分类： xiyu

[See you at 8： 00] The police swept the scene, and the suspect’s mobile phone suddenly arrived in 700 yuan.

CCTV News:At 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

The state encourages scientific and technical personnel to be encouraged by means of equity and dividends.

The Supreme People’s Court’s normative execution right: it is strictly forbidden to be included in the list of dishonesty if it only meets the situation of restricting consumption.

The State Administration of Taxation filed a case to investigate the problem of tax evasion in many fields, and has recovered 756 million yuan in taxes.

The average life expectancy of Chinese women has exceeded 80 years, which is 4 years higher than the world average.

Shaanxi Province has made adjustment arrangements for the postgraduate examination due to the epidemic situation, and candidates from other provinces will be organized by the test center.

Gan Rongkun, former member of the Standing Committee of the Henan Provincial Party Committee and secretary of the Political and Legal Committee, was arrested on suspicion of taking bribes.

TEPCO formally submitted an application for discharging nuclear sewage into the sea, and it is expected to start discharging in the spring of 2023.

Former Israeli officers admitted for the first time that Israel was involved in the assassination of senior Iranian general Kassem Sulejmani.

Park geun-hye’s younger sister announced her candidacy for the next president, saying that South Korean political circles are striving for power and position.

Global warming has caused American lobsters to migrate northward, and the number of lobsters in Canadian islands has increased greatly.

France returned 18 cultural relics to Mexico, including sculptures and pottery with a history of thousands of years.

A number of officials in Lanshan County, Hunan Province cuddled and circled with women in KTV. The local response: It was a video in 2018. In July 2020, the Supervision Committee of Yongzhou City Commission for Discipline Inspection made an investigation and handling, and the three people gave a conversation reminder and admonishing conversation respectively.

Police in Kunming, Yunnan Province: The suspect’s mobile phone suddenly arrived in 700 yuan, 7 people were arrested and 13 people were administratively detained.

A boy slaps a woman on campus, which is reported by Dalian Jiaotong University: They are lovers and have criticized education.

A 2-year-old girl died of eating chocolate containing illegal drugs, and 34 people were prosecuted.

The charge for hot water in a school building in Shanghai is one ton in 55 yuan, and the school: the normal price.

A jiaozi store in Henan was closed for six consecutive years on the winter solstice, just to invite the sanitation workers to eat jiaozi for free.

A man in Jilin met a Siberian tiger in the snow and shouted "I am local" in the air. After listening to the tacit understanding, the tiger gave way.

Who made Xiaohui suffer insult and damage? The audience seeking excitement, the anchor who is bent on making profits, and the platform that enjoys traffic have formed collusion.

— — Guangming. com commented that "mentally ill girls are used for vulgar live broadcast"

Stone products unearthed from the Paleolithic site of Taiziling in Tianjin.

Rare to see! Golden light filled the Summer Palace.

Jump into the sea! Quan Hongchan challenged the sea diving for the first time, and reappeared the splash disappearing technique.

See you at 8 o’clock tomorrow!

Editor in Charge: Sun Jie

Editor: Jassamyn Liu Lin Tao

From April 3, Beijing motor vehicle tail number will be restricted to rotation.

　　CCTV News:According to the news of Beijing Municipal Government Network on March 27th, the Beijing Municipal People’s Government issued a notice on the implementation of regional traffic restriction measures during the peak hours of working days.

　　In order to effectively consolidate the effectiveness of air pollution control, reduce vehicle pollutant emissions, and continuously improve the air quality in the capital, the Beijing Municipal Government decided to continue to implement traffic management measures for restricted areas during peak hours on weekdays (except Saturdays and Sundays that were adjusted to work due to holidays) from April 3, 2023 to March 31, 2024. The relevant matters are hereby notified as follows:

　　First, the central state organs within the administrative area of this Municipality, the party and government organs at all levels in this Municipality, the official vehicles of social organizations, institutions and state-owned enterprises affiliated to the central government and this Municipality are suspended for one day per week (from 0: 00 to 24: 00) according to the tail number of the license plate, and the scope is the roads within the administrative area of this Municipality.

　　2. According to the relevant provisions of the Road Traffic Safety Law of the People’s Republic of China and the Regulations of Beijing Municipality on the Prevention and Control of Air Pollution, except for the motor vehicles within the above-mentioned Article 1, other motor vehicles in this city implement traffic management measures to restrict traffic in the peak hours of working days according to the license plate number. The time limit is from 7: 00 to 20: 00, and the scope is within the Fifth Ring Road (excluding the Fifth Ring Road).

　　Three, according to the above requirements of motor vehicle license plate tail number (including temporary number plate) is divided into five groups, regular rotation limit day. The details are as follows:

　　(1) From April 3, 2023 to July 2, 2023, the tail numbers of motor vehicle license plates that are restricted from Monday to Friday are: 4 and 9, 5 and 0, 1 and 6, 2 and 7, 3 and 8, respectively (motor vehicle license plates with English letters are managed as No.0, the same below);

　　(2) From July 3, 2023 to October 1, 2023, the tail numbers of motor vehicle license plates restricted from Monday to Friday are: 3 and 8, 4 and 9, 5 and 0, 1 and 6, 2 and 7 respectively;

　　(3) From October 2, 2023 to December 31, 2023, the tail numbers of motor vehicle license plates restricted from Monday to Friday are: 2 and 7, 3 and 8, 4 and 9, 5 and 0, 1 and 6 respectively;

　　(4) From January 1, 2024 to March 31, 2024, the tail numbers of motor vehicle license plates restricted from Monday to Friday are: 1 and 6, 2 and 7, 3 and 8, 4 and 9, 5 and 0 respectively.

　　Four, the following motor vehicles are not subject to the above measures:

　　(1) Police cars, fire engines, ambulances and engineering rescue vehicles;

　　(2) buses, inter-provincial long-distance passenger vehicles and buses, Beijing B-section number plate taxis (excluding rental vehicles), special postal vehicles, vehicles with tourist bus operating certificates issued by the municipal traffic administrative department, unit buses and school buses approved by the municipal public security traffic administrative department;

　　(3) Administrative law enforcement vehicles and special vehicles for removing obstacles that are painted with uniform marks and perform official duties;

　　(four) special operation vehicles for sanitation, gardening, road maintenance and emergency communication support, and funeral vehicles for funeral homes;

　　(5) Vehicles with the "Shi" prefix number plate and vehicles approved for temporary entry;

　　(6) Pure electric passenger cars (passenger cars driven by electric motors with rechargeable batteries as the only power source).

　　Five, other provinces and cities in Beijing motor vehicle traffic management, in accordance with the relevant provisions of the Beijing Municipal Transportation Commission, Beijing Municipal Bureau of Ecology and Environment, Beijing Municipal Public Security Bureau Public Security Traffic Management Bureau.

The 13th Five-Year Plan focuses on the economy： a new engine for the new economy.

　　Core tips

　　■ The new economy is intended to comprehensively improve the internal quality of China’s economy and promote the sustainability of development with "new".

　　■ New industries, new formats, new models, new products, new services and other new kinetic energy are constantly accumulating, and new economic forms are ready to emerge.

　　■ The generation of new kinetic energy and the development of new economy need to further break through the existing institutional mechanisms.

　　"At present, China’s development is in such a critical period that we must cultivate and expand new kinetic energy and accelerate the development of a new economy." This year, the word "new economy" was written in the government work report for the first time, which became a new highlight of the report. What is the domestic and international background of emphasizing the new economy? What exactly does the new economy contain? How to promote the vigorous growth of new economy?

　　1. The "new economy" broke ground.

　　Rape flower, plum flower, peach flower, pear flower and citrus flower … … With the arrival of spring, the flowers in the countryside attract people to stop; Leisure farms, characteristic folk customs, self-driving camping, outdoor sports … … The new era of mass tourism is activating new consumption hotspots.

　　The latest data shows that the service consumption of cultural tourism in China is not decreasing. During the Spring Festival, the national tourism revenue reached 144.8 billion yuan, an increase of 14.6%. In February, the box office of the national film market was nearly 7 billion yuan, surpassing the North American market and ranking first in the world.

　　Today, China’s economy is facing a painful period of transformation. It is not in line with the economic law to let the traditional kinetic energy continue to maintain the high growth in the past.

　　Economic development is bound to have the process of iterative replacement of old and new kinetic energy. When the traditional kinetic energy becomes weak from strong, it needs the sudden emergence of new kinetic energy and the transformation of traditional kinetic energy to form a new "double engine" in order to promote sustained economic growth and leap to a new level.

　　The report "Review of World Economy in 2015 and Prospects for 2016" released by the National Bureau of Statistics recently pointed out that in 2016, the world economy will still be in the recovery period after the international financial crisis, the effectiveness of policies and measures will decline, and new growth momentum has not yet been established. It will still maintain the "three lows and one high" trend of "low interest rate, low inflation, low growth and high debt", and the recovery will remain weak, and weak demand will restrict China’s economy.

　　How can China’s economy set sail in the first year of the decisive stage of building a well-off society in an all-round way and the crucial year of promoting structural reform on the supply side?

　　The unfavorable factors and uncertain factors in the operation of the world economy are increasing, and how can China’s economy climb over the hill in the critical period of the continuous transformation of domestic new and old development kinetic energy?

　　"The development of China has always been advancing in response to challenges, and there is no hurdle." Premier Li Keqiang’s answer is very firm.

　　As long as we are tough enough to make the new economy form a new "S-shaped curve", it will give impetus to the new kinetic energy of China’s economy.

　　On March 16th, Premier Li Keqiang, when meeting with Chinese and foreign journalists and answering questions, said that the new economy has a wide coverage and rich connotations. It involves the primary, secondary and tertiary industries, not only the emerging service industries and new formats such as the Internet, the Internet of Things, cloud computing and e-commerce, but also the intelligent manufacturing and mass customized production in the industry. It also involves family farms and stock cooperatives that are conducive to promoting moderate scale operations in the primary industry, and rural areas. The new economy referred to in the government work report has gone beyond the original scope of this concept, but has richer connotation and broader scope.

