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Insight Report on the Trend of Beauty Industry in 2021： The Way to Attack Tmall’s Domestic Beauty

In the past two years, domestic beauty products have ushered in a "listing tide" in full swing. In October 2020, Pien Tze Huang launched the cosmetics business listing plan; In November, Perfect Diary’s parent company, Yixian E-commerce, was listed on the New York Stock Exchange, becoming the "first share of domestic beauty products" listed overseas; In March 2021, Winona’s parent company Betani went public.

Source: 2021 Beauty Industry Trend Insight Report

In addition to IPO, various funds have also poured into the domestic beauty industry. With the overall decline in the number of investment and financing events in the consumer sector, the number of investment and financing events in the beauty and skin care track will increase steadily in 2020. The favor of capital also proves from the side.The domestic beauty industry is entering the best development era.

In the iterative consumption ecology, the cutting-edge domestic beauty brands have seized the opportunity of the times to rise rapidly and explored an unprecedented way to attack. On April 13th,CBNData and Tmall Gold Makeup Awards were released.The way to attack Tmall’s domestic beauty products-2021 beauty industry trend insight report(Pay attention to Ali Research Institute and reply to "2021 Beauty Industry" to get the full text of the report)Based on CBNData consumer big data, we have an insight into the changing process of the era of domestic beauty, and summed up three major styles of counterattack of new domestic products.

Source: 2021 Beauty Industry Trend Insight Report

New brands rise strongly.

Domestic beauty cosmetics enter the 3.0 era.

In recent years, the scale of beauty care market in China has continued to expand.According to CBNData Report, it is estimated that the beauty market in China will reach 364.4 billion yuan in 2021. From 2018 to 2020, the online consumption of beauty care has also increased year by year, showing a high growth rate, and the growth rate of beauty care is higher than that of care. At the same time,The number of domestic brands in the beauty care industry is also increasing rapidly. In 2020, the growth rate of domestic brands is much higher than that of foreign brands.

Source: 2021 Beauty Industry Trend Insight Report

Behind the rise of domestic products, on the one hand, it is the help of venture capital to the beauty track, on the other hand, the recognition of domestic products by young consumers is strengthened.According to CBNData’s "Report" data, in 2020, the beauty track disclosed a total financing of 4.812 billion yuan, with a growth rate of 324%, making it one of the hottest tracks in the venture capital market in the consumer sector.

From the consumer point of view, in 2020, the Z generation will account for over 30% of the online beauty care consumers. They are native netizens who have grown up with the mobile Internet. They have been influenced by multiculturalism since childhood, and their consumption attitudes are different from those of previous generations. They are more in pursuit of value recognition when choosing brands, and they also have stronger national self-confidence. Compared with big-name labels, they are more interested in high value and cost performance.

According to CBNData data, 40% of the dressing tables of generation Z are domestic brands.

Source: 2021 Beauty Industry Trend Insight Report

Looking back at the road of attack of domestic beauty, I actually experienced it.Traditional beauty cosmetics, "Amoy beauty cosmetics" and cutting-edge beauty cosmetics.Three times. In the era of domestic product 1.0 before 2012, Ding Jiayi, herborist, Kazilan and other traditional domestic beauty and skin care brands reached consumers through traditional CS channels and communicated with consumers through mass media.

In 2012-2014, domestic beauty products entered the 2.0 era with the development of mobile Internet, and "Amoy Beauty Products" brands such as Royal Nifang, Afu Essential Oil and Mofashijia entered the fast lane of development with the help of the potential energy of e-commerce and the changes of users’ online consumption habits.

In recent years, from Perfect Diary, Huaxizi to colorkey, many new brands have seized the opportunity of new consumption. generate has shown great vitality, and domestic beauty cosmetics have entered the 3.0 era. According to the data,In 2020, the overall growth rate of the beauty industry will be 23%, while the growth rate of new beauty consumption will be as high as 78%.

Source: 2021 Beauty Industry Trend Insight Report

Three major styles of play

Open up the way to attack domestic beauty cosmetics

Although these cutting-edge domestic beauty products that rose in the 3.0 era have their own differentiated strategic layouts, they also have commonalities in "playing". CBNData’s "Report" summarizes the play of cutting-edge domestic products as follows"Online popularity, offline competition, sailing out to sea".

01

Online popularity:

Take advantage of the platform to play with young people

From cutting-edge domestic brandsFounder backgroundFrom the point of view, the founders of brands such as Huaxizi, Girlcult and colorkey are all brands founded by young people after 80 s and 90 s, and they know more about the changing new needs of young consumers.

Product tonalityIn fact, cutting-edge brands generally pay more attention to products.appearance index, but also good at passingIP crossoverTo achieve the effect of breaking the circle. The data shows that the proportion of people who choose another product because of better packaging is three times that of previous generations.

From 2018 to 2020, the consumption scale of online cross-border joint-name beauty products has greatly increased, and the consumption growth rate of cross-border joint-name products of cutting-edge brands is nearly three times that of beauty products as a whole.

Source: 2021 Beauty Industry Trend Insight Report

And inMarketing playIn fact, cutting-edge brands have a keen insight into the catalytic habits of young people, using Tik Tok, Xiaohongshu and bilibili.Content social platformWin the resonance of young users through scene and personalized content creation. In addition, many new domestic brands have also cooperated with Tmall Black Box and Alibaba Big Data.Tmall platformUnder the depth of empowerment, explosives are created to achieve overtaking in corners.

Source: 2021 Beauty Industry Trend Insight Report

02

Offline "competing for deer":

Layout offline to enhance the consumer experience

2020 is also the year of the outbreak of beauty collection stores. From colorists and WOW COLOUR to plum blossom and happy burning, offline beauty collections have expanded against the trend. A cutting-edge brand that started online, throughSettle in the beauty collection store,Open up offline channels, bring makeup fitting services to consumers, and create a more complete and diverse consumer experience.

Source: 2021 Beauty Industry Trend Insight Report

In addition to entering the beauty collection store, the new domestic beauty products will pass after having a certain industry influence.Brand flagship store, concept store, pop-up shopIn the form of offline stores, tell brand stories and communicate with consumers more accurately and deeply.

Source: 2021 Beauty Industry Trend Insight Report

03

Sail out to sea:

Relying on the platform to enter overseas markets

As far as domestic cities are concerned,Guangzhou ranks first in the list of new domestic beauty cities.Perfect Diary, Ximuyuan, colorkey and other domestic beauty brands were all born in Guangzhou. According to CBNData Report, cosmetics manufacturers in Guangzhou account for nearly 40% of the country, which can be said to be a veritable beauty supply chain base.

Source: 2021 Beauty Industry Trend Insight Report

And looking overseas,The new favorites of domestic products in the beauty industry have also entered overseas markets.According to the data of the General Administration of Customs, in the first three quarters of 2020, the export volume of cosmetics in China was 752,500 tons, and the export value reached 3.139 billion US dollars, up 13.2% year-on-year. Tmall Taobao Overseas 2020 double 11 is a hot "preemptive purchase", and domestic beauty products have increased by more than 10 times. Among the beauty products that go out to sea, lipstick, eye shadow and blush are the most popular categories, while mascara and powder cake have great development potential.

Source: 2021 Beauty Industry Trend Insight Report

Domestic beauty brands have their own unique tricks in "going out to sea", or relying on Tmall Taobao Overseas and Amazon.E-commerce platform salesGo around the world; Or buildOverseas official website, open official accounts of overseas social platforms and establish more contacts with overseas consumers; Or byAcquisition of international brandsLayout overseas markets with high-end routes.

With the iterative upgrade of social media platform and e-commerce platform, a large number of cutting-edge domestic beauty products have reconstructed the original consumption link and quickly established the brand’s influence among consumers; The offline layout provides consumers with a more personalized service experience; The new wave of domestic brands of beauty products going to sea is not only the layout of each brand strategy, but also proves the strength of China brand to the world.

Editor: Binka (please leave a message in the message area for reprinting and media cooperation)

Why did Yao Ming give up the 100-million-dollar contract？ Was it disrespectful or accurate？

When Yao Ming entered the NBA with its back to China’s huge market, why did it sign reebok, now unknown, instead of NIKE, the industry leader?

If everyone knew about Yao Ming before he entered the league, in fact, NIKE has been sponsoring a small number of domestic basketball players since the 1990s, and since 1997, NIKE has contacted Yao Ming to sign a contract with him, and provided basketball shoes and financial support. When the contract was renewed in 2003, nike thought that Yao Ming’s performance in the rookie season did not meet expectations, and the best rookie was also taken away by Stoudemire of the Suns. At the same time, it was also the time when the Platinum Age entered the league in 2003. Seeing that tomorrow’s superstars such as James, Wade and Anthony entered the nba, nike’s energy was naturally dispersed. After all, who didn’t want to have James at that time, NIKE gave James a super-luxury contract of 9,100 W for seven years at the same time, and the budget was not unlimited. NIKE could only offer Yao Ming, who needed to renew his contract at the same time, an insulting offer of 160w for four years.

In fact, there was an episode at the beginning. Yao Ming’s agent revealed that NIKE had signed a contract with it whenever the offer was raised to 3-4 million, but unfortunately, the NIKE brand department thought such an offer was like a joke, implying that Yao Ming was not worth the offer.

At the same time, reebok threw an olive branch to Yao Ming. At that time, reebok was not as down and out as it is now. Its stars included mvp players such as O ‘Neill and Iverson, and the offer made to Yao Ming was quite sincere for six years and 50 million yuan. After learning about the amazing offer made by competitors, NIKE has a legend that considering the influence of the China market, it re-offered an offer of over 100 million in seven years, which is the biggest offer contract in the whole nba.

But in the end, Yao Ming chose reebok, who was more sincere at the beginning, which was a little color for the nike team who despised themselves. It is said that Yao Ming was not won, and the nike representative who was in charge of the negotiation in that year was also dealt with by the demotion office. The reason was that he was robbed of Yao Ming by competitor reebok on the premise of absolute superiority.

In the 2004-05 season, reebok launched the only pair of signature sneakers reebok high post for Yao Ming. However, the tradition that the center does not sell shoes still exists, so the original sales volume was not ideal, and the domestic nba market has just been opened, and domestic consumers are not very willing to pay for this sneaker.

And Yao Ming also sustained injuries in the later period, drawing a question mark on the functionality of sneakers. If Yao Ming chose NIKE in that year, could he avoid some injuries by wearing his brand’s sneakers?

The first stage of the women’s team ended： Hainan Qiongzhong women’s football team won the first place in five games, followed by Hebei women’s football team.

Live on May 21, the first stage of the Women’s League A came to an end in Haikou on the 18th of this month. In the 30 games that have been played in five rounds, Hainan Qiongzhong women’s football team, which has the advantage of home court, temporarily topped the list with a total victory in five games. After the team defeated Guangxi Pingguo Bainong 3:2 in the first round, all the other four rounds won without losing a goal. Su Yuxuan, a player of the team, tied for the top of the scorer list with five goals, and scored in every game in five rounds.

Ranked second and third in the standings are Hebei Women’s Football Team and Guangxi Pingguo Bainong Women’s Football Team, with 12 points and 10 points respectively. It is worth mentioning that Hebei Women’s Football Team has scored 14 goals in five rounds, which is the team with the strongest offensive firepower this season. Wang Zhen, a teenager of this team, tied with Su Yuxuan for the top of the scorer list with 5 goals. In addition, Wuhan Sanzhen Wushu Women’s Football Team was the best defensive team in the first five rounds, losing only one goal. With the first four rounds tied, the team won the first victory 3-0 in the fifth round, and they became another unbeaten team except Hainan Qiongzhong Women’s Football Team.

This season, the Women’s League A will be divided into four stages, and the next five rounds (rounds 6 to 10) will be held in June in the Haigeng Division.

After five rounds, the latest ranking of Women’s League A is as follows ↓↓↓↓

1. Hainan Qiongzhong Women’s Football Team scored 15 points

2. Hebei Women’s Football Team scored 12 points

3. Guangxi Pingguo Bainong Women’s Football Team scored 10 points

4. Tianjin Shengde Women’s Football Team scored 9 points

5. Shanghai Qiusheng Donghua Women’s Football Team scored 8 points

6. Wuhan Sanzhen Wushu Women’s Football Team scored 7 points.

7. Shanghai Shenhua Upper Body Women’s Football Team scored 5 points.

8. Guangdong Sports Lottery Women’s Football Team 5 points

9. Foshan Women’s Football Team 4 points

10, Dalian women’s football 4 points

11. Yunnan Jiashijing Women’s Football Team scored 3 points

12. Guangzhou women’s football team scored 1 point.

Draw the next sign! China women’s football team was ＂blindsided＂？ It is difficult to enter the Paris Olympics.

The results of the women’s football lottery in Paris Olympic Games are shocking! China women’s football team was actually divided into Group B, together with Korean women’s football team, Korean women’s football team and Thai women’s football team! This group can be called "death group", but perhaps it is this difficult challenge that gives China women’s football team a chance to show their true strength in winning the championship!

Before the draw, China women’s football team, as the seed team, attracted much attention. However, in the second stage of the lottery, the strength of their opponents should not be underestimated. The strong strength of Korean women’s football team is the shadow of all teams. Although they have been absent from international competitions in recent years, their attack power and fighting spirit have always been alarming. The Korean women’s football team expressed their desire for the China women’s football team in the interview, hoping to confront them again and vindicate the Korean women’s football team. Although the Thai women’s football team is considered to be weak, its fierce style in the group stage is enough to make any opponent take it lightly.

It seems unfavorable for China women’s football team to fall into this "death group". However, from another perspective, this may be the key to their championship. As Phil Jackson, a former legendary American basketball coach, said, "To be the best, you must beat the best." For China women’s football team, this group has become a stage for them to show their strength and determination.

China women’s football team has experienced some challenges and changes in the past few years. They are constantly improving their technical and tactical level and strengthening the overall cooperation of the team. It is in the contest with powerful opponents that China women’s football team can truly test its own strength. In this "death group", China women’s football team will face many challenges, including opponents’ tactical play, physical confrontation and psychological fighting spirit. Only by competing with strong teams can China women’s football team better temper itself, improve its strength and play its best level in the Olympic Games.

In addition, China Women’s Football Team has a huge advantage-they will host all the events in Group B! As the host, China Women’s Football Team will face these three strong rivals in a familiar environment. The support of the fans will provide great motivation and morale for the women’s football team in China, and the advantage of playing at home will also become a weapon for the women’s football team in China to win.

Of course, it is undeniable that the promotion of China women’s football team in this "death group" is full of hardships. The other three opponents all have excellent players and strength, and no one has absolute advantage. But it is such an opponent that can inspire the stronger potential and fighting spirit of China women’s football team.

The prospect of women’s football in China has a long way to go. But in this lottery result, we also saw opportunities and hopes. China women’s football team will face severe challenges, but it is this kind of challenge that pushes them to the limit and temper their indestructible strength. The story of China Women’s Football Team has just begun. Let’s cheer for them and expect them to create miracles in this "death group"!

Sun Xingmin is one of the 11 most disappointing players in the Premier League.

Who was the most disappointed player in the Premier League (EPL) in 2022-23?
Britain’s "Gypsy Sports" published the 11 most disappointing EPL players selected by fans on SNS.
The media said: "EPL is coming to an end, and the disappointing 11 best judges have been selected. Some players are disappointed because of insufficient goals, insufficient defensive ability or poor competitive state. The goalkeeper is Vigo Jules (Tottenham Hotspur).
The media said: "In the first half of the game against Newcastle, 21 minutes, Kinses was most disappointed to be replaced at halftime after losing 5 goals. This is evidence of disappointment. He was the number one goalkeeper at Tottenham Hotspur, but now he can’t.
The four defenders are Andy Robertson (Liverpool)-Kalidu Kuliwali (Chelsea)-harry maguire (Manchester United)-reece james (Chelsea). Especially the two centre-backs, who are in danger of being released due to serious downturn. The midfield consists of Fabienne (Liverpool), Mei Sen Mount (Chelsea) and Calvin Phillips (Manchester City). The strikers are Sun Xingmin (Tottenham Hotspur), Darwin Nunez (Liverpool) and raheem sterling (Chelsea).
But the media only refuted the fact that Sun Xingmin was selected. Sun Xingmin became the top scorer with 23 goals last season, showing the best explosive power. Compared with last season, there are indeed shortcomings this season. Scored 10 goals in the league. However, the media commented that if Orott only looked at the performance of Sun Xing people this season, it would not be too bad. The media said: "Sun Xingmin has become a victim of his own success. I have scored 14 goals this season, which is by no means a disappointing performance.

[Home of Prediction] Sunday Football 020 Recommended： Seville VS real betis!

Seville drew with Juventus 1-1 in the second leg of the last Europa League semi-final, and won in extra time, and eliminated Juventus. Seville has won 6 wins, 3 draws and 1 loss in the last 10 games, and its recent situation has been stable. However, Seville’s overall performance in La Liga this season is average. At present, after 34 rounds of La Liga, Seville only scored 47 league points, ranking 10th at present, and it is unlikely to be promoted in the league.

Betis currently ranked sixth in La Liga standings, and it is very promising for Betis to compete for the qualification of Europa League this season. Betis defeated Vallecano 3-1 in the last round of La Liga, and recently ushered in a two-game winning streak. Betis has a high fighting spirit recently.

According to the data of this field, although the organization gave Seville a concession of 0.25, Seville’s water index collocation was high, and Seville’s water index continued to increase. Seville’s advantage was limited, so Betis was at least unbeaten in this battle.