working hard. Please allow me to express my respect and gratitude to them!"

When Lan Yu asked about the significance of the Fu Lao in his mind, he said that the Fu Lao is a great god in his heart and an example in the mind of every editor in China editing industry. He also said that he was lucky when he won the prize, and these "descendants" had to thank the "predecessors" of Fu Lao for planting trees.

Add fire and material to the film.

"As a filmmaker, you have a research field of your own, which is really a very happy thing. Moreover, this matter was repeatedly recognized at the Golden Rooster Award, which gave me great encouragement. " Zhu Liyun talked excitedly about his creative mood.

Talking about his love for editing, his words are even more dense. "If you immerse yourself in it, it will look tired, lonely and hard to others, but I will feel no, I am not so tired. I think the first and most important thing in the editing industry is that you have to love movies, and you must find something different from what everyone thinks is the same. It needs to be carried out with full attention. "

During the intensive editing of the Golden Rooster Award-winning work "Into the Capital", one day, many opera experts came and said that the opera had not been finished and had to be sung from the beginning. After about an hour, Zhu Yun stood up and said, "Stop, stop, we can’t change it like this. We must ensure the film, and I will respect the opera itself to the maximum extent."

In the end, he drew lessons from many expressions of traditional operas in the editing, and showed many scenes of freeze-frame appearance. "We must do things according to the materials, first take the materials to stroke the plays, and then find ways to add fire and materials to the plays."

In the last month of Embroidered Spring Knife, he and his team, such as the chef with exquisite cooking skills, completely changed the second half of the story into a "dish", and made five large parallel clips of the whole film, completely breaking the time and space, and even mixing the scenes of day and night.

In this year’s Spring Festival movie, there are two scenes that go home during the day and go home at night. He didn’t watch them, so he cut them together — — When a poor man comes home and pushes the door and sees a mansion, a man who is used to a mansion loses his memory and pushes the door when he comes home. This reaction and contrast are the same in specific emotions.

In Lan Yu’s view, the best editing undoubtedly needs to give the director extra points. He agreed, "Right, editor, don’t try to have your own style. What you have to do is to pulse the film, then see what the director needs and try to maximize his demands."

Lan Yu pondered for a moment and asked, "So in the process of your cooperation with every director, will it be very tacit?" I believe that there should be many moments of dispute in the process of cutting. "

Zhu Liyun smiled and said, "I will argue more directly with this relationship. When filming "Embroidered Spring Knife", once we were all about to fight, and there was a scene where we were carrying our backs. Then Liu Shishi said that Zhang zhen was injured, so he helped him cover the wound. At the beginning of filming, I felt that only one shot was needed for that scene; But Lu Yang felt that both sides should be taken care of, so I insisted that it should not be interrupted by editing points in the middle. When we connect the whole film, I won’t argue with him about it anymore, because I think it needs to be interrupted in terms of the rhythm of the whole film, and its rhythm is the same. "

"Later, when I cut it, I told the old road (Yang) that today I won’t cut it first. Let’s discuss one thing first. Can this novel change reality? We discussed this for three to four hours. In fact, the final solution was that we added a voice-over to solve this problem. "

Every movie, he received hundreds of hours of material, so he began to edit it on the spot. "Into the Capital" was roughly cut out for 150 minutes, A Writer’s Odyssey was roughly cut out for 4.5 hours, and "Crowd" was roughly cut out for 5 hours and 40 minutes. He needs to cut them to a reasonable screening duration. "Because the audience will be tired after a long time, we must consider how much information the audience can accept."

Lan Yu noticed the concept of live editing. Zhu Liyun explained that his first contact with live editing was actually when the director was shooting. He was the live editing of that film and helped the director verify this sub-shot. At first, he couldn’t understand. At that time, director Tsui Hark often came over and asked him, "Did we shoot enough?" Because director Tsui Hark came from the film era, in order to save film, every shot will need to be edited.

And when the digital age comes, we don’t need to worry about a provincial material. Although his graduation homework in 2009 was still on film, it was all digitized after graduation. This has reduced the cost of many projects. He said, "I’m the only one in the editing group. Only the digital age can support us to do this. It’s because of the dividend of the digital age that there are so many materials for us to play freely, and then the editing really becomes an editing, not just an execution by the director."

For the future direction of editing, he thinks that the future films will make some breakthroughs in time and space, and take emotions and expressions as the main line to narrate. Therefore, he is also trying hard in this direction, and he also sees many people trying hard to do this kind of attempt.