　　Cui Jianhua, deputy secretary and vice president of the Party Committee of Peking University University of Economics, believes that the new economy focuses on "newness" and all-round "newness". In recent years, there are many references to the "newness" of China’s economy, such as new structure, new model, new industry, new format, new products, etc., which are put forward from different angles and different fields, and each has its own reasons and is not contradictory. The new economy should be a comprehensive category and corresponding unremitting practice, including all kinds of "newness", comprehensively improving the internal quality of China’s economy and promoting the sustainability of development with "newness".

　　2. Do "subtraction", "addition" and "multiplication"

　　"The total amount of development and structural problems coexist, and structural problems are more prominent." This is a scientific judgment of China’s current economic situation. Therefore, we must focus on strengthening supply-side structural reform, accelerate the cultivation of new development momentum, and transform and upgrade traditional comparative advantages.

　　Do subtraction and addition, reduce ineffective and low-end supply, expand effective and high-end supply, and increase the supply of public goods and services; At the same time, give play to the multiplier effect of mass entrepreneurship, innovation and "internet plus". Cui Jianhua pointed out that the new economy needs the support of "new structure". De-capacity, de-stocking and developing new industries are all structural adjustments of China’s economy. On the one hand, it is the adjustment and upgrading of the original industries, and structural adjustment does not blindly exclude traditional industries; On the other hand, it is the great development of new and frontier industries, which promote the transformation of industrial structure in parallel.

　　Since the beginning of this year, China’s structural adjustment has made positive progress, and transformation and upgrading are on the way. As the largest industry, the service industry continues to maintain a good momentum of development.

　　With the implementation of the innovation-driven development strategy and the introduction of a series of policies and measures to encourage mass entrepreneurship and innovation, new industries, new formats, new models, new products and new services have been accumulating.

　　In January, the number of domestic invention patents accepted increased by 35.7% year-on-year, and the number of domestic invention patents granted increased by 57%.

　　"internet plus" related industries are in the ascendant. 1— In February, the national online retail sales of goods and services increased by 27.2% year-on-year, and online shopping led to the rapid growth of express delivery business. Information consumption has doubled, and mobile Internet access traffic increased by 120.9% in January.

　　New products with high added value and high technology content are growing rapidly. 1— In February, the output of new energy vehicles increased by 75.9% year-on-year, smart TV increased by 28.5%, urban rail vehicles increased by 28.0%, optoelectronic devices increased by 22.6%, and special equipment for environmental pollution prevention increased by 21.8%.

　　New services and new models are constantly emerging. Driven by technological innovation, the penetration of mobile Internet and traditional industries is accelerating, and new service models are constantly being born. Various regions provide personalized and customized public products and services to enterprises by establishing business incubators, business parks and service centers. Innovative service platforms such as Zhongchuang, Crowdsourcing, Crowdfunding and Crowdfunding have achieved efficient integration of various resources. New service modes, such as online car rental, online medical care and distance education, have greatly released the consumption potential.

　　The supply-side structural reform effect has emerged. The output of some "overcapacity" industries has declined. 1-mdash this year; In February, the output of cement decreased by 8.2%, crude steel by 5.7% and 10 kinds of non-ferrous metals by 4.3%. The price decline of related products narrowed.

　　"The kinetic energy conversion is gradually effective, and the new economic form is ready." Ning Ji Zhe, director of the National Bureau of Statistics, pointed out.

　　3. The new economy needs system innovation

　　"Although the central government is promoting decentralization, in many areas, the approval process is still too long. To turn new technologies into new kinetic energy and truly benefit the people, we must grasp the big and let go of the small. " Chen Hesheng, an academician of China Academy of Sciences, pointed out.

　　Xu Zhengzhong, a professor at the National School of Administration, believes that the current global economy has entered the 3.0 stage of free combination of everyone supported by "cloud computing, Internet of Things, big data and intelligence". The era of "great wisdom" has given birth to a new mode of economic development, which is and will completely change the way of knowledge acquisition, inheritance, accumulation and creation, and promote profound changes in lifestyle, working methods, organizational methods and social forms, and the form of public governance has also changed accordingly.

　　As an important part of the new economy, "sharing economy" also appeared for the first time in the government work report. Sharing economy, also known as peer-to-peer economy, collaborative economy and collaborative consumption, is a socio-economic ecosystem based on the sharing of human and material data. In the era of "internet plus", sharing economy has become a new trend, and industry changes have come.

　　In recent years, China’s sharing economy has developed rapidly, which is profoundly changing the economic form and lifestyle. Online creative design, marketing planning, catering and accommodation, logistics express, capital lending, and transportation … … The sharing economy has penetrated into all aspects of society. However, the data show that the market size of China’s sharing economy is small and the market development is not perfect. The important constraint is that the supervision of sharing economy still adheres to the concept of managing traditional industries.

　　"It is necessary to accelerate the growth of new technologies, new industries and new formats, promote the sharing of economic development through institutional and institutional innovation, build a sharing platform, expand emerging industrial clusters such as high-tech industries and modern service industries, and create a new engine with strong power." The clear expression of the government work report makes people see the hope of future development. "The government’s support for sharing economic development is more distinct, which will improve the efficiency of resource utilization and let more people participate and get rich." Fu Jun, vice president of China Civil Chamber of Commerce, said.

　　New technology, new industries and new economy run through the whole 13 th Five-Year Plan. The Outline identifies a number of major scientific and technological innovation projects and projects in 2030; Focus on supporting the development and growth of new-generation information technology, new energy vehicles and other related industries, vigorously promote innovation and industrialization in emerging frontier areas such as intelligent transportation, virtual reality and interactive film and television, and form a number of new growth points; Eight major informatization projects were identified; Implement the intelligent manufacturing project, strengthen the construction of industrial Internet facilities, technical verification and demonstration, and promote the "Made in China+Internet" to make a substantial breakthrough.

　　Xu Shaoshi, director of the National Development and Reform Commission, pointed out a few days ago that "China has put forward an innovation-driven development strategy, which has a historic intersection with worldwide innovation and provides a window of opportunity. Innovation and entrepreneurship will become a strong driving force for China’s economic growth in the future."

　　information

　　Postal savings bank launches consumer industry alliance

　　China Postal Savings Bank and China Post Consumer Finance Co., Ltd. recently established a consumer industry alliance of "You have a home by post" in Beijing, and released the first consumer financial product for "families with children" — — The "second child loan" is open to families with children all over the country, and only charges 0.75% handling fee. It is reported that the "You have a home by post" consumer industry alliance is a new model of integration of production and operation, which provides one-stop comprehensive consumer financial services for every small family through the entrance of "China Post Wallet" APP. (Yang Liang)

　　Jiang Tai Global Rescue Alliance was established.

　　Jiang Tai Insurance Brokers Co., Ltd. recently initiated the establishment of Jiang Tai Global Rescue Alliance in Beijing, aiming at providing China citizens with seamless global 24-hour rescue services, including travel risk prevention and early warning, security information services, medical assistance services and related travel assistance services. (temperature source)

　　EZZY, an intelligent sharing platform for automobiles, was launched in Beijing.

　　The "EZZY" car intelligent sharing platform APP created by Dameng Technology has been launched recently. The core of this product is a smart car control and sharing system. In use, users do not need to pay a deposit or go to the store to go through the formalities. After downloading the APP, the mobile phone becomes a master key, and the car can be locked by searching for nearby vehicles. Users can leave by themselves after use, and the central control system can automatically lock the doors and close the windows. (Qiu Wei)

　　(Reporter zhang yi)

Will the inauguration ceremony of the US President be held online in 2021？ Biden revealed these details.

　　BEIJING, Dec. 5 (Reuters)-On Dec. 4, local time, US President-elect Biden said that in view of the spread of the COVID-19 epidemic, the scale of the presidential inauguration in January 2021 may be reduced or held online. Focusing on the slowdown in the recovery of the US job market, Biden urged immediate action and pointed out that a new round of bail-out plan is under discussion.

Data Map: US President-elect Biden. China News Service reporter Chen Mengtong photo

　　How to hold the inauguration ceremony of the president of the United States in 2021?

　　Biden revealed these details.

　　Biden said on the 4th that the scale of the presidential inauguration in January 2021 may be reduced, or it may be held in an online virtual form like the Democratic National Congress in early 2020.

　　"It is very unlikely that a million people will gather in national mall to visit the Lincoln Memorial." Biden pointed out, "I think, compared with the usual inauguration ceremony, you will see a form more like the Democratic National Convention."

　　Biden is scheduled to be sworn in as the next president on January 20, 2021, just a few weeks before the holiday season. Public health officials warned that unless people wear masks, keep social distance and stay at home, partying during holidays may lead to a sharp increase in COVID-19 cases. Biden has also warned that the epidemic will become more serious in the coming winter.

　　According to reports, Biden said that in addition to following the public health guidelines prepared for the inauguration ceremony, his team has been discussing the plan with the leaders of the House of Representatives and the Senate. He said: "My primary goal is to ensure the safety of the United States, but still allow people to celebrate."

　　Biden predicted that there would be no large-scale parade along Pennsylvania Avenue on the inauguration day, but added that he could not give a clear description of the whole event now. "But my guess is that in American states, you will see many virtual activities and attract more people to participate." He said.

Data Map: On December 1st, local time, the "drive-through" Covid-19 testing station set up in Alemany Farmers’ Market in San Francisco, California, USA provided testing services to the public. China News Service reporter Liu Guanguan photo

　　The recovery of American job market slows down.

　　Biden urges aid.

　　On the same day, Biden also pointed out that the American people are facing a "grim" employment prospect, and with the surge of Covid-19 cases, they need to provide immediate assistance to help the people tide over the difficulties.

　　According to the November employment report released by the United States, the recovery of the US job market is slowing down. Biden said at the briefing: "If we don’t act now, the future will be very bleak. The American people need help and need it now. "

　　He said that the $908 billion bail-out plan jointly proposed by the two parties is being discussed in Congress, which is a good start, but more aid will be needed in 2021.

　　According to the report, with the severe epidemic situation in the United States, the economic and employment recovery has been hindered. According to the latest data, 245,000 new jobs were created in the non-agricultural sector in the United States in November, the unemployment rate dropped slightly to 6.7%, and the recovery slowed down significantly.

The Ministry of Public Security has cracked a number of illegal and criminal cases of obscenity and pornography on mobile phones.

Special topic: encirclement and suppression of mobile phone network pornography

　　People’s Daily Online, Beijing, December 24 th On December 8 th, since nine ministries and commissions, including the Foreign Affairs Office of the Central Committee, the Ministry of Public Security and the Ministry of Industry and Information Technology, deployed a special campaign to further rectify obscene pornography and vulgar information on the Internet and mobile phone media, the Ministry of Public Security has made a heavy blow to the illegal and criminal activities of obscene pornography on mobile phones. In just half a month, the national cyber security department has closed 2,361 WAP websites of obscene and pornographic mobile phones, cracked 28 criminal cases of obscene and pornographic mobile phone websites, and arrested 34 suspects. The crackdown and rectification work was successful in the first battle.


　　Beijing cracked the case of "3gsem.cn" mobile phone wap website spreading obscenity and pornography. Recently, the work of Beijing Public Security Bureau found that a mobile WAP website named "Abusive Naked Campus" provides a large number of obscene and pornographic information links, through which you can browse obscene and pornographic videos, pictures, novels, etc. on other obscene and pornographic websites. The website server is hosted in IDC computer room of Yizhuang, Beijing Unicom. The public security organs in Beijing immediately set up a task force to carry out investigations and arrested the suspect Zhao. After the trial, Zhao confessed that he applied for virtual space and domain name through Beijing Tuofeng Weiye Company around October 2008, purchased wap mobile phone program code from the Internet, and successively searched more than 50 pornographic websites from the Internet, which increased the number of clicks with each other, and applied for advertising alliance of "Beijing Posture Wireless Company" and "Beijing Business Opportunity Unlimited Company". These two companies put advertisements on 3gsem.cn website, and the company will pay Zhao 0 according to the number of clicks of advertisements.


　　Jiujiang, Jiangxi Province cracked the case of "51xo.org" mobile phone WAP website spreading obscene articles. Recently, the public security organs in Jiujiang City, Jiangxi Province successfully cracked the case of "51xo.org" mobile phone WAP website spreading obscene articles, arrested a suspect, seized a computer involved and seized illegal income of more than 60,000 yuan. On November 16, 2009, the network supervision detachment of Jiujiang Public Security Bureau in Jiangxi Province found that a wap website of mobile phone was suspected of spreading obscene articles, and the server of the website was located in IDC room of Jiujiang Telecom. After investigation, it was found that the criminal suspect was forced by the strong public opinion pressure to crack down on the spread of obscenity and pornography on mobile phone wap websites recently, and set up jumping links to nearly 20 overseas obscene mobile phone wap websites, such as "Wolf Friends Home", "The Complete Collection of Sexy and Cool Stations", "Mao Mao Hand Mao Mao Foot" and "Jibazi Best Prostitute Station", in order to escape the crackdown by the public security organs. There are a lot of obscene pictures and novels in these obscene mobile phone wap websites. On December 7, the police handling the case of Jiujiang Public Security Bureau in Jiangxi, with the strong cooperation of Maoming Public Security Bureau in Guangdong, arrested the suspect Zhang in Maoming City. After the trial, the suspect Zhang confessed to the fact that he started to spread obscene and pornographic information on his mobile WAP website in April 2008, and put advertisements on his mobile WAP website for illegal profit by joining the network advertising alliance.


　　Shenzhen, Guangdong, cracked a case of using mobile media to spread obscene pornographic videos for profit. On December 2, 2009, the network police detachment of shenzhen public City, Guangdong Province found that a mobile WAP website was suspected of engaging in online viewing service of obscene pornographic videos. After the investigation, it was found that the suspect also maintained six other obscene and pornographic websites. The network police detachment of Shenzhen Municipal Bureau immediately assigned a special person to collect evidence and inspect the website, fixed the criminal evidence, and arrested three suspects, Liu’s brother and sister. After investigation, the three suspects set up seven pornographic websites, uploaded a large number of pornographic videos, and some websites had more than 1,000 pornographic movies. It takes advantage of the characteristics of high click-through rate and large traffic of pornographic websites, promotes advertisements by inserting online advertisements into obscene pornographic videos and movies, and makes profits by charging commissions according to clicks. Since the website was launched in October 2009, three suspects have made a profit of nearly 6,000 yuan.

Editor: Wang Jiaolong

Suiyuan Technology and iQiyi signed a strategic cooperation agreement to explore the application of generative AI in pan-entertainment industry.

K graph IQ_0

　　domestically-builtSupplier Suiyuan Technology announced on the 13 thSign a strategic cooperation agreement to jointly explore the application of AIGC in the field of film and television content production, in order to build a benchmark for the application of AIGC technology in the field of pan-entertainment.

　　The evolution of the big model has accelerated the intelligent development of the film and television industry. AIGC has broad application prospects in the fields of film and television content production and user experience optimization, and can shape new ways of digital content generation and interaction.

　　Suiyuan Technology and the application platform based on Suiyuan big model have jointly explored the application of graphic algorithm training and vide o stylized rendering in the field of film and television content production, and achieved substantial results. For example, the costume drama series "The Big Dream is Leaving" which is produced and being produced, and the auxiliary tools of art design are developed through generative AI to improve the quality and efficiency of the art design work of the crew and save costs.

　　The two sides will carry out deeper cooperation and joint research and development in the future. Iqiyi is promoting the application of generative AI i n the whole process of content creative development and production. At present, in the planning and development stage, generative AI dismantles characters and scenes of novels and scripts, which can help improve the evaluation efficiency and accuracy of novel IP and scripts, so as to tap more high-quality projects with explosive potential. Suiyuan Technology will provide Iqiyi with computing services in application scenario s such as content understanding and non-player role (NPC), and support iQiyi to explore AIGC in film and television content production.

　　Zhang Yalin, founder and chief operating officer of Suiyuan Technology, believes that a new wave of production is coming. With the rapid evolution of large models, data resources are increasingly rich, and business application scenarios are constantly expanding. As a leading provider of cloud infrastructure, Suiyuan Technology will continue to exert its own technical strength and innovation ability, explore the combination of artificial intelligence and more scenes in the era of big model with iQiyi, and promote the landing application of AIGC technology in the field of pan-entertainment.

　　Liu Wenfeng, chief technology officer of iQiyi, said that the development of generative AI technology is expected to greatly improve the efficiency of content production and improve the level of cre ation and decision-making. This cooperation between the two parties will help iQiyi to develop and generate vertical applications of AI for film and te levision industry scenes more effectively, and empower professional film and television content creation.

Dialogue between Lan Yu and Zhu Yun ｜ He brought A Writer’s Odyssey back.


Special feature of 1905 film network "At the moment when you really get the Golden Rooster trophy, you should have a sense of responsibility and mission that has been passed down in your mind?" Pointing to the trophy in Zhu Yun’s hand.


"Yes, it was the highlight of life and the climax of life." Zhu Liyun’s eyes sparkled and he was lost in memories.


As early as 2015, he was nominated for the Best Editing Award of the 30th Golden Rooster Award for Chinese Films, which was the first year when the Golden Rooster Award was restored to the Best Editing Award. Four years later, he finally won the Best Editing Award in the 32nd Golden Rooster Award of Chinese Film. On the stage, he thanked that person … …


2021 is the 40th anniversary of the Golden Rooster Award in Chinese films. Blue Feather Living Room specially launched a series of interviews on the 40th anniversary of the Golden Rooster Award, looking back on the glorious years of light and shadow, and talking about the future of China films. Zhu Liyun, director of Lan Yu Dialogue, listened to the video creation in the digital age witnessed by the film editor.


"China’s first haircut" is a great god in my heart.


The winner of the 28th Golden Rooster Award for Lifetime Achievement in Chinese Film is called "China’s First Cut", which is the editing god in his heart. Fu Lao’s speech on life when he won the prize is still hit the floor in his heart. "Heaven rewards diligence, everything depends on human effort." This sentence, which the Fu Lao insisted on all his life, has also become Zhu Liyun’s motto. Under the strong appeal of Fu Lao, the Golden Rooster Award for Best Editing was restored in 2015. For this opportunity of "the predecessors planted trees, and the descendants enjoyed the cool", Zhu Liyun was also shortlisted for the Golden Rooster Award for Best Editing Award for his innovative editing techniques for the concept of time and space in Embroidered Spring Knife.


"Will there be embarrassment for the first nomination?" Lan Yu asked.


"Dare not, because the best editing award was restored for the first time in so many years, I will have a chance to nominate, which is already a historic event," Zhu Yun waved his hand. "Embroidered Spring Knife actually did something different when editing, but it seems that few people except the director agree with what we did, so that nomination is particularly important to me."


In 2019, he finally won the best editing award in the 32nd Golden Rooster Award of China for his inheritance of editing techniques of self-concept of time and space in Entering Beijing. At the highlight of his life, he deeply thanked Fu Zhengyi, a senior in the industry. "Today, this award is particularly heavy in my hand, because the predecessors of China film editing are constantly working hard. Please allow me to express my respect and gratitude to them!"


When Lan Yu asked about the significance of the Fu Lao in his mind, he said that the Fu Lao is a great god in his heart and an example in the mind of every editor in China editing industry. He also said that he was lucky when he won the prize, and these "descendants" had to thank the "predecessors" of Fu Lao for planting trees.


Add fire and material to the film.


"As a filmmaker, you have a research field of your own, which is really a very happy thing. Moreover, this matter was repeatedly recognized at the Golden Rooster Award, which gave me great encouragement. " Zhu Liyun talked excitedly about his creative mood.


Talking about his love for editing, his words are even more dense. "If you immerse yourself in it, it will look tired, lonely and hard to others, but I will feel no, I am not so tired. I think the first and most important thing in the editing industry is that you have to love movies, and you must find something different from what everyone thinks is the same. It needs to be carried out with full attention. "


During the intensive editing of the Golden Rooster Award-winning work "Into the Capital", one day, many opera experts came and said that the opera had not been finished and had to be sung from the beginning. After about an hour, Zhu Yun stood up and said, "Stop, stop, we can’t change it like this. We must ensure the film, and I will respect the opera itself to the maximum extent."


In the end, he drew lessons from many expressions of traditional operas in the editing, and showed many scenes of freeze-frame appearance. "We must do things according to the materials, first take the materials to stroke the plays, and then find ways to add fire and materials to the plays."


In the last month of Embroidered Spring Knife, he and his team, such as the chef with exquisite cooking skills, completely changed the second half of the story into a "dish", and made five large parallel clips of the whole film, completely breaking the time and space, and even mixing the scenes of day and night.


In this year’s Spring Festival movie, there are two scenes that go home during the day and go home at night. He didn’t watch them, so he cut them together — — When a poor man comes home and pushes the door and sees a mansion, a man who is used to a mansion loses his memory and pushes the door when he comes home. This reaction and contrast are the same in specific emotions.


In Lan Yu’s view, the best editing undoubtedly needs to give the director extra points. He agreed, "Right, editor, don’t try to have your own style. What you have to do is to pulse the film, then see what the director needs and try to maximize his demands."


Lan Yu pondered for a moment and asked, "So in the process of your cooperation with every director, will it be very tacit?" I believe that there should be many moments of dispute in the process of cutting. "

Zhu Liyun smiled and said, "I will argue more directly with this relationship. When filming "Embroidered Spring Knife", once we were all about to fight, and there was a scene where we were carrying our backs. Then Liu Shishi said that Zhang zhen was injured, so he helped him cover the wound. At the beginning of filming, I felt that only one shot was needed for that scene; But Lu Yang felt that both sides should be taken care of, so I insisted that it should not be interrupted by editing points in the middle. When we connect the whole film, I won’t argue with him about it anymore, because I think it needs to be interrupted in terms of the rhythm of the whole film, and its rhythm is the same. "


"Later, when I cut it, I told the old road (Yang) that today I won’t cut it first. Let’s discuss one thing first. Can this novel change reality? We discussed this for three to four hours. In fact, the final solution was that we added a voice-over to solve this problem. "


Every movie, he received hundreds of hours of material, so he began to edit it on the spot. "Into the Capital" was roughly cut out for 150 minutes, A Writer’s Odyssey was roughly cut out for 4.5 hours, and "Crowd" was roughly cut out for 5 hours and 40 minutes. He needs to cut them to a reasonable screening duration. "Because the audience will be tired after a long time, we must consider how much information the audience can accept."


Lan Yu noticed the concept of live editing. Zhu Liyun explained that his first contact with live editing was actually when the director was shooting. He was the live editing of that film and helped the director verify this sub-shot. At first, he couldn’t understand. At that time, director Tsui Hark often came over and asked him, "Did we shoot enough?" Because director Tsui Hark came from the film era, in order to save film, every shot will need to be edited.


And when the digital age comes, we don’t need to worry about a provincial material. Although his graduation homework in 2009 was still on film, it was all digitized after graduation. This has reduced the cost of many projects. He said, "I’m the only one in the editing group. Only the digital age can support us to do this. It’s because of the dividend of the digital age that there are so many materials for us to play freely, and then the editing really becomes an editing, not just an execution by the director."


For the future direction of editing, he thinks that the future films will make some breakthroughs in time and space, and take emotions and expressions as the main line to narrate. Therefore, he is also trying hard in this direction, and he also sees many people trying hard to do this kind of attempt.


Ma Huateng criticized by name： ten thousand words to interpret how Tencent lost the key battle of party games

Author |Pang ruijin

Edit |Hu zhanjia

In the recent game circle, the most eye-catching is undoubtedly the party game war between Tencent’s Dream Star and Netease’s Egg Party. Previously, Zero-state LT (ID: Lingtai _ LT) made a detailed interpretation of this in the article "Ren Yuxin’s" Opening Ding Lei ":The Star of the Dream of the Yuan Dynasty must not be guarded by the Iron Throne | Interpretation of Ten Thousand Words".

Now that three months have passed, what is the situation between the two sides?

Players who have paid attention to these two games clearly know that the indicators of Yuan Meng Xing are obviously behind those of Egg Party at present. Let’s see what happened in these three months.

The annual meeting named "Yuan Meng Xing"

Ma Huateng explained the reason for "going all out"

On January 29th, at the annual meeting of Tencent in 2023, Ma Huateng, Chairman and CEO of Tencent, spent 35 minutes reviewing in detail the development of Tencent’s businesses in the past year and made plans for the future.

Among them, when talking about the game business, Ma Huateng focused on "Dream Star":

"Games are our trump card business. At present, it is known as the world’s largest game company, and it seems to be lying on the credit book of success.

However, in the past year, we have been greatly challenged. The new generation of game companies have emerged one after another. From the gameplay to the content category, we are at a loss for a while, and friends keep producing new products. We feel as if we have made no achievements-we have also launched new products, but they are not as good as expected.

In the last two months, the leisure family party game "Yuan Meng Xing" has just entered the battlefield.

Although it is late, it is not only a game for us, but also has a social component. This is our base camp position in itself, and we must go all out and ask all businesses to combine and explore common development. "

Ma Huateng delivered a speech at the Tencent Annual Meeting in 2023.

Ma Huateng’s statement shows that Dream Star bears the ambition of Tencent, the company’s next rival in the game field, the glory of the king or Peace Elite.

From this, we can also know that the main reason why Dream Star was promoted to Tencent Group’s strategy is that the product and traffic combination model of Tencent’s core battlefield "game+social relationship chain" is being challenged-UGC social game "Egg Party" wearing an entertainment coat is rapidly becoming popular in the social field of acquaintances and strangers of teenagers, and it has achieved a monthly life of over 100 million in just one and a half years, and gained 500 million registered users, directly entering Tencent’s social base camp.

But at the same time, Ma Huateng also criticized that the game business can’t lie on the credit book. Compared with the new products of friends, tencent games’s business lacks bright products.

Ma Huateng’s dissatisfaction has its own reasons: according to the financial report data, tencent games got a rough start in 2023, especially local games: Q1 revenue was about 35.1 billion yuan, up 6% year-on-year; In Q2, it dropped to 31.8 billion yuan, down about 9.4% from the previous month. The domestic market revenue of Q3 games increased by 5% year-on-year to 32.7 billion yuan, but the growth rate was far behind that of the international market by 14%.

Judging from the PPT of Tencent’s annual meeting circulated on the Internet, Ma Huateng refers to the new products of friends, mainly referring to Netease’s "Going Against the Water" mobile game and "Egg Party", which set off the banner of new travel and even sent Netease to the fourth place in the market value of Internet companies, as well as the "Collapse: Star Dome Railway" launched by Mihayou, which can succeed "The Original God".

The PPT at Tencent’s annual meeting was transmitted online, in which competitors’ new products, such as Netease’s "Going Against the Water" mobile game and "Egg Party" and Mihayou’s "Collapse: Star Dome Railway", performed brilliantly.

In contrast, almost all the new products launched by Tencent in 2023 were eclipsed. The only bright spot was Yuan Meng Xing, which Tencent bet on the resources of the whole group, and it needed to compete directly with Netease’s Egg Party. This is a hard and protracted war, and even if Tencent goes all out, it may not be able to achieve its strategic goals.

Hundreds of people’s "Egg Party" suppressed thousands of people’s "Yuan Meng Xing"

Netease got revenge for the chicken-eating war.

Tencent’s emphasis on Dream Star is almost unprecedented.

On the research and development level, as a strategic product, Yuan Meng Xing was personally created by Z1 Studio led by Yao Xiaoguang, president of Tianmei Studio Group, the most powerful subsidiary of Tencent IEG.

Because Yao Xiaoguang is also the head of social platform business of Tencent PCG, and is in charge of QQ, Yuan Meng Xing was originally named as "ZPLAN", which is a one-dimensional universe project exploration focusing on games and social orientation. After a period of exploration of super QQ show, with the fire of Netease’s Egg Party, it evolved into the final form of Yuan Meng Xing as a competing product to meet players.

When ZPAN was first exposed, it was rumored that Tianmei had set up a team of more than 1,000 people, working in Shenzhen, Beijing and Shanghai, and Tianmei also had R&D team members from several other studios involved. According to an internal employee of Tencent IEG, the entire Tianmei studio group, except L1 and L2 (studios mainly responsible for the glory of the king and the glory of the king: The World), has helped to participate in the research and development of Yuan Meng Xing, "grabbing people everywhere, and the workstation can’t sit down".

On the marketing level, the first wave of marketing offensive has been fierce since the launch of Dream Star on December 15th. On December 2, 2023, Tencent not only announced the official launch time of the game, but also announced in a high-profile manner that it would invest 1.4 billion yuan in the first phase, without capping the long-term investment, more than 600 heads of KOL waving flags, and Tencent poured all the resources of the whole group to help, which made Yuan Meng Xing show the appearance of the opening king. As soon as it appeared, it overtook Egg Party in both the download list and the best-selling list.

Similarly, Netease attaches unprecedented importance to Egg Party. Ding Lei, CEO of Netease, said in early 2023 that Netease would continue to invest more R&D power and management resources in Egg Party, making it a product with 10 or even 20 years of vitality like Fantasy Westward Journey. To this end, Ding Lei broke the convention and stared at the game project personally, not only asking questions, but even being willing to participate.

However, according to the latest report, there are only about 100 people in the team behind "Egg Party", which can’t be compared with "Dream Star". However, under Netease’s strong defensive strategy, Yuan Meng Xing only beat Egg Party for 20 days in the best-selling list, and then entered a stalemate stage for about a week, and then Egg Party began to overtake Yuan Meng Xing, which led Ma Huateng to criticize the game business mercilessly at Tencent’s 2023 annual meeting and explained why he should go all out to do Yuan Meng Xing.

Below, we can re-examine the process of engagement between the two sides from the data and time nodes published in Egg Party and Dream Star:

It is understood that "Egg Party" became popular during the Spring Festival in 2023, with a maximum income of over 10 million per day and a maximum daily activity of over 30 million, and continued to top the iOS game list within one month. On September 7, 2023, Netease announced in a high-profile way that "Egg Party" had achieved an unprecedented "double-billion achievement"-that is, MAU (monthly active users) exceeded 100 million+the total number of maps totaled 100 million. On December 8, Netease announced that the cumulative number of registered users of Egg Party exceeded 500 million.

On December 15th, Tencent’s Dream Star was launched, and the two sides launched an offensive and defensive war of marketing purchase. For the results, the outside world can only analyze the gains and losses of both sides from the changes in various lists.

Originally, Yuan Meng Xing dominated the Egg Party in both the best-selling list and the download list, but on January 1st, the Egg Party achieved a short-term overtaking, and from January 11th, Yuan Meng Xing has been behind the Egg Party in the best-selling list (Ma Huateng’s speech at Tencent’s annual meeting was in this period), and it was not until March 15th that the new season started that it overtook the Egg Party.

Comparison of the Best-seller Rankings of Yuan Meng Xing and Egg Party

Comparison of Download Rankings between Yuan Meng Xing and Egg Party

On January 25th, 2024, the creative team of Yuan Meng Xing released a "Letter to All Players of Yuan Meng Xing" through Weibo, official WeChat official account and other channels, in which some data performances since the launch of the product were disclosed for the first time-in less than one month after the launch of Yuan Meng Xing on December 15th, 2023, the number of registered players exceeded 80 million.

Tencent officially announced that the number of registered users of Yuan Meng Xing exceeded 80 million in the first month of its launch.

Then, on February 2, 2024, the Egg Party sent a happy news called "Egg Victory Ceremony" to the players in the game, saying that "we won again", and announced that the daily play times of Egg Paradise exceeded 100 million, 400,000+content creations were added every day, an average of 3.8 paradise maps were born every second, and the game had 20 million+creative partners with love and like-mindedness.

Next, Netease officially announced that the DAU (daily active users) of Egg Party on New Year’s Eve exceeded 40 million, and after the first day of the New Year’s Day, Dream Star was overtaken by Egg Party in the download list, and the gap between the two sides was rapidly widened during the whole Spring Festival file-data points, as of February 15, Egg Party was in China App Store for nearly 30 days.

Netease announced on the first day of New Year’s Eve that "Egg Party" will live more than 40 million days.

However, Yuan Meng Xing has not yet released all the data during the Spring Festival, but what is certain is that both DAU and Liushui are far lower than Egg Party, so Tencent’s offensive campaign for the Spring Festival has not won, but has been completely surpassed by Netease. So, how does Netease arrange the "Egg Party" to keep rolling?

Originally, Egg Party announced that it would invest 500 million yuan to encourage the creation of UGC content, but Dream Star announced that it would spend 1.4 billion yuan to encourage the creators of UGC in the first stage before it went online, and the subsequent investment would not be capped. After entering 2024, "Egg Party" quickly followed up and announced the opening of the annual plan of "10 billion subsidies to give back eggs". The first step was to double the original incentive of 500 million yuan to 1 billion yuan, and even provide employment opportunities.

At the beginning of 2024, Netease announced the opening of the annual plan of "10 billion subsidies to give back eggs"

Netease’s strategy of spending a lot of money has achieved results. Egg Party not only continued the popularity of last year’s Spring Festival, but even promoted DAU from 30 million during last year’s Spring Festival to 40 million on New Year’s Eve this year. However, the performance of Dream of the Yuan Dynasty has gone from bad to worse, which can only be explained as the struggle between two tigers is bound to hurt …

It can be said that this war not only failed to repeat the history of the "chicken-eating war" between Netease and Tencent five years ago, but also allowed Netease to report the "revenge with one arrow" for the defeat in the chicken-eating market five years ago.

Spring Festival marketing war

Who is better?

Kwan, the producer of Egg Party, said in an interview with foreign media mobilegamer.biz recently that the success of Egg Party depends not on huge purchases, but on effective promotion and marketing with UGC as the core, and the promotion of Egg Party depends on players and communities. For example, in January, the Tik Tok account of "Egg Party" rose by 13.84 million yuan, of which 10.28 million yuan rose in a week through the Spring Festival theme activities, which overwhelmed Dong Yuhui, and now it generates billions of views every month.

From January 22 to January 28, 2024, Egg Party gained more than 10.28 million yuan in a week through the theme activities of the Spring Festival.

On the other hand, the recent defeat of Yuan Meng Xing made Tencent fail to win the "king" position of the party game track. Is it a strategic mistake of Tencent, or is its strategy too conservative? And we can see the whole leopard from the fierce confrontation between the two sides in the Spring Festival stalls.

Actually, Ma Huateng didn’t arrive at the Spring Festival when he spoke at Tencent’s annual meeting. However, due to the family-friendly nature of Yuan Meng Xing and the fact that Egg Party was popular during the Spring Festival holiday last year, both players and practitioners regarded Yuan Meng Xing’s efforts in the Spring Festival as a time window and opportunity for Yuan Meng Xing to regain the situation, and Yuan Meng Xing also opened on January 26th.

During the whole Spring Festival of 2024, Tencent and Netease further "made a big fight" around the game Spring Festival welfare, celebration activities, star power, IP linkage, UGC content and so on. All kinds of marketing inside and outside the game are pervasive, and the marketing methods adopted by each party can almost find targeted countermeasures in the other party, such as:

"Egg Party" invited Andy as the spokesperson, while "Dream of the Yuan Dynasty" invited Adam, YUQI and Daxun Wei; "Egg Party" is linked with bears, while "Yuan Meng Xing" is linked with brands such as Altman and Milk Dragon. "Egg Party" carries out IP linkage with the Forbidden City to watch the Tang Dynasty, and promotes the traditional culture through innovative scene presentation and interesting cultural relics play. "Dream of the Yuan" is linked with several brands, such as Juewei Duck Neck, Haidilao, Luckin Coffee, Laiyifen Snacks, the GreenParty and Clever, to create offline stores and online games, so as to enlarge the influence of games in users’ real life.

During the Spring Festival, "Egg Party" also achieved the feat of covering hundreds of cities online through 43 Spring Festival temple fairs in 33 cities in 15 provinces, plus 154 egg friends’ encounters and some punching activities. "Dream of the Yuan Dynasty Star" launched a variety of linkage products offline, including "Star Treasure" dolls launched in cooperation with the Green Party and other brands, physical collection cards in cooperation with Aofei Entertainment, and even limited-edition "Dream of the Yuan Dynasty Star" theme fireworks products launched in cooperation with Liuyang Fireworks …

During the Spring Festival, the official of Egg Party actively arranged the offline Spring Festival temple fair activities.

A limited edition theme fireworks product jointly launched by Yuan Meng Xing and Liuyang Fireworks.

The most noteworthy thing about this is that the two sides take turns to board the Spring Festival Evening or other parties, which is very likely that you will sing and I will appear-

In fact, the first to start the cooperation mode between the game and the mainstream party is Yuan Meng Xing —— On the evening of December 31st, 2023, an adaptation song of "Family Fun" from Yuan Meng Xing named "Dream Together and Find Yourself" boarded "Sailing 2024—— New Year’s Eve Party of CCTV". When introducing the program, the host also specifically mentioned "Thanks to Tianmei Studio Group for their strong support to this program. Gather good friends anytime, anywhere. Dream star, let’s go to happiness together! "

The adaptation song "Dream Together" of "Dream of the Yuan Dynasty" appeared in the New Year’s Eve party of CCTV Headquarters.

Perhaps Netease was inspired by the linkage mode of game and party cooperation initiated by Tencent, so it planned a series of linkages between Egg Party and mainstream parties during the Spring Festival-first, Happy Birthday, which was adapted from the theme song of the seventh season of Egg Party on February 2nd, won the CCTV 2024 network Spring Festival Evening. For this party, CCTV’s four channels broadcasted 12 times in a row, and the whole network broadcast volume exceeded 1.5 billion. Then, on February 7th, the seven opera styles of Egg Party were even more stunning, and they appeared in the 2024 Henan Spring Festival Evening hosted by Henan Satellite TV. Many people were amazed by the combination of reality and drama art and expressive force.

"Egg Party" won the CCTV Headquarters’ 2024 Internet Spring Festival Gala on New Year’s Eve with "Happy Birth" adapted from the theme song of the seventh season.

"Egg Party" appeared in the 2024 Henan Spring Festival Gala hosted by Henan Satellite TV.

Netease was not satisfied with the Spring Festival Evening of CCTV and local TV respectively. On New Year’s Eve, it also held the 2024 Spring Festival Evening of Egg Island in the game, and built a new cyber New Year’s Eve with young players in three "Spring Festival Evening".

"Egg Party" held the 2024 Egg Island Spring Festival Evening in the game.

Pay attention! ! ! I’m the most beautiful egg in the Spring Festival, and I’m going to connect to three "Spring Festival Galas"!

After boarding the three Spring Festival Galas in succession, The Egg Party really attracted the attention of the mainstream network to a certain extent, and brought a very effective circle-breaking effect. According to statistics, on the three social platforms of Weibo, Tik Tok and bilibili, "Egg Party" generated eight related hot searches during the Spring Festival.

After boarding these three Spring Festival Galas in succession, there were eight related hot searches made by Egg Party during the Spring Festival.

As a direct competitor of Egg Party, Yuan Meng Xing was caught off guard by Netease’s Spring Festival Evening offensive for a time. After returning to work after the Spring Festival, the Yuan Meng Xing project team quickly reached a second cooperation with CCTV. This cooperation is to let "Yuan Meng Xing" broadcast the CCTV Lantern Festival live, and let the host read such a slogan simply and directly:

"Next, welcome everyone to" Yuan Meng Xing ".You can watch the Lantern Festival party and participate in solve riddles on the lanterns activities through the genuine family party APP or WeChat QQ Yuan Meng Xing applet. You can also get permanent’ fashion’ and’ lantern lights’! "

"Yuan Meng Xing" directly chose to cooperate with CCTV Lantern Festival.

However, this is also the advantage that Yuan Meng Xing with built-in Tencent video is more inclined to use Tencent’s resources to create a "small meta-universe" compared with Egg Party. Previously, Dream of the Yuan Dynasty used a projector in the Star Home to let users watch Tencent videos in the game, but this time, Dream of the Yuan Dynasty directly set up a new big screen in the middle of the Star Dream Square, so that all players can watch the live broadcast of CCTV Lantern Festival here.

"Star of Dreams" directly set up a new big screen in the middle of "Star Dream Square" to broadcast the CCTV Lantern Festival live.

This time, "Dream of the Yuan Dynasty" was presented in a live online interactive way: CCTV host and "Dream of the Yuan Dynasty" invited the audience in front of the scene and TV to solve riddles on the lanterns together; In the live broadcast, Xingbao showed riddles and did enough interaction; Finally, the host invited everyone to go to solve riddles on the lanterns in Yuan Meng Xing.

The host of CCTV and Yuan Meng Xing invited the audience in front of the TV to solve riddles on the lanterns together.

The way in which "Dream of the Yuan Dynasty Star" linked with the party was a concrete presentation of the "super digital scene" proposed by Ma Xiaoyi, senior vice president of Tencent a few years ago. When modern technology meets traditional festivals, as the only "Little Metauniverse" live broadcast scene of CCTV Lantern Festival, it not only embodies innovation, but also deepens the integration and communication of "thought+art+technology", allowing the public to feel the fresh experience brought by digital technology while celebrating the festival.

The live broadcast of "Dream Star" to the 2024 CCTV Lantern Festival is a concrete presentation of "super digital scene"

It is also the linkage with the live broadcast of the CCTV Lantern Festival that made Yuan Meng Xing, which dropped to 42 on the best-selling list, jump to 16th on the best-selling list on the Lantern Festival, which raised the income curve. Although it still can’t catch up with Egg Party, this wave of Lantern Festival offensive can be regarded as a hope for further counterattack of Yuan Meng Xing in the future.

However, the income curve of Yuan Meng Xing declined further, and it fell out of the top 50 of the best-selling list for the first time on March 7, which has already declared Yuan Meng Xing’s defeat in this round of the Spring Festival party game war. However, Tencent has not given up "Dream Star", and is currently preparing for the next big version of the content update, when a new round of party game showdown will be ushered in.

On February 29th, Netease released the financial report for the fourth quarter and the whole year of 2023. Although it set the best performance in history (revenue exceeding 100 billion for the first time and profit exceeding 30 billion for the first time), the Q4 revenue and profit were not as good as the market expectation, which led to the decline of Netease’s share price. Behind the decline of Netease Q4′ s performance, one is the lack of new games, and the other is to block "Dream Star". Netease has greatly increased its marketing expenses.

Ding Lei, the boss of Netease, commented on this: "The increase in marketing expenses in the fourth quarter is mainly due to competition. I think this is normal. During the Spring Festival this year, the number of daily active users of Egg Party exceeded 40 million, indicating that the marketing expenses we spent have received positive and positive results. The proportion of market expenses next year will not change much compared with this year. We are still very strict in the management of market expenses, and we have been actively exploring various methods to effectively improve the return on investment, so I believe that there is no need to worry about it from the operational point of view. "

In 2024, Netease’s investment in "Egg Party" is still increasing. For example, Netease’s annual plan of "10 billion subsidies to give back eggs" is intended to send 10 billion yuan in 2024. However, at present, Netease has paid a lot of money to block Yuan Meng Xing. After all, under the fierce attack of Tencent, Egg Party successfully suppressed Yuan Meng Xing in the double list (download list and best seller list) throughout the Spring Festival, and has maintained its advantages to this day. Even Yuan Meng Xing has surpassed the mobile game "Against the Water" and "Fantasy Westward Journey".

UGC content ecological moat is too deep

"Yuan Meng Xing" is hard to shake the user disk of "Egg Party"

Party games are inherently leisure and social, with low game threshold and strong social attributes. In fact, they have become the social currency of young people and can be called a new generation of "family fun games".

In the initial online stage of Yuan Meng Xing, as a new product, the game, together with Tencent’s call for more than 600 online celebrity to help out and large-scale purchase marketing, once made the growth rate and increment of Yuan Meng Xing exceed that of Egg Party, but with the user growth rate and increment of Yuan Meng Xing, it was exhausted, so it still could not swallow the stock market of Egg Party after one month.

During the Spring Festival, people will have a lot of leisure time, and large-scale population migration activities have also created conditions for the popularization of party games. Therefore, as the highlight moment of party games, the Spring Festival file is a severe test for Tencent and Netease. Therefore, both Tencent and Netease took the Spring Festival file as the stage of the second round of the party game war. However, in this fierce marketing war of the Spring Festival file of the party game, Yuan Meng Xing not only failed to shake the first-Mover advantage of Egg Party, but even further widened the gap.

Now Tencent and Netease have been fighting for three months, and both sides realize that this is not the battle of Tianwangshan, which can be done quickly, but will be a protracted war like a seesaw. Then, how can Yuan Meng Xing reverse the decline of "opening higher and walking lower"? Since big money marketing cannot reverse the situation, perhaps Tencent should make changes from the product level.

Party games are for young people, and the target users should be young people. The Star of Dreams wants to be a national leisure game of "Xian Yi for all ages" and replicate the success of the glory of the king. For this reason, Tencent integrated biochemical pursuit, Grandmaster at Arms, hide-and-seek, breaking through Neverland, Who is a werewolf, undercover action, etc. into Yuan Meng Xing, in an attempt to build a QQ game hall with party attributes and provide players with more choices.

Various ways of playing in Yuan Meng Xing

However, the recent data decline of Yuan Meng Xing also shows that the game with the goal of "Xian Yi for all ages" and "all ages" is probably a false proposition. Yuan Meng Xing wants to be a family fun game for users of all ages in product positioning, but the result that any group wants to do it may be that every group can’t do it well. If a player says that in the werewolf killing mode, the experience of single player matching and team matching is completely different, Tencent chose to sacrifice the game experience of single player in order to match the traffic of team matching.

On the Zhihu, the discussion about the declining popularity of Yuan Meng Xing has also become a hot topic. "How do you think that the popularity of" Yuan Meng Xing "has been greatly reduced after one month of service?" It has been viewed more than 2.18 million times, among which many game practitioners actively express their opinions.

According to the game planner "The Magician Cat is Extraordinary", when a homogeneous competing game appears, players tend not to play this homogeneous competing game because the original sinking cost is too high, for example, a lot of time and money spent before the game, various props accumulated in the game, and accumulated social relationships.

"The Magician Cat is Extraordinary" also compares the failure of many game products that follow the strategy, such as the glory of the king, and thinks that products that are essentially homogeneous can’t attract players to abandon sunk costs and throw themselves into the embrace of new products, unless Dream Star is "much better, good enough to make you willing to give up the old games you played before", otherwise, before Netease’s Egg Party doesn’t make any fatal mistakes,

The game industry analyst "Du Li Ren" thinks that "Yuan Meng Xing" lost in Goose Factory and didn’t realize that party games/family fun games/leisure competitive games/Sugar Bean People like games can make a big DAU product in China market. However, under this throne track, if the first-hand advantage is lost, the cost and difficulty of catching up will still be unbearable even for Goose Factory.

"DuDu Chestnut" also added that if the success of "Egg Party" is an ancient god-level splash of wealth because the product mispronounced the spell, then the current failure of "Star of Dreams" is the inevitable result of Don Quixote’s challenge to the throne windmill. From the marketing behavior of Goose Factory, we can see that the idea of launching the whole product reveals a sense of despair and fatalism that going out without proper sword has been besieged by six sects of Guangmingding.

In fact, two users in Zhihu, who are practitioners in the game industry, believe that the failure of Dream of the Yuan Dynasty lies in the loss of the first-hand advantage as a follower, and the migration cost is involved when users switch to new products after paying a certain sunk cost. From the game design point of view, Yuan Meng Xing, which stands on the giant’s shoulders, is not because the product is not good enough, but because the UGC community has already formed before the Egg Party, and the corresponding users’ minds, emotions, culture and socialization are difficult to be successfully copied by the latecomers.

Maybe someone will refute the case of Netease’s chicken-eating war that Tencent’s post-production team won five years ago, but if we make a detailed reply, the situation faced by these two wars is different:

First of all, Netease’s "Wild Action" was less than half a year ahead of Tencent’s mobile game of eating chicken. Although the daily active users exceeded 20 million, the user relationship chain has not yet settled, and the sinking cost of users abandoning the game is not high. The game of eating chicken belongs to the competitive battle category that Tencent has always been good at. Players are more accustomed to using Tencent’s traffic based on WeChat and QQ and the user’s social relationship chain to open black, not to mention Tencent also owns the copyright of genuine chicken-eating games. In addition, internal Tianmei and Photon are also engaged in horse racing, and the two studios have been deeply involved in the shooting game track for many years, and they are ahead of Netease in polishing and restoring the details of the products. Finally, before the game version number was obtained, Tencent directly killed Netease’s chicken eating game by operating two chicken eating products for more than one year at a loss.

In addition, in terms of product quality, Netease’s Wilderness Action is also one level worse than Tencent Photonics Studio’s Jedi Survival: Stimulating the Battlefield. Netease uses its own engine Messiah to develop, and the picture quality and operation feel are not enough. Tencent uses unreal engine 4, which is consistent with the end-game "Survival of the Jedi", and restores the game experience anchored by the end-game to the greatest extent. In addition, Netease’s accumulated experience in shooting game track is far from Tencent’s, and the route of photon selection to restore the end-game has also defeated the innovative route of mobile games chosen by Tianmei. In the end, "Jedi Survival: Stimulating the Battlefield" successfully ate the "chicken" from the melee of many mobile games.

Ma Xiaoyi, senior vice president of Tencent, once commented on Tencent’s winning the chicken-eating war: "When the door of a market segment has not yet been opened, it needs enough strength, that is, good enough products and sufficient resources, to push the door open. For example, some people started shooting games in China in 2004, and Tencent only started doing them in 2008. The ultimate success is those who achieve quality, get a good solution in key gameplay, understand the core of this game, and build the surrounding ecology based on the core, so that such products can finally be. " It can be seen that if you want to open a new game category, quality must be the premise, which is more important than speed and traffic. If you are not a pioneer, you will definitely win. Obviously, the quality of Operation Wilderness, which was half a year ahead in the starting stage at that time, was not enough to create a chicken-eating category in mobile games with a strong attitude.

However, the deeper reason is that the user demand of competitive war games is different from that of party games. The user demand of chicken-eating games lies in being able to quickly team up with acquaintances and friends and match strangers with the same level, while the user demand of party games is based on the content ecological interaction of UGC.

The social relationship chain based on acquaintances is the biggest advantage of Tencent’s entry into the game field, and Tencent is also good at accurately matching users with similar competitive level, especially under the premise that Tencent already has the successful case of the glory of the king, so the biggest advantage of Jedi Survival: Stimulating the Battlefield is that it can make many players match in a short time, and there are a large number of robots in the low sub-bureau, so that many players with poor skills can also get a very good game experience, which effectively guarantees the players.

However, the moat of UGC content ecology is deeper than the social relationship chain and user matching mechanism. In this respect, Tencent has not had a particularly successful product case so far, let alone being able to achieve a latecomer. Of course, when it comes to content and community genes, Tencent is also indispensable, and casual games are Tencent’s strengths. What Tencent needs to do now is to come up with an original explosion phenomenon-level new tour and be a leader rather than a follower. In the long-term competition of party games in the future, tencent games also urgently needs a successful explosive product to boost its morale, to prove that it understands and can catch young people.

Nowadays, Egg Party has evolved from a single game to a platform product. With massive user resources, high-quality maps and a large number of game anchors, Egg Party continues to generate word-of-mouth and brand influence, and fully expands the content ecology of UGC through a benign snowball-like positive cycle.

Kwan, the producer of Egg Party, told foreign media that Egg Party was originally established as a UGC project, so it is not just a party game. "Other party games usually rely on the development team to create most levels and game mechanisms. However, in Egg Party, we believe in one principle: players are the most creative people and have unlimited potential. Therefore, Egg Party attaches great importance to UGC. The core of UGC is to lower the threshold for the use of editors. "

Kwan admits that the first day of Egg Party was not popular because it takes time for players to create and share levels. "In fact, the development of Egg Party in China market is not smooth. We experienced days of low morale and confusion. However, by persisting in constantly improving the UGC experience, we have gradually won the recognition and support of the majority of players. " Kwan said, "So far, more than 10 million players have become map makers, with an average of 10 maps per person." According to the data released by Netease before the Spring Festival, there are now more than 20 million creators of Egg Party, and an average of 3.8 paradise maps are born every second.

Kwan added that "Egg Party" is not a kryptonite game. On the contrary, the commercialization of the game is mainly based on appearance. "Our goal is for all players to establish close social ties in the game, become friends and get together. Therefore, our core business philosophy is to help players be themselves. "

The first creator conference of Egg Party was held on June 17th, 2023. The producer Kwan said that the UGC map of Egg Party was added by one million every week, and the number of creators exceeded ten million.

In contrast, Yuan Meng Xing, which entered the market one and a half years late, even if it invested 1.4 billion yuan in incentive funds to provide all-round support to UGC creators, it would be difficult to cross the moat of UGC content ecology in Egg Party. For example, it is also a recently recommended map. The number of UGC maps of Egg Party is generally in the millions, and the most can even be played by millions of people. On the other hand, "Dream of the Yuan Dynasty" is on the order of 100,000, and at least only tens of thousands of people play it. The user activity of both UGC games is obvious.

The UGC content of Egg Party is too deep, and Yuan Meng Xing, as a follower, is insurmountable.

In fact, Tencent’s product style has always been better at the improvement and perfection stage from 10 to 100, rather than the initial cultivation stage between 0-1 and 1-10. Therefore, the failure of Dream Star is not due to the product strength, but the more important factor is that Tencent, which lost its first-Mover advantage, failed to lay a good foundation in the content ecology. Compared with the UGC content ecology spontaneously formed by the players in Egg Party, Dream Star can’t really build the foundation from 0-10 initial cultivation stage by throwing money alone, so it is naturally difficult to build a towering building from 10-100 on the "tofu soil".

This is the same from the Weibo war with Sina on the social media track in Tencent’s history, the UGC long video war between ByteDance and bilibili on the watermelon video, and the catching-up pace of Tencent’s video number VS Tik Tok on the short video track at present. Of course, just as Ma Huateng described the video number as "the hope of the whole goose factory", Yuan Dream Star is too late to enter the market and is a follower, so it is difficult for Yuan Dream Star to cross the community barrier of UGC content ecology of the pioneer Egg Party.

Back then, Tencent, as a follower of Sina, launched Tencent Weibo only for defense. When WeChat was born, Tencent immediately switched tracks and carried out All in, which kept the foundation of the social empire in the mobile era, and then got tickets for the mobile Internet, which was far more successful than being a social media platform.

When WeChat was born, Tencent immediately changed the track and carried out All in, which was far more successful than being a Weibo.

Today, 14 years later, the whole network is paying attention to the party game war between Tencent and Netease, two China Internet giants. Netease, a veteran game giant in China, which is often known as the "second child of the Millennium", is definitely not willing to be relegated to Tencent for a long time; Tencent, on the other hand, will never give up its position as the game and social leader when it lacks a king-level game relay that can change the industry structure for five consecutive years.

In 2024, if Dream Star wants to achieve something, I’m afraid it needs to readjust its positioning, and make differentiation according to user data and market feedback, so that there is hope of overtaking Egg Party in a corner. He Beihang, a game industry analyst who has worked in Netease and Tencent successively, wrote on his official website that the most suitable route for Yuan Meng Xing is to be different from Egg Party, and the target users are mainly young people with social needs for marriage and love. The game environment is also improved for such users, and the market that Egg Party cannot reach is "established".

Tencent loses key battle

What is the future of Yuan Meng Xing?

Tencent Tianmei Studio Group, which once came from behind in the MOBA mobile game war and made "the glory of the king", a "money printing machine" that made Tencent eat dividends for almost ten years, is undoubtedly the studio with the most abundant funds and resources in the game industry in the world. For example, today’s American studio group mobilized the elites of major studios to create "Star of Dreams", and then mobilized the group’s resources All in to fully bet on entering the party game track that is regarded as the position of guarding Tencent’s social base camp, and it is also a key battle for Tencent to compete for Z generation users.

However, Yuan Meng Xing failed to make Tencent’s dream come true in this crucial battle. Now, Tencent is facing the situation that on the one hand, Netease shook the basic social disk with Egg Party, which caused a "backyard fire", and on the other hand, it supported the creators’ high-intensity marketing investment through "money-buying ability"+joint endorsement+red envelopes "pulling people’s heads" and throwing money, but it did not achieve remarkable results, and the user retention rate was not high.

Nowadays, in this battle that Tencent attaches great importance to, it can’t "lose" or retreat. There are two main roads in front of Yuan Meng Xing: First, it is willing to accept the failure of Yuan Meng Xing, give up its determination and behavior to compete with Netease in party games, and turn to other tracks to find new opportunities; The second is to continue All in, develop a new version of Yuan Meng Xing, and wait for the right time to compete with Netease again.

In addition, Tencent can further increase the price after making a choice in "Dream Star", and then settle down again on the track of party games, support new projects as challengers, and compete with Netease again. For example, among Tencent’s four major studios, only Tianmei Studio Group will go to war at present. It is not excluded that other studios or Tianmei will continue to carry out horse racing attacks on the party game track in the future.

No matter how Tencent will respond next, it will be a key turning point in the history of China’s game industry, which also means that Tencent’s pre-emptive competition mode is not omnipotent in the past. From the "IEG self-research project springing up plan" released by Tencent at the beginning of this year to strengthen the investment in research and development resources for new opportunities, new gameplay and vertical game incubation, Tencent itself is aware of this problem and has started its own reform mechanism for change, but the effect remains to be seen.

On March 15th, after the "Time Roaming" version of Yuan Meng Xing was updated in the new season, the game realized the formal intercommunication between WeChat and QQ. This is also the first time in history that Tencent’s games directly opened the WeChat and QQ ecosystem, and Yuan Meng Xing also surpassed "Egg Party" for one day on the best-selling list. For Tencent, it has undoubtedly opened a new journey of Yuan Meng Xing. It can be seen that at present, Tencent still won’t give up "Dream Star", and it will not easily give up on the track of party games. What kind of big moves Tencent will sacrifice in the future is worthy of continued attention.

"Yuan Meng Xing" realized the official intercommunication between WeChat and QQ, which is the first time in history that Tencent games directly opened the WeChat and QQ ecosystem.

Just as Ma Huateng criticized the unsatisfactory performance of the game business at Tencent Annual Meeting in 2023, he encouraged all the staff: "Now we are as excited as chicken blood, and we are back to the process of how to step up from more than a dozen people in the game industry. Recalling the difficult process of starting a business, we will have a fighting spirit. We can’t lie on the credit book and retreat if we don’t advance."

How will Tencent IEG make a choice in the future, and can it hand over an answer sheet that will satisfy the big boss Ma Huateng?

Female donkey friends walked alone on the ＂Locke Line＂ and lost contact for 9 days. More than 100 police and people searched and rescued.

　　Huaxi Dushi Bao-cover journalist Xu Xiangdong

　　In 1928, Joseph Charles Francis Rock, an American explorer, came to Muli County, Liangshan Prefecture, crossed the vast mountains and virgin forests, and went to Aden, a rice city in Ganzi Prefecture. This route was called the Lok Line, from which the word "Shangri-La" came. The scenery along the Lok Line is absolutely beautiful, with three main snow-capped mountains. It is the top hiking route in China and attracts many outdoor enthusiasts.

　　On April 19th, Jing Qianqian, a 31-year-old female donkey friend from Qingdao, Shandong Province, challenged the Lok Line. She arrived in Muli County and planned to cross the Lok Line on foot alone. On April 20th, she started crossing from Dulu Village in Muli County, and originally planned to arrive in Aden four days later, but since the 20th, she has been in a state of losing contact.

　　After Jing Qian lost contact, Muli County dispatched more than 100 people to the mountains for search and rescue in three ways.

　　On the morning of April 29th, good news came. The police and local villagers of Shuiluo Police Station of Muli County Public Security Bureau found Jing Qianqian who was injured and had a weak breath near Baishui River in Shuiluo Township, and rescued her from the mountain. At this time, she has persisted in living in the wild for 9 days.

　　go missing

　　Uninvited wizard

　　Female donkey friends hike the Lok Line alone.

　　According to Jing Qianqian’s brother-in-law, Mr. Wang, Jing Qianqian is single, a doctor and an outdoor enthusiast, with good physical fitness and relevant field hiking experience.

　　Before leaving for Muli this time, Jing Qianqian told her sister and a friend about her travel plan, saying that there was no cell phone signal for a few days during the hike, and she would report peace after the signal.

　　For most people, the Lok Line is a strange word. Jing Qianqian’s family is not aware of its danger. In addition, she has had many experiences in the field before, and her family did not discourage her.

　　On April 18th, Jing Qianqian set off from Beijing, flew to Chengdu and took the train to Xichang. On the 19th, I took a bus from Xichang to Muli. Then, start from Muli County, arrive at Shuiluo Township, and then go to Dulu Village. On the 20th, from Dulu Village to Shuiluo Gold Mine, the crossing officially started.

　　Combined with the online strategy, she drew up a planned itinerary: after leaving on April 20, she walked 15 kilometers that day and arrived at Mancuo Cattle Farm for camping (4000 meters above sea level); On the 21st, walk 11km to Wanhuachi Cattle Farm (4200m above sea level); On the 22nd, I walked 11 kilometers and arrived at Xinguo Cattle Farm (4270 meters above sea level). On the 23rd, I walked for 12 kilometers and arrived at Xiadu Cattle Farm (4400 meters above sea level). On the 24th, walk 13km and arrive at the destination Aden Scenic Area (3,700 meters above sea level).

　　Dulu Village, Shuiluo Township, is the starting point of hiking on the Lok Line. Further on, there is no road and no cell phone signal.

　　At about 7: 00 p.m. on April 19, Tser Onding, a villager in Dulu Village, met Jing Qianqian with a backpack at Shuiluo Township Bus Terminal. Jing Qianqian told Er Onding that she was going to Dulu Village, preparing to cross the Lok Line, and was waiting for the contacted car to pick her up.

　　At that time, it was getting dark and Dulu village was still far away. When I saw Jing Qianqian alone, Er Onding drove her to her destination for free. Halfway to the garage, Tashi, a villager who came to pick up Jing Qianqian, arrived, so Jing Qianqian changed to Tashi’s car and went to Dulu Village. That night, Jing Qianqian added Er Onding as a friend through WeChat.

　　On April 20, Jing Qianqian set out and started hiking alone without a guide. According to the crossing plan, she should have arrived in Aden on April 24, but she has never contacted her friends and family, and her mobile phone has been disconnected, and she has lost contact.

　　Tsering Onding said that after April 20th, he never received Jing Qianqian’s WeChat again, sent no messages back, and his circle of friends was not updated.

　　look for

　　Hundreds of people enter the mountains.

　　Three search and rescue teams, three lines for search and rescue.

　　Before the crossing, Jing Qianqian met a friend and met in Aden on April 24th, but she stood me up. Her friend immediately contacted Jing Qianqian’s family, and the family then called the police in Aden Scenic Area and asked for help.

　　After searching, the rescue team in Aden Scenic Area did not find Jing Qianqian in the Aden area. Judging from this, she is still located in Muli County.

　　"I should persuade her again." For Jing Qianqian’s loss of contact, Tsering Onding regretted it. At that time, he had been persuading Jing Qianqian to invite a guide and a team leader. It was dangerous to go alone, but he failed to persuade her.

　　On April 25, the day after Jing Qian lost contact, Muli County Public Security Bureau 110 received an alarm from Jing Qian’s family and asked for it. The local government and the police immediately launched an emergency linkage mechanism, organized three search and rescue teams, and went into the mountains for search and rescue in three routes. At the same time, print the searching for you announcement and paste it along the way.

　　According to the police investigation, Jing Qianqian entered the mountain near Shenxian Cave, Baishui River, Qila Village, Shuiluo Township.

　　The first rescue team, led by Er Danzhu, started from the Xialuo formation in Qila village, passed Zhaheqi and Caowuqi to Aden, and asked the villagers who dug cordyceps along the way.

　　The second rescue team, led by Tumi, started from Shuiluo township government, passed through Erze Gold Mine, Baishui River and Changbing, and reached the border of Daocheng.

　　The third rescue team, led by Tashi Danzhu, set out from Baishui River, passed through Erze, and searched at the border between Erze Ranch and Daocheng.

　　The Shuiluo Township Government also mobilized and organized village cadres and villagers who went up the mountain to dig Cordyceps, and used walkie-talkies to contact each other and launched a nationwide search and rescue. More than 100 people participated in the rescue. However, the mountains and forests along the Lok Line are dense, there are no roads, and there is no cell phone signal all the way, so the rescue is very difficult.

　　At the same time, the criminal investigation, special patrol, traffic police and tourism bureau of Muli Public Security Bureau are also on standby at any time to prepare for emergency rescue. Enthusiastic netizens in Muli County also spontaneously organized themselves to provide relevant help for finding Jing Qianqian.

　　find

　　Lie beside the river ditch

　　Weak breathing, broken leg.

　　On the evening of April 27th, Jing Qianqian’s brother-in-law, Mr. Wang, and other family members rushed to Shuiluo Township from Shandong to cooperate with the rescue work. Family members far away in Shandong are also anxiously waiting for the news ahead.

　　By April 29th, it had been 9 days since Jing Qian lost contact, and the rescue work was still in progress. With the deepening of the three rescue teams, the search area is gradually expanding.

　　At 7 o’clock on the morning of 29th, Huang Lijun, director of Shuiluo Police Station of Muli County Public Security Bureau, set out again with two policemen and Jing Qianqian’s family to search near Baishui River.

　　At the scene, the police, family members and village cadres once again analyzed the map, and everyone discussed and prepared to search again in the nearby area where Jing Qianqian set off. Eight enthusiastic villagers joined the search and rescue team.

　　At 8 o’clock in the morning, the search and rescue team entered the dense jungle. After walking for about 2 hours, I came to a river ditch and a backpack on the ground appeared in front of everyone. Next to the backpack, lay a woman in a green jacket. Everyone exclaimed together: Jing Qianqian!

　　Huang Lijun came forward to check and found that JingQianQian still had a weak breath and pulse, and her lips were still trembling slightly. After preliminary examination, her leg was fractured, her face was pale and emaciated, and her condition was very poor.

　　Huang Lijun said, find JingQianQian place, is a river ditch, it is not easy to be found, no one thought she would go there. When she was found, she still had some dry food in her backpack.

　　Rescuers immediately cut down some trees and made a simple stretcher on the spot. Everyone carefully carried Jing Qianqian to the stretcher and moistened her lips with cotton swabs.

　　Everyone took turns carrying stretchers and escorting Jing Qianqian down the hill. At the same time, the police informed two ambulances on standby in the township through the intercom.

　　At about 12 noon, Jing Qianqian was sent to Shanxiatong Highway. The medical staff at the scene immediately infused her and measured her blood pressure, and her condition improved slightly.

　　Subsequently, she was taken to an ambulance and taken to the hospital for emergency treatment. What is the specific situation? As of 1 o’clock this morning, there is no news of escape.

　　remind

　　Although the scenery is beautiful, it is not recommended for women to cross alone.

　　The Lok Line is about 90 kilometers long, with the lowest elevation of 2,300 meters and the highest elevation of 4,800 meters. Among them, most of the lines are above 4000 meters above sea level. In addition to crossing dense forests, they also have to cross a number of barren mountain passes, and the mobile phone has no signal throughout.

　　It is found that Jing Qianqian’s distress is about 2 hours away from Baishui River at the foot of the mountain, and Baishui River is less than 10 kilometers away from Shuiluo Gold Mine. This shows that Jing Qianqian didn’t walk for a long time after departure, and she may have an accident because of falling and other reasons. At the same time, it has deviated from the direction of Locke’s line here, which also shows that she may have lost her way. Fortunately, she was trapped in the wild, persisted for 9 days, and finally waited for help.

　　Mr. Chen, a senior friend of Xichang who once crossed this route, said that the beautiful scenery on the Lok Line will attract a large number of outdoor enthusiasts from April to May and September to October every year. This route does not require high skills, and there is no need for rock climbing, but it belongs to moderate intensity hiking and has certain dangers. Travelers need to have more outdoor experience, good physical fitness and can’t have altitude sickness.

　　It usually takes 4 to 5 days to cross the Lok Line. Basically, it is a group trip. Local villagers should be hired as guides in advance, and caravans should be hired to transport camping equipment and food. Because of the high altitude and no one, you may encounter unexpected situations at any time. At this time, if there is no help from others, it will be fatal. Therefore, it is not recommended for individuals, especially women, to cross alone.

　　On April 15th, before the loss of contact, the Shuiluo Township Government issued the "Advice Letter for Travellers Entering Shuiluo Township".

　　The "Advice Book" reminds tourists that because the scenic spots in Shuiluo Township have not been formally developed, the dense forests in the territory are easy to get lost, the natural conditions are particularly bad, and various safeguard measures are still lacking. Previously, there have been incidents in which tourists were killed in the mountains. I hope that tourists will cherish their lives. Although the beautiful scenery is ahead, don’t rush into undeveloped areas without adequate preparation.

Make history! E-sports became the official event of Asian Games for the first time.

　　On December 16th, the 38th General Assembly of the Asian Olympic Council was held in Muscat, Sultanate of Oman. This meeting approved e-sports as the official project of the 2022 Hangzhou Asian Games.

　　The 19th Asian Games will be held in Hangzhou, China from September 10th to 25th, 2022.

　　According to the project attributes and setting principles, the Hangzhou Asian Games Organizing Committee reported the proposal that e-sports was selected as the official project of the 2022 Hangzhou Asian Games at the general meeting of the Olympic Council of Asia on the afternoon of December 16th. At the meeting, the OCA approved the plan submitted by the Hangzhou Asian Games Organizing Committee to optimize the setting of competition events, and added two events, e-sports and break dancing, on the premise of keeping 40 major events unchanged.

　　E-sports and chess belong to both "intellectual projects", while break dancing belongs to "sports dance". This means that e-sports and break dancing are officially included in the competition of Hangzhou Asian Games. Details such as the number of medals in new events and the way of competition will be improved in the follow-up discussion.

　　Following the 18th Jakarta-Megaport Asian Games in 2018, e-sports will become the official event of the Asian Games for the first time and be recorded in the national medal list.

　　From niche projects to independent industries, it is never optimistic to win glory for the country. This is a moment for the e-sports industry to create history, and it is also the glory that all e-sports users feel the same.

　　As a participant, witness and promoter of the development of the e-sports industry, Tencent E-sports will spare no effort to continue to move forward on the road of e-sports exchanges and work with all industry partners to create the best era of e-sports